2011 

SWOT  ANALYSIS 
Fundamentals of Entrepreneurship (ENTP 210) 

DEBORAH ROMERO―00014748 

  The assignment gives details of the business idea, swot analysis, mission 
and vision statement of AC2business. 
 

   

AC2 
45 Victoria Avenue Port of Spain  
868 625 1345 
1 (868) 646-2149 
 
 TABLE OF CONTENTS 
Introduction ....................................................................................................................3

Business Idea .................................................................................................................4

Swot Analysis ................................................................................................................6

Logo ................................................................................................................................7

Mission Statement .........................................................................................................7

Vision Statement ............................................................................................................7

Bibliography ...................................................................................................................8

Comments ......................................................................................................................9

 
 
 
 
 
 
 
 
 
2 
 
 INTRODUCTION

A successful business starts with a good business idea. The description of your
business idea is therefore the starting point for your business plan. Before you
can plan your new business start-up, you need a detailed description of what
your business will do and how it will operate. This paper takes a look at the
business idea, swot analysis, mission and vision statement of a company named
AC2.

 
 
 
 
 
 
 
 
 
 
 

3 
 
 BUSINESS IDEA 

Name of the business: AC2 which is an acronym for Agriculture Consumer Care
Type of business:

Manufacturer Service operator

Retailer Wholesaler

This business is going to: produce and sell a device called “cookworthy” tester that
measures the starch content and other properties of ground provision.
The customers will be: all people living in Trinidad and Tobago as well as general
Agricultural Service and products providers in Trinidad and Tobago
The business will satisfy the following needs of the customers: Private consumers
who need to get value for their money when it comes to purchasing ground provision.
Farmers who need to sell quality ground provision goods to their customers. Food
Businesses who need quality ground provision to serve with their meals.
The business will sell in the following way:
The cookworthy tester will be delivered to general dealers and Food businesses. Other
customers will buy from the Company AC2.

4 
 
AC2
Miss Romero started off as an ordinary consumer who would purchase market goods
every week for her family to consume and would sometimes be at the mercy of market
vendors who would sometimes sell her ground provision that was not suitable for
consumption in local talk that would be “it stand up like man in the pot and would not
cook”. Realizing that is a common dilemma with most consumers she decided to do
something about it and after much research invented a device called the cookworthy
tester. The cookworthy tester is a simple to use device that takes away the complexity
of numbers, measures the starch content and other properties of ground provision and
displays two distinct colors Red and Blue. Red means the provision is cook worthy or is
of suitable consumption Blue means the ground provision is not cook worthy or is not of
suitable consumption.

Miss Romero has thought carefully about his business idea and collected information
via a questionnaire, about the possible customers who may be interested in her product
With an associate degree from COSTAAATT and a passion to see her product and
business succeed as well as her fiancé Mr. Britton at her side who is an
engineer/entrepreneur by profession and a background in farming They have decided to
start a new business and sell her new product.

 
 

5 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

6 
 
  
 
 
 
MISSION 
With the customer in mind AC2 intends unlock the potential of nature in Trinidad
and Tobago and improve the quality of life. 

 
 
VISSION STATEMENT 
Our vision is to be Trinidad and Tobago most customer centric company; to build
a place where people can come to find and discover ideal agricultural products
and services 

 
 
 
 
 
 
 

7 
 
 BIBLIOGRAPHY 
 
Start Your Business manual for potential entrepreneurs
Copyright © International Labour Organization 1996
Adapted edition for Trinidad and Tobago Copyright © 2008 ISBN 978-976-8211-82-8
 

Cover image..................................................................................... www.iica.int/.../agriculture.jpg 

 
 
 
 
 
 
 
 
 
 
 
 
 

8 
 
  
COMMENTS 

9