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Jennifer Caluri Fair Lawn, New Jersey 07410

917.705.0044
 jcaluri@gmail.com

CORPORATE COMMUNICATIONS ▪ MARKETING MANAGEMENT


Research  Analysis  Strategic Planning  Digital Marketing  Branding  Media Planning 
Advertising  eMarketing  Direct Mail  Sales Collateral  Event Planning  Trade Shows  Social
Media  Public Relations  Creative Management  Production  Contract Negotiation  Team
Building  Budgeting
Dynamic, visionary and results-focused marketing director with a BBA and 15+ years of experience
with industry leaders. Astute analyst, strategic thinker and creative problem solver. Superbly gifted
manager with a track record for allocating resources, motivating staff and orchestrating complex demands
to unfailingly achieve target objectives. Personable, articulate and persuasive in person and on paper;
INSPIRE TRUST and confidence. Engaging presenter, savvy negotiator and polished relationship builder.
CAREER TRACK
VICE PRESIDENT, MARKETING 2010
ARBOR COMMERCIAL MORTGAGE , LLC Uniondale, New York
Responsible for executing all phases of internal and external sales, employee, client and other
corporate events. Oversee new business strategies for the corporation’s family of companies and its
national sales team, including customer relationship management and client retention initiatives, as
well as management and oversight of all internal and external marketing disciplines such as
advertising, website design, digital communication, direct mailings, tradeshows and employee
communications.
DIRECTOR OF MARKETING & CORPORATE COMMUNICATIONS 2004 - 2009
GREYSTONE & COMPANY, INC. New York, New York
Provided energy, insight, acumen and organizational leadership to a private investment and real estate
organization with multiple subsidiaries. Researched and analyzed markets; identified fresh growth
opportunities. Defined the corporate message. Devised advertising and public relations strategies and
planned special events. Prepared annual budgets. Created print materials, Internet, video and other
products that promoted key goals of the Marketing, Sales, Operations and Human Resources
departments.
 Originated a brand identity system that generated desired behaviors and ensured consistency
across a large and complex organization; met all client expectations, budgets and timelines.
 Cultivated business relationships; engaged and managed artists, copywriters and vendors;
monitored the progress of multiple projects; tracked expenses and troubleshot problems.
 Coordinated the concept-through-completion development of advertising, brochures, website
design and content, videos and email marketing campaigns.
MARKETING DIRECTOR 2002 - 2004
THE LEFRAK ORGANIZATION New York, New York
Spearheaded business analysis and implemented marketing and branding strategies across advertising,
public relations and event planning functions for a property development and management enterprise.
Formulated long-term marketing plans and budget forecasts. Generated concepts for promotional
campaigns. Directed and managed a public relations firm, vendors and in-house staff.
 Produced design that dramatically increased website traffic; produced and disseminated a
corporate brochure that generated quality leads for the sales department.
Continued
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 Initiated and established relationships with influential publications and media professionals;
positively resolved issues with tenants, civic and community groups.
MARKETING SPECIALIST 1998 - 2002
ROBERTSON STEPHEN / SHORENSTEIN / LHW New York, New York
Conducted sophisticated company and market research for Robertson Stephens, a subsidiary of
FleetBoston focused on technology investment. Planned, organized and managed trade conferences
and road shows. Communicated with business managers, competitors and trade associations; served
as liaison between company and venture partners.
 Placed editorial content in national and regional trade journals and identified new investors to
Shorenstein Company; founded a corporate marketing library. (1999-2001)
 Produced the annual directory of The Leading Hotels of the World; identified fresh advertising
opportunities; designed a website, marketing and sales collateral; planned events. (1998-1999)
MANAGER OF COMMERCIAL ACCOUNTS 1996 - 1998
GRENADIER REALTY New York, New York
 Designed marketing materials in addition to negotiating leases, managing tenant relations and
ensuring compliance with operating policies and business processes.

LEARNING CREDENTIALS
BACHELOR OF BUSINESS ADMINISTRATION - MARKETING
Bernard Baruch College, New York
Additional courses, seminars and workshops include:
New York University Real Estate Institute / New York State Licensed Real Estate Broker

SOFTWARE PROFICIENCIES
Microsoft Office Suite

REFERENCES AND FURTHER DATA PROVIDED UPON


ESTABLISHMENT OF MUTUAL INTEREST