CONTENT

{December 2009 | volume 2 | Issue 6}

tElEcom
Disclaimer: Where opinion is expressed it is that of the author’s and does not necessarily coincide with the editorial views of the publisher or MORE. All information in

pta’s initiatives to curb

spamminG
Congratulations! You have won Rs. 10,000 in
10
an automated lucky draw....
this magazine is verified to the best of author’s and publisher’s ability. However, MORE does not accept responsibility for any loss arising from reliance on it.

We tried to find out how cellular operators in Pakistan

take care of this human asset. We sent following basic 06 tEchnology
punJab’s larGest it
questions to every GSM operator to know their HR
strategy, policies and their seriousness towards the
proJect to chanGe the
fate of country
12
topic Over the last few years, multiuser computing
has emerged - particularly in educational....

Do you neeD a netbook?

We've seen laptop alternatives before. So
what's different about netbooks?....
14
Jf-17 thunDer, a pillar of
strenGth
Every day passes in the lives of Pakistanis leav-
16
ing no special meaning but 23rd November,....

GooGle’s next step,

GoGGles for imaGes
Google search has become much smarter with
18
the release of its Goggles software....

EvEnt
two Days with mobilink
On the eve of International Volunteer Day 19
(IVD), the company commemorated....

EnErgy
alternate enerGy for
mobile phones anD
towers
22
The world is moving ahead to utilize the
power of two major elements on the....

china pays the cost at

home for the Green
enerGy
24
A shiny polysilicon plant is like a shiny bomb.
It may look clean and innocent, but you....
worlD split over Global
warminG
Just recently, in the UN Climate Summit 2009
26 38
on the issue of global warming, analysts....

rEvIEw
nokia 5530 xpress music,
neeDs improvement 28
5530 has same earlier music application but
the quality of the music has improved.

stanDinG out with the

Dell stuDio xps 30
It can be argued that every laptop available in
the market is similar....
12
corby, a family of style
anD fun
Touch screen phones should not be a luxury,
32 32
they shouldn’t be too much pricey anymore;....

avIatIon
the emirate of abu Dhabi
– your Gateway to uae 36
The United Arab Emirates is a modern and
dynamic country....

month In Focus 38
lG’s new smartphone in
market
28
ZonG makes the black-
barry afforDable

markEt survEy 41
lEatEst In tEch 42
computEr tIps 44
EntErtaInmEnt 45
gaDgEts 46-50 43
MORE Magazine published by Mudassar Jehangir Mufti at 2nd Floor, Ali Mansion,
41-A, Lower Mall, Lahore Tel: 042 7321920, 2106737 Email: info@apnatime.com

Editor-in-Chief Mudassar Jehangir Mufti | Group Editor Sumaira Mudassar | Editor Halima Qureshi | Content Coordinator Zubair Rehman
Advertising Manager Abdul Qayyum (Lahore) | Ahmed Malik (Lahore), Designer Assad Chughtai | Marketing Executive Syed Faisal Ahmed
Zain Zahid | International Correspondent Ireland: Alina Amir |US: Ovais Qureshi | Contributor Faraz Usmani, Sana Shah, Zeeshan Alvi, Ikram Sehgol
Registration No. PCPB 286 Price: Rs. 150
{covEr story | Mudassar J. Mufti
}

We tried to find out how cellular operators

in Pakistan take care of this human asset.
We sent following basic questions to
every GSM operator to know their HR
strategy, policies and their seriousness
towards the topic
6 | more | December 2009

n Corporate all over the world are fac-
ing tough time. Though there are signs
of recovery but still it will take time to
gain the same pace. What is happening
across the world has the same effect in
Pakistan. Head offices in Egypt, Norway,
UAE and China have clearly issued direc-
tions to cut the extra expenditure. For
most of the companies, cost cutting
measures start with the firing of its em-
ployees who are the ultimate assets a
company can have. At the same time
there are ventures which take it as a last
resort, rather, they build their skills fur-
ther to fight to end the rough ride even
at the time of recession. Since the end
of boom in Pakistani telecom market,
we have experienced hundreds of lay-
offs during the last one year. In the very
same period we have also seen compa-
nies nurturing their employees.
We tried to find out how cellular opera-
“ when other companies appreciate their employees by giving
them monetary or other benefits, our senior management make
use of certificates only. how it can boost up the morale? no one
is entitled to a car at cm-pak; this is ridiculous in the current
”
scenario
tors in Pakistan take care of this human
asset. We sent following basic questions
to every GSM operator to know their HR
strategy, policies and their seriousness
towards the topic.
n What benefit you offer to your em
ployees, both in lower and upper
management?
n How do you enhance the abilities of
your employees?
n At your company, at the time of
reducing cost, how important is to
get rid of work force to achieve the
goal?
n What policies you have for the fresh
entrant?
n How many employees you
terminated in 2008?
It dawned on us later that it was per-
haps the hardest thing to ask about HR
and their existing practices.
telenor
According to Telenor, It is consistent in
the benefits it provides to its human re-
source through all its tiers of manage-
ment. These include, but are not limited
to, mobile phone allowances, medical
coverage, health insurance, Leave Fare
Assistance and provident funds. Telenor
Pakistan aspires to build a work culture
that is open to ideas, people and inno-
vation. In order to promote the vision
and values of our HR policies, there are
ongoing team building sessions, Inter-
nal Value Creation surveys are carried
out every year, Telenor Development
Process is held on a periodical basis as
well as internal and external trainings
are offered. Telenor Pakistan believes
that even at the time of financial crunch,
human resource is the single most im-
portant competitive advantage that we
have. There are no layoffs unless there is
a violation of the code of conduct or a
lack of ability to meet competence stan-
dards.
mobilink
Whereas according to Mobilink, The suc-
cess of Mobilink is, to a large extent, a
reflection of the talent pool accumu-
lated by the company. In addition to
being some of the best minds in the
country, they are also the best looked
after. We attach the highest value to our
employees and have built our company
on the solid foundation of human re-
{ covEr story}
source excellence and motivation. Our
HR policies offer comprehensive med-
ical coverage, education assistance for
further studies in addition to personal
and professional development opportu-
nities via trainings. We also have guide-
lines on employee safety, first-aid
trainings as well as fire and earthquake
drills to ensure our employees are ade-
quately prepared in the face of chal-
lenge. Our unparalleled reward system
and sound HR policies have recently
earned us the “Most Preferred Telecom-
munications Company 2008” Award at
the Pakistan Society for Human Re-
source Management’s Most Preferred
Graduate Employer Awards 2008.
To enhance abilities of it employees,
Mobilink offers a wide spectrum of
training interventions in partnership
with the best local, international and in-
house trainers and institutions. These
technical and soft skill trainings are of-
fered to all tiers.
Several Management Development
workshops in collaboration with Profes-
sors from institutions such as MIT, Har-
vard, LBS, INSEAD and LUMS have also
been offered in the past that focused on
enhancing skills of Mobilink’s current
and future leaders.
To build a highly competent and profes-
sional group of future senior leaders,
the People Management Toolkit pro-
gram was introduced this year for the
mid tier. The 3 cluster program has been
developed to implement best manage-
ment practices by utilizing a variety of
tools.
The Orascom Telecom Holding’s (OTH)
Talent Management Program is another
development program that employees
can be part of.
This two year program, launched in part-
nership with London Business School,
offers an opportunity to talents from all
OTH subsidiaries to work and gain expo-
December 2009 | more | 7
{covEr story}
sure at different subsidiaries, and pro-
vides intensive training programs.
We nurture the youth talent from a very
early stage. Our student development
workshops, initiated in year 2008, pro-
vide students with guidance and direc-
tion so they are equipped to make career
choices best suited for them and to en-
“
warid has the similar problems; the company is running
without a cEo for the last two years. all those who were part of
a successful first year are no more with the company. we hap-
pened to learn from a laid off employee who told that the ship
is running without a pilot. people are hired and fired ruthlessly
without thinking of their career and families
hance Mobilink’s linkages with the aca-
demia. Student Development workshops
have been conducted in SZABIST, Bahria
and Quaid-e-Azam University and we in-
tend to extend the reach of this initiative.
Despite of repeated follow-ups we
could not get the response from CM-
Pak, Warid and Ufone. We did talked few
of the current and ex-employees of CM-
Pak to know what standard they main-
tain within the company and the facts
were really astonishing.
cm-pak
There is hardly any HR policy being fol-
lowed since CM-Pak started operation in
Pakistan. It is due to very same practice
that many senior and loyal employees
of company had to part with the com-
pany.
A senior ex-employee told MORE that
“current decision makers at CM-Pak are
the ones who could not create a good
name in Paktel and they are actually the
leftovers. Since the birth of CM-Pak,
these people are deliberately not letting
the company to grow.
We needed extra ordinary and intelli-
gent people for sales, technical and
other domains who could represent the
8 | more | December 2009
might of China Mobile in Pakistan. If you
recall the pre-launch advertisements of
China Mobile, it was dead sure that this
company would rock the telecom sector
in Pakistan and the very simple and con-
vincing argument is that it is the largest
company of the world; both the coun-
tries, Pakistan and China, have a very
”
strong and unique relationship. No mat-
ter how fast we rolled out our network
but we have always remained short of
required potential. When all the compa-
nies are protecting and grooming their
very precious asset, the HR, we are de-
stroying it.
At CM-Pak, there are no trainings to any
of the departments. How can the poten-
tial and creativity of the work increase
without building the capacity of em-
ployees. Those who perform the best in
any department are nominated every
month but never acknowledged. When
other companies appreciate their em-
ployees by giving them monetary or
other benefits, our senior management
make use of certificates only. How it can
boost up the morale? No one is entitled
to a car at CM-Pak; this is ridiculous in
the current scenario.
To compensate this, it gives its employ-
ees monthly “car allowance” which
amounts to Rs. 25,000 normally. Most of
the employees are using their personal
cars and showing them as hired from
the Rental Company and they get this
allowance every month. The very same
money can be spent by the CM-Pak to
buy its own cars, that would be an asset
to the company in that case but in the
current scenario every penny is being
wasted. The man, currently in-charge of
HR, is incapable and lacks required vi-
sion to lead the team. His inability is
very much proven from the fact that the
day to day business of HR is being han-
dled and supervised by the CEO himself.
warid & ufone
Warid has the similar problems; the
company is running without a CEO for
the last two years. All those who were
part of a successful first year are no
more with the company. We happened
to learn from a laid off employee who
told that the ship is running without a
pilot. People are hired and fired ruth-
lessly without thinking of their career
and families.
The concerned people at Ufone assured
us to send their version but they could
not do so, may be, they are not sure
about their HR policies as well.
Just like a car cannot rely on a single
component and for a smooth drive, all
the parts have to work together effi-
ciently and seamlessly and for this pur-
pose it needs regular attention. It
certainly ensures long life and best per-
formance. Similarly, human resource
needs to be taken care of, on time, to
produce best out of the work force.
Employee training programs or initia-
tives are an integral part of the HR vision
and long-term strategic objectives of an
organization.
Through timely, controlled and intelli-
gently developed training programs,
employees develop requisite capabilities
and new skills to perform assigned jobs
consistently and successfully. Ultimately,
carefully devised and implemented em-
ployee training programs should impact
organizational competitiveness, long-
term performance and overall produc-
tivity. n
{ saddads | tElEcom}

December 2009 | more | 9

{tElEcom | Zeeshan Alvi
}
n “Congratulations! You have won Rs. 10,000
in an automated lucky draw. To claim your
winning amount, write this code XXXXX in
reply to this message. You will be contacted
by our representative very soon” this is a fac-
tual example of a commonly received SMS
by mobile users crafted in different forms by
unknown senders who are smart enough to
use effective approaches in arousing the nat-
ural human desire to get rich over the night.
Many of the readers of this article
would, themselves, have received similar
10 | more | December 2009
fraudulent SMSs and calls from
such fake callers. As the communica-
tion technologies have emerged expe-
ditiously in the past few years, hence the
number and ratio of crimes committed
through use of these technologies have
also increased.
The tale does not end here; an easy ac-
cess to Information Communication Tech-
nologies (ICTs) and availability of a variety
of communication channels are resulting
into an overflow of information. Whether
it’s your email account or mobile phone
handset, most of the time your inbox re-
mains out of memory storage, thanks to
messages including Spam.
Adding more to this, at times, you at-
tend a phone call and the person at the
other end starts talking obnoxious and you
find this useful channel of communication
so extremely insecure. This fear of insecurity
intends you to demand some reliable sys-
tem which could make your communica-
tions safe and take action against the
suspected originators of such unwanted
communications who add a furious aspect
to the telecommunication facilities.
Pakistan Telecommunication Authority
(PTA) is responsible to regulate the telecom
sector of Pakistan. Since its inception, PTA
has been engaged in doing sincere efforts
to uphold its vision of Consumer Protection.
Launch of Consumer Awareness Cam-
paigns including Forums, Press Confer-
ences, Advertising etc, Establishment of
Consumer Protection Department (CPD) at

its Headquarters and promulgation of
“Consumer Protection Regulations
2009” are some of PTA’s recent initia-
tives taken in this regard.
Most notably, PTA has just formu-
lated “Protection from Spam, Unso-
licited, Fraudulent and Obnoxious
Communication Regulations, 2009”
which specifically focuses on uproot-
ing the menace of unwanted commu-
nications.
These regulations provide instruc-
tions for the telecom operators to estab-
lish Standard Operating Procedures
(SOPs) to control Spamming, Fraudulent,
Unsolicited, and Obnoxious Communi-
cations within specified timeframes.
Under these regulations the opera-
tors shall revise the SOP to control
Spamming with the approval of the Au-
thority after every one hundred and
eighty (180) days to ensure that all up-
to-date and effective technical meas-
ures are being implemented to control
Spamming.
They will also establish procedures
for blacklisting of subscribers whose
subscription has been terminated on
the basis of fraudulent activities within
sixty (60) days from gazette notification
of these regulations. In case a sub-
scriber gets to indulge in such activities
more than one time, it is mentioned in
the Regulations that he/she will not be
eligible for any other cellular mobile
service subscription.
The operators will provide an up-
dated list of blacklisted subscribers to
the Authority on monthly basis and
the same shall be posted on the web-
site of the concerned operator. This
will enable an easy identification of
the subscribers involved in Fraud
through telecom services.
Another remarkable decision taken
by PTA through these regulations is the
establishment of “Do Not Call Register”
{ saddads | tElEcom}
(DNCR) by telecom operators within
ninety (90) working days from the date
of gazette notification of these regula-
tions. This will be helpful for the sub-
scribers to avoid receiving unnecessary
and unwanted calls from telemarketers.
In accordance with Part IV of the
Telecom Consumers Protection Regu-
lations, 2009, the telecom operators
shall setup a round the clock complaint
handling mechanism for subscribers
within sixty (60) days of the notification
of these regulations. This mechanism
will ensure the convenience of telecom
consumers in order to lodge their com-
plaints and get them redressed.
Furthermore, all telecom opera-
tors are asked to launch media cam-
paigns both in electronic and print
media to educate subscribers and
general public of the available pre-
ventive and subsequent complaint
mechanism for handling Spamming,
Unsolicited, Fraudulent, and Obnox-
ious Communications within sixty
(60) days of the commencement of
these Regulations.
The operators shall ensure that the
preventing measures and procedures
available under these Regulations are
available to the subscribers and pub-
lished in the Consumers Manual as
specified under the Telecom Con-
sumers Protection Regulations, 2009
within ninety (90) days of the notifica-
tion of these Regulations.
Effectiveness of “Protection from
Spam, Unsolicited, Fraudulent and Ob-
noxious Communication Regulations,
2009” is foresighted on all the levels as
it will facilitate the telecom consumer
in the form of protecting his rights, at
the same time, the operators and the
Regulator will also get benefited by
winning confidence of the telecom
subscribers on assuring quality of serv-
ices to them. n
December 2009 | more | 11
{tEchnology | Sumaira Mudassar
}

n Over the last few years, multiuser com-

puting has emerged - particularly in educa-
tional institutions - as a way to reduce
computer costs and increase worldwide ac-
cess to technology. Multiuser computing
taps into a computer's excess capability to
enable a single host computer to support
multiple users simultaneously.
If we take the local scenario into account,
ever increasing energy cost and its shortage
is another hindrance in the way of technol-
ogy implementation. To cope with this, tech-
nology solution providers are working hard
to minimize the hardware and software cost In the picture (L-R) Former Finance Minister Sartaj Aziz and Mian Shahbaz Sharif, Chief Minister of Punjab at the
opening ceremony of “Punjab IT Lab Project”
and the energy consumption as well. The
phenomenon is called “virtualization”. Chief Minister, Mian Shahbaz Sharif. The ex- progress and development of the country
While VMware and Citrix get most of the ecution was called “Punjab IT Lab Project”. with adequate IT education”.
attention when it comes to desktop virtual- To overcome the Digital Divide be- In Punjab IT lab project, every school is
ization, it turns out that probably the tween the public and private sector schools equipped with 3 desktop PCs and 12 virtual
biggest industry leader in terms of actual , Chief Minister (CM) Punjab Mian Shahbaz desktops with licensed software from Mi-
deployment just might be NComputing. Sharif initiated Punjab IT lab project in Gov- crosoft, high speed internet connection
India is the second largest market for ernment schools. This project was com- and hardware solutions from local compa-
NComputing after US. Currently, in India, pleted in a record time of 110 days and over nies like Inbox, Siemens, PEL, NComputing,
company has already deployed 2, 00,000 4286 schools were covered in this project. PTCL, New Horizon etc.
seats and it expects to double that figure On the inauguration ceremony, Mian Experts say that introduction of com-
in 2010. December 3rd was the day when Shahbaz Sharif said “this initiative will revo- puter labs in the government schools will
this idea was implemented in the province lutionize the education sector and the new have a contagious impact. It will force the
of Punjab by the visionary administration of generation will play an important role in the low end private schools to establish at least

12 | more | December 2009

 {tEchnology}
similar if not superior
computer labs. The
Punjab government
may even make it
mandatory in the next
few years for the regis-
tered private schools
to have computer labs.
The introduction of
computer knowledge An X-series kit includes vSpace virtualization software,
among the children access devices, and a PCI card. Install the card into a
standard PC, connect the access devices with stan-
will increase the inter- dard cables, install the software, and you are all set
net use in the country
and expose the unexplored talent of puting environment, especially in
millions who have remained deprived emerging economies like Pakistan. The
of this modern technology. decision to deploy this IT labs project es-
The idea was
conceived last
year by the plan-
ners of the Pun-
jab government,
and the budget-
ary allocations
were made in
the provincial
budget for
2009-10.
CM Punjab, Mian Shahbaz Sharif operating the N-Computing model at the launch
The original
idea was to procure 15 desktop PCs for tablishes the Punjab government as an
each school. However, the govern- innovator in educational computing in
ment was able to save Rs1.8 billion Pakistan and a model for other govern-
from its budgeted allocation by adopt- ments, considering similar projects.
ing the NComputing technology. The cost will be saved on energy
The NComputing solution in- consumption that 64290 desktop PCs
cludes both the virtualization software will have consumed. One desktop PC
(vSpace) that creates the “virtual” ses- consumes 100 watts of electricity per
sions inside a PC or server, and the hour when idle. A virtual desktop in-
thin-client devices that connect the stalled through NComputing device
user’s monitor, keyboard and mouse will consume only 1watts of electric-
to the shared computer. Thus one ity per hour that will translate into
desktop PC can be connected with 4- saving of Rs10 million per month at
10 virtual desktops. Thus instead of current electricity rates or Rs 360 mil-
buying 64290 desktop PCs, the gov- lion in three years.
ernment procured 12858 PCs and sup- NComputing’s desktop virtualisa-
plemented the balance 51432 seats tion technology has now become a
with NComputing devices. part of the lives of millions people
IT Labs project can change the com- across the world. n

December 2009 | more | 13

{tEchnology | Michael Healey
n We've seen laptop alternatives before.
So what's different about netbooks? Simple:
They're really inexpensive and provide bet-
ter functionality than any smartphone.
Market numbers tell the tale: Netbook
shipments surged to $3 billion in the second
quarter from $845 million in the same quar-
ter a year ago--264% year-over-year growth,
according to market research firm Display-
Search. At the same time, the average price
of a netbook was $378, versus $787 for a lap-
top. The devices will account for 22% of all
laptop, notebook, and netbook shipments
this year, compared with 5.6% last year. Re-
search firm VDC predicts total netbook sales
surpassing $33 billion next year.
Just what is a netbook?
Netbooks have the size and form factors
of ultra-portable machines, which have
been around for years. But those machines
usually come with CD/DVD players, and net-
books don't. Also unlike ultra-portables, net-
books run on processors specifically
designed for them, like the Intel Atom, and
you can get one for less than $400, whereas
ultra-portables are priced comparable to
standard laptops. Nevertheless, netbooks'
smaller screens and keyboards will defi-
nitely alter the end-user experience.
These limitations need to be weighed
against the actual functionality required, the
14 | more | December 2009
}
enhanced flexibility of the smaller size, and
benefits such as longer battery life.
There are significant functionality differ-
ences between netbooks and notebooks.
Bottom line: If you try to make a netbook do
everything a laptop can do, you'll end up
with users who are 10% to 15% more an-
noyed.
Do you know your
employees' computing
habits?
A clear understanding of exactly what
users do with their laptops and smart-
phones is critical if you're looking to replace
these systems with netbooks. Quite simply,
laptops often have too much functionality
for most end users, especially with Vista or
Windows 7 multimedia options enabled.
Netbooks' complete dearth of multime-
dia processing power may actually endear
them to IT managers sick of end users run-
ning iTunes and other recreational apps on
their work PCs. Call us heartless, but if a net-
book can let users stream video, work on Of-
fice documents, and get on the Web, who
cares if it can't serve as a backup for their Nir-
vana bootlegs?
IT must figure out whether netbooks are
best suited to replace certain systems or are
better off as flexible complementary devices
or tools for a new breed of computing in the
cloud or for accessing virtual desktops.
can netbooks replace
mobile phones?
Even though netbooks have Bluetooth
support, offer low-cost connectivity, and
can support most mobile softphone op-
tions, the answer in most cases is still
no. Because of limitations of the Win-
dows OS and Intel processor design, a soft-
phone application running on Windows has
the inherent challenge of maintaining
sound quality regardless of bandwidth con-
nectivity. Bog down your Windows apps,
voice quality suffers.
And netbooks don't have wake-on-call
functionality, so most users will still need a
phone and computing device. However,
some companies can save money by mov-
ing e-mail and data access to netbooks and
removing those from mobile phone plans
and even using lower-cost phones.
are netbooks green
enough for you?
If your green policy is just about lower-
ing energy consumption, netbooks' sleeker
CPU design and smaller footprint mean
you'll use 10% to 15% less power compared

with laptops. Next-generation systems
from AMD, Intel, and their ARM-based
rivals look like they'll cut that further.
But if your green policy is aimed at se-
lecting products that support low-impact
or sustainable manufacturing, you'll
struggle to get timely information. Very
few netbooks have been certified by
EPEAT, which looks at the product mate-
rials and manufacturing process and rates
them based on conformance with IEEE
1680 environmental impact standards.
how open are you to
microsoft alternatives?
Novell and other members of the
Linux community have worked very
hard with Intel to ensure compatible
Linux drivers were available before net-
books went into production. The result:
Solid Linux options for every manufac-
turer, with some offering pre-loads of
Novell SUSE or Ubuntu Remix for net-
books. In addition, Intel has released its
own Moblin (Mobile Linux) for the net-
book. And the ever-hyped Google
Chrome OS, for which open source code
is now available, is aimed at netbooks.
Google envisions it as a Web-centric
complement to another PC.
These Windows alternatives will
make sure Redmond keeps a low price
point in the netbook market. Windows
XP is filling that role now, but Windows
7 is the heir apparent.
Microsoft is positioning Windows 7
Starter as the netbook edition of choice.
But it has the same limitations as XP
Home--no network connectivity and no
group policy enforcement. You need a
customized Windows 7 image for the
netbook, trimming down the applica-
tions and overhead.
are you open to intel
alternatives?
{tEchnology}
AMD was caught off guard by the
rise of the netbook. Now the company
is positioning its Sempron chip for net-
books, but that may be too little too late,
as ARM has expanded into the netbook
space.
ARM is the processor technology
behind the iPhone, Kindle, HP iPAQ, and
the vast majority of cell phones ship-
ping today. The company is licensing its
architecture to any interested manufac-
turer, potentially becoming the technol-
ogy with the fastest adoption rate and
biggest ecosystem of support, software,
interoperability, and ultimate flexibility
for business use. It's too soon to con-
sider ARM-based netbooks for business,
but the company's providing a compet-
itive threat, keeping the pressure on
Intel and AMD to offer alternatives at
the right price.
are netbooks just a
fluke?
Don't bet on it. Netbooks have a
great price point, sales growth, and vi-
able alternatives for the CPU and core
OS. All of that ensures there will be con-
tinued development and price pressure
around them. For the enterprise, it's not
an either/or decision, but rather part of
a computing continuum. Current lap-
top users who are barely mobile may be
better served with a simple netbook
and low-cost desktop. Organizations
may opt to remove mobile phone data
plans for users who mostly work at
home and give them netbooks instead.
We see no signs that netbooks' pop-
ularity will wane. So it's time to incorpo-
rate them into your overall computing
strategy, before they sneak in the back
door--and onto expense reports and
the help desk's radar. n
The article is written by Michael
Healey who works at InformationWeek
December 2009 | more | 15
{tEchnology | Ikram Sehgal
n Every day passes in the lives of Pakistanis
leaving no special meaning but 23rd No-
vember, 2009 was not just another day. On
this day Pakistan rolled out its first locally
manufactured aircraft, JF-17 Thunder and
become a part of International community
of advanced fighter aircraft manufacturers.
The official rollout ceremony was held at
the Pakistan Aeronautical Complex Kamra to
mark the occasion. Prime Minister Syed Yusuf
Raza Gillani was the Chief Guest on the oc-
casion. The ceremony was also attended by
Chief of Army Staff General Ashfaq Parvez
Kayani, Chief of the Air Staff, Air Chief Mar-
shal Rao Qamar Suleman, Chairman Senate,
Federal ministers and senior military and
civilian officers. Chinese Ambassador, Mr.
Luo Zhaohui besides other dignitaries from
China and personnel of PAC Kamra also at-
tended the ceremony.
Acknowledged as one of the most pro-
fessional forces in the world, the Pakistan Air
Force’s (PAF’s) proven excellence will be mul-
tiplied with the induction of the JF-17. Having
suffered grievously because of the sanctions
in 1965 and in 1990, the PAF vowed ‘never
again’ and took a quantum leap in deciding
to design and develop its own fighter aircraft.
This is a story of excellence, of determination
in the face of odds, of dogged tenacity and of
friendship and solidarity. In the 80s the PAF
envisaged designing, building its own fighter
16 | more | December 2009
}
Prime Minister Syed Yusuf Raza Gilani in a group photograph during a ceremony to mark the roll-out of the first JF-17
Thunder Aircraft at Pakistani Aeronautical Complex that has been manufactured locally with Chinese cooperation.APP
aircraft to meet future requirements. M/s
Northrop Grumman was approached for the
initial design. Because of the heavy invest-
ment required and other factors, the project
(Saber II) was continued under Chinese Assis-
tance but was not pursued vigorously. In 1990
when sanctions were imposed under the
Pressler Amendment, this project died. Pak-
istan had suffered such sanctions earlier too
in 1965. Such embargoes proved to be the
proverbial blessing in disguise. Lacking the ex-
perience, know-how and the industrial infra-
structure for the task, the PAF turned to China.
Always a reliable friend, China acquiesced to
co-development of the Super 7 (later desig-
nated as the JF-17 project) in Chengdu.
To have credible human resources that
could undertake the task of designing and
developing a fighter aircraft, PAF dispatched
its aircrew, engineers and technicians abroad
for studies. A paucity of funds forced all other
PAF requirements to be frozen by late Air
Chief Marshal Mushaf Ali Mir in 2001. Within
a period of just 30 months, the first JF-17 pro-
totype flew in September 2003 in China. The
JF-17 made its triumphant debut in Pakistan
on March 23, 2007 when two aircraft took
part in the Pakistan Day Fly-past.
With the start of serial production of the
aircraft at PAF Kamra, June 30, 2009 became
a Red Letter day in the annals of PAF’s chron-
icles. A lightweight and low-cost multi-role
fighter aircraft with high maneuverability and
Beyond Visual Range (BVR) capability, the JF-
17 has Mach 1.6 capability with advanced
aerodynamics configuration and high thrust.
It can operate over long distances and is well
suited to undertaking a broad spectrum of
offensive and defensive missions. Fulfilling a
multi-role task, this aircraft is meant to even-

tually replace the ageing fleet of A-5s, F-7s
and the Mirages in the PAF inventory, and
thus become the PAF’s mainstay.
The success story of the indigenous JF-
17 development stands out in sharp contrast
to many aviation failures — the American F-
111, the Israeli Lavi and the Indian Tejas
being some examples of abject failures. The
PAF is the only air force in the world to suc-
cessfully take on the challenge of designing
and developing a fighter aircraft.
Though large in number, the bulk of In-
dian Air Force (IAF) planes are old and out-
dated. The IAF fleet of MiG series fighters
needs refurbishing and replacement. There
have been recurring delays in the Request
for Proposals (RFPs) for a multi-role combat
aircraft in the form of the Light Combat Air-
craft (LCA) Tejas, in design and under perpet-
ual development for almost 30 years.
Among engineers, journalists and scientists
in the aviation industry, the Tejas is some-
times called the ‘Last Chance Aircraft’ be-
cause of the false starts and failure. Using GE
F404-IN20 engines because the indigenous
‘Kaveri’ engine developed at a whopping
cost of Rs 20 billion was not only overweight,
it lacked the thrust required; the LCA is now
scheduled to enter service in 2011.
The JF-17 will restore to an extent the
strategic imbalance in conventional
weapons between Pakistan and India and
help retain the balance of power in South
Asia. A report published in The Times of India
(May 18, 2008), highlights India’s threat per-
ception “with Pakistan getting new F-16s
from the US and JF-17 Thunder jets from
China. IAF plans to counter ‘the threat’ by
progressively deploying its most potent
Sukhoi-30MKI fighters on the western front”.
India feels ‘threatened’ every time Pakistan
acquires military hardware for its legitimate
Prime Minister Syed Yusuf Raza Gilani in the cockpit of JF-
17 Thunder and is being briefed by the Chief of Air Staff,
Air Chief Marshal Rao Qamar Suleman. APP
defence needs, conveniently forgetting that
its own massive build up and modernizing
of its armed forces still gives it a whopping
4:1 superiority in numbers.
The unflinching support and willingness
of China to go an extra mile for Pakistan will
remain a source of great strength for the peo-
ple of Pakistan. China has always stood by
Pakistan in its hour of need. Its invaluable role
in the development of the JF-17 allowed the
{tEchnology}
PAF to achieve its long cherished dream of in-
digenously manufacturing a fighter aircraft
of its own. The leadership of the Chinese gov-
ernment deserves our gratitude for their vi-
sion and willingness to back friends and
provide wholehearted technical and financial
support. With an uninterrupted trust bond
that has survived numerous geo-strategic
challenges and changes, Pakistan-China re-
lations are unique in this world. Good rela-
tions with China are the real cornerstone of
Pakistan’s foreign policy. The Aviation Indus-
tries of China, especially M/s CATIC, made an
immense contribution to the project.
After 2010 the aircraft will be available
for re-export through China. This will expe-
dite and enhance the production capacity
of the PAF because of economies of scale.
Many friendly countries are showing inter-
est in the aircraft, among them Azerbaijan,
Zimbabwe, Bangladesh, Egypt, Iran,
Lebanon, Malaysia, Morocco and Sri Lanka.
This JF-17 project frees the Pakistani air
defence sector from foreign shackles and
adds a prestigious chapter to the PAF’s story
of continuing excellence. The entire nation is
rightly proud of the PAF. They have always
come through when the nation needs them
the most. n
The writer is a defence and political analyst.
He can be reached at
ikram.sehgal@pk.g4s.com
December 2009 | more | 17
{tEchnology | Zubair Rehman
}
n Google search has become much smarter with the release of its
Goggles software. Now with the help of this software you can get
real time information about an image.
Yes, the future is here unless Bing.com does introduce something
more advanced but Google the undisputed Crown King of search
has introduced Image Query through which you can use image of
an item to get its real time information. And “Goggles” allows users
to perform an Internet search by submitting a photograph instead
of keywords. It can be used for all sorts of things - landmarks, books,
game or record covers, contact info (where it'll employ text recogni-
tion), art and sculpture, certain places, like restaurants and local busi-
nesses and company logos. Snapping each one will provide you with
relevant information about the subject.
"It is our goal to be able to identify any image," said Google's
Vice President of Engineering, Vic Gundotra.
“It represents our earliest efforts in the field of computer vision.
You can take a picture of an item, use that picture of whatever you
take as the query," he added.
For using Googles software all you have to do is connect your
Android phone to the Internet and start picture querying. The tool
compares the searched key-image with Google's database of bil-
lions of images. Goggle informs its analysis of the uploaded image
to return relevant information. Currently, Goggles is available at
Google Labs website. It recognizes books, Artworks, places, land-
marks, Logos and many other things.
To use this software on your Android Phone visit this link:
http://www.google.com/mobile/goggles/#landmark
when Google started it?
Hartmut Neven, head of its image recognition team, reveals that
the Californian firm has for three years been quietly developing a
18 | more | December 2009
quantum computer that can identify particular objects in a database
of stills or video.
Google has been doing this, Neven says, with D-Wave, a Cana-
dian firm that has developed an on-chip array of quantum bits – or
qubits – encoded in magnetically coupled superconducting loops.
The team set themselves the challenge of writing an algorithm
for the chip that could learn to recognize cars in photos, and re-
ported at the Neural Information Processing Systems conference in
Vancouver, Canada, this week that they have succeeded.
how Google does it?
Using 20,000 photographs of street scenes, half of which con-
tained cars and half of which didn't, they trained the algorithm to
recognize what cars look like by hand-labeling all the cars with
boxes drawn around them.
After that training, the algorithm was set loose on a second set
of 20,000 photos, again with half containing cars. It sorted the im-
ages with cars from those without faster than an algorithm on a con-
ventional computer could – faster than anything running in a
Google data centre today, Neven says.
Classical computers use what is known as a von Neumann ar-
chitecture, in which data is fetched from memory and processed
according to rules defined in a program to generate results that are
stored. It is pretty much a sequential process, though multiple ver-
sions of it can run in parallel to speed things up a little.
Quantum computers, however, promise much faster pro-
cessing, by exploiting the principle of quantum superposition:
that a particle such as an ion, electron or photon can be in two
different states at the same time. While each basic "bit" of data
in a conventional computer can be either a 1 or a 0 at any one
time, a qubit can be both at once. n
 { PR | EvEnt}

n On the eve of International Volunteer

Day (IVD), Mobilink commemorated em-
ployees for maintaining the spirit of vol-
unteerism throughout the year.
Designated by the United Nations
since 1985, IVD is celebrated every year
on December 5. The declared aim of IVD
is to thank volunteers for their efforts and
increase public awareness on their con-
tribution to society.
Omar Manzur Director Public Rela-
tions & Corporate Social Responsibility
(CSR) stated, “As a socially responsible cit-
izen, we believe in patronizing broad-
based CSR initiatives throughout
Pakistan. Mobilink has always been at the
forefront of social initiatives and our em-
ployees continue to selflessly engage in
on 4th
on 4th and
and 5th
5th of
of December
December community welfare, disaster relief, literacy
enhancement, environment conserva-
mobilink remained
mobilink remained active
active socially.
socially. tion, health care, and many more noble
causes. This day is dedicated to acknowl-
edge their exemplary endeavors.”
Speaking on the occasion, Dr. Ahson
Rabbani, Vice President Inputs, The Citizens
Foundation (TCF), shared,“While anyone can
provide monetary support, it takes a focused
CSR program to be able to also donate time.
This proactive social assistance program
clearly distinguishes Mobilink from other
business organizations. As a practitioner of
community development, I urge all healthy
organizations to also promote the spirit of
volunteerism among their employees.”
Outstanding volunteers were
awarded trophies whereas certificates of
Group of Mobilink employees who regularly volunteer at the ceremony organized appreciation were also distributed
by Mobilink to mark International Volunteer Day. Also seen in the picture are Omar among the highly motivated Torchbear-
Manzur, Director Public Relations & Corporate Social Responsibility, Mobilink, Dr. ers to recognize their relentless efforts.
Ahson Rabbani, Vice President Inputs, The Citizens Foundation and Mansoor Sar- Torchbearers in other cities were also ap-
war, Program Office Philanthropy Services, Pakistan Center for Philanthropy preciated through similar ceremonies or-
ganized by Mobilink n

Mobilink Foundation Torchbearers commemorate

International Volunteer Day in Lahore. Cake cut-
ting ceremony was organized to acknowledge and
Group Photo of Mobilink Foundation Torchbearers – Karachi Chapter appreciate the efforts of Torchbearers conducted
at the ceremony of International Volunteer Day during the year

December 2009 | more | 19

 {EvEnt | } PR

n On December 5the Company held the Mobilink

Club Indigo 3rd Golf Invitational in Islamabad.
Teed off by Irfan Akram, Vice President Customer
Care, Mobilink, the 18-hole tournament has become
an annual feature that Mobilink Club Indigo mem-
bers look forward to. Providing a healthy and social
environment, the tournament also attracts female
golfers every year.
Speaking at the closing ceremony, Rashid Khan, Pres-
ident & CEO, Mobilink, appreciated the keen partici-
pation of talented Golfers. “The tournament is aimed
to encourage sports and community involvement. It
gives me great pleasure to see that Mobilink Indigo
has brought so many people all of whom share a
passion for the sport. It is wonderful to be able to in-
teract personally with so many Mobilink customers
and skillful golfers who graciously accepted our invi-
tation to come and display their talents at our annual
event,” he added. n

Rashid Khan, Mobilink President & CEO with Waseem Players and organizers pose for group photo
Akram, Cricketer and Mobilink Brand Ambassador

Mansoor Khan, CEO Makabu

greeted by Mustafa Peracha,
Vice President, Broadband Cricketer & Mobilink Brand Ambassador, Wasim Akram and
Group of participating golfers Carrier Division, Mobilink Sarmad Malik, Regional Director Customer Care Mobilink
with the participants
Irfan Akram, Vice President Customer Care Mobilink
tees off at the 3rd Mobilink Club Indigo Golf Invitational

Young golfer
Azam Khan re-
cieved a thunder-
ous round of
applause as
Rashid Khan, Mo-
bilink President &
CEO presents him
the the trophy for
Sarmad Malik, Regional Director Customer Care,
Winner Gross
Mobilink along with golfers
(Gents)
20 | more | December 2009
{ saddads | covEr story}

December 2009 | more | 21

{EnErgy | MORE Report
}
the world is moving ahead to utilize the
power of two major elements on the mother
earth, sun and the wind.
n The hottest green topic these days is
how to make the most efficient use of re-
newable resources. Experts across all in-
dustries are trying to figure out how to
effectively harness the power of the sun
and the wind to generate the energy
that is needed to power the devices used
in their fields. In the area of mobile
phones there has been a lot of media at-
tention on the development of various
methods of using solar power. Solar
powered phone chargers, charging
packs and handsets have all made head-
lines. However the sun isn’t the only re-
newable resource that the mobile phone
industry is interested in using. Wind
power can also be used in conjunction
with cell phone service. This might not
get as much attention as solar powered
phones have gotten but it can be just as
effective if the kinks in its development
get worked out. It’s definitely something
to learn more about if you’re interested
in how the mobile phone industry is
going to continue to go green.
Most of the cellular operators are focusing
on solar initiative and few are thinking
about the wind base initiatives. We will
talk about the local initiatives in later para-
Helix Wind Turbine graphs but for now; let’s see how wind
22 | more | December 2009
can be a good alternate source of energy.
The most cutting-edge work that we’re
seeing in terms of using wind power for
cell phones is the development of mo-
bile phone towers that can be powered
by the wind. We’re still in the early stages
of seeing this come to fruition but it’s be-
ginning to happen. There are foreign
companies in Pakistan offering the solu-
tion but the pace is really slow, we
haven’t seen any live site getting energy
from the wind.
A US based company Helix is to start in-
stalling its first wind based mobile
phone tower solution in early 2010 in Ar-
gentina with the help of World Bank.
Among its benefits are; the turbine spins
no matter what direction the wind
comes from (including vertically) so it
can be mounted lower, and generates
more energy in turbulent (urban) envi-
ronments. The turbine can be mounted
lower, so installation costs will be lower,
and regulations less significant.
Helix Wind Turbines can generate elec-
tricity in winds as slow as 10 mph. The
turbines will power the towers and any
extra electricity can be sold to the nearby
area, giving Communications a new
source of revenue as well.

This is not the first of its kind solution. In fact,
there are quite a few different projects un-
derway around the world which are work-
ing on this use of wind power. For example,
a telecommunications company in Austria
announced earlier this year that it had suc-
ceeded in using wind energy to power
eighty percent of the energy needs of one
of its mobile base stations.
wind-powered mobile
phone charger
Wind isn’t only used on a big scale to power
mobile phone towers and networks. It can
also be used on a small scale to power de-
vices related to mobile phones. The most
obvious example of this is the development
Orange’s wind powered cell phone charger
of a wind-powered mobile phone charger.
There is a charger like this which was an-
nounced back in 2007. It’s a product called
the Orange Wind Generator which was built
by a company called GotWind. The device is
able to harness the energy from the wind
twenty four hours per day and convert it
into electricity. This electricity can be used
to power a variety of handheld devices in-
cluding mobile phones. It’s a small, portable
piece of equipment which would allow you
to charge your phone anywhere that al-
lowed you to put the charger outside to
capture the energy of the wind. Unfortu-
nately, this product has still not been made
available on the market. Nevertheless, the
prototype for the product was successful. A
similar device created by Indian students
back in 2005 was also successful. With inter-
est in renewable resources growing rapidly
and solar-powered chargers already on the
market it is possible that there may be in-
creased demand for a wind-based product
such as this one in the near future.
solar cell towers, a
local Development
from telenor
One of Telenor’s
Solar Powered cell site
All over the world and in Pakistan as well, the
focus has been shifted towards solar based
cell phone towers. Almost every GSM oper-
ator is moving ahead with plans to adopt
these environment friendly solutions. Warid
Telecom has shown its solar energy based
cell site few months back but there has not
been any major development from them in
later months as their entire expansion plan
is on halt. Whereas, we heard from NSN 2
months back that they are continuing with
their plans to provide these cheap solutions
to Telenor in a situation when electricity in
Pakistan is almost not viable in terms of cost
and the availability.
We asked Telenor couple of this about their
{EnErgy }
plans for going green. According to them,
“Apart from existing 4 sites, Telenor Pakistan
aims to install 53 new sites on solar power
system. The aim is to complete this deploy-
ment by early 2010. By doing so, approxi-
mately 5.5 MWH of solar energy will be
generated reducing diesel generator usage.
It is a trade off, for solar site, the initial Capex
is comparatively higher but Opex is compar-
atively lower. The solar solution will save 22
hours of generator run / day. The two obvi-
ous benefits of utilizing solar energy in Pak-
istan are;
n It is green energy. This can potentially re-
duce environmental impact that unclean
power is causing, especially the usage of
diesel generators has an adverse environ-
mental impact
n Demand of power in comparison with
supply is very high, resulting in power cuts
and loadshedding. Using alternate form and
greener energies is high on priority list of
Government
There are still a number of areas where grid
electricity is a dream. Telenor Pakistan has
chosen to initially install solar solution at
sites which are completely off-grid. For this,
we are initially setting up solar sites on our
USF project sites in Mirpurkhas and Ba-
hawalpur (Cholistan) region. The model will
serve as basis for future development. All
upcoming sites are going to be hybrid be-
cause of potential extra load that solar
power may not be able to handle”. n
December 2009 | more | 23
{EnErgy | MORE Report
}

a shiny polysilicon plant is like a shiny

bomb. it may look clean and innocent, but
you don’t want to have one in your neighborhood

“
n We see a glimpse of the possibilities to
stem climate change in the development
For each 10kg of polysilicon produced – enough to
of China’s solar and wind industries today,
make solar panel with a capacity of 1 kilowatt – chinese
which have grown rapidly. But these de-
velopments are being held back and dis-
factories are burning two tonnes of coal. a one kilowatt
torted by the demands of global and
panel is enough to keep a fridge cool for one day, while
that amount of coal is enough to keep the same fridge

Chinese capitalism, causing investment
bubbles, overcapacity (unbelievably) and
extreme imbalances. Thus, while China is
now the number one manufacturer of
solar-cells and wind turbines, the vast
majority of this production is exported,
mostly to advanced capitalist countries
”
running for 20 years!
enabling them to improve their carbon
profile, while they shift many of their
high-polluting industries to poor coun-
tries with lax regulation, especially China.
The central government’s target is to gen-
erate 15 percent of China’s energy capac-
ity from wind, solar and other renewable
sources by 2020.

24 | more | December 2009


China’s solar power industry has ex-
panded at breakneck pace. It is now the
world’s biggest producer of polysilicon. In
2004 the industry was negligible, but
reached 4,000 tonnes of polysilicon in 2007,
rising to 30,000 tonnes this year and a tar-
get of 150,000 tonnes in 2011. Last year
alone, 33 new polysilicon plants started
production across China. But far from sav-
ing the world, the production of solar pan-
els is aggravating pollution and adding to
energy consumption. This is the reality of a
production system, wracked by waste and
a chaotic lack of planning, that is skewed to-
wards the global capitalist
market (98 percent of China’s
solar cell pro-
duction is ex-
ported).
A recent
article by
Stephen Chen in
one of the local
newspapers pointed out
that for each 10kg of polysilicon
produced – enough to make solar
panel with a capacity of 1 kilowatt
– Chinese factories are burning two
tonnes of coal. A one kilowatt
panel is enough to keep a fridge
cool for one day, while that
amount of coal is enough to keep
the same fridge running for 20
years! Minister of Science and Tech-
nology, Dr Wan Gang, admitted
China is burning a lot of coal to produce
solar panels, most of which are exported to
the West. “Developed countries get clean air
and reputation of a carbon-free economy,
while pollution and greenhouse gas emis-
sions are chalked up to our account,” he
said. Furthermore, too rapid expansion (in
relation to current demand which is under-
stimulated) has led to huge price falls. A
kilogram of polysilicon which sold for
US$350 last year has slumped to US$70 this
year, leaving some Chinese factories unable
to pay their electricity bills!
Silicon plants are also a major health
hazard. Despite being such a young indus-
try there has been a spate of local strug-
gles, some involving violent clashes with
“
Entrepreneurs previ-
ously involved in toy-mak-
ing and other crisis
branches have this year
ploughed cash into wind
and solar power for specu-
lative reasons, being duly
rewarded with soaring
stock prices as hedge
funds and other financiers
go crazy for anything link-
ing the word “china” to the
”
word “green”.
police, against the construction of such fac-
tories. Dr Dang Qingde, a pollution expert
from Sichuan, explained that “A shiny poly-
silicon plant is like a shiny bomb. It may
look clean and innocent, but you don’t
want to have one in your neighbourhood.”
Dang listed more than ten poisonous sub-
stances from chlorine to trichlorosaline
(which attacks the lungs) found at a typical
polysilicon plant.
The rapid expansion of wind power in
China, potentially a huge boon to the fight
against climate change, is likewise being
hamstrung by lack of coordination and
planning, and insufficient “smart technol-
ogy” alongside manic overinvestment in
more accessible low-tech sectors. Freed of
such constraints, wind power alone could
enable China to cut is emissions (total emis-
sions, not carbon intensity) by 30 percent in
the next two decades, according to a report
in the US journal Science. This one example
highlights the fundamental weaknesses of
the Chinese economy: quantity triumphs
{EnErgy}
over quality and cheap labour triumphs
over technology. Entrepreneurs previously
involved in toy-making and other crisis
branches have this year ploughed cash into
wind and solar power for speculative rea-
sons, being duly rewarded with soaring
stock prices as hedge funds and other fin-
anciers go crazy for anything linking the
word “China” to the word “green”.
There are now over 100 turbine makers
around China engaged in the low-tech pro-
duction of towers and turbines – many of
poor quality. But there are only a handful of
Chinese companies producing transmis-
sion gears and other technology-intensive
components for the turbines. This mis-
match, born of a lack of planning, has led to
extreme distortions in the market. Overpro-
duction of turbines has depressed prices.
Struggling turbine makers are passing on
this price pressure to their suppliers in the
hi-tech components sector, threatening the
survival of some of these companies.
A lack of mostly imported “smart tech-
nology” is also holding back the potential
for wind power in China. Wind power fluc-
tuates depending on weather conditions,
making it expensive to connect wind farms
to national electricity grids. China lacks a
comprehensive national power grid, partly
due to cost, and partly for political reasons:
provinces jealously guard their ‘own’ elec-
tricity. Thus, while China now has 12.2 gi-
gawatts of installed wind capacity, only a
quarter of this – 3 gigawatts – is actually
used. To overcome this, China’s power grid
and power storage facilities need an expen-
sive technological upgrade.
Overall, the country is trying hard to be
a leader in Green Technology, but, policies
are to be chalked out by the government
so that savior of the world could be saved
as well.
This article is from the new issue of the
Chinese magazine Shehui Zhuyi Zhe. We are
publishing it here to update our readers on the
topic n
December 2009 | more | 25
{EnErgy | MORE Report
}
n Just recently, in the UN Climate Summit 2009 on the issue
of global warming, analysts revealed that a large split ap-
peared between developing nations. While some of them
think that a legally binding deal tougher than the 1997 Kyoto
Protocol should be set in place, richer, developing states such
as China oppose such measures, saying that they would curb
their economic growth. This type of situations has never been
“
china, India and south africa were among
the countries that opposed the proposal, saying
that the existing regulations were enough. they
are actually afraid that such actions will reduce
their economic growth, and again place them in
”
the shadow of the developed world
met before, as countries of this group, which also includes
some of the poor African countries, tend to stick together, and
agree with decisions in block, the BBC News reports.
Ian Fry, the negotiator for the country Tuvalu, asked and
obtained a suspension of the talks on this matter until the
issue could be resolved. “My prime minister and many other
heads of state have the clear intention of coming to Copen-
hagen to sign on to a legally binding deal. Tuvalu is one of
the most vulnerable countries in the world to climate
change, and our future rests on the outcome of this meeting,”
26 | more | December 2009
the representative says. On the other hand, China too suffers
from effects of global warming such as an increased deserti-
fication and decreased water supplies, but refuses to ac-
knowledge the problem.
The Tuvalu call was supported by some of the states that
stood to lose most if the effects of climate change were not
mitigated – the Association of Small Island States (AOSIS), in-
cluding the Cook Islands, Barbados and Fiji, and also some
African countries that are extremely poor, such as Sierra
Leone, Senegal and Cape Verde. These nations want the CO2
levels in the atmosphere to be stabilized to 350 parts per mil-
lion (ppm), rather than the 450 ppm that the international
community seems willing to discuss.
This would translate into a 1.5-degree Celsius tempera-
ture increase, rather than a 2-degree one. China, India and
South Africa were among the countries that opposed the pro-
posal, saying that the existing regulations were enough. They
are actually afraid that such actions will reduce their eco-
nomic growth, and again place them in the shadow of the de-
veloped world, which is largely responsible for the current
situation in any case. “The main task of this (conference) is to
adapt an agreed outcome from the Bali Action Plan [agreed
in 2007] and we should very much focus on that. We have a
very valid system to combat climate change,” Su Wei, who is
China's lead negotiator, says. n
{ saddads | covEr story}

December 2009 | more | 27

{rEvIEws | More In-House
}

n Nokia seems to be getting aggressive in the

music domain. After the popularity of 5800 it was
necessary to reach masses which compelled Nokia to
make 5530 for everyone. Though, this decently priced
phone doesn’t share everything a smart phone does
but it still does not turn you down in most of the cases.

Good
n 2.9" 16M-color TFT LCD, touchscreen display
n 3.2 megapixel autofocus camera with LED flash and
VGA@30fps video
n Soft QWERTY keyboard option
n 4GB microSD card memory expansion inside the box
n FM radio with RDS
n Nice sound, standard 3.5mm audio jack, Stereo speakers
n Bluetooth with A2DP and USB v2.0
n Wi-Fi connectivity
n Proximity sensor for screen auto turn-off
n Accelerometer sensor for automatic UI rotation
n Office document viewer
n OVI integration

bad
n Gets stuck on Flash Enabled Websites
n Slow accelerometer
n USB data cable is extraordinarily small and annoying
n Rough audio jack insertion
n No built-in GPS receiver
n Poor display under sunlight
n Average camera image quality
n Ordinary video recording quality
n The unlock button start getting loose just after a week of usage

28 | more | December 2009


Design
Both the microSD and SIM card slots are on the left hand side.
The volume rocker and the slider that locks and unlocks the
phone screen are on the opposite side, along with the camera
shutter. The 3.5mm jack is on the bottom side, with the microUSB
and charger ports on either side. The bottom left corner keeps
the plastic stylus, which is quite handy, especially in the presence
of this small font size of 5530.
Soft buttons, the Call and End keys, and the menu key in the
middle, are just under the display. They require a little more push
to work than the touchscreen command. Press and hold on the
menu key launches the task manager. You can choose to go for an-
other menu, home or stick to the current application.
searching is superb
File management system in 5530 or we can say symbian OS is
above all. Moving, sending, copying, renaming the files is never an
issue. Search any file is extra ordinary, you just have to know a part
of its name and the phone will bring it before you all the possible
entries with that particular name even the file is in some submenu.
“
usB cable is too short in length, with a
laptop it may work ok but when you connect
it with your desktop, it will hang like a toy.
perhaps nokia had to keep it that way as it
”
wanted to reduce the cost, ridiculous isn’t it?
multimedia
5530 has same earlier music application but the quality of the
music has improved. The best thing for music lover is that they can
choose the equalizer setting from a list already available options
or change it to something according to the taste. Though, the qual-
ity of sound is very good but the volume level is somewhat limited
for those who like to hear loud music.
In the video domain, the quality is poor. Nokia 5530 has the op-
tion of converting your video into its acceptable format through
its software but by doing so it compress the video too much and
most of the time it starts giving a blurry look with degraded sound.
You won’t enjoy your favorite movie on 5530. You can stream
videos as well. But in the absence of 3G you won’t be able to do it
on move but at home or office you can always do it within in your
WLAN range. But one thing, Nokia 5530 has issue with playing
movies on the web. It gets stuck most of the time when especially,
playing a YouTube movie.
FM Radio is a treat, a very simple and user friendly interface that
everyone would appreciate for sure. It can automatically scan and
{ rEvIEws}
save all the radio station it scans in a particular area. Touching the
screen will activate the volume adjuster which is very handy little
facility.
While radio is on, station names are displayed across the screen
very decently. It also has RDS support and automatic scanning for
an alternative frequency.
camera is not ok
3.2 MP camera is not something to impress with. It has tons of
option that user can select in the camera application which is very
user friendly. But having a maximum image resolution of
2048x1536 pixels we expected it perform better but the images it
shoots are really noisy and you can’t depend on this machine when
you want to save your moments, indoor and outdoor as well. It has
the LED flash which works with the still and video camera as well
but even then the result is below average.
Videos which are captured in MPEG-4 format are somehow
compressed in such a way that they do not produce a good
quality.
connectivity and browsing
There is no 3G in Pakistan and it does not have the option as
well so you can’t make use of Nokia’s improved browser while you
are on move because you will have to rely on EDGE or GPRS which
unfortunately in Pakistan aren’t good enough and pricey as well
for the masses.
It has a good connectivity with WLAN where it will not disap-
point you. One thing to be taken care of by Nokia people that
browser crashes while playing videos most of the times. Secondly
you can’t open other applications when you are browsing, it will
crash the browser as well. You need to close those applications and
then continue with your browsing which is not acceptable.
USB cable is too short in length, with a laptop it may work ok
but when you connect it with your desktop, it will hang like a toy.
Perhaps Nokia had to keep it that way as it wanted to reduce the
cost, ridiculous isn’t it?
Both USB and Bluetooth are version 2.0 and the latter naturally
also supports A2DP. Unfortunately, the 5530 doesn't charge off its
microUSB port unlike all other recent Nokia phones. Standard
3.5mm audio jack is a little stiff but works well.
verdict
Calling , messaging, emailing and music are some of plus points
of Nokia 5530 and if you are not too much worried about the cam-
era and you are not an old touch screen user of Samsung Star or
S8000 or something from LG who can’t live without a very brisk
screen response, Nokia 5330 XpressMusic is for you. n
December 2009 | more | 29
{rEvIEws | Sana Shah
}
n It can be argued that every laptop available in the market
is similar. But what enables a brand to make its product stand
out from the competition can be divided across a few cate-
gories: its configuration, price competitiveness and, of course,
its aesthetics. In the recent past, DELL’s introduction of the Stu-
dio XPS 1340 and 1640 has added the ‘variation’ buzzword to
its already impressive portfolio of machines. Whether it’s the
P8600 or the T9550 model you are looking at, the Intel
Core2Duo matches the processing power that suits its super
cool looks.
With the advent of Web 2.0 and the sheer power today’s
new age applications need to operate on, the functionality
30 | more | December 2009
and configuration that the DELL Studio XPS 1340 and 1640
gives you helps you maintain a comfortable balance between
high power and looking great while you get all the work done.
Laptops not only help to create behavior and usage pat-
terns, but they also align their features and hardware interface
to help users be more efficient in how they operate the ma-
chines. Whether it’s for home use, gaming or working in an of-
fice environment, the laptop has to emulate the character and
personality of the user. If you get a laptop that fits your func-
tional requirements, seldom will it also meet the aesthetics
you need. The two models on the XPS 13 and XPS 16 comfort-
ably match both needs.

meet the studio xps 16
There are two models offered in the Studio XPS 16 range: P8600
and the T9550. An Intel Core2Duo at 2.4GHz of power, 3GB of RAM and
a 320GB hard drive comfortably establish the power you get out of the
Studio XPS 16 P8600 model. The T9550, on the other hand, gives you
an Intel Core2Duo 2.66GHz with 4GB of RAM and a 500GB hard drive.
Some of the greatest concerns most power users have involved ca-
pacity and speed, both of which are resolved with the Studio XPS 16
models. In fact, compared to other laptops in the same price range,
the Studio XPS 16 gives you more space and power for your budget.
Both laptop models give you the 512 ATI Mobility Radeon HD,
which provide users with greater control over their laptop’s optimal
performance. The component uses advanced vector adaptive de-
interlacing by Avivo to produce one of the smoothest images avail-
able while enhancing the high definition video acceleration on
HD-DVD and Blu ray. And speaking of Blu ray discs, the slot load
drive helps the laptops to get their slim look. Couple these feature
sets with the fact that the Studio XPS 16 laptops give you 16:9, the
16-inch laptop gives some great value for money.
The wide set keys on the Studio XPS 16 are definitely one of the
make you type better and faster. The backlit keyboard and the
leather trim around the laptop give it the sophisticated look most
machines simply can’t have. Space management on laptops is im-
portant to let the user be comfortable using various features on
the laptop. Not only do the laptops manage their space well, they
also pack a lot of power in their layout.
They are thin, they are light and they have pretty much every-
thing the doctor ordered!
communication through the xps 16
With Web 2.0 taking over every part of our lives, laptops
today need to deliver on their promise of integrated communi-
cation in addition to the multimedia-rich experience, and the
Studio XPS 16 do just that. Communication tools such as Skype
have become part of the default installation most power users
have running on their machines and the multimedia configura-
tion on the laptops helps them to experience an enhanced
recording and quality of interaction. The 2-megapixel webcam
completes the interactive experience.
Having quick and easy access to the multimedia is also im-
portant when discussing how the laptops are aligned to the be-
havior of most laptop users. A shortcut for the most-accessed
features in a machine helps to increase the interaction users have
with the equipment they are using at the touch-sensitive multi-
media buttons above the keyboard layout help accomplish this.
You get good quality sound with a 7-watt integrated stereo
speakers equipped with a subwoofer and an 8-in-one Media
{rEvIEws}
Card reader to manage all the range of cards you might be using
in your everyday activities. Ethernet LAN and Wifi, of course, are
standard features on the machines.
Display is another important part of the laptop experience.
With users developing the habit of using the laptop for several
hours be it for gaming of office use, it is important to be com-
fortable in the display you are looking into for the long dura-
tions. A 16-inch display give you a sharp, colorful RGB-LED
display with a resolution that goes up to 1266x768 allowing you
to have some great looking graphics on your screen.
the specs: cool power!
The P8600 gives you get two USB 2.0 ports an HDMI and Dis-
playPort connections if you need to output onto an external
projection source, two headphone jacks in addition to the usual
mic and LAN Ethernet. On the other side of the laptop, you get
an ExpressCard/54 slot, 8-in-1 memory card reader to handle
the variety of memory cards available in the Pakistani market,
Firewire 400 which helps with the quick file transfer from exter-
nal drives along with and an eSATA port. The cool thing about
“
Both laptop models give you the 512
atI mobility radeon hD, which provide
users with greater control over their
”
laptop’s optimal performance
the eSATA port is that it doubles as a PowerShare USB port al-
lowing you to recharge USB devices even when the machine is
powered down. There is a 6 cell battery which will give you
about 2.2 hours of battery life at a full charge – If you opt for the
9 cell battery, you can increase this to 3.2 hours.
On the other hand, the T9550 model gives you even more
power packed for the punch. An Intel Core2Duo processor at
2.66 GHz with 4GB RAM and a 500MB hard drive.
the bottom line
If you compare both the models of the DELL Studio XPS, they
give you the best of both worlds of style and power. The video
acceleration, storage capacity and multimedia capabilities are
up there and competitive to any other brand out there in the
market. DELL probably rates better value for money when com-
pared to other brands in the same price and configuration sets.
If you’re looking for a laptop that gives you the best of style
and speed, DELL Studio XPS 16 is probably the laptop you are
looking for! n
December 2009 | more | 31
{rEvIEws | MORE -in-House
}
n Touch screen phones should not be a
luxury, they shouldn’t be too much pricey
anymore; this is what Samsung thought
when they started to move ahead with
this idea. Perhaps they are the largest
touch screen phone maker as of today
with so much variety and a phone for
32 | more | December 2009
everyone. If you look at the current
product lineup of Samsung, it can
be easily guessed that there are two
focal points, Touch Screens of highest
class and the QWERTY keyboards. Yes…
this is what has amazed the deprived mo-
bile phone users.
The distinct youthful appeal is what
unites the Corby family but each of its
members has plenty of character of its
own. That last two additions show that
Samsung see enough space available on
the market for budget QWERTY handsets
to justify their development.
Last month we reviewed Corby S3653
which was the first to come in Pakistan as
a first member of the Corby family. And
now, Corby B3210 and B3410 are out as
well. Samsung has created this multi col-
ored series keeping in view the taste of
 {rEvIEws}

youth. B3410 is the fourth mobile phone that Samsung has in-
troduced within the range of Rs. 15,000 - 20,000 during the last
3 months starting from Samsung Star. Company is doing good
“
samsung seems to be winning the slot as
nokia is far from perfection in the touch
screen domain, particularly, if we talk about

”
to fill the vacuum created in the absence of Motorola and Sony
Ericsson. Now there are just Nokia and Samsung fighting for the the screen responsiveness
middle range supremacy. Samsung seems to be winning the slot
as Nokia is far from perfection in the touch screen domain, par-
ticularly, if we talk about the screen responsiveness.

corby b3410
Coming back to the topic, though Samsung had introduced the
sets into the market but the formal launch took place on November
29 with all the styles and colors around. At a local hotel in Lahore,
Samsung had gathered all the top icons from the Fashion and De-
sign world. It was meant to tell people how Samsung care for style
and trend in all its products. This unique event was attended by a
huge audience despite of local Eid Holidays.
Samsung B3410 differs very little from any other full touch-
screen Samsung phone. It comes with the native Samsung OS and
has familiar Samsung TouchWiz 2 user interface. You can’t put all the
features in a phone. Some people compare this price slot with Sam-
sung Star but this is not right as Star was completely a touch based
phone whereas B3410 has sliding out QWERTY key pad control. Ap-
parently it belongs to a high end category.
Messaging is one of the prominent features and to make typing
fast Samsung put this sliding keyboard into it. There is a market for
this device, the young folks, mid to late teens, who love to keep in
touch with their friends on the move via social networking. This is
the reason of QWERTY keyboard on such a low/middle end device
– the Samsung B3410 has integrated support for a host of sites, in-
cluding Facebook, Picasa, Flickr, MySpace and so on. With QWERTY
keyboard Samsung B3410 makes textual work out a joy on its 2.6
inch TFT 262k color Touch Screen at 240 x 320 Pixels. You only have
to rely on GPRS &EDGE as 3G and WLAN support is not available.
This is a little downside I would say.
When you open the keyboard the default SMS application
opens automatically. Rotating the handset will briskly toggle the
touch screen and QWERTY mode. The BT messenger gives you a feel
of computer and when online you can do chatting with your at-
tuned handsets. The 30 MB of internal memory can have expanded
support using microSD card. Phonebook allows 1000 entries and
Photo call feature. The memory holds 30 of each dialed, received
and missed calls as well as useful organizer.
On the multimedia end, the features are worth mentioning. An
MP3 player which can also play MP4 videos also plus an FM radio
as well. Sometimes you would find difficulty while playing video but
if you choose the right MP4 format it won’t disturb you. You always

December 2009 | more | 33

{rEvIEws}
From (L-R) Mudassar
J Mufti, Editor in
Chief MORE
Magazine, Zeshan
Qureshi, Country
Marketing Head,
Samsung Mobiles,
Steve Han, Country
Head Samsung
Pakistan

need to insert the MicrSD card because internal memory does not
allow you to save your desired number of media files. Bluetooth 2.1
is included, which supports wireless audio connectivity, plus allows
files and images to be transferred between devices at close range.
2 MP, 1600x1200 pixels camera and QVGA at 13fps is not
enough but again don’t compare it to other phones you cannot get
all the features in one machine. It’s a trade off.

corby b3210
If you are a really heavy texter in need of a QWERTY keyboard
but don't have much to spend then Samsung has this beautiful
trendy handset for you.
A good size screen & QWERTY keyboard fills the front section of
this handset. The screen is 176x144 pixels of size 2.2 inches which is
a little low on resolution side but it doesn’t create any problem for
texters. QWERTY keyboard is ideal for inputting text at high speeds
but won’t help those having big fingers. Overall, Samsung has been
able to maintain a very compact size. This mobile phone comes with
a changeable cover facility which allows the user to change the
handsets casing to suit the style.
Texting is much easier on B3210 as compared to this one but it
is not bad either. There is a built in media player, which is fairly basic,
but manages MP3, AAC and WMA audio files, which covers the most
popular formats used. To accompany this, the B3210 has a stereo
FM radio, with RDS, which allows you to preset your favourite radio
stations, so you can easily switch between them. The inclusion of a
3.5mm audio jack allows you to listen to music while using your own
favorite headset.
In the absence of 3G and WLAN, you rely on GPRS and EDGE.
That makes your web browsing a little slow but it largely depends
upon the speed you get from your operator. Other than this Blue-
tooth 2.1 with A2DP included the connectivity as well.
Again, you need the extra MicroSD card to save your media files
as internal memory of 40MB will not do the job for you.
The handset is aimed for the younger class who always looks
for an attractive and funky handset but hardly gets one because of
budget constraint. If you are not into full featured phones then just
go and get your Corby right now. n

34 | more | December 2009

{ saddads | rEvIEws}

December 2009 | more | 35

{avIatIon | Faraz Usmani
}

“
n The United Arab Emirates is a modern
and dynamic country. To some, it is an ad- the city of abu Dhabi, which is located on a low-lying
vanced and clean country, to others a island, features a manhattan-like skyline with tree-lined
touristy "Disneyland". For most tourists, the roads and landscaped parks and gardens. sparkling waters

UAE offers an environment that is ex-
tremely familiar yet with the western mod-
ern touch. The malls are extraordinarily
constructed and filled with virtually any
product available in the West.
The roads and other public facilities are
modern if, at times, extremely crowded. Su-
permarkets offer a vast assortment of prod-
ucts from the U.S. and Europe, mainly from
the U.K., along with local and regional
items. Major international chains such as
Ikea and Carrefour have a presence and
fast-food chains (nearly all from the U.S.)
such as McDonald's and KFC operate
widely. On the other hand, there are still
crowded traditional souks filled with prod-
”
of the arabian gulf
ucts from around the world. These can be
hard to find for the average traveler, as the
malls tend to gain an overwhelming
amount of attention.
Etihad Airway, the national airline of UAE,
has given everyone from Pakistan an excel-
lent alternative to reach Dubai. With the
Dubai city check-in passengers can check-in
24 hours before the flight and be eligible to
the Etihad shuttle service between Dubai
and Abu Dhabi. Located on Sheikh Zayed
Road, Etihad’s Dubai office, offers this round-
the-clock facility for Etihad passengers in
Dubai to check in from the city.
However, with or without availing the
Etihad Dubai services – the airline is still a
great option to take for all those who are
traveling to the new Dubai area – the
Green, Jumeriah and near Jebal Ali. Just 45
minutes from Dubai, Abu Dhabi Interna-
tional Airport is the perfect place to arrive,
next time one is visiting the UAE. It’s fast -
with fast-track VIP services, fast immigration
clearance and quick limousine and compli-
mentary executive coach connections –
and it’s comfortable - with the efficient new
Terminal 3 facility and luxurious new First
and Business Class lounges, featuring Six

36 | more | December 2009


Senses Spa rejuvenating treatments and
dining on demand.
Whereas Dubai has been the main at-
traction of UAE visitors for many decades
now, Abu Dhabi is not only the capital of
the UAE but the hippest emirate of them all!
Year-round sunshine, pristine beaches,
spectacular sand dunes and pulsating cos-
mopolitan lifestyle await every guest in Abu
Dhabi. Such idyllic setting cuddles this emi-
rate known around the world for its massive
oil reserves and majestic mosques with
most famous museums particularly
Guggenheim and Louvre. These will be lo-
cated at the Saadiyat Island which is
planned to become the cultural hub of the
entire UAE bringing together the arts and
culture from all over the world. In addition
Abu Dhabi is also the home of the very first
Formula 1 circuit in the UAE where the final
2009 Grand Prix is to be hosted this Novem-
ber. This is officially the Yas Marina Circuit
on the Yas Marina Island. Here you will soon
also find the Ferrari theme park and the
{avIatIon}
Warner Brothers theme park.
On 2nd December United Arab Emirates
is celebrating their 38th national day – and
the ministry of culture is planning as many as
62 events as a part of the festivities. As the na-
tional carrier, Etihad Airways in Pakistan is not
only co-hosting the National Day celebra-
tions with the UAE Consulate in Karachi, but
has also introduced special one-day dis-
counted fares to their home-base Abu Dhabi.
Abu Dhabi is still in the development
phase and the national airline – Etihad Air-
ways goes hand in hand with the develop-
ment of the Emirate. New projects taken on
by Abu Dhabi to develop the surrounding
areas such as the Saadiyat or Yas Marina Is-
lands. have a lot to do with the support of
Etihad, which is working closely with the
UAE authorities to make Abu Dhabi the
gateway to the UAE. Once these projects are
complete – Abu Dhabi will have the best of
the entire world within the emirate and sur-
rounding areas. It will not just remain the
business hub of the UAE but will become
the tourism capital of the world! n

towering minarets. These, combined with

the distinct Arab hospitality and mystique
- and world-class infrastructure - make Abu
Dhabi an excellent destination both for the
experienced and novice traveler.
It is the largest of seven emirates com-
prising the UAE, occupying more than 80%
of the country’s total land mass and featur-
ing a coastline that stretches over 700 kilo-
meters. Desert dominates Abu Dhabi’s
terrain, covering as much as 70 percent of
its land area. The city of Abu Dhabi, which
is located on a low-lying island, features a
Manhattan-like skyline with tree-lined
roads and landscaped parks and gardens.
Sparkling waters of the Arabian Gulf, which
surround the city, complete the scenic vista.
Etihad Airways, the national airline of the UAE celebrated United Arab Emirate's
The Abu Dhabi city bursts with dazzling 38th UAE National Day in Islamabad. The event was a fusion of all UAE based com-
business-cum-leisure facilities ranging from panies operating in Pakistan, the UAE consulate, counsel generals, ambassadors
state-of-the-art convention centres, luxuri- and bureaucrats. Picture shows; Mr. Amer N. Khan, Country Manager Etihad Air-
ways Pakistan meeting with the Prime Minister Mr. Yusuf Raza Gillani at the UAE
ous hotels, spas, designer golf courses, the-
National Day celebratory evening.
atres and very soon, some of the world’s

December 2009 | more | 37

{month In Focus}
Rs. 1.25 Billion of Universal Service Nokia 2710 Navigation Edition
Fund in NWFP and Balochistan Revealed
Universal Service Fund awarded telecom contracts worth Rs. 1.25 At a launch event held in the Egyptian
Billion for providing Broadband Internet in the un-served urban capital Cairo, Nokia has unveiled the
areas of Hazara Telecom Region (HTR) with PTCL and Wateen latest device in the company’s
Telecom and Optic Fiber connectivity to un-served tehsils of Cen- range focused on mapping and
tral Balochistan with Wateen Telecom. SEVP-Corporate Develop- navigation, the Nokia 2710
ment-PTCL, Sikandar Naqi and General Manager-Wateen Navigation Edition. The new
Telecom, Mazhar Qayum Butt signed these contracts with CEO- arrival is GPS enabled and
Universal Service Fund, Parvez Iftikhar. Secretary IT, Mr. Naguibul- pre-loaded with Nokia
lah Malik witnessed the signing ceremony as the chief guest. Maps, making it the most af-
fordable GPS device in Nokia’s
broad portfolio.
It will be available in the second quarter
of 2010 estimated to cost, before taxes
and subsidies, €110.
Due to the accessible and affordable pric-
ing, the new device is expected to be popular in the devel-
oped and developing world alike. The handset has been
optimized for use across urban environments, small towns,
as well as rural areas – incorporating straight line pedestrian
navigation with the assistance of an integrated digital com-
Seen in the Picture(L-R): General Manager-Wateen Telecom, Mazhar Qayum Butt and
pass. Straight line technology allows people a comprehen-
CEO-Universal Service Fund, Parvez Iftikhar signing the contract sive range of mobile navigation capabilities for use across
pathless terrains. Other features include turn-by-turn driving
navigation with full voice guidance, which recalibrates routes
In the Broadband project, PTCL and Wateen Telecom together depending on the driver’s current GPS location, all accessed
will be paid Rs. 266 Million, out of the Universal Service Fund that with a convenient dedicated navigation key.
is collected from contributions of licensed telecom operators, to
provide broadband internet services in Abbottabad, Batagram,
Haripur, Kohistan and Mansehra districts (17 towns) of Hazara Toni&Guy Continues to Redefine Hair
Telecom Region (HTR). In addition to this, 145 educational
broadband centres will be established in higher-secondary
Styling Creativity
schools, colleges and libraries and 21 community broadband To n i & G u y
centres in the all the 17 towns of HTR. Six hundred thousand opened its
people live in these small towns and cities. largest salon in
the world in
Karachi last
year. Since
then, it has rev-
olutionized
personal
grooming for
Pakistani
women & men with innovative creativity. Adding to its stellar
performance is the new color enhancing range and the
Toni&Guy Electrical line of products. This new product range was
Seen in the Picture(L-R): SEVP-Corporate Development-PTCL, Sikandar Naqi and CEO- recently announced at a star-studded press briefing held at The
Universal Service Fund, Parvez Iftikhar signing the contract Forum Shopping Mall in Karachi
Distinguished personalities present at the press briefing were
Mr. Saleem Mandviwalla, Minister of State and Chairman Board
Whereas, in the Optic Fiber project, Wateen Telecom will be paid of Investment, Mr. Robert Gibson, British Deputy High Commis-
Rs. 986 Million for laying more than 1,100 kms of optic fiber in sioner and Mrs.
11 un-served tehsils (including 6 Tehsil HQ’s and 5 other towns Saeeda Mandviwalla, CEO, Toni&Guy Karachi. Other well-known
of Central Balochistan and 3 Tehsil HQ’s and 3 other towns of celebrities such as Nadia Hussain, Toni&Guy’s brand Ambassador
Punjab). Around seven hundred thousand people who live in in Pakistan, Areesha Donjoivani, Saira Akhtar and Mahira Khan
these Tehsils, will benefit from this project. also graced the occasion with their presence.

38 | more | December 2009

 {month In Focus}
LG’s new smartphone in market
LG Electronics (LG), re-
cently announced the
imminent launch of
three new Windows
phones in the next few
weeks, delivering on
LG’s commitment to fur-
ther grow its share of
the global smartphone Nadia husain is flanked by consumers at the Samsung Corby Activity held at Pak Towers
market. Recently. Corby is the latest series of phones introduced principally for the youngsters
The three devices will kick off LG’s most aggressive smartphone
strategy to date, which will ultimately result in a total of 13 new
LG-branded Windows® phones launched globally before the
end of 2010. The three latest additions to LG’s expanding
smartphone line-up and the first to include the new Windows
Mobile® 6.5 operating system include a full touchscreen de-
vice, a touch slider with QWERTY keyboard and a QWERTY bar-
type handset. The three phones will be aimed at different
segments of the market ranging from premium to affordable
smartphones. The phones will be introduced initially for early
adopter customers in Europe, the United States and Asia be-
fore being made available globally. Chairman, FPCCI Aviation committee, Mr. Yahya Polani, presenting a souvenir to the Governor
Sindh, Dr. Ishrat-Ul-Ebad. Also seen present on the occasion are Speaker Sindh Assembly, Nisar
Khoro, S M Muneer, Haji Masood Parekh, Mian Zahid Husain, Kumail Polani and others

Ejaz Ali Shah Appointed National

Chair for IPRA Council
Mr. Ejaz Ali Shah will be representing Pak-
istan as the National Chair for the Interna-
tional Public Relations Association (IPRA)
Council for the years 2010-11. Mr. Shah’s
two year term will begin on January 01,
2010. As National Chair, Mr. Shah will pro-
Intel Pakistan Corporation signed an LoU with the American Institutes for Research (AIR) which
encompasses the joint collaborative efforts and activities by AIR and Intel toward the promotion vide liaison between the IPRA International Secretariat and
of technology in the training services provided to teachers and head-teachers of public sector Pakistan, promote IPRA membership among qualified prac-
schools supported by the USAID funded program. Intel and AIR will collaborate to promote tech- titioners in the country and liaise with the IPRA Board Mem-
nology aided learning in the education environment through implementation of the Intel Teach ber with functional responsibility for Membership. He will
Program. Seen in the picture are Ashar H. Zaidi, Country Manager, Intel Pakistan Corporation and also develop local activities for members and publicize the
John Raleigh, Chief of Party of the USAID funded program at the signing ceremony Association and its activities in the Pakistan.

Selsun Blue launched its new anti-dandruff shampoo

The event spanned throughout the day: in the morning, prominent stylists displayed their
cutting prowess, sampled the shampoo and were highly pleased with the results; this was
followed by a glamorous fashion show presented by a renowned fashion school of
Karachi; later prominent artists such as Abid Ali and style diva Saba Ansari, along with lu-
minaries like Sohail Asghar, Sadia Imam, Shagufta Ejaz and many others graced the event
with their presence and expressed their support for upcoming designers.
At the event, the Selsun Blue team paid homage to the actors of yore such as Jehan Ara
Hai, Parveen Akbar, Abid Ali and many more. Also present were Suzzane, Shabbir Jaan,
Nida Pasha and many other celebrities who rule the present television screen.
The new Selsun Blue is a daily anti-dandruff control shampoo which has Aloe Vera and
essential moisturizers. Selsun Blue is the only anti-dandruff control shampoo with Selenium Sulfide which is twice as effective as any
other anti-dandruff shampoo.

December 2009 | more | 39

{month In Focus}

n In Pakistan, Blackberry is taken as a
symbol of status and anyone in Corporate
sector thinks of it as a must buy. As soon
as anyone gets a corporate job, he/she
starts finding ways to get a BlackBerry in
his hands, changing a car is not an option
but getting a Blackberry means every-
thing for the guy.
card and wish to get the BlackBerry serv-
ices will contact the Zong franchise or
corporate sales team and get their hand-
set along with the postpaid connection
and BlackBerry services at once. Rs.
4,000/5,000 will be deducted from their
credit card on monthly basis.
Company further says, it is giving the
handset for free and only charging Rs.

“
2,000 as line rent and remaining Rs. 2,000
not only it will be a ray of
for a very cheap call rates on postpaid con-
hope for rIm based Black-
nection and unlimited internet usage
Berry but for other mobile the blackberry curve is a sleek
without any cap that makes the commu-
phone manufacturers in pak- full-Qwerty smartphone that
nication very cheap. For details please visit feels comfortable for either
istan as well who are cur-
www.zong.com.pk or contact one of the one-handed or two-handed use.
rently facing too much its large, striking 2.4 inch
Zong’s franchises.
resistance from cheap and il- hvGa+ display (480x360 pixels)

”
legal chinese handsets
Zong’s recent campaign tells that for get-
ting a BlackBerry you do not need to be
heavy salaried person. Now you can get
ZONG Blackberry services on easy
monthly installments, Curve 8900 for Rs.
4,000 per month and Bold 9000 for Rs.
5,000 per month according to the com-
pany. The monthly installment plan spans
over 2 years that makes the Curve 8900
package for Rs. 96,000 and Bold 9000
package for Rs. 120,000 at the end of con-
tractual period.
According to the details provided by the
company, customers who use the credit
Not only it will be a ray of hope for RIM
based BlackBerry but for other mobile
phone manufacturers in Pakistan as well
who are currently facing too much resist-
ance from cheap and illegal Chinese hand-
sets, illegal in a terms that they do not
have the IMEI number on them.
Branded phones manufacturers will be
able to make new deals with the cellular
operators and this way industry can move
towards the genuine sales contrary to fake
SIM sales in the past.
Perhaps this first step could turn out to be
a trend maker for upcoming MVNOs for
which PTA has already announced the pol-
icy frame work and so far there is no one
to come forward for the license. n
projects vivid color and makes
information easy to read. the
blackberry curve 8900 provides
global connectivity support and
helps people stay connected
and find their way with built-in
wi-fi® (802.11 b/g) and Gps.
the blackberry bold smart-
phone is a communications and
multimedia powerhouse. it sup-
ports tri-band hsDpa high-
speed networks around the
world and comes with inte-
grated Gps and wi-fi (802.11
a/b/g). it also features a rich set
of multimedia capabilities, in-
cluding a 2 megapixel camera
with video recording and an ad-
vanced media player for music,
videos and pictures.

40 | more | December 2009


Recently More Magazine conducted a market survey to know the views of shopkeepers about local
and Chinese Mobile Phone accessories. What they say is presented below;
imran bashir, ceo amb said, “Local manufacturing
of accessories is very costly as we don’t have suffi-
cient resources while Chinese accessories are avail-
able easily at reasonable rates. People demand
accessories as they cannot use a phone if the charger
is lost. Chinese batteries and chargers tops our sales.”
Talking about the problems at Hall Road, he sug-
gested that there should be a six storey car parking
plaza to accommodate all kinds of vehicles and for
security reasons every car should be checked and
security cameras must be installed in sensitive areas of Hall Road.
hafiz tariq hassan, ceo sharJah interna-
tional said, “No local manufacturing is seen so far
only mobile phones covers are made here which are
of very low grade. UNIVERSE is importing top of the
line mobile accessories. People buy accessories ac-
cording to their needs but quality products are very
hard to find in a market like Hall Road. Some shop-
keepers deceive people by selling low grade products
and when the customer claims the warranty they usu-
ally misbehave with him, this should not be practiced.”
{markEt survEy}
raja kashif ceo at-alfa said,
“People love to accessorize their
cheap handsets to make them look
expensive but those who got ex-
pensive handsets seldom change
accessories, they only go for origi-
nal ones. Our Indoor mobile charg-
ers, casings, batteries and
Bluetooth hands-free sell like hot-
cakes.” According to him, the main
problem at hall Road is lack of security and parking. “Gov-
ernment is not taking any serious security measures to pro-
tect us or our customers.”
hkt General manager, Ghulam
mustafa said, “Due to lack of local
manufacturing we have to sell
Chinese accessories and the ac-
cessories by HKT are better than
any brand in the market”. He
called encroachments the main
culprit behind traffic jams and
parking problems at Hall road,
December 2009 | more | 41
{latEst In tEch}
Intel reader gives voice to text
Intel Corporation’s n curved pho-
Intel Reader can assist
the estimated 55 mil-
lion people in the U.S.
who have dyslexia or
other specific learning
disabilities, or have vi-
sion problems such as
low-vision or blindness,
which makes reading
printed words difficult
or impossible. The Intel
The Intel Reader is a mobile handheld device designed to increase
Reader, about the size of
independence for people who have trouble reading standard print.
a paperback book, con-
verts printed text to digital text, and then reads it aloud to the user. Its unique design
combines a high-resolution camera with the power of an Intel Atom processor, al-
lowing users to point shoot and listen to printed text.
n Invented by Berry Plastics in partnership with the
X-Flex wallpaper: stronger than the wall
U.S. Army Corps of Engineers, X-Flex is a lifesaving ad-
hesive designed for use in anyplace that’s prone to
blasts and other lethal forces, like in war or natural-dis-
aster zones, chemical plants or airports. To keep a shel-
ter’s walls from collapsing in an
explosion and to contain all
the flying debris, you simply
peel off the wallpaper’s
sticky backing, apply
the rollable sheets to
the inside of brick or
cinder-block walls,
and reinforce it
with fasteners at
the edges. X-
Flex bonds so
tightly, it helps
walls keep
their shape
after blast
waves. Two
layers are
strong enough to
stop a blunt object, like a
flying 2x4, from knocking down drywall. The wallpa-
per’s strength and ductility is derived from a layer of
Kevlar-like material sandwiched by sheets of elastic
polymer wrap. The combination works so well that the
US Army is now considering wallpapering bases in
Iraq and Afghanistan.
42 | more | December 2009
solar power tile
n Billed as
the first
tovoltaic roof-
ing product,
the Soler Power
Tile replaces add-
on solar panels
with a new flexible
solar laminate bonded
to a polymer base that
gives tiles the curved
shape of regular terra-
cotta. Have the navy tiles installed across the
whole roof, or replace just a small section. De-
pending on how many you install, the tiles can
cut your monthly utility bill in half. They can also
produce 10 to 15 percent more energy than
comparable solar panels, by virtue of a thin-film
technology that deflects heat and converts
lower levels of light—such as during dawn, dusk
or very cloudy days—into electricity.
most Expensive iphone
n Stuart Hughes has
unveiled the world's
most expensive cell
phone, the $3.2-mil-
lion iPhone 3GS
Supreme. Featuring a
22K solid gold casing
and a front bezel stud-
ded with 136 dia-
monds -- "rear logo
has 53 flawless diamonds, front navigation button is home to a
very rare diamond at 7.1 cts." It is reportedly commissioned by
an Australian businessman.
Dell mini 3
n The Dell Mini 3i, the next logical
extension of Dell's mobile prod-
ucts comes in the palm of your
hand is available in Red Passion
and Oiled Bronze colors, it will
begin shipping by the end of No-
vember.
 {latEst In tEch}

'muscle suit' for disables

Future of Bluetooth headset

n The 'Muscle Suit' de-
veloped by the Tokyo
University of Science's
Kobayashi laboratory
caught many visitors by
surprise at Tokyo Interna-
tional Robot Exhibition
2009 when a demonstra-
tor in the suit lifted a 50-
kilogram weight easily.
Its artificial rubber mus-
cle can be contracted
and relaxed using air
pressure. As it allows hu- n Pillete, the new concept of Bluetooth headset is so
mans to lift heavy things tiny; it’s almost invisible to the eye when you are wearing
easily, the technology is it. So you don’t have to worry anymore about looking like
expected to be helpful in assisting the physically disabled and the Robocop when walking down the street with it, but you
aged, or reducing the physical burden on factory workers engaged have to consider the possibility of people starting to think
in heavy labor. you’ve lost your marbles and you’re talking to yourself.

replacement of wood
microscope uses cell phone camera

n We all know how handy a cell phone can be when

we’re stranded on the side of the road or late for a meet-
ing. And far from just making phone calls, cell phones let
us take pictures, send text messages, and even watch
movies. But now a UCLA engineer has come up with an
entirely new way to use cell phones. He took a regular
cell phone, around $10 worth of off-the-shelf parts, and
software that he wrote himself to make the world’s first
cell phone microscope. He hopes it can be used in re-
mote locations to diagnose diseases when getting to a
hospital for tests just isn’t possible.
n A research group at Stanford University is developing synthetic
wood that they expect will be sturdy enough to build a house
frame and pliable enough to carve. The team of engineers says the
faux timber (bacteria-derived biodegradable plastic resin bound
to hemp fibers) could not only replace dozens of construction ma-
terials, it decomposes in a landfill after a few weeks, emitting
methane that can be used to make more synthetic wood.

man hole with multiple Functions

n In Pakistan, we find Man holes without any lid on it but European designers Che-
olyeon Jo and Youngsun Lee have found a use for Manhole lid, their invention known
as Eco Sign is an intelligent lid which tells direction to the travelers. To use it you just
have to apply pressure on one side of the Manhole lid, and it tells you how to get to the
nearest subway or bus station and how far you’ll have to walk to reach them. The device
is powered by rainwater, so it doesn’t use any of the city’s electricity.

December 2009 | more | 43

{tEch tIps}

Turn off DEP and Play all

Games in Vista
n Data Execution Prevention (DEP) is known to spoil your mood by
preventing any games from running on your system. All you have
to do is to open Command.com in Administrator Mode and Type:
bcdedit.exe /set {current} nx alwaysoff
If you want to turn it on later then use this command:
bcdedit.exe /set {current} nx alwayson
Add items to the
Send to Menu
n When you right click on any file, you will notice an
option on the popup menu called "Send To". This al-
lows you to interact or open the file with a variety of
programs. You can also add your favorite programs to
this list. All you have to do is follow these simple steps:
1. Type this Code in Run Window ”%APP

Recover Firefox Book Marks

DATA%\Microsoft\Win dows\SendTo” and
press Ok.
n What happen if your Firefox's bookmarks suddenly disappear? It is 2. The SendTo folder will open; just create a
very frustrating and disappointing but don’t worry, here is the solution: shortcut of the desired Program in this
follow the given steps to retrieve the lost bookmarks list: folder and leave.
n Go to your System Drive C:\ and navigate to the following path 3. Now Every time when you will Right Click
"C:\Documents and Settings\your account name\Application you will also find that program in SendTo
Data\Mozilla\Firefox\Profiles\". option.
n In Profiles folder, you will see a folder with random name and
“.default” extension for example vo46dj79.default.
n Double click on vo46dj79.default folder and you will see another
folder with name "bookmarkbackups". Here is actual place where
DVD ROM Tray
n
Firefox store your bookmarks backup.
Now copy the all latest bookmarks detail and go up one level then paste it. won’t come out,
Here is the solution
n Here rename the file to "bookmarks.html" and now your bookmarks
will be restored.
n All computer users once in their life

Quick Windows Shut Down

experience this kind of problem when
they press the eject button and DVD
ROM Tray won’t come out. Most of IT
n Sometimes, you want your computer to shut down after a specific time,
users use a pin to manually take out the
for example after thirty minutes, first solution is that your get third party soft-
DVD ROM Tray. But this is not a perma-
ware. But the third party softwares sometimes come with viruses which are
nent solution. The solution is simple,
a threat to your computer. Here is a simple solution which will solve shut
when this problem occur all you have to
down problem in a very small step.
do is to shut down the computer and
n The first step to your one click shutdown shortcut button is to right-click
take out the Tray manually, then push it
on your desktop, now choose New then choose Shortcut. The Windows
back in but hold it when it is about to
Shortcut Wizard will appear. In the box that appears, in the "location of short-
close and pullout, do this pull-in and
cut area" type “shutdown -s –t nnnn” to shutdown. nnnn shows the time
pull-out thing for 25 to 30 times and
in seconds, for example if you want to shut down computer after 30 minutes
then restart your system. Your DVD ROM
then the formula is like this “30(min) x 60(secs)=1800(nnnn), so the shortcut
Tray will start to work again normally.
code becomes “shutdown –s –t 1800”
n For application override use “shutdown –f –t 1800” , this command
will automatically close all applications and shut down the system.

44 | more | December 2009

{EntErtaInmEnt}

December 2009 | more | 45

{gaDgEts}

46 | more | December 2009

December 2009 | more | 47
{gaDgEts}

48 | more | December 2009

December 2009 | more | 49
{gaDgEts}

50 | more | December 2009