micro and macro environment of toyota

Macro environment
➢ Political factors
○ No organization or industri
○ Decisions made by government
○ Frequent change in duty tariff and smuggling are main reasons of unstable market
conduction
○ Toyota affected by the current changing policies of the government
➢ Economic forces
○ To improve the ability of the industries to survive and progress
➢ Demographical factors
○ Holds a global or summary belief that an organization is proper and worthy of
support
○ As a status symbol and being the most trusted name all over Pakistan
○ Guiding principle of Toyota which has strongly develops trust in the people
➢ Cultural factors
○ Respects the culture and customs of every nation and community and contributes to
the economic and social development through corporate activities in the communities
➢ Technological forces
○ Main source to increase productivity of company
○ Excellent quality, low maintenance of company high resale value has won in the
support and loyalty of its customers
Micro environment
➢ Customers
○ Aim at developing loyal customers relationship to understand who its buyers and
what are their needs
○ To be market leader and satisfy the requirement of its customers the company has
certain objectives
 Improve quality
 Enhance efficiency
 Minimize cost
 Increase productivity
➢ Supplier
○ Suppliers constitute a second component in a typical organization’s micro
environment
○ Toyota has to respond not only to the customers, but also to the source from which
they supplier
○ The aim of Toyota is to make strong relationship with customers and suppliers
○ For example : japan is major supplier of CBU , CKD is also mainly comprise of
engine of vehicles
➢ Internal public
○ Toyota – highly component and skilled people
○ Toyota provided – training camps, short course conducted and various well-known
universties, training programs conducted abroad and lectures of foreign exports
➢ Competitors
○ Market competitor is the cornerstone of managerial capitalism
○ Toyota have the most market share
○ Toyota have strong position
○ Toyota try to improve itself at all levels
○ It also makes efforts to improve technology
➢ Intermidiaries of Toyota
○ Banks
○ Car agents
○ Leasing company