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Apollo Tyres Ltd is a high-performance company and the leading Indian tyre manufacturer.

Head
quartered in Gurgaon, a corporate-hub in the National Capital Region of India, Apollo is a young,
ambitious and dynamic organization, which takes pride in its unique identity. Registered as a company in
1976, Apollo is built around the core principles of creating stakeholder value through reliability in its
products and dependability in its relationships.

Apollo’s present strength and market dynamism steps from its early years of strife in establishing itself
as a tyre manufacturer within the closed Indian economy. Over two decades, Apollo worked on a
portfolio of products, tuned to customer needs and an array of innovative marketing initiatives to
establish itself as a leader in its home market. Some of these include segmenting customers by their
load and mileage requirements, running tyre loyalty programmes, establishing customer contact
programmes which resulted in better health and driving habits, introducing India’s first farm radials and
India’s first range of high-speed tubeless passenger car tyres.

For the first time, in 2006 Apollo ventured outside India in its quest to test itself outside its home
comforts. Apollo acquired Dunlop Tyres International Pty Ltd in South Africa (since renamed as Apollo
Tyres South Africa Pty Ltd) and Zimbabwe, taking on southern Africa as the second domestic market. The
company holds brand rights for the Dunlop brand across 30 African countries.

In 2009, Apollo acquired Vredestein Banden B V in the Netherlands, and thereby adding Europe as its
third crucial market.

The company currently produces the entire range of automotive tyres for ultra and high speed
passenger cars, truck and bus, farm, Off-The-Road, industrial and specialty applications like mining,
retreaded tyres and retreading material. These are produced across Apollo’s eight manufacturing
locations in India, Netherlands and Southern Africa. A ninth facility is currently under construction in
southern India, and is expected to commence production towards the end of 2009. The major brands
produced across these locations are: Apollo, Dunlop, Kaizen, Maloya, Regal and Vredestein.

In the three domestic markets of India, Southern Africa and Europe, Apollo operates through a network
of branded, exclusive or multi-product outlets. In South Africa the branded outlets are called Dunlop
Zones; while in India they are variously named Apollo Tyre World (for commercial vehicles) and Apollo
Radial World (for passenger cars). Exports out of these three key manufacturing locations reach over 70
destinations across the world, with key comprising Europe, Africa, the Middle East and South-East Asia.

For Apollo Tyres, offering the right product to the right customer is essential. Special efforts are made to
understand customer needs and segment the market accordingly. After which, products are developed
for niche applications within a larger category to enable the company to provide efficient, fuel and cost-
saving products to each customer segment. Innovation has always been an integral part of the Apollo
way of doing business; this applies as much to product development and marketing as to how the
company as a whole is focused on challenging existing boundaries.

An integral part of the Apollo Tyres world is its community involvement and giving programmes directly
related to its business. In India, the focus has always been on finding ways to ensure direct benefits to
customer groups. For the commercial vehicle community the company runs extensive HIV-AIDS
awareness and prevention programmes and has established Health Care Clinics across the country to
cater to the community’s health needs. For passenger car customers the focus is on cultivating Safe
Driving habits. Across its manufacturing locations, the key initiatives revolve around health and
education programmes.

Apollo
Tyres’ 9th global tyre manufacturing unit and the 4 th in India. Present, on the occasion were Onkar S
Kanwar, Chairman, Neeraj Kanwar, Vice Chairman and Managing Director, Apollo Tyres; the company’s
Board of Directors and CEOs from India, South Africa and Europe. T M Anbarasan, Honourable Labor
Minister and Rajeev Ranjan, Principal Secretary – Industries, Government of Tamil Nadu were also
Present.
Located on the outskirts of Chennai city, this Greenfield facility is a reflection of India’s growth
Aspirations and manufacturing capabilities, showcasing some of the best practices available across the
Globe in tyre manufacturing. A highly automated plant with extensive use of robotics and IT-driven
Systems, it employs young and skilled manpower on the shop floor.
Speaking on the occasion Onkar S Kanwar, Chairman, Apollo Tyres said, “While planning this
Manufacturing facility, we have ‘questioned’ existing practices, studied benchmarked systems within
Apollo and outside, with a desire to create an iconic tyre manufacturing facility, which is
Technologically advanced and yet cost competitive. I am happy that this plant mirrors the hopes and
Aspirations of the new India, even as India goes global.”
Built over 128 acres, construction began on site in December 2008 at the peak of the global downturn.
The first tyre was commercially produced by February 2010, in a short span of only 14 months. The
Projected investment of Rs 450 crores in 2008, has since been scaled up multi-fold to Rs 2100 crores
(US$ 430 million). The Chennai plant currently produces 7000 passenger vehicle tyres and 1300
Commercial vehicle tyres a day. At its terminal capacity, production is expected to reach 16,000
Passenger vehicle and 6,000 commercial vehicle tyres a day. Available for our customers is a wide range of
‘smart choice’ tyres, alloy wheels and retreading materials, which combine performance, safety and
design. Fine-tuned to meet varying vehicle and customer requirements.

Explore the Apollo world of tyres through the quick search facility in the right column of this page, or use
the list on the left to find just the tyre that you are looking for.

 Passenger Car
 Alloy Wheels
 Sports Utility
 Van
 Passenger Winter
 Heavy Commercial
 Light Commercial
 Small Commercial
 Agriculture
 Off-The-Road
 Speciality
 Retreading

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