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Nimhans plans ward

CITY www.bangaloremirror.com/city BangaloreMirror | MONDAY, JANUARY 10, 2011 4

IDEAS@WORK

for women addicts


MANU PRASAD
START-UPS WITH, AND THAT MAKE A DIFFERENCE
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A touch of class
Cases of women falling prey to alcohol and drug abuse have gone up from 15 a year to almost 100
to electronics

A
INDIA PICTURE
Neethu.Reghukumar
@timesgroup.com FOR WOMEN ONLY
Though there are 18 to 20 de-addiction cen-
growing number of women getting tres in the city, only one of them is exclusively
addicted to drinks and drugs has made for women. Divya Bajaj, director, Miracle
Nimhans sit up and consider setting Foundation at Dodda Gubbi in Kothanur, said,
up a separate ward in the de-addiction “Though there is an increase in the number
centre. of women addicts, the number that seeks
Dr Pratima, professor of psychiatry and help is less because of the stigma and also
chief of the de-addiction centre, said, “The because many don’t know who to approach.
ward is still in the planning stages but by April, It has been three-and-a-half years since we
started. We have 15 beds and most times, at

A
we will decide when it will be functional.”
least 13-14 are occupied.”
Srikanth Narayanam with Sai Prasad, a colleague
Talking numbers, she said, “In a year, our
de-addiction centre gets around 75 to 100 cases
of women. It was hardly 15 cases two or three device to change the colour and intensity of
years back.” light, with just a touch. That's the first prod-
What made Nimhans act was not only could lead to Sexually Transmitted Diseases uct from Anek Technovations, which designs
the surge in alcoholism and substance abuse (STDs) or HIV.” and builds innovative electronic products. In
among women, but also a United Nations It’s normally friends and family who bring conversation with the founder, Srikanth Narayanam.
study on Women and Drug Use in India, in in the addicts for professional help. “It’s very
2008. And, of course, the ground realities. rare for the addicts themselves to identify their ORIGINS
first start up, I have START UP-TO-DATE
For, not many women addicts want to get growing dependence on alcohol or drugs. Or Though this is my
admitted in the other psychiatric or neuro people come due to associated health issues or
wards. social problems such as broken relationships,” more than 10 years Company: Anek Technovations
experience working Domain: Designing and
ACROSS SOCIO-ECONOMIC GROUPS
she said.
for organisations in building innovative
Addicts in their 20s and 30s are mostly from REASONS WHY manufacturing, ven- electronic products
the upper classes, with alcohol being the No 1 There are several reasons why youngsters fall dor development, R Founder: Srikanth Narayanam
addiction, followed by pharmaceutical drugs prey to drinks and drugs – a changed lifestyle, and D, corporate Founded in: Sep 2010
including sleeping pills and anti-depressants. availability of alcohol and stress. strategy, product Funding: Bootstrapped
However, the malaise is seen across socio-eco- Dr M J Thomas, consultant psychiatrist, marketing and inter-
nomic classes. Sagar Hospitals, also attributes it to the fact national business development. This gave me a wide
For instance, Dr Pratima said, there was a that there is no longer a cultural sanction exposure. In May 2009, while at Cypress

More youngsters are


case of a mother and daughter coming in for against women drinking. Semiconductors, I realised I had a lot of product ideas
treatment. “The mother, 50, was brought in “Also, there is an increasing number of and began looking for relevant organisations for sup-

becoming addicts due to a


as she was suffering from fits, the effect of young girls going out for parties including rave port. I left Cypress in March 2010, and incorporated
alcoholism, while her 24-year-old daughter’s parties and getting hooked to drugs. Many of Anek (meaning many in sanskrit) in Sep 2010.

changed lifestyle, availability


marriage was on the rocks due to her depend- these girls come from smaller places and there
ency on alcohol. They were from a middle is no one to stop them here as their family is ELEVATOR PITCH

of alcohol and stress


class family and did not have financial sup- living away.” Electronics is our starting point because we can relate

TREATMENT
port since the father had passed away some more to it. Anek builds electronic products, with pro-
time back.” grammability and touch interface as key design ele-

WOMEN’S HEALTH AFFECTED EARLY


For treatment, a patient is admitted for three ments, to address emerging challenges of the 21st
to four weeks. Dr Pratima said, “Detoxification century lifestyle in emerging economies like India.
According to doctors, women start drinking is the first process, then there’s medication, We not only build our own products, but also help
later than men but problems surface much ear- health issue that affects women are fits and and counselling for both the individual and others (in electronic design) bring their ideas to life.
lier with them, be it physical, mental or social. they are more prone to infections since they family.” There are regular follow-ups for a year
Dr Pratima said, “The most common are more likely to indulge in activities that or two. GAMEPLAN
We have two lines of business — services and prod-

CITYBRIEF
ucts. As part of service, we offer other organisations

CONG-JD(S) TO MOVE
electronic design and development support to build

MLAS’ DISQUALIFICATION
products. We are currently executing a product for

ADJOURNMENT MOTION CASE HEARING TODAY


an external client. As for products, we started with
gCOLT(generating coloured light with touch). It’s a
small touch-sensitive control for LED lights with
which one can generate different colours of light.
The opposition Congress and JD(S) will A full bench of the Karnataka High One can also change the intensity of light and also
Sealed Tenders are invited invited
by the Maharashtra State Road move an adjournment motion on Mon- Court will resume hearing on petitions automate the colour changing process, all with just
Development Corporation Ltd. (MSRDC) for:- day in the state assembly, seeking a de- filed by five independent MLAs chal- a touch. Our clients/distribution channel are retail-
station Appointment of Contractor for collection of toll at
Name of toll toll bate on alleged corruption charges lenging their disqualification from the ers in the lighting business (mainly LED). Our focus
Nallasopara ROB at Km 5t400 on Tuling-Wagholi faced by chief minister B S Yeddyurap- assembly membership in October under is on in-house product development along with
Road . pa’s government, according to party the Anti-Defection Law. some service component. We have finalised our
. 190.00 Lacs for 78 Weeks (Whole upfront
sources. The opposition parties are like- The resumption of hearing today comes next product. The immediate task is to launch the
ly to raise land scams that have taken in the backdrop of the Supreme Court
Estimated Cost
Payment basis). new product within the next year.
place in Karnataka Industrial Area De- dismissing a petition by BJP chief whip
______________

THE CHALLENGES
Date of issue of From 10.01.2011 to 25.01.2011 at below
Blank Tender Form mentioned address. velopment Board, Bangalore Develop- D N Jeevraj last month. Jeevraj had
Last date of Upto 13.00 hrs on 31.01.2011 at the below ment Authority, besides alleged nepo- challenged the High Court order allow- Manufacturing products in India is a great chal-
Submission mentioned address. tism and favouritism by ing the MLAs’ plea for making assembly lenge, especially for a start-up with no previous
For full details of offer please log on to MSRDC web site Yeddyurappa.The report of the Supreme speaker K G Bopaiah and chief minister credibility. There were plenty of difficulties during
www .msrdc .org Court-appointed Central Empowered B S Yeddyurappa as parties in the case. development phase as well.
Sd!- Committee indicting tourism minister G D Sudhakara, P M Narendraswamy, M
REWARD: FAME, MONEY, THRILL?
Dy. Director (TMU)
MSRDC (Ltd.), Mumbai Janardhana Reddy for his alleged in- Venkataramanappa, Goolihatti Shekar
Toll Monitoring Unit , MSRDC (Ltd.), Opposite Information Center, Rajiv volvement in illegal mining is also likely and Shivaraj Tangadagi were disquali- The satisfaction of doing building an organisation
Gandhi Sea Link Project Office , Next to Bandra Reclamation Bus depot,
Bandra (W), Mumbai -400050. Telefax Nos. 26412382/26414605. to be raised. fied on October 10. PTI of innovators and generating wealth for all.

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