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Break-Even Analysis
Defined:
Break-even analysis examines the
cost tradeoffs associated with
demand volume.
mukundan 1
Production management
FC
Q1 Output/Sales
mukundan 2
Production management
Break-Even Analysis
Costs/Revenue If the firm chose
TR (p = Rs3) TR (p = Rs2) TC to set price higher
VC than Rs2 (say
Rs3) the TR curve
would be steeper –
they would not
have to sell as
many units to
break even
FC
Q2 Q1 Output/Sales
Break-Even Analysis
TR (p = Rs1)
Costs/Revenue If the firm chose
TR (p = Rs2)
TC to set prices lower
VC (say Rs1) it would
need to sell more
units before
covering its costs
FC
Q1 Q3 Output/Sales
mukundan 3
Production management
Break-Even Analysis
TR (p = Rs2)
Costs/Revenue TC
Profit VC
Loss
FC
Q1 Output/Sales
Margin of Safety
FC
Q3 Q1 Q2 Output/Sales
mukundan 4
Production management
Costs/Revenue
Eurotunnel’s
High initial FC.
FC 1
Interest on debt
problem
rises each year – FC
rise therefore
FC
Losses get
bigger!
TR
VC
Output/Sales
Break-Even Analysis
• Remember:
• A higher price or lower price does
not mean that break even will
never be reached!
• The BE point depends on the
number of sales needed to
generate revenue to cover costs –
the BE chart is NOT time related!
mukundan 5
Production management
Break-Even Analysis
• Importance of Price Elasticity of
Demand:
• Higher prices might mean fewer sales
to break-even but those sales may take
a longer time to achieve.
• Lower prices might encourage more
customers but higher volume needed
before sufficient revenue generated to
break-even
Break-Even Analysis
• Links of BE to pricing strategies and
elasticity
• Penetration pricing – ‘high’ volume,
‘low’ price – more sales to break even
• Market Skimming – ‘high’ price ‘low’
volumes – fewer sales to break even
• Elasticity – what is likely to happen to
sales when prices are increased or
decreased?
mukundan 6
Production management
Break-even analysis:
Break-even point
• John sells a product for Rs10 and it cost
Rs5 to produce (UVC) and has fixed
cost (FC) of Rs25,000 per year
• FC = Fixed Costs
mukundan 7
Production management
• OI = Operating Income
• TR = Total Revenue
• TC = Total Cost
Algebraic approach:
Basic equation
Revenues – Variable cost – Fixed cost = OI
(USP x Q) – (UVC x Q) – FC = OI
Rs10Q - Rs5Q – Rs25,000 = Rs 0.00
Rs5Q = Rs25,000
Q = 5,000
What quantity demand will earn Rs1,000?
mukundan 8
Production management
Algebraic approach:
Contribution Margin equation
(USP – UVC) x Q = FC + OI
Q= FC + OI
UMC
Q= 25,000 + 0
5
Q= 5,000
What quantity needs sold to make Rs1,000?
Q = 25,000 + 1,000
5
Q = 5,200
Copyright 2004 – Biz/ed
Graphical analysis:
Rs
70,000
60,000 Total Cost
Line
50,000
40,000
30,000
20,000 Total Revenue
10,000 Line Break-even
point
0
1000 2000 3000 4000 5000 6000
Quantity
mukundan 9
Production management
Graphical analysis:
Cont.
Rs
70,000
60,000 Total Cost
Line
50,000
40,000
30,000
20,000
Total Revenue
10,000 Line Break-even
point
0
1000 2000 3000 4000 5000 6000
Quantity
Copyright 2004 – Biz/ed
Scenario 1:
Break-even Analysis Simplified
TC = TR
mukundan 10
Production management
Break-even Analysis:
Comparing different variables
Break-even analysis:
Comparative analysis Part 1
• Where: V = FC
SP - VC
mukundan 11
Production management
Break-even analysis:
Part 1, Cont.
Machine A:
v = 3,000
10 - 5
= 600 units
Machine B:
v = 8,000
10 - 2
= 1000 units
Part 1: Comparison
• Part 1 shows:
– 600 units are the minimum.
– Demand of 600 you would choose
Machine A.
mukundan 12
Production management
Part 2: Comparison
Finding point of indifference between
Machine A and Machine B will give the
quantity demand required to select
Machine B over Machine A.
Machine A = Machine B
FC + VC = FC + VC
3,000 + 5Q = 8,000 + 2Q
3Q = 5,000
Q = 1667
Part 2: Comparison
Cont.
• Knowing the point of indifference we
will choose:
mukundan 13
Production management
Part 2: Comparison
Graphically displayed
Rs
21,000
Machine A
18,000
15,000
12,000
9,000 Machine B
6,000
3,000
0
500 1000 1500 2000 2500 3000
Quantity
Part 2: Comparison
Graphically displayed Cont.
Rs
21,000
18,000
Machine A
15,000
12,000
9,000
Machine B
6,000
3,000 Point of indifference
0
500 1000 1500 2000 2500 3000
Quantity
Copyright 2004 – Biz/ed
mukundan 14
Production management
Exercise 1:
• Company ABC sell widgets for Rs30 a
unit.
Exercise 1:
Answer
mukundan 15
Production management
Exercise 2:
• Company DEF has a choice of two
machines to purchase. They both make
the same product which sells for Rs10.
• Machine A has FC of Rs5,000 and a per
unit cost of Rs5.
• Machine B has FC of Rs15,000 and a
per unit cost of Rs1.
Exercise 2:
Answer
Step 1: Break-even analysis on both options.
Machine A:
v = 5,000
10 - 5
= 1000 units
Machine B:
v = 15,000
10 - 1
= 1667 units
mukundan 16
Production management
Exercise 2:
Answer Cont.
Machine A = Machine B
FC + VC = FC + VC
5,000 + 5 Q = 15,000 + 1Q
4Q = 10,000
Q = 2500
Summary:
mukundan 17