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History of Coca Cola:

g It was 1886, and in New York Harbor, workers were constructing the Statue of
Liberty. Eight hundred miles away, another great American symbol was about to be
g John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. One
afternoon, he stirred up a fragrant, caramel-colored liquid and, when it was done, he
carried it a few doors down to Jacobs' Pharmacy. Here, the mixture was combined
with carbonated water and sampled by customers who all agreed -- this new drink
was something special. So Jacobs' Pharmacy put it on sale for five cents a glass.
g Pemberton's bookkeeper, Frank Robinson, named the mixture Coca-Cola®, and
wrote it out in his distinct script. To this day, Coca-Cola is written the same way. In
the first year, Pemberton sold just 9 glasses of
g Coca-Cola a day.
g A century later, The Coca-Cola Company has produced more than 10 billion gallons
of syrup. Unfortunately for Pemberton, he died in 1888 without realizing the success
of the beverage he had created.
g Over the course of three years, 1888-1891, Atlanta businessman Asa Griggs
Candler secured rights to the business for a total of about $2,300. Candler would
become the Company's first president, and the first to bring real vision to the
business and the brand.
g Asa G. Candler, a natural born salesman, transformed Coca-Cola from an invention
into a business. He knew there were thirsty people out there, and Candler found
brilliant and innovative ways to introduce them to this exciting new refreshment. He
gave away coupons for complimentary first tastes of Coca-Cola, and outfitted
distributing pharmacists with clocks, urns, calendars and apothecary scales bearing
the Coca-Cola brand. People saw Coca-Cola everywhere, and the aggressive
promotion worked. By 1895, Candler had built syrup plants in Chicago, Dallas and
Los Angeles.
g Inevitably, the soda's popularity led to a demand for it to be enjoyed in new ways. In
1894, a Mississippi businessman named Joseph Biedenharn became the first to put
Coca-Cola in bottles. He sent 12 of them to Candler, who responded without
enthusiasm. Despite being a brilliant and innovative businessman, he didn't realize
then that the future of Coca-Cola would be with portable, bottled beverages
customers could take anywhere. He still didn't realize it five years later, when, in
1899, two Chattanooga lawyers, Benjamin F. Thomas and Joseph B. Whitehead,
secured exclusive rights from Candler to bottle and sell the beverage -- for the sum
of only one dollar.
Jlements of Culture:

g Together they can make a positive difference. Through collaboration and

partnership, they can reach across Borders to connect and change.
g Imagine if they see each day as an opportunity. Their optimism can stir hope, build
solutions, create possibilities, and touch communities across the globe.

g Change can shape Tomorrow and last forever. Just as fallen leaves support future
life, actions can inspire change in the world and next generation.
g - 
g Coca cola Company strives to refresh the world, inspire moment of optimism and
happiness, create value and make a difference.


g Coca cola used a multi culture language as company has a specific brand and
recognized all over the world its has more than 92000 employees all around the
world and has more than 300 brands all across the world so it use a different
language with each country perspective, it¶s also influence on their business
operations, and also influence the localization of the communication how the coca
cola interact with every person. Coca cola used both verbal and non verbal language
and influence their customer with every aspect what they want. And also influence
what is their business is it can grow in the other country and how they can deal with
6ifferent culture͛s people.


g Coca cola involve in the financial infrastructure because coca cola earned more than
60 billion dollar revenue all around the world from their products and they can make
their brand more strong as the coca cola is most favorite brand in the world and also
involved in the marketing infrastructure in the country and all over the world and they
can make collaboration with different marketing research firm to promote their brand
on huge level to make it competent from all other brands as coca cola realized the
³Feeling of Happiness´.


The attraction to coca cola boundless opportunities or the chance to

make a difference in the world, there is one thing coca cola all have in common²
passion. A culture where people of the coca cola are truly dedicated to living for their

One Company:
Coca cola shared passion is transforming The Coca-Cola Company. The environment
where ideas are free to find their way, support is close at hand and pride inspires us to
grow. Each day coca cola developing meaningful and accelerated learning opportunities
and anticipating the skills and resource as they will need to meet their future demands.

One Team:
At The Coca-Cola Company job is to refresh the world, and it requires the vision,
innovation, and passion of every single one of them. Each day the relationships coca
cola build will help you succeed not only in your job, but in your career as well.

One Passion:
The love at The Coca-Cola Company goes farther than portfolio of brands, their people
and company. Coca cola have fair and inclusive workplaces to responsibilities outside
their business; they do their best to spread the joy of The Coca-Cola Company. They
believe in fostering a workplace that embraces all of their people¶s unique abilities.
We¶re committed to supporting their communities. .
g Coca cola seven core values: leadership, passion, integrity, collaboration, diversity,
quality, and accountability. Central promise of The Coca-Cola Company is to refresh
the world in mind, body, and spirit, and inspire moments of optimism; to create value
and make a difference.
g Two assets give the opportunity to keep this promise ±  
g The Coca-Cola Company leverages a worldwide team that is rich in diverse people,
talent and ideas.
g As a global business, coca cola ability to understand, embrace and operate in a
multicultural world -- both in the marketplace and in the workplace -- is critical to

g Workplace strategy includes programs to attract, retain, and develop diverse talent;
provide support systems for groups with diverse backgrounds; and educate all
associates so that we master the skills to achieve sustainable growth.
g Coca cola work hard to ensure an inclusive and fair work environment for their
associates, all of whom undergo diversity training on a regular basis to greater
success in the marketplace.

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g Manners and customs provide the clues to the culture, coca cola influence the way
in which different culture used the products of their brand. People in the different
countries of the world have different perception and they used the products and
communicate to other peoples to telling the benefits of the products how it is
useful, Coca cola has some cross border similarities and they tell about the same
taste of coca cola they can be utilize.


g Coca cola culture make a clear statement concerning to the good taste as
expressed in the arts and in a particular symbol such as colors and music. Red is
the color that instantly identifies Coca Cola as a brand and the company has
seldom strayed from this firmly held brand guideline. This consistency is part of the
reason that Coca Cola is such a significant global brand.


g Coca-Cola, the corporation nourishing the global community with the world¶s largest
selling soft drink concentrates since 1886, returned to India in 1993 after a 16 year
hiatus, giving a new thumb up to the Indian soft drink market. In the same year, the
Company took over ownership of the nation¶s top soft-drink brand and bottling
network. It¶s no wonder brands have assumed an iconic status in the minds of the
world¶s consumers. Coca-Cola India has made significant investments to build and
continually consolidate its business in the country, including new production facilities,
waste water treatment plants, distribution systems, and marketing channels. Coca-
Cola India is among the country¶s top international investors, having invested more
than US$ 1 billion in India in the first decade, and further pledged another US$100
million in 2003 for its operations. Coca-Cola has been enjoyed by people
everywhere, at every step of their lives. From moments of trivial joy to bursts of
unrestrained ecstasy, from intimate meetings to giant affairs, it¶s a drink that has
always been there, refreshing the world.

Jlements of culture:


g The Coca Cola Company exists to benefit and refresh everyone its touches this is
our promise! We strive to deliver on this promise everyday creating a stronger and
more sustainable future for our business and for the communities we serve. As
coca cola India said COCA COLA INDIA little drops of joy and we can make our
people more valuable to serve the communities with their best knowledge.


g Coca cola India used local and English for the promotion and the advertisement of
their brand. Coca-Cola India has had to learn lessons the hard way to rural push
helped it consolidate its overall market leadership.


g Coca cola infrastructure lead to India economy a profit of more than 20 billion at
the end of 2nd quarter of the year and they can launch their product in different
regions where everyone cannot reached and promote their brand with their best


g The culture of Coca Cola is the archetypal social philosophy of the times. Coca
Cola culture subverting other µsuperior¶ cultures knows nothing of its appeal. Coca
Cola happily grants such superiority when the market or advertisement requires it,
for its appeal is nothing less than an invitation to worsen it. Coca Cola appreciate
that mass culture was not only sane, but also rational economics, that the
definition of mass culture was already the deficiency of sanity and rationality.

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g In India coca cola manners and culture play an important role for building the
economy how they communicate and interact with other business partner3


g Coca cola India used a red color which recognized him a global brand and
everyone knows it.

Coca cola Japan


g Coca-Cola Central Japan has been established by merging Chukyo Coca-Cola,

which has a sales territory that covers Aichi, Gifu, and Mie prefectures, and Fuji
Coca-Cola., which handles Kanagawa, Shizuoka, and Yamanashi prefectures on
January 2005.Through the power of this new company, we are aiming to lead
Japan's soft-drink industry in the twenty-first century and provide even greater
satisfaction to customers and consumers, and in return receive greater trust from
them, while at the same time providing even more refreshment to the approximately
24.5 million people in these six prefectures. Coca-Cola West Japan Co., Ltd., Kinki
Coca-Cola Bottling Co., Ltd. and Mikasa Coca-Cola Bottling Co., Ltd. merged and
the trade name changed to Coca-Cola West Co., Ltd on January 2009.

Jlements of culture:

g Coca-Cola Japan has quietly consolidated all media buying responsibilities for its
brands at Dentsu. Japan is one of the cola giant's largest and most important
international markets.
g Obligation to the group behaving according to status
g harmony
g effort
g self improvement
g self-criticism
g collectivism


g Coca cola japan used a English language.


g Coca-Cola System's worldwide infrastructure investment is projected to be In the Pacific

region 42% of unit case sales are in Japan

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g As coca cola said that create future of beverage business and they said we offer
products and services welcomed by consumers and respect each employee¶s
motivation and personal life and respond to share holder¶s expectations and trust by
sustainable growth, nuture the relationships with society and environment.


g Coke to a more contemporary position in the marketplace. Brand¶s heritage and

historical significance in market as a respectful nod to the quality-driven.
g Driving creative direction for consumer product programs resulted in a positive brand
impression of Coca-Cola as a natural. And they used a red color for the brand because
of global acceptance of the product.