Quantative Technique (MGT- 204)

Term paper
On
Liderty bags

SUBMITTED BY: SUBMITTED TO:

Name: Satnam singh Mrs. Sukhpreet kaur

Class: BBA Dept: LSM

Section: S1804

Reg. no.: 10809169

Roll no.: 22

Introduction to Visions of
Liberty

About Bags and Handbags

Bags and handbags are used in almost every life situation. From going to the
office, to the gym or an evening out on the town, bags and handbags are
used to assist people with their daily routines and events.

If you’re looking for a quality sports bag, Ogio™ has a variety of styles for
either the gym or the field. For colorful backpacks, for school or work,
Dakine™ has a selection that will not disappoint. If you are looking for a
diaper bag but don’t want to compromise your style, Timi & Leslie™ has a
fashionable selection of functional diapers bags to keep you and your little
bundle happy. Fossil has a range of versatile and stylish wallets to keep your
money safe in your pocket or purse.

Zappos has a large selection of handbags, ranging in size and shape, to

accommodate any style preference. For a chic and sophisticated look, Lodis
Accessories™ has an array of evening bags that are fashion-forward and
quality made. If you are looking for more of an edgy-urban look,
Tokidoki™ or Harajuku Lovers™ has colorful and eye-catching designs.
Lucky Brand has a variety of fashionable and functional handbags that could
be used as an everyday, throw-around bag. Whatever the occasion, Zappos
has a handbag that you’ll love.

The global luggage market is growing with increasing population, changing

travel trends and spending habits. The market is taking a turn towards brands
and fashion products. China is one of the leading importers of business bags
and cases but its imports have started declining from 2007. Canada is a
leading market in exports of business bags and cases.

Travel and tourism are the primary drivers of luggage sales and accordingly
regional and global luggage sales correlate favorably to the relative trends in
airline and other forms of travel. Another factor that has a substantial
influence on the luggage market is changing preferences of consumers.

Samsonite is a leading player in the worldwide luggage market. The

company has expanded its reach all over the world and now looking to
expand in developing countries like India. Coach has created a niche
position for itself in the luxury accessories market. Its products are
affordable to both value-conscious and top-end consumers.

This report focuses on the global luggage market – its segments, value,
growth rate, and market trends. It undertakes a comprehensive analysis of
the US and European markets, including the role of exports, imports and
retail sales. It also discusses the value chain of the luggage market with a
description of various distribution channels. It outlines the major players in
the field of luggage manufacturing and business strategies of the major
players.
This report analyzes the worldwide markets for Luggage in Millions of US$.
The Major Product Types analyzed are Suitcases/Pullmans, Casual Bags &
Garment Bags, Business Bags, Sports Bags Backpacks & Daypacks, and
Others.

All bags offered are handcrafted. It can be very frustrating when you buy
things at the store only to find the stitching letting go after a few uses, so I
started making bags that would last.
. Their bags were made for trips to the library. The bags needed to be able to
withstand lots of love and being able to embrace too many books to carry.
children looked forward to going to the library just because they got to bring
their special bag, it was great!
Although these bags were primarily developed for the library, you could use
this bag for lots of things...
• A trip to Nanas with your special teddy and your jammies
• library booksyour favorite coloring books and crayons
• a place for special toysa car trip bag so your always prepared
• a diaper bag
• you name it.
And for my more mature customers, you could use them for....
• that day trip the ladies are going on
• a crochet bag
 • knitting bag
• I have even had one customer that used them for flower girls in a
wedding.
Even with all of the love children have given their bags they have still held
up very well! These cotton bags are doubled lined and the straps are strong
nylon webbing. The measurements are 16" wide and 13" deep.My bags are
made with quality in mind for the everyday use from a loving child!

Marketing mix
The marketing mix is generally accepted as the use and specification of the
'four Ps' describing the strategy position of a product or service in the
marketplace. The 'marketing mix' is a set of controllable, tactical marketing
tools that work together to achieve company's objectives. One version of the
marketing mix originated in 1912 when James Culliton said that a marketing
decision should be a result of something similar to a recipe. This version was
used in 1953 when Neil Borden, in his American Marketing Association
presidential address, took the recipe idea one step further and coined the
term "marketing-mix". A prominent marketer, E. Jerome McCarthy,
proposed a 4 P classification in 1960, which has seen wide use. The four Ps
concept is explained in most marketing textbooks and classes.

Four Ps
Elements of the marketing mix are often referred to as 'the four Ps':
• Product - A tangible object or an intangible service that is mass
produced or manufactured on a large scale with a specific volume of
units. Intangible products are often service based like the tourism
industry & the hotel industry or codes-based products like cellphone
load and credits. Typical examples of a mass produced tangible object
are the motor car and the disposable razor. A less obvious but
ubiquitous mass produced service is a computer operating system.
• Price – The price is the amount a customer pays for the product. It is
determined by a number of factors including market share,
competition, material costs, product identity and the customer's
 perceived value of the product. The business may increase or decrease
the price of product if other stores have the same product.
• Place – Place represents the location where a product can be
purchased. It is often referred to as the distribution channel. It can
include any physical store as well as virtual stores on the Internet.
• Promotion represents all of the communications that a marketer may
use in the marketplace. Promotion has four distinct elements -
advertising, public relations, word of mouth and point of sale. A
certain amount of crossover occurs when promotion uses the four
principal elements together, which is common in film promotion.
Advertising covers any communication that is paid for, from cinema
commercials, radio and Internet adverts through print media and
billboards. Public relations are where the communication is not
directly paid for and includes press releases, sponsorship deals,
exhibitions, conferences, seminars or trade fairs and events. Word of
mouth is any apparently informal communication about the product
by ordinary individuals, satisfied customers or people specifically
engaged to create word of mouth momentum. Sales staff often plays
an important role in word of mouth and Public Relations (see Product
above).

4 P’S OF LIBERTY BAGS

PRODUCT
Is the current product line appropriate? What changes should be made
in how products are being handled?
Competitors should do what liberty does like sell a huge variety of products,
including sports and fashionable bags for women and children. All of which
are currently its top-selling product categories. The main target of liberty
bags is to manufacture Women’s bags.
Competitors should also look into selling active sports apparel as well as
athletic bags and accessory items. The competitor like Nike should sell a
line of performance equipment under their brand name, such as sport bags,
fashionable bags ,etc… also sell a line of dress and casual footwear and
accessories for men, women and children just like Nike under the brand
name Cole Haan. The company markets headwear under the brand name
Sports Specialties… They could also venture to manufacturing and
distributing ice skates, skate blades, in-roller skates, protective gear, hockey
sticks and hockey jerseys and accessories like Bauer Nike Hockey Inc. brand
names.

Product Reviews
Finally a bag that can get you from workout to a night out in one stylish
carryall. All your gear, all in one place, the liberty Monika Club Bag
features the best in versatile organization. Two large zippered compartments
to keep shoes and sweaty gym clothes separate from everything else. Secure,
mesh interior pockets hold your music player and phone, and a lined pocket
designed for fragile items like jewelry. Designed with a modern shape, the
multi-purpose Monika is the perfect size to carry all your daily essentials
without looking overstuffed. The rich nylon exterior gives the bag superior
durability, while leather trim details and premium metal hardware
throughout the bag create a stylish, top-quality look and feel. Premium metal
hardwarePremium leather touch-pointsDouble zip compartmentsInterior zip
pocketExternal bungees for yoga/pilates matMagnetic closure
systemRemovable and adjustable shoulder strapDimensions: 21"L x 8"W x
11"HFabric: 90% nylon/10% leatherImported

Traveling Bag
With Padded
Laptop
Compartment

Product
Category :
Leather Bags

liberty
createsPURE
Backpack
 available with
Padded laptop
compartment,
Interesting
fabric mix,
integrated
design and
made from
100%
polyester.

Product Differentiation
In terms of product differentiation, liberty is also leading the market. The
only competitor nearly has an identical business is Adidas-Solomon. Product
differentiation is healthy in the fashionable bag making industry and allows
the company to increase its profits through the sale of different products.
Another advantage of manufacturing a number of product lines is the
reduction of risk in that if one product fails there are numerous other
products to compensate for this loss. Companies in the apparel and bag
making industry that concentrate on manufacturing a single product are at a
great disadvantage since their revenues depend exclusively on the sales of
only one type of product, therefore, increasing the potential default risk.

Leather Bag
With High
Sheen Finish
Design

Product
Category :
Leather Bags

Aditi Exports
Pvt Ltd
 supplies
Leather Bags.
Aditi Exports
Pvt Ltd offers
wide ranges of
sports bag ,
belts, wallets,
carpets etc.
Leather Bag is
designed in
accordance
with the choice
of fashion
conscious
women.

Salient
Features of
Lather Bag
are:
Made by with
soft and supple
leather. These
are highly
durable,
reliable and
possess high
sheen finish
design.

Lady Fashion Handbag, Fendi Spy Purse, Chloe Ha...

We specialized in offering brand Handbags, such as, Chloe Handbags, Juicy
handbags, Gucci Purses, Fendi tote Bags,Chanel Handbag,prada handbag
etc. Authentic quality, hot style and a competitive price are the main features
of our products which coming with tags, serial numbers, authentic cards,
dust cover and so on in original packaging.

Pricing strategies
Competitors should use vertical integration in pricing just like Nike wherein
they own participants at differing channel levels or engage in more than one
channel level operations. This is also an attempt to control costs and
influence pricing practices.

PLACE
Distribution channels and policy. Should additional channels be added,
why?
libertyits product to about 20,000 retail accounts in the U.S. and in
approximately 110 countries around the world. Liberty products national
markets through independent distributors, licensees and subsidiaries.
Independent distributors has little or no pressure for local adaptation because
the 4Ps of marketing are managed by distributors.
Innovation is at the heart of every liberty bag we make. Our job is to get the
athlete to the event ready to compete. If the load is too heavy or
uncomfortable the athlete's performance might suffer. This season, we
launch our Max Air Cushioning Straps that will change the way the world
carries sport. Lighter and more comfortable than any strap on the market,
Max Air will revolutionize the Backpack world. Key women's liberty bags
for the season are liberty Dance, rock your workout! These bags Show off
your moves before you ever step foot in the studio. Other key Women's bag
stories for the season are Women's Gym, liberty Goddess, La Liga and
Heritage LX. We designed our Women's Gym bags to reward your
dedication to fitness with sleek, stylish silhouettes and thoughtful,
convenient organization features. liberty Goddess, These bags were inspired
by a classic statue of liberty herself. May they carry you to victory (or even
carry a new dream that's all your own).

liberty Brand Rating

eBags customers who've purchased liberty products have submitted unbiased
ratings, displayed below, to help you make a more informed buying decison.
Overall - 8.9
Appearance - 9.2
Durability - 9.0
Organization - 8.6
Price/Value - 8.5

PROMOTION

Bags, bags, bags – Bags are a superb vehicle for the promotional activity of
your business. The range of promotional bags onto which you can print or
embroider your logo is extensive and they have all been designed to give a
viable area to put your logo and contact details. The range of promotional
bags covers sports bags, laptop bags, conference bags, cotton bags, carrier
bags, clothes bags, plastic bags, paper bags, travel bags, nylon bags, golf
bags – with this wide range of uses mixed with the large area onto which
your logo can be printed or embroidered these products are well worth
considering in the promotional element of your marketing mix.
Do I effectively use promotional items?
Many companies have a great product but do not thrive because they don’t
effectively get their message out to their target customers and don’t use
enough promotional marketing variety to effectively establish their position.
You might well consider promotional gifts to be just promotional ‘give-
aways’ that are nice to have at exhibitions. If this is the limit of your
understanding of promotional items then you are missing out on the key
benefits that can be gained by strategically adding printed gifts to the
promotional element of your marketing mix. Promotional items can increase
in effectiveness just by the way that you give them out!
Do I get my marketing message out to the right people?
So, back to the use of promotional bags printed or embroidered with your
logo and contact details. Sports people use sports bags, business people use
laptop bags, most people use travel bags and more recently eco friendly bags
have increased in use to reduce the use of plastic carrier bags at
supermarkets. So bags are regularly used by many different people. At this
point I would like to highlight to you a number of ways in which
promotional bags, printed or embroidered, can be used to increase awareness
of your organisation to your target customers.
Rebranding using promotional bags
I was recently involved with a company that was going through a rebranding
exercise and they were holding a number of events to publicise the new
brand image and what it stood for. A key part of the new image was their
new logo which they wanted to be seen regularly throughout these
promotional launch events – the ideal solution was to give out bags,
however, this was a prestigious, high tech, Information Technology brand so
printed plastic carrier bags were out of the question but distinctive laptop
bags, embroidered with the logo hit the mark exactly. Not only because the
new logo, embroidered on the promotional bags, was on view throughout the
promotional launch events but they also had lasting promotional effect - they
were carried wherever these people travelled because the embroidered laptop
bags were desirable items.
Promotional bags at exhibitions
You will all have been to exhibitions where everybody is trying get you to
take their promotional bags so that you then carry their logo and contact
details around the exhibition for them. At a recent exhibition we advised our
customer to use nylon promotional drawstring bags which subsequently we
saw being carried around the exhibition, displaying our customers logo and
contact details, because they were neat promotional bags and easy to carry.
I’ve since been to a number of follow-up events and seen a number of the
bags in regular use. So this carefully about the selection of the promotional
bag and you can derive significant marketing benefit from it. There are even
a number of promotional bags that can be individually numbered enabling
you to give out bags to everyone as they come into the exhibition and have a
prize draw every hour that is announced over the announcement system with
your company name and stand number. So people see your logo, hear your
company name and know where you are located in the exhibition. The
announcement will tell them where to look on the promotional bag for the
individual identity and then tell them to come to your stand with their
promotional bag to pick up their prize – another promotional item!
Promotional bags as memory triggers
If you are giving a presentation a key way to trigger memory at a latter stage
in your audience is to give them a promotional gift and tell them to
remember what you’ve said each time they see it. So what better item to use
than promotional bags that will be used again and again.
We could go on with many more ideas and stories about promotional bags
and many other promotional items so I leave you as I started – when
thinking about the promotional mix of your business think bags, bags, bags -
if you want to know more about effective marketing by using promotional
items then ring us on 0800 630 0086 today and one of our consultants will
be happy to help.
Aarons Promotions Ltd specialise in the selection and effective use of
promotional gifts. They advise on how items can be printed or embroidered
as each material and design will affect what can be printed or embroidered.
So if it’s one colour or four colour, Aarons Promotions can advise on what
can be printed or embroidered on which promotional item.
Are both advertising and promotion strategies in place? Succeeded?
liberty one of the top retail industries for quite along time. This is because
they sell quality products, customer loyalty, but most of all, its great
marketing techniques.
liberty has large famous athletes to create a great deal of attention to their
products. Competitors should sign up the top athletes in many different
manufacturers like sports bag, ladies bags ,etc…..

Audit on liberty's Marketing Strategies

The 4Ps - Product, Price, Place and Promotion

liberty is a global sports shoe giant company. It is the largest seller of

athletic sports and designable bag in the world, holding the lion share of
33% of the global market. The company has production facilities in Asia,
sales facilities in almost 200 countries, and customer service and other
operational units worldwide.
The marketing mix or the 4 Ps of Marketing are Product, Price, Place
(distribution) and Promotion. liberty's 4Ps are the following:
1. Product
liberty offers a wide range of bags, apparel and equipment products, all
of which are currently its top-selling product categories. They started
selling sports apparel, athletic bags and accessory items in 1979. Their
brand Cole Haan carries a line of dress and sports bag,school bags and
accessories for men, women and children.
They also market head gear under the brand name Sports Specialties,
through liberty Team Sports, Inc. They sell small amounts of plastic
products to other manufacturers through liberty IHM, Inc. they provide all
products which customer wants to purchase from the market.
2. Price
liberty’s pricing is designed to be competitive to the other fashion bags
retailers. The pricing is based on the basis of premium segment as target
customers. liberty as a brand commands high premiums. liberty’s pricing
strategy makes use of vertical integration in pricing wherein they own
participants at differing channel levels or take part in more than one channel
level operations. This can control costs and influence product pricing.
3. Place
liberty bags are carried by multi-brand stores and the exclusive liberty stores
across the globe. liberty sells its product to about 20,000 retail accounts in
the U.S. and in almost 200 countries around the world. In the international
markets, liberty sells its products through independent distributors, licensees
and subsidiaries. Independent distributors need not adapt to local pressures
because the 4Ps of marketing are managed by distributors.
4. Promotion
Promotion is largely dependent on finding accessible store locations. It also
avails of targeted advertising in the newspaper and creating strategic
alliances. liberty has a number of famous athletes that serve as brand
ambassadors. They manufacture many fashionable womens bag. By this
they earn maximum profit.
liberty also sponsors events such as Hoop It Up and The Golden West
Invitational. liberty’s brand images, the liberty name and the trademark
swoosh, make it one of the most recognizable brands in the world. liberty’s
brand power is one reason for its high revenues. liberty’s quality products,
loyal customer base and its great marketing techniques all contribute to
make the shoe empire a huge success.

The copyright of the article Audit on liberty's Marketing Strategies in

Consumer Goods Manufacturers is owned by Gwendolyn Cuizon.
Permission to republish Audit on liberty's Marketing Strategies in print or
online must be granted by the author in writing.
LIBERTY marketing strategies - Presentation
Transcript
Liberty
History of liberty Inc.
Its name is derived from a winged Greek goddess.
“Swoosh” logo designed by Caroline Davidson.
Is now one of the world’s top shoemaker that captures more than 20%
of US athletic market.
Original name of liberty given by Phil was “Blue Ribbon Sports”.
With an agreement and handshake in 1964, they began importing
Japanese brand and designable bags.
By late 70’s, liberty had moved from $10million to $270million in
sales.
In 1996, revenue increased to $6.74billion. Sales reached $12billion in
2000.

Liberty Sells
Performance Equipments:
• Bags
• Socks
• Sport Balls
• Eyewear
• Timepieces
• Electronic Devices
Liberty Also Sells:
Apparels and Accessories
Athletic Bags
Offers Apparels for Licensed Sports bags
Provides Licenses to Produce and Sell:
Swimwear
Cycling Apparel
 Children’s Clothing
School Supplies
• Electronic Devices
• Eyewear
• Golf Accessories
• Belts
Sales Technique
The company sells its products to retail accounts, through its owned
retail stores, and through a mix of independent distributors and
licensees, as well as through Internet Web site ‘libertystore.com’.
liberty inc. has major four subsidiaries which are:
• Converse
• Cole HaanHoldings
• liberty Bauer Hockey
• Hurley International
Marketing strategies
Brand image
Web site of the liberty bags
Customer preferences
Update itself timely
Product diffrentiation
4Ps of Marketing
Product
Price
Place
Promotion
Advertisement strategies
Customer’s feedback
very soft to wear
I feel comfortable
Hug my feet
LIBERTY “ ITS MY CHOICE”

Competitive Advantage– something which gives the organisation some

advantage over its rivals
 Brand Positioning and Brand Architecture
Establish the structure of features, functional and emotional benefits
and align them to what are perceived by consumers as cost-of-entry
(required), motivating (differentiated), or crucial (inspired).
Competitive Strategy
Athletic SPORTS BAG Market Share 2005
2005
Strategic Planning:
liberty
Business Definition
Target Consumer
What do we want them to THINK
What do we want them to FEEL
How do we want them to ACT
Brand DESTINATION
Holistic Marketing
Innovative and Niche products
Competitive strategies adopted by LIBERTY
Increased Value Chain
Breakthrough Marketing
Selective Distribution
Participating in events and shows
Endorsing sports personalities
Labor Practices
• Poor Labor Practices in Asian Countries
• Child Labor in Cambodia and Pakistan
• Vigorous overtime
• Paid below low wages
• Verbal abuse and sexual harassment
• Poor Health and Safety conditions
• Poor medical facility
• Restrictions on drinking water
Recommendations
Company should follow Corporate Social Responsibily
liberty should hier 3rd party for audits
 liberty should work with General Federation Of Labor and Labor
Union
liberty should work with other bags maker manufacturers, provides
fair wages to the workers

SWOT ANALYSIS

v Strength
v Weaknesses
v Opportunities
v Threats

STRENGTHS

· liberty enjoystong brand equity among their customers

· Company have good relationship with suppliers and vendors
· Production system process, procedures, reflect the element of excellence
· Strong brand recognition
· Internet sales
· Growing international presence
· Superior research and development department
· Strong financial returns
· Strong sense of culture in the working environment
· Great celebrity spokespersons
· Automatic replenishment system
· Successful experience being competitive
· Successful marketing campaigns
· theyenjoying competitive advantage over their competitors by sheer
dominance
· Company is maintaining good company relationship with labor, collective
bargaining agents
WEAKNESSES

· Mission, vision and long term objectives need improvement

· It needs improvement in marketing management
· HRM needs improvement
· Lack of stores catering to the active females
· Poor employment practices at their international manufacturing sites giving
a bad reputation
· Heavy dependency on footwear sales
· Issues with Footlocker
· The retail sector is very price sensitive
· Most of liberty margin comes from the, so in a sense they are putting all
their eggs in one basket which is risk
· Questionable factory working conditions

OPPORTUNITIES

· Economic component are good, economic condition in U.S.A. portray

reasonably good situation
· Opportunity for liberty is equipped to internalize the social shift
· liberyty poised to take care of articles of legislation
· USA political stability apparently seems favorable
·liberty implementing the contemporary technology related to athletic shoe
industry
· Customer use of company’s products change from athletic purpose to a
fashion item
· Development of international trade (GAAT and NAFTA)
· Generation Y children (born between 1979 and 1994) will reach 60 million
· General demand for clothing/footwear for leisure activities continues to
increase
· Growing e-commerce’s positive effect since one of company’s competitive
advantages is Internet sales
· Women demand for athletic bags and clothing is increasing significantly
· US market tied to domestic business cycle
· Contest for market share in Europe
· Importance of fashion experiment and core competencies
· Owners truly believe that IT is NOT a “Fashion Brand” but some
consumers feel different
· Could develop sport wear, sunglasses, and jewelry

THREATS

· Social shift and USA experiencing social shift in terms of people are
seeking out convenience and value from their transaction
· Legislation are being passed frequently in USA
· Technological changes do bring about significant transition and that is
being experienced in athletic shoes industry as well European business
environment inclusive of reasonably favorable
· Competitors which copy company's business model (high value branded
product manufactured at a low cost)
· Reebok's strong presence with 204 factory direct stores
· Adidas-puma, top European competitor
· The impact of foreign currency fluctuation and interest rates, and political
instability
· Labor and political unrest in the suppliers countries
· Cost orientated customers vs. company’s higher-end market

STP ANALYSIS

Handbags are one of the key accessories driving the fashion world. The
prices of designer handbags have been rising rapidly for the last several
years. However, few analysts feel that the growth of handbag sales in US
market might slow down compared to rapid growth in recent years. The
handbag market is also facing intense competition from other accessories
like jewelry and watches.

The premium handbag companies mainly include luxury brands as well as

private label retailers. Europe has dominated the luxury handbag market for
long with brands like Louis Vuitton, Chanel, Gucci and Prada. But now
American designers are fiercely competing with new strategies and branding
initiatives. A key issue is the addition of lower-priced lines by several
American designer brands. The handbag marketplace has become extremely
competitive with a large number of independent designers launching their
own stores.

A key trend is of US and European accessories firms entering the Asian

market. Coach expects expansion opportunities in China, Southeast Asia and
the Middle East. Gucci has planned a series of store openings in emerging
markets, including two in India, and others in Macau, Prague and Budapest.
Dooney & Bourke opened its first store outside US, within the Venetian
Macao Resort Hotel in Macau. It plans to open five to 10 stores in Asia over
the next three years. Cole Haan is also expanding into the Far East.

The report begins with a discussion of the segments of the handbag market
and then goes on to analyze the US and European market. The report
profiles the major companies, focusing in-depth on their business strategies.
It also analyzes the major trends prevalent in the market.

Men’s and Women’s Fashion Accessories in the U.S.: Bags, Belts, Gloves,
Hats, Scarves, Ties and Handkerchiefs is based on information gathered
from primary, secondary, and syndicated sources. Primary research involves
on-site study of how accessories are sold through retail stores; Packaged
Facts also consults with industry executives. Secondary research involves
the evaluation and comparison of data from mountains of articles found in
financial, marketing, and retail publications, as well as corresponding
websites. Company literature, government agencies, and other sources also
provided valuable secondary data.

Stats on market revenues and growth trends were derived from all publicly
available data on the fashion accessories marketplace, be they quantitative or
qualitative, factoring in a broad range of societal and economic trends to
shape the most accurate possible view of sales progress.

Analysis of consumers’ purchase and use of accessories is based on semi-

annual surveys by Simmons Market Research Bureau, Inc., one of the
leading compilers of demographic data in the United States. Topical data on
consumers’ purchasing habits are provided by BIGresearch LLC, which
conducts monthly online surveys.

TARGETING

With an increasing number of women finding the pleasure of the golf course
an attraction for them, it is no wonder many companies have started
targeting the female market with their product, and Ladies Golf Bags are no
exception. We have to say there are some excellent examples out there that
are sure to impress.

Ladies golf bags tend to be lighter in weight than some of the male versions,
and they are available both as cart bags and stand bags, leaving you free to
choose what style you would prefer. There are some cross over bags out
there too, for those who sometimes cart and sometimes walk the course. All
are slightly lighter to carry, allowing for the fact that women are not always
as tall as men and may find a heavier bag causing them to suffer with a bad
back, neck or shoulders the next day.

Added to this, the manufacturers have gone for ‘girly' colors to appeal more
to the female player, although in fairness not all women want baby pink
everywhere! That said, although some brands have gone down the
stereotypical women like pink route, thankfully others have just gone for
bright colors that just work together to offer a feminine look without
resorting to pink, pink and more pink!

We have to say that we particularly like the Precept Golf Ladies

Performance cart bag. This is available in orange and white, lime green and
white, or a pale purple and white, which is the true girly choice if you do
like to look ultra feminine on the course. The bag itself has all the features
we would expect to find. It has 14 full length pockets to keep your clubs
from knocking together and getting damaged, and plenty of other pockets for
tees, drinks, and valuables that you want to take with you.

For those of you who just can't let go of the whole pink style then Precept
offers a seriously girly bag, mainly pink with pretty candy stripes in a
rainbow of colors, and they have thoughtfully added a small handbag that
matches perfectly and allows you one seamless look. If you are looking for a
stand bag, fear not! There are just as many ladies golf bags out there that
have the attached stand, and again there is a massive range of more feminine
colors to tantalize and impress you, starting this time with that must have
pink.

Datrek Ladies Storm bag is nicely styled in pink and black and stands well
on the course, the color matched legs coping well with any terrain. It is a
mid range bag that has many of the features you would expect to find in any
good stand bag, including a waterproof cover in case you get caught in a
shower. Nike offers an excellent ladies stand bag that is gray and black,
which looks smart without being flowery and is an excellent light weight
bag for a woman who doesn't need the girly colors as part of her kit.