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3. Gender

Data Analysis

SEX

NO.OF

PERCENTAGE

RESPONDENTS

MALE

35

70

FEMALE

15

30

TOTAL

50

100

54

30 70
30
70

MALE30 70 FEMALE

FEMALE30 70 MALE

INFERENCE:

From the above table 70% of the respondent are male and remaining 30% are female respondents.

55

5. INCOME LEVEL:

PARTICULARS

NO: OF:

PERCENTAGE

RESPONDENTS

BELOW 1 LAKH

13

26

1

3 LAKH

14

28

3

5 LAKH

15

30

5

8 LAKH

6

12

ABOVE 8 LAKH

2

4

TOTAL

50

100

56

30 25 20 15 10 5 0 BELOW 1 LAKH 1-3 LAKH 3-5 LAKH 5-8
30
25
20
15
10
5
0
BELOW 1 LAKH
1-3 LAKH
3-5 LAKH
5-8 LAKH
ABOVE 8 LAKH

INFERENCE:

From the above table26% people belong to the income level of below one lakh.28% of people belong to the income level of 3-5 lakh.30%of people belong to the income level of 3-5 lakh.12% belong to the level of 5-8 lakh and the remaining 4% belong to the income level of above 8 lakh.

57

6. OCCUPATION

PARTICULARS

NO:OF:RESPONDENTS

PERCENTAGE

GOVT.EMPLOYEE

7

14

PRIVATE

26

52

EMPLOYEE

BUSINESS MAN

7

14

HOME MAKER

1

2

SELF EMPLOYED

5

10

STUDENT

1

2

RETIRED

3

6

TOTAL

50

100

58

30

25

20

15

10

5

0

30 25 20 15 10 5 0
30 25 20 15 10 5 0

INFERENCE:

From the above table 7% of people are govt.employees.26% of people are private employees.7% are business persons .Only 1% people are home makers.5% are selfemployed.1% are students.3% of people are retired.

59

7. TO FIND OUT MAJOR PART OF INVESTMENT:

MODE OF INVESTMENT

NO: OF RESPONDENTS

PERCENTAGE

FIXED DEPOSIT

12

24

MUTUAL FUND

10

20

EQUITY

11

22

REAL ESTATE

7

14

GOLD

10

20

TOTAL

50

100

60

30 25 20 15 10 5 0 FIXED DEPOSIT MUTUAL EQUITY REAL ESTATE GOLD
30
25
20
15
10
5
0
FIXED DEPOSIT
MUTUAL
EQUITY
REAL ESTATE
GOLD

FUND

INFERENCE:

From the above table 24% of people invest their major part in bank. 20% of people invest in real estate, 22% in equity, 14% in real estate and remaining 20% in gold.

61

9. OPINION ABOUT INVESTMENT OPTION WHICH GIVES MAXIMUM RETURN:

PARTICULARS

NO: OF RESPONDENTS

PERCENTAGE

BANK DEPOSIT

4

8

MUTUAL FUND

9

18

STOCK

17

34

REAL ESTATE

13

26

GOLD

7

14

TOTAL

50

100

62

14 8 18 26 34
14 8
18
26
34

BANK DEPOSIT14 8 18 26 34 MUTUAL FUND STOCK REAL ESTATE GOLD

MUTUAL FUND14 8 18 26 34 BANK DEPOSIT STOCK REAL ESTATE GOLD

STOCK14 8 18 26 34 BANK DEPOSIT MUTUAL FUND REAL ESTATE GOLD

REAL ESTATE14 8 18 26 34 BANK DEPOSIT MUTUAL FUND STOCK GOLD

GOLD14 8 18 26 34 BANK DEPOSIT MUTUAL FUND STOCK REAL ESTATE

INFERENCE:

From the above table 34% people opt stock as the investment option that gives maximum return. 8% opt bank deposit, 18% opt mutual fund, 26% opts real estate and remaining 14% opts gold.

63

10. RATE OF KNOWLEDGE ABOUT MUTUAL FUND:

PARTICULARS

NO: OF RESPONDENTS

PERCENTAGE

HIGHLY

2

4

KNOWLEDGEABLE

MODERATELY

23

46

KNOWLEDGEABLE

SOME WHAT KNOWLEDGEABLE

23

46

IGNORANT

2

4

TOTAL

50

100

64

50 45 40 35 30 25 20 15 10 5 0 HIGHLY MODERATELY SOMEWHAT IGNORANT
50
45
40
35
30
25
20
15
10
5
0
HIGHLY
MODERATELY
SOMEWHAT
IGNORANT
KNOWLEDGEABLE
KNOWLEDGEABLE
KNOWLEDGEABLE

INFERENCE:

Only 4% people are highly knowledgeable. 46% people are moderately and somewhat knowledgeable. 2% of people are totally ignorant.

65

11. SOURCE OF INFORMATION REGARDING MUTUAL FUND:

PARTICULARS

NO: OF RESPONDENTS

PERCENTAGE

ADVERTISEMENT

12

24

MEDIA

19

38

FRIENDS

14

28

INTERNET

5

10

TOTAL

50

100

66

10 24 28 38
10
24
28
38

ADVERTISEMENT10 24 28 38 MEDIA FRIENDS INTERNET

MEDIA10 24 28 38 ADVERTISEMENT FRIENDS INTERNET

FRIENDS10 24 28 38 ADVERTISEMENT MEDIA INTERNET

INTERNET10 24 28 38 ADVERTISEMENT MEDIA FRIENDS

INFERENCE:

From the above table 24% of the people get information through ad. 38% of the respondents get information from media, 28% get the information through friends and the remaining 10% get information through internet.

67

12. PERCENTAGE OF INCOME INVESTED IN MUTUAL FUND:

INCOME

NO: OF RESPONDENTS

PERCENTAGE

0-20

41

82

20-40

9

18

40-60

0

0

60-80

0

0

TOTAL

50

100

68

0

18 82
18
82

0-200 18 82 20-40 40-60 60-80

20-400 18 82 0-20 40-60 60-80

40-600 18 82 0-20 20-40 60-80

60-800 18 82 0-20 20-40 40-60

INFERENCE:

About 82% of people invest 0-20% of their income in mutual fund and remaining 18% people invest 20-40% income mutual fund.

69

16. SATISFACTION LEVEL OF CUSTOMERS WITH GEOJIT BNP PARIBAS:

PARTICULARS

NO: OF RESPONDENTS

PERCENTAGE

SATISFIED

33

66

EXTREMELY

5

10

SATISFIED

NOT SATISFIED

1

2

NOT A GEOJIT CUSTOMER

11

22

TOTAL

50

100

70

70

60

50

40

30

20

10

0

70 60 50 40 30 20 10 0 SATISFIED EXTREMELY NOT SATISFIED NOT A GEOJIT SATISFIED

SATISFIED

EXTREMELY

NOT SATISFIED

NOT A GEOJIT

SATISFIED

CUSTOMER

INFERENCE:

About 66% of people are satisfied with service of Geojit BNP Paribas. 10% of people are extremely satisfied with the services, 1% are not satisfied and remaining 11% are not Geojit customers.

71

17. TIME HORIZON THE CUSTOMERS LOOK FOR WHEN THEY MAKE AN INVESTMENT:

TIME PERIOD

NO: OF RESPONDENTS

PERCENTAGE

VERY SHORT (LESS THAN 3 MONTH)

3

6

SHORT (3-6 MONTHS)

3

6

MEDIUM (1 YEAR)

23

46

LONG (1-5 YEARS)

16

32

VERY LONG (MORE THAN 5 YEARS)

5

10

TOTAL

50

100

72

50 46 45 40 35 32 30 25 20 15 10 10 6 6 5
50 46 45 40 35 32 30 25 20 15 10 10 6 6 5
50
46
45
40
35
32
30
25
20
15
10
10
6
6
5
0
VERY SHORT
SHORT
MEDIUM
LONG
VERY LONG
INFERENCE:

About 46% people look for medium term investment, 32% people look for long term investment option, 10% look for very long term, 6% look for both short and very short.

73

18. RECOMMEND MUTUAL FUND TO OTHERS:

PARTICULARS

NO: OF RESPONDENTS

PERCENTAGE

EXCELLENT

2

4

VERY GOOD

14

28

GOOD

22

44

AVERAGE

8

16

POOR

4

8

TOTAL

50

100

74

8% 4% 16% 28% 44%
8%
4%
16%
28%
44%

INFERENCE:

About 44% OF people recommend mutual fund to others as good. 14% people recommend mutual fund as very good. Only 2% of people recommend mutual fund as excellent. 8% recommend as average and remaining 4% as poor.

75

19. LEVEL OF RISK TOLERANCE:

PARTICULARS

NO: OF RESPONDENTS

PERCENTAGE

EXTREMELY

5

10

CONSERVATIVE

CONSERVATIVE

28

56

HIGHLY

5

10

AGGRESSIVE

AGGRESSIVE

12

24

TOTAL

50

100

76

0 EXTREMELY CONSERVATIVE CONSERVATIVE HIGHLY AGGRESSIVE AGGRESSIVE
0
EXTREMELY
CONSERVATIVE
CONSERVATIVE
HIGHLY
AGGRESSIVE
AGGRESSIVE

60

50

40

30

20

10

INFERENCE:

About 56% people are conservative in nature towards risk. Only 5% of people

are highly aggressive towards risk. 12% are aggressive and remaining extremely conservative.

5% are

77

20. RATE OF INVESTING IN MUTUAL FUND IN NEAR FUTURE:

PARTICULARS

NO: OF RESPONDENTS

PERCENTAGE

VERY GOOD

9

18

GOOD

28

56

AVERAGE

11

22

POOR

2

4

TOTAL

50

100

78

4 18 22 56
4
18
22
56

VERY GOOD4 18 22 56 GOOD AVERAGE POOR

GOOD4 18 22 56 VERY GOOD AVERAGE POOR

AVERAGE4 18 22 56 VERY GOOD GOOD POOR

POOR4 18 22 56 VERY GOOD GOOD AVERAGE

INFERENCE:

About 56% of people say that investing in mutual fund in near future is good. 22% is of the opinion that it is average and 18% says it is very good and only 4% is of the opinion that it is poor to invest in mutual fund.

79

15. FACTORS INFLUENCING WHILE SELECTING A COMPANY TO INVEST:

 

RANK 1

RANK 2

RANK 3

RANK 4

BRAND

13

13

16

9

PROFITABILITY

22

18

6

5

FUTURE

11

12

19

8

PROSPECTS

BROKER’S

4

7

9

28

CHOICE

TOTAL

50

50

50

50

80

WEIGHTED AVERAGE METHOD:

WEIGHT

4

3

2

1

TOTAL

PERCENTAGE

RANK

1

2

3

4

-

-

BRAND

13

13

16

9

51

25.5

PROFITABILITY

22

18

6

5

51

25.5

FUTURE

11

12

19

8

50

25

PROSPECT

BROKER’S

4

7

9

28

48

24

CHOICE

TOTAL

       

200

100

25.5 25 24.5 24 23.5 23 BRAND PROFITABILITY FUTURE BROKER'S PROSPECTS CHOICE
25.5
25
24.5
24
23.5
23
BRAND
PROFITABILITY
FUTURE
BROKER'S
PROSPECTS
CHOICE

81

INFERENCE:

The table shows that the opinions given by the respondents about the factors that influence them while selecting a company to invest was analysed by using weighted average method as given weightage to each opinion given by respondents as rank 4,3,2,1 and finally converted the total into percentage.

82

8. Ranking of investment criteria

INVESTMENT

RANK

RANK

RANK

RANK

 

CRITERIA

1

2

3

4

SAVINGS

23

10

7

9

RETURN

11

14

43

6

SAFETY

11

24

24

3

LIQUIDITY

5

2

20

32

TOTAL

50

50

50

50

 

WEIGHTED AVERAGE METHOD

 

WEIGHT

4

3

2

1

TOTAL

PERCENTAGE

RANK

1

2

3

4

-

-

SAVINGS

23

10

7

9

49

24.5

RETURN

11

14

21

6

52

26

SAFETY

11

24

12

3

50

25

LIQUIDITY

5

2

10

32

49

24.5

TOTAL

       

200

100

83

26 25.5 25 24.5 24 23.5 SAVINGS RETURN SAFETY LIQUIDITY
26
25.5
25
24.5
24
23.5
SAVINGS
RETURN
SAFETY
LIQUIDITY

INFERENCE:

The table shows that, the opinion given by the respondents on the basis of their investment criteria by using weighted average method as given weightage to each opinion given by the respondents as rank 5, rank 4, rank 3, rank 2, rank 1 and finally converted the total into percentage. So people prefer return as investment criteria.

84

CHI-SQUARE TEST

Ho There is no significant relation between broking firm which are familiar and rank of Geojit BNP with other broking firm.

H1 There is significant relation between broking firm which are familiar and rank of Geojit BNP with other broking firm.

BRAND

VERY

GOOD

AVERAGE

POOR

TOTAL

GOOD

HEDGE

0

2

3

0

5

EQUITIES

GEOJIT BNP

12

5

4

0

21

PARIBAS

SHARE

2

3

2

1

8

WEALTH

JRG

2

2

7

0

11

SECURITIES

NONE

0

0

O

3

3

OTHER

0

0

1

1

2

TOTAL

16

12

17

5

50

85

FORMULA FOR CALCULATING CHI-SQUARE =(Oij - Eij)^2/Eij Where, Oij=Observed frequency Eij=Expected frequency

86

Oij

Eij

(Oij-Eij)

(Oij-Eij)^2

(Oij-

Eij)^2/Eij

0

1.6

-1.6

2.56

1.6

2

1.2

0.8

0.64

0.53

3

1.7

1.3

1.69

0.99

0

0.5

-0.5

0.25

0.5

12

6.72

5.28

27.8

4.15

5

5.04

-0.04

0.0016

0.0002

4

7.14

-3.14

9.86

1.38

0

2.1

-2.1

4.41

2.1

2

2.56

-0.56

0.3136

0.12

3

1.92

1.08

1.17

0.61

2

2.72

-0.72

0.52

0.19

1

0.80

0.20

0.04

0.05

2

3.52

-1.52

2.31

0.66

2

2.64

-0.64

0.41

0.16

7

3.74

3.26

10.63

2.84

0

1.1

-1.1

1.21

1.1

0

0.96

-0.96

0.92

0.96

0

0.72

-0.72

0.52

0.72

0

1.02

-1.02

1.04

1.02

3

0.30

2.7

7.29

24.30

0

0.64

-0.64

0.41

0.64

0

0.48

-0.48

0.23

0.48

1

0.68

0.32

0.10

0.15

1

0.2

08

0.64

3.2

total

     

48.2902

87

Level of significance =5%

No of columns(c) =4

No of rows( r )= 6

( c 1 ) ( r 1 )= ( 4-1 )(6-1 )=15

Calculated value= 48.2902

Table value at 5% level of significance= 25

Since calculated value is greater than table value we reject the null hypothesis. Hence we conclude that there is significant relation between broking firm which are familiar and rank of Geojit BNP with other broking firm.

88