A PROJECT REPOR

ON
“TATA MOTORS SALES AND
ADVERTISEMENT”

Submitted In Partial Fulfillment of the Requirement for Award of

Bachelor of Business Administration (BBA) to University of Pune
(2010-11)
.................................................................................

Submitted By
Mr. Ravindra L. Kale Roll No.-
112

Under the guidance of

Student’s Guide Company
Guide
Mr.Mukesh Kumar Mr.Ghare

University Address
University of Pune,
Ganeshkhind,
Pune-411007
A PROJECT REPORT ON
“TATA MOTORS
SALES AND ADVERTISEMENT”
 SUBMITED BY-
RAVINDRA KALE
(T.Y.B.B.A)
(2010-11)

Submitted In Partial Fulfillment of Bachelor of Business

Administration (BBA) to
University of Pune
(2010-11)

Pad. Dr. D.Y.Patil Arts, Science &

Commers College, Pimpri, Pune-411018

DECLARATION
I the undersign Mr. Ravindra L. Kale hereby declare that I have completed this

project on “TATA MOTORS SALES AND ADVERTISEMENT”. This project is

my own efforts and the same has not been previously submitted to any examination of

the Pune University or any other university.

 I must express my sincere gratitude to my Principal (Mrs. Snehal

Agnihotri), my HOD (Mrs. I.Y Ausare) and also thanks to Student’s Guide

(Mr.Mukesh Kumar) to help a lot to completion of my project.

With Regards,

Mr.

Ravindra L. Kale

Signature:

ACKNOWLEDGEMENT
At once, I would like to place my thanks to the D.Y.Patil Art, Commerce and

Science Pimpri and my Principal (Mrs. Snehal Agnihotri) for completion of the

project. I would like to express my sincere thanks to Company people for their kind

co-operation in require guideline about the project work. I would also thanks for their
constant encouragement and support during the course of my project. I will be forever

indebted to them for imparting the immense knowledge and expertise for the

completion of this Project. This Project would not be possible without his invaluable

guidance, support and inspiration. Secondly, I am thankful to my HOD (Mrs. I.Y

Ausare).My sincere thanks to my seniors for their constant support and guidance.

At once, I would like to place my thanks to the D.Y.Patil Art, Commerce and

Science Pimpri and my Principal (Mrs. Snehal Agnihotri) for completion of the

project.

Finally, I would like to thank all those who directly or indirectly helped

me in completion of this project. At once, I would like to place my thanks to the

D.Y.Patil Art, Commerce and Science Pimpri and my Principal (Mrs. Snehal

Agnihotri) for completion of the project. Finally, I would like to thank all those who

directly or indirectly helped me in completion of this project.

Student’s name

Mr. Ravindra L. Kale

CONTENT

SR. TOPIC PAGE

NO. NO.
1 Introduction Of Company 6 to 7

2 Company Profile 8 to 9

2.1 Milestone 10 to 12

2.2 Awards 13

2.3 Market Objectives 14 to 15

2.4 Product Information 16 to 40

3 Advertising 41 to 46

3.1 Introduction
3.2 Elements
3.3 Role Of Advertising
3.4 Objectives
3.5 Classification
4 Data Analysis 47 to 49

5 Data Interpretation 50 to 51

6 Research Methodology 52

7 Finding 53

8 Suggestions 54

9 Recommendation 55

10 Conclusion 56

11 Appendix/Annexure 57

12 Bibliography 58
 1) INTRODUCTION OF COMPANY

Type Public
(BSE: 500570)
(NYSE: TTM)
Industry Automotive
Founded 1945
Founder(s) JRD Tata
Headquarters Tatanagar, Jharkhand, India
Key people Ratan Tata, Chairman
Ravi Kant, Vice Chairman
Carl Peter Forster, CEO
Prakash Telang, MD (India Operations)
Ravi Pisharody, President (CVBU)
Products • Automobiles
• Engines
Services Outsourced Engineering and Design
Revenue 94,481.34 crore (US$20.5 billion) (2009)
Net income 2,571.06 crore (US$557.92 million) (2009)
Total assets $15.430 billion (2009)
Total equity $763 million (2009)
Employees 25,000
Parent Tata Group
Subsidiaries • Jaguar
• Land Rover
• TDCV
• Hispano Carrocera
Website TataMotors.com

Tata Motors Ltd (NSE: TATAMOTORS, BSE: 500570, NYSE: TTM)

is a multinational corporation headquartered in Mumbai, India. Part of the Tata
Group, it was formerly known as TELCO (Tata Engineering and Locomotive
Company).
Tata Motors is India’s largest automobile company, with consolidated
revenues of USD 20 billion in 2009-10. It is the leader in commercial vehicles and
among the top three in passenger vehicles. Tata Motors has products in the compact,
midsize car and utility vehicle segments. The company is the world's fourth largest
truck manufacturer, the world's second largest bus manufacturer, and employs 24,000
workers. Since first rolled out in 1954, Tata Motors has produced and sold over 4
million vehicles in India.
Established in 1945, when the company began manufacturing locomotives,
the company manufactured its first commercial vehicle in 1954 in collaboration with
Daimler-Benz AG, which ended in 1969. Tata Motors is a dual-listed company traded
on both the Bombay Stock Exchange, as well as on the New York Stock Exchange.
Tata Motors in 2005 was ranked among the top 10 corporations in India with an
annual revenue exceeding INR 320 billion. In 2010, Tata Motors surpassed Reliance
to win the coveted title of 'India's most valuable brand' in an annual survey conducted
by Brand Finance and The Economic Times.
Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar,
Lucknow, Ahmadabad, Sanand, Dharwad and Pune in India, as well as in Agentina,
South Afia and Thaiand.
Symbol of Company

Address- Address-
-Registered Office- -Pune Plant-
Bombay House Telco Road,
24, Homi Mody Street Pimpri,
Mumbai 400 001 Pune 411018
Tel: +91-22-6665 8282 Tel: +91-20-66131111
Fax: +91-22-6665 7799
Email: inv_rel@tatamotors.com
Website: www.tatamotors.com
Works:-
Jamshedpur, Pune, Lucknow, Pantnagar, Sanand.

2) COMPANY PROFILE

Tata Motors Limited is India's largest automobile company, with consolidated

revenues of Rs. 92,519 cores (USD 20 billion) in 2009-10. It is the leader in
commercial vehicles in each segment, and among the top three in passenger vehicles
with winning products in the compact, midsize car and utility vehicle segments. The
company is the world's fourth largest truck manufacturer, and the world's second
largest bus manufacturer.
The company's 24,000 employees are guided by the vision to be "best in the manner
in which we operate best in the products we deliver and best in our value system and
ethics."
Established in 1945, Tata Motors' presence indeed cuts across the length and breadth
of India. Over 5.9 million Tata vehicles ply on Indian roads, since the first rolled out
in 1954. The company's manufacturing base in India is spread across Jamshedpur
(Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand)
and Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, it has set
up an industrial joint venture with Fiat Group Automobiles at Ranjangaon
(Maharashtra) to produce both Fiat and Tata cars and Fiat power trains. The company
is establishing a new plant at Sanand (Gujarat). The company's dealership, sales,
services and spare parts network comprises over 3500 touch points; Tata Motors also
distributes and markets Fiat branded cars in India.
Tata Motors, the first company from India's engineering sector to be listed in the New
York Stock Exchange (September 2004), has also emerged as an international
automobile company. Through subsidiaries and associate companies, Tata Motors has
operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land
Rover, a business comprising the two iconic British brands that was acquired in 2008.
In 2004, it acquired the Daewoo Commercial Vehicles Company, South Korea's
second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles
Company has launched several new products in the Korean market, while also
exporting these products to several international markets. Today two-thirds of heavy
commercial vehicle exports out of South Korea are from Tata Daewoo. In 2005, Tata
Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach
manufacturer, and subsequently the remaining stake in 2009. Hispano's presence is
being expanded in other markets. In 2006, Tata Motors formed a joint venture with
the Brazil-based Marcopolo, a global leader in body-building for buses and coaches
to manufacture fully-built buses and coaches for India and select international
markets.
Tata Motors is also expanding its international footprint, established through exports
since 1961. The company's commercial and passenger vehicles are already being
marketed in several countries in Europe, Africa, the Middle East, South East Asia,
South Asia and South America. It has franchisee/joint venture assembly operations in
Kenya, Bangladesh, Ukraine, Russia, Senegal and South Africa.
The foundation of the company's growth over the last 50 years is a deep
understanding of economic stimuli and customer needs, and the ability to translate
them into customer-desired offerings through leading edge R&D. With over 3,000
engineers and scientists, the company's Engineering Research Centre, established in
1966, has enabled pioneering technologies and products. The company today has
R&D centers in Pune, Jamshedpur, Lucknow, Dharwad in India, and in South Korea,
Spain, and the UK. It was Tata Motors, which developed the first indigenously
developed Light Commercial Vehicle, India's first Sports Utility Vehicle and, in
1998, the Tata Indica, India's first fully indigenous passenger car. Within two years of
launch, Tata Indica became India's largest selling car in its segment. In 2005, Tata
Motors created a new segment by launching the Tata Ace, India's first indigenously
developed mini-truck.
In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India
and the world have been looking forward to. The Tata Nano has been subsequently
launched, as planned, in India in March 2009. A development, which signifies a first
for the global automobile industry, the Nano brings the comfort and safety of a car
within the reach of thousands of families. The standard version has been priced at
Rs.100, 000 (excluding VAT and transportation cost).
Designed with a family in mind, it has a roomy passenger compartment with generous
leg space and head room. It can comfortably seat four persons. Its mono-volume
design will set a new benchmark among small cars. Its tailpipe emission performance
too exceeds regulatory requirements. In terms of overall pollutants, it has a lower
pollution level than two-wheelers being manufactured in India today. The lean design
strategy has helped minimize weight, which helps maximize performance per unit of
energy consumed and delivers high fuel efficiency. The high fuel efficiency also
ensures that the car has low carbon dioxide emissions, thereby providing the twin
benefits of an affordable transportation solution with a low carbon footprint.
Through its subsidiaries, the company is engaged in engineering and automotive
solutions, construction equipment manufacturing, automotive vehicle components
manufacturing and supply chain activities, machine tools and factory automation
solutions, high-precision tooling and plastic and electronic components for
automotive and computer applications, and automotive retailing and service
operations.
Tata Motors is committed to improving the quality of life of communities by working
on four thrust areas – employability, education, health and environment. They range
from schools to technical education institutes to actual facilitation of income
generation. In health, our intervention is in both preventive and curative health care.
The goal of environment protection is achieved through tree plantation, conserving
water and creating new water bodies and, last but not the least, by introducing
appropriate technologies in our vehicles and operations for constantly enhancing
environment care. With the foundation of its rich heritage, Tata Motors today is
etching a refulgent future.
2.1 MILESTONES
It has been a long and accelerated journey for Tata Motors, India's
leading automobile manufacturer. Some significant milestones in the company's
journey towards excellence and leadership.
1945
Tata Engineering and Locomotive Co. Ltd. were established to manufacture
locomotives and other engineering products.
1954
Collaboration with Daimler Benz AG, West Germany, for manufacture of medium
commercial vehicles. The first vehicle rolled out within 6 months of the contract.
1959
Research and Development Centre set up at Jamshedpur.
1966
Setting up of the Engineering Research Centre at Pune to provide impetus to
automobile Research and Development.
1971
Introduction of DI engines.
1977
First commercial vehicle manufactured in Pune.
1983
Manufacture of Heavy Commercial Vehicle commences.
1986
Production of first light commercial vehicle, Tata 407, indigenously designed,
followed by Tata 608.
1997
Tata Sierra Turbo launched.
100,000th Tata Sumo rolled out.

1998
Tata Safari - India's first sports utility vehicle launched.
Indica, India's first fully indigenous passenger car launched.
1999
115,000 bookings for Indica registered against full payment within a week.
Commercial production of Indica commences in full swing.
2000
Indica with Bharat Stage 2 (Euro II) compliant diesel engine launched
2001
Launch of CNG Indica.
Indica V2 becomes India's number one car in its segment.
2002
Launch of the EX series in Commercial vehicles.
Launch of the Tata 207 DI
5,00,000th passenger vehicle rolled out.
2003
On 29th July, J. R. D. Tata's birth anniversary, Tata Engineering becomes Tata
Motors Limited.
3 millionth vehicles produced.
2004
New Tata Indica V2 launched
Tata Motors completes acquisition of Daewoo Commercial Vehicle Company
2005
Tata Motors rolls out the 500,000th Passenger Car from its Car Plant Facility in Pune
Tata Motors acquires 21% stake in Hispano Carrocera SA, Spanish bus
manufacturing Company
One millionth passenger car produced and sold
Inauguration of new factory at Jamshedpur for Novus
2006
Tata Motors vehicle sales in India cross four million mark
Passenger Vehicle sales in India cross one-million mark
2007
Construction of Small Car plant at Singur, West Bengal, begins on January 21
New 2007 Indica V2 range is launched
Fiat Group and Tata Motors announce establishment of Joint Venture in India
2008
Tata Motors is Official Vehicle Provider to Youth Baton Relay for The III
Commonwealth Youth Games Pune 2008.
Indica Vista – the second generation Indica, is launched.
2009
Tata Motors launches Nano - The People's Car
Tata Motors launches the next generation all-new Indigo MANZA.
2010
Tata Ace becomes India's first 1-lakh brand in goods commercial vehicles.
Appointment of Mr. Carl-Peter Forster as Managing Director of Tata Motors
On 26th April 2010, Tata Motors sold its 4 millionth Commercial Vehicle.
 2.2 AWARDS

Tata Indigo and campaign wins Effie award

The Tata Indigo ad campaign - "Indigo- Spoil Yourself" has been awarded the
bronze Effie in the consumer durables category for its Advertising Effectiveness by
the Advertising Club, Bombay. Some of the parameters for the award were strong
marketing objectives, clear advertising strategy and successful achievement of sales
and marketing goals.

During the year the company's work was recognized across products and
categories:

Product Awar Agency Category

d
Sumo (Print) Silver Ad Club, Bombay Creativity
Safari (Cinema) Silver Ad Club, Bombay Media Innovation
Indigo (Campaign) Bronz Ad Club, Bombay Advertising Effectiveness
e
Indigo (T.V) Bronz AAAI Creativity
e
 2.3 MARKET OBJECTIVES

1) National growth:
The Tata Nano is a four passenger city car built by Tata motors
Aimed primarily at Indian market

2) International Growth:
Tata Motor's Nano car is ready to start its journey on the global
road as it displayed version of the hatchback for worldwide
marketplace. This new version was introduced at 79th Geneva
Motor Show.
This international version is more powerful and stronger than its
Indian counterpart. It is 0.19 meters longer in length and is 0.08
meters wider in comparison of its Indian part. The company is
aimed towards selling of Nano car in Europe for 5000 Euros
($6,316)).
3) Ethical Objectives:
Tata group had never compromised on ethics, it last year edited
Whistle blower policy for the benefits of the company & society
The Company believes in the conduct of the affairs of its
constituents in a fair and transparent manner by adopting highest
standards of professionalism, honesty, integrity and ethical
behavior.
4) Market Share & Future Planning:
Tata said that the initial target production volume would be 250,000
Cars per annum n two shifts. Expandable to 350,000 per annum on three shifts.
In earlier media interviews, Ratan Tata talked about a one million
Production target by 2010

5) Consumer Focus:
Die Welt reports that the car conforms to environmental protection,
And will have the lowest emissions in India.
Product focus Model versions
The basic Tata Nano Std priced at 123,000 Rupees has no extras;
The deluxe Tata Nano CX at 151,000 Rupees has air conditioning;
The luxury Tata Nano LX at 172,000 Rupees has air conditioning, power
Windows, fabric seats and central locking

Including an airbag system in its electric version. The Nano has an all
sheet-metal body made from Japanese and Korean steel, with safety
features such as crumple zones, intrusion-resistant doors, seat-belts,
strong seats and anchorages, and the rear tailgate glass bonded to the
body.
6) Social Responsibility towards Green Matters:
Tata Motors, a Company that cares about the
Future...
Tata Motors concern is manifested by a dual approach
1) Reduction of environmental pollution and regular pollution control drives
2) Restoration of ecological balance.

7) Reducing Pollution:
Tata Motors has been at the forefront of the Indian automobile industry's
anti- pollution efforts by introducing cleaner engines. It is the first Indian Company to
introduce vehicles with Euro norms well ahead of the mandated dates.

8) Restoring Ecological Balance:

Tata Motors has set up effluent treatment facilities in its plants,
to avoid release of polluted water into the ecosystem. In Pune,
the treated water is conserved in lakes attracting various
species of birds from around the world thus turning the space
into a green belt.
Tata Motors is committed in letter and spirit to Corporate Social
Responsibility. It is a signatory to the United Nations Global
Compact, and is engaged in community and social initiatives on
labour and environment standards in compliance with the
principles of the Global Compact.
Some Other social responsibilities are
Community Development
Health & Sanitation
Employment Generation
Community Centers
 2.4 PRODUCT INFORMATION

●Commercial Vehicles●
More than half a century of impressive presence and Tata Motors continues to
provide India with top world selling commercial vehicles. Tata Motors is India's
largest and among the worlds top five medium and heavy commercial
manufacturers.
We have over 130 models providing a wide variety of commercial transport
solutions. A vehicle for every application - you name it we have it! From 2 ton
LCVs to 40 ton tractor trailers and buses that can seat 16 people to as many as 67.
From Tippers to Special Purpose Vehicles, to 6x4 and 4x4 off road vehicles and
Defense vehicles - we cover the entire gamut!
● Passenger Vehicles●
Tata motors launched many types of passenger cars in Indian market.
In todays market the passenger cars having lot off demand. The new generation of
passenger cars is very waste. Many cars are modified for young generation.

●Tata Motors●

Tata brands Tata · Tata Daewoo · Jaguar · Land Rover · Tata Hispano

Cars/MUVs/SUV Nano · Indica · Indigo · Sumo · Sumo Grande · Safari · Aria

s

Concept models One CAT · Indica Silhouette · Xover · Elegante · Aria Coupe ·
Cliffrider

Pick-ups 207 DI · TL · Xenon XT

Buses Globus · Hispano Globus · Starbus · Marcopolo Bus

Medium and Construck · Novus · Prima

heavy trucks

Mini vans Winger · Magic · Iris · Venture

SCVs/LCVs 407 · Ace

Historic models Sierra · Estate · Tata Mobile

Product No.1) - Tata Nano

Manufacturer Tata Motors

Also called one-lakh car
Production 2008–present
Assembly Pantnagar, Uttarkhand, India
Charodi, Gujarat, India (since June
 2010)
Class City car
Body style(s) 4-door
Layout RR layout
Engine(s) 2 cylinder SOHC petrol Bosch multi-
point fuel injection (single injector) all
aluminium 624 cc (38 cu in)
Transmission(s) 4 speed synchromesh with overdrive in
4th
Wheelbase 2,230 mm (87.8 in)
Length 3,099 mm (122.0 in)
Width 1,495 mm (58.9 in)
Height 1,652 mm (65.0 in)
Kerb weight 600 kg (1,300 lb)–635 kg (1,400 lb)
Designer Girish Wagh, Justin Norek of Trilix,
Pierre Castinel

The Tata Nano is an inexpensive, rear-engined, four-passenger

city car built by the Indian company Tata Motors and is aimed primarily at the Indian
domestic market.
Tata Motors began selling its "one-lakh car" in March, 2009. The cheapest car in the
world today, though the price continues to rise due to increasing material costs, it is
an exemplary example of Gandhian engineering, a concept involving deep frugality
and a willingness to challenge conventional wisdom.
In 2008 the Financial Times reported: "if ever there were a symbol of India’s
ambitions to become a modern nation, it would surely be the Nano, the tiny car with
the even tinier price-tag. A triumph of homegrown engineering, the $2,200 (€1,490,
£1,186) Nano encapsulates the dream of millions of Indians groping for a shot at
urban prosperity." "Homegrown engineering" is a relative term here as much of the
systems and parts used in the Nano may not have been developed or produced in
India.
The nickname, "one-lakh car" is due to the Nano's low price point, near 100,000
(one lakh rupees).
●Expectations-:-Many have had great expectations for this small car, some
perhaps going a bit too far. One study, by Indian rating agency CRISIL, thought the
Nano would expand the nation's car market by 65%.
●Safety concern-:- A small number of fire incidents involving the Nano were
reported. This led Tata to add safety devices to the vehicle, although no recall was
initiated and according to Tata, the car is safe.
●Effects-:-The introduction of a cheap, mass market auto such as the Nano is
bound to have some unforeseen effects.
●Safer Travel-:- Nano is safer than the currently used two-wheelers, especially
during monsoon, when heavy rains can make traveling difficult on two-wheelers due
to wet roads.
●Pollution increase-:-As the Nano was designed for a population currently using
eco-friendly bicycles and motorcycles, environmentalists are concerned by the
increase in pollution that would follow a mass motorization in developing countries
such as India.
●Indian used car market-:-The Nano is thought to have affected the used car
market in India, as some Indians may opt to buy a Nano rather than a used vehicle.
The new-car market is also being affected. Sales of new Maruti 800s, the second-
cheapest car in India, dropped by 20% and used models by 30% immediately prior to
the Nano's introduction.
●In the media
"Small Wonder: The Making of Nano", is a book on creation of Tata Nano.
●Technical specifications
The Nano is a 35 PS (26 kW; 35 hp) car with a two-cylinder 624 cc engine. The car
complies with Indian emission standards and can also meet European emission
standards as well.
Engine: 2 cylinder petrol with Bosch multi-
point fuel injection (single injector) all
aluminium 33 horsepower (25 kW)
624 cc (38 cu in)

Compression ratio: 9.5:1

bore × stroke: 73.5 mm (2.9 in) ×
73.5 mm (2.9 in)
Power: 35 PS (26 kW; 35 hp) @ 5250
 rpm

Layout and Rear wheel drive

Transmission 4-speed manual transmission
Steering mechanical rack and pinion w/o servo
Turning radius: 4 metres
Performance
Maximum speed: 105 km/h (65 mph)
Fuel efficiency (overall): 23.6
kilometers per liter (4.24 liters per 100
kilometers (66.6 mpg-imp; 55.5 mpg-
US))
Body and Seat belt: 4
dimensions Trunk capacity: 150 L (5.3 cu ft)
Suspension, Front brake: 180 mm drum
Tires & Brakes Rear brake: 180 mm drum
Front track: 1,325 mm (52.2 in)
Rear track: 1,315 mm (51.8 in)
Ground clearance: 180 mm (7.1 in)
Front suspension: McPherson strut
with lower A arm

●Awards
• 2010 Business Standard Motoring Indian car of the year
• 2010 Bloomberg UTV-Autocar car of the year
• 2010 Edison Awards, first place in the transportation category
• 2010 Good Design Awards, in the category of transportation
Product No.2)-Tata Indica
Manufacturer Tata Motors
Production 1998–present
Assembly Pune, Maharashtra, India
Class Supermini car
Layout FF layout

The Tata Indica is a hatchback automobile range

manufactured by Tata Motors of India. It is the first passenger car from Tata Motors
and is also considered India's first indigenously developed passenger car. As of
August 2008[update], more than 910,000 Indicas were produced. The annual sales of
Indica have been as high as 144,690 units in 2006-07. A Current[update] monthly sale of
Indica is around 8000 units. The models have also been exported to Europe, Africa
and other countries since late in 2004.

●History-:-
On 30 December 1998, Tata Motors (previously called TELCO)
introduced the most modern car ever to be designed by an Indian company: the
Indica. Initially introduced with the caption "More cars per car," the ad campaign
focused on roomy interiors and affordability. Within a week of its unveiling in 1999,
the company received 115,000 bookings. In two years, the Indica became the number
one car in its segment.
Partly designed and developed by Tata Motors, it is a five-door compact hatchback
with a 1.4 L petrol/diesel I4 engine designated as 475DL internally. This is a
homegrown engine which is derived from the engine used by Tata in their line of
pickups and SUVs earlier but with a reduced stroke.
The Indica offered options like air conditioning and electric windows, which were
previously restricted to only up market imported cars in India. Three years later the
Indica was exported to European markets for the first time.
●Indica V1 and V2 (1998-present) (1st generation)
Indica V1 and V2

Also called Tata Indica (panel van)

Tata B-Line (South Africa)
Production 1998-present
Assembly Pune, Maharashtra, India
Body style(s) 5-door hatchback
5-door panel van
Engine(s) 1.2L 65.3 hp (48.7 kW) I4
1.4 L 70 hp (52 kW) I4
1.4 L 53.5 hp (39.9 kW) diesel I4
1.4 L 62 hp (46 kW) turbo diesel I4
1.4 L 68 hp (51 kW) Intercooled turbo
diesel I4
1.4 L 70 hp (52 kW) Decor I4
Transmission(s) 5-speed manual
Wheelbase 2,400 millimeters (94 in)
Length 3,690 millimeters (145 in)
Base: 3,675 millimeters (144.7 in)
Width 1,665 millimeters (65.6 in)
Top Version: 1,485 millimeters (58.5 in)
Height 1,485 millimeters (58.5 in)
 Top Version: 1,500 millimeters (59 in)
Related Tata Indigo
Rover City Rover
Designer I.DE.A Institute

When first launched, the Indica prompted many complaints from

early purchasers, who claimed that the vehicle did not deliver horsepower and gas
mileage as promised In response to the customer complaints, Tata Motors re-
engineered the internals of the car and launched it as Indica V2 (version 2), which
solved most of the complaints and emerged as one of the most sought after cars in the
Indian automobile industry. Later, it was again updated, now marketed as the
"Refreshingly New Indica V2". This was followed by the next variant of Indica,
current in early 2008, called the Indica V2 Xeta Petrol, which delivers 70 PS (51 kW;
69 hp) of power at a fuel efficiency of 14 km/l (about 33 mpg U.S., fuel consumption
of 7.1 L/100 km) under standard test conditions. In Indian city conditions, fuel
economy can drop to about 10 km/l (about 23.5 mpg U.S., 10 L/100 km).
In India, three versions were available with different trim levels.
• Indica V2 — 1.4 L diesel (naturally aspirated engine in the DLE and DLS;
turbocharged option in the DLS; turbocharged and intercooled DLG and
DLX; Decor engine offered in the DLS and DLG);
• Indica V2 XETA — 1.2 L petrol (GL: without AC; GLE: with AC; GLS: with
AC & Power Steering), 1.2 L LPG (GLE & GLS versions only);
• Indica — 1.4 L naturally aspirated diesel (DL and DLE), a low-price car with
the same framework but fewer features and luxuries, aimed at cab and
contract transport business fleets. Very popular among transport business
people.
●Return of Indica V2 in Indian market
Indica V2 DLS&DLE Models failed to Pass BS-IV Emission Standards and their
selling was stopped in Metro Cities of India. Tata Recently Introduced a Turbo
Charged variant of Indica v2 called "Indica Turbomax" Which passed BS-IV
Emission Norms.
●Accessories and Optional Extras
The following range of accessories was available for the Indica:
• Power steering
 • HVAC - Heater, ventilation, and air conditioning
• Turbocharger and intercooler
• Alloy wheels
• Power windows
• Central locking with remote key-less entry
• Ventilated disc brakes
• 4 spoke steering wheel
• Rear spoiler with integrated LED stop lamp
• Luxurious beige/black interiors
• Chrome tip on silencer, chrome lining on grill and bonnet
• Audio warnings—driver/passenger seat belt warning, door open warning
• Tachometer (selected models)
●Indica Vista
Indica Vista

Also called Tata Indica V3

Tata Vista (Italy)
Tata Vista Ego (South Africa)
Production 2008-present
Assembly Pune, Maharashtra, India
Body style(s) 5-door hatchback
Engine(s) 1.2 L 65 hp (48 kW) Fire I4
1.4 L 71 hp (53 kW) turbo diesel I4
 1.3 L 75 hp (56 kW) Multihued I4
Transmission(s) 5-speed manual
Wheelbase 2,470 millimeters (97 in)
Length 3,795 millimeters (149.4 in)
Width 1,695 millimeters (66.7 in)
Height 1,550 millimeters (61 in)
Related Tata Indigo Manza
Fiat Linea
Fiat Punto (310)
Designer Tata Motors, evolution of V2

The Indica Vista was unveiled at the 9th Auto Expo in New Delhi. The Indica Vista is
not a facelift of the Indica. It is built on a completely new platform and shares nothing
with the existing Indica. This new version is bigger than the previous Indica; it is
3,795 mm (149.4 in) long with a wheelbase of 2,470 mm (97.2 in). It is also available
with the 1.4L TDi (Turbo Diesel). The Quadra Jet (Fiat JTD) is produced in
Ranjangaon by the Tata-Fiat joint venture. The Indica Vista, rumored as the Indica
V3 till then, was launched in August 2008
●Tata Indica Vista Specifications
1.4 TDI 1.3 Quadra jet 1.2 Safire
Top speed - - -
0 to 100 km/h - - -
(62 mph)
Engine Type 475 IDI Turbo 1.3L SDE Common, New 1.2L, MPFI,
Quadra jet Diesel Safire Petrol engine
engine
Displacement 1,405 cc (85.7 1,248 cc (76.2 cu in) 1,172 cc (71.5 cu in)
cu in)
Power 71 PS (52 kW; 70 75 PS (55 kW; 74 hp) 65 PS (48 kW; 64
hp) @ 4500 rpm @ 4000 rpm hp) @ 5500 rpm
Torque 135 N·m (100 190 N·m (140 ft·lbf) 96 N·m (71 ft·lbf)
ft·lbf) @2500 rpm @1750 rpm @3000 rpm
Valve Mechanism - - -
Cylinder Inline 4 Inline 4 Inline 4
Configuration
Fuel Type Diesel Diesel Petrol
 Fuel System ID TC CRDI MPFI
Minimum Turning - - -
Radius
Wheel size 14 in (360 mm) 14 in (360 mm) 13 in (330 mm)
Tires 175 / 65 R14 175 / 65 R14 (tubeless) 175 / 70 R 13
(tubeless) (tubeless)
Ground Clearance 165 mm (6.5 in) 165 mm (6.5 in) 165 mm (6.5 in)
●Indica Silhouette concept car
During India's 2006 Auto Expo in New Delhi, Tata unveiled the Indica Silhouette
concept car, a radical, high-performance Indica featuring rear-wheel drive, extensive
bodywork, and a 3.5 liter 330 hp (246 kW) V6. The car is capable of accelerating
from 0–100 km/h in 4.5 seconds, and maxes out at 270 km/h (170 mph). The
Silhouette is currently only a concept vehicle, and is completely different from the
standard Indica.
●Indica rally version
A homologated 1500 cc 115 bhp (86 kW) Indica with sporting suspension and
capable of 180 km/h (110 mph) was prepared jointly by Tata Motors and J. Anand of
Jayem Automotives.
 Product No.3)-Tata Indigo
•

• ●Indigo Sedan (2002-2009) (1st generation)

Manufacturer Tata Motors

Production 2002–present
Class Subcompact car
Body style(s) 4-door sedan
4-door station wagon
Layout Front engine, front-wheel drive
Engine(s) 1.4 L I4
1.4 L turbo diesel I4
1.4 L Intercooled turbo diesel I4
Transmission(s) 5-speed manual
Wheelbase 2,450 mm (96.5 in)
XL: 2,650 mm (104.3 in)
Length 4,150 mm (163.4 in)
CS: 3,988 mm (157.0 in)
Marina: 4,158 mm (163.7 in)
XL: 4,377 mm (172.3 in)
Width 1,700 mm (66.9 in)
Height 1,540 mm (60.6 in)
Marina: 1,575 mm (62.0 in)

Designer I.DE.A Institute

In 2002, Tata introduced India's competitive indigenous sedan: the
Indigo. Designed in-house, it is a sedan version of the Tata Indica, with which it
shares a large number of parts. Launched with a Turbo diesel and Petrol engines, an
intercooled 'TDI' Engine, and Dicor engines were added. A minor redesign was done
in 2006 which added dual chamber headlamps and different bumpers. It was
superseded by Tata Indigo Manza in 2009.
●Indigo Marina (2004-2010)
The station wagon version called the Indigo Marina (called the Indigo SW in export
markets) was unveiled at the New Delhi Auto Expo 2004.The various advance
features embedded to Indigo Marina variants are front and rear cabin lamp with spot
reading lamp, HVAC system, 4 spoke wheel, aluminum gear shift knob, power
windows, body colored bumpers, roof rails, rub rails on door, full wheel covers,
digital clock, retractable luggage cover, side impact beams, collapsible steering
column.
●Indigo XL (2007-present)
The Long Wheel Base Version called the Tata Indigo XL went on sale in January
2007. It is the long wheel base version of the Indigo sedan. It has a 200 mm (7.9 in)
stretched wheelbase and a 101 hp engine. The Petrol model has MPFI 16 valve twin
cam engine, whereas the diesel variant features a DICOR engine developed in-house.
Some features are powered front seats (driver and passenger), rear air conditioning
console with separate controls, all four power windows with auto power down
function, and car phone. More to add Tata Indigo XL is also equipped with excellent
high end characteristics like 32 bit microprocessor , 1396 cc , 16 valve engine, Power
of 100 PS (74 kW; 99 hp) , 200 mm (7.9 in) extended wheelbase , Fuel tank capacity :
42 L (9.2 imp gal; 11.1 US gal)
●Indigo CS (2008-present)
Tata launched the Tata Indigo CS at the 2008 Auto Expo in New Delhi. CS stands for
compact sedan and is the world's shortest sedan. The Indigo CS is subjected to low
excise duty. There are three models each in petrol and diesel version. Indigo CS
petrol has a 1.2 liter, 65 PS (48 kW; 64 hp), MPFI engine variant and a 1.4 liter TCIC
engine for the diesel version. The Indigo CS was initially launched with the Indica
Grille and Headlights and with the Indigo Dual chamber headlights and grille in 2009.
A Dicor option was also added.
Features: - Indigo CS is world's shortest sedan car, size of a hatchback and
spaciousness of a sedan car. Beige interiors, new AC facia, reading lamp, sporty
steering wheel, the instrument panel, New styled Front Grille, front and rear
bumper ,Soft touch finest quality seats ,Centre Cluster & Air Conditioning Controls ,
Anti-glare Inner Rear View Mirror, and trunk space of 380 liters with Independent
McPherson struts equipped suspension system.
●Indigo Manza (2009-present) (2nd generation)
Tata Indigo Manza

Manufacturer Tata Motors

Production 2009–present
Class Compact car
Body style(s) 4-door sedan
Layout Front engine, front-wheel drive
Platform Tata X1 platform
Engine(s) 1.4L Saffire 90 hp (67 kW) L4
1.3L Quadra jet diesel 90 hp (67
kW)
Transmission(s) 5-speed manual
Wheelbase 2,520 mm (99.2 in)
Length 4,413 mm (173.7 in)
Width 1,703 mm (67.0 in)
Height 1,550 mm (61.0 in)

Tata Motors launched the Indigo Manza on 14 October 2009. The

variant is based on the Tata X1 platform which was displayed by Tata Motors in its
prototype form called Elegante Concept during the 2007 Geneva Motor Show. It is
priced between Rs 4.8 lakh and Rs 6.75 lakh. The launch coincided with the phasing
out of the earlier sedan version of Indigo
●Features-:-Manza has some of the most luxurious features like a 2 DIN music
system which supports USB, AUX and Bluetooth connectivity, driver information
system, steering mounted audio controls, ABS, Dual front airbags, color changing
tachometer needle which turns red when the car reaches to the redline, engine
immobilizer and central locking based on the variants available.
Product No.4)-Tata Sumo

Tata Sumo

Manufacturer Tata Motors

Production 1997–present
Assembly India
Class MUV, SUV (Sumo Grande)
Body style(s) 4-door station wagon
Engine(s) Victa DI :3.0L DI Turbo
Victa IDI :2.0L IDI
Transmission(s) 5-speed manual
Tata Sumo is a multi-utility vehicle produced by India's Tata
Motors. The vehicle was released in 1997 and was one of the first passenger vehicles
designed in India. The Sumo received an extensive facelift in 2004 and was renamed
the Sumo Victa in face of competition from relatively modern competitors. The
Sumo is said to have got its name from Mr. Sumant Moolgaonkar, (Su-Mo) who was
instrumental in a number of revolutionary changes in TELCO and bringing about
significant progress.
The Sumo is based on Tata Motors' 207 pick-up platforms and thus, shared most of
its other mechanics with other Tata vehicles like the Tata Sierra, Tata Estate, Tata
mobile, Tata Telco line (TL) and Tata 207DI. In 1994, the Tata Sumo originally came
with a 1948cc normally aspirated diesel engine. Later, an option of a turbocharged
version of the same engine was also offered.
Prior to the Sumo, the Indian market had stagnated, where the most modern vehicles
in the same class were from Mahindra and Mahindra, primarily derived from the
original Willis Jeep models. Upon release, Tata Sumo quickly captured a major
segment of the utility automobile market in India.
●Tata Spacio
A no-frills version called the Tata Spacio is also available. It is equipped with a 3000
cc DI diesel engine sourced from the popular LCV Tata 407. The prominent visual
difference was the presence of round headlamps instead of the rectangular lamps. A
soft top version of the Spacio called the Spacio ST was also introduced for the rural
markets. After the facelift, the Spacio inherited the styling elements of the older Tata
Sumo. In 2007, the Victa became available with the Spacio's 3000 cc engine. And in
terms of styling, the positioning of the spare wheel was changed from the rear tailgate
to the underbody of the vehicle. This model comes in 8 and 10 seater variants and is
very much popular with private transporters & contract taxi vendors because of its
lower cost.
● Tata Sumo Victa
The new Sumo Victa released in 2004 featured power windows, power steering, dual
AC, central locking, clear lens multi reflector head lamps, crystal finish tail lamp
cluster, anti glare ORVMS with electronic control, remote keyless entry, tachometers,
LCD monitors, voice warnings, multiple trip odometers are all either standard or
available options.
●Tata Sumo Grande (2008-present)
Tata launched the Sumo Grande on January 10, 2008 powered with a new generation
2200 cc 120 bhp (89 kW; 122 PS) DICOR (Direct Injection Common Rail) engine. It
is named after the Sumo due to its success. It features completely different body
work. It lies below the Tata Safari in Tata's product portfolio.

●Tata Sumo Grande (2008-2010)

Tata launched the Sumo Grande on January 10, 2008 powered with a new generation
2200 cc 120 bhp (89 kW; 122 PS) DICOR (Direct Injection Common Rail) engine. It
features completely different body work. It lies below the Tata Safari in Tata's
product portfolio. The Sumo Grande was designed in the UK by Concept Group
International LTD.

●Tata Sumo Grande MK II (2010-present)

It is an upgraded version of Sumo Grande. The Grande MK II seeks to deliver added
value to customers through substantial changes in the exteriors and interiors
combined with improvements in drivability, ride and handling and comfort. The
exteriors have been accentuated by a new chrome lined grill, side rub rails with
chrome inserts and indicators on ORVMs. The interiors have been refreshed to give
the vehicle a completely new, contemporary look with a two tone theme
complemented by a new faux wood centre console and new fabric upholstery. The
changed drive ratio in the Grande MK II gives a boost to low speed performance in
city driving conditions. While a modified suspension ensures a comfortable ride,
particularly for second and third row occupants, optimized anti-roll bars reduce body
roll to a minimum during cornering. The NVH levels have been further refined.

●Sumo Grande Specifications

Top speed 148 km/h (92 mph)

0 to 100 km/h (62 mph) 17.6 s
Engine Type 2.2L DICOR, 32 Bit ECU and Variable Geometry
Turbocharger
 Displacement 2179 cc
Power 120 PS (88 kW; 120 hp) @ 4000 rpm
Torque 250 N·m (180 lb·ft) @1500 rpm
Valve Mechanism DOHC
Cylinder Configuration Inline 4
Fuel Type Diesel
Fuel System
Minimum Turning 5.3 metres
Radius
Wheel size 16 inch
Tyres 235/70 R 16 (tubeless)
Ground Clearance 205 mm / 8.07 inches
 Product No.5)-Tata Safari
Tata Safari

Manufacturer Tata Motors

Also called Tata Dicor
Production 1998–present
Class SUV
Body style(s) 5-door SUV
Engine(s) 2.0L turbo diesel I4
2.2L turbo diesel I4
3.0L turbo diesel I4
Transmission(s) 5-speed manual
Wheelbase 2,650 mm (104.3 in)
Length 4,650 mm (183.1 in)
Width 1,918 mm (75.5 in)
Height 1,925 mm (75.8 in)
Kerb weight 1,920 kg (4,233 lb)
The Tata Safari is an SUV produced by Tata Motors of India. It is the first SUV to
be designed, developed and manufactured "entirely" in India.
●Body and Trim Options
The SUV was first released in 1998 with a 2.0 liter Turbo Diesel engine.
The Safari was extensively modified in August 2005, which included the addition of a
new 3-litre Dicor engine along with modified interiors and exteriors. This 3-litre
engine is the first diesel engine from Tata Motors with common rail technology. A 2-
litre petrol engine was also added to the range that same year. It was this modified
version that won the Motor Forum's Car of the Year for 2007, in the SUV category.
In October 2007 Tata unveiled the 2.2-litre Safari Dicor which had an increased
power output of 143 PS (105 KW). But it was shortly replaced by the more advanced
Dicor 2.2 VTT (Variable Turbine Technology) engine which had a power output of
140 PS (103 kW) at 4000 rpm and a torque output of 320 N·m (236 ft·lbf) at 1700
rpm. It is widely regarded as the best engine used by Tata Motors.
Tata recently launched a new variant of safari called
Safari GX. The new Safari GX sits just below current top end variant Safari VX.
Safari Gx gets dual tone exteriors, unique leather cum fabric upholstery, Reverse
Guide System (without a camera which along with the Screen in the Internal
Rearview Mirror is only available in the VX variant). Another new feature is
indicators on the Outer Rear View Mirrors.
●First generation
Launched in 1998 in Turbo Diesel form, the Safari had 87 PS (64 kW) power. It came
with a synchromesh forward five-speed gearbox, with a 4X4 option. However, it was
regarded to be grossly underpowered, and had a lot of body roll.
The new Tata Safari Dicor (Dicor standing for "Direct Injection Common Rail
engine") is powered by a 3000 cc inline-four cylinder engine that develops 116 PS
(85 kW) at 3000 rpm and 300 N·m (221 ft·lbf) of torque between 1600 and 2000 rpm.
The engine is taken from the Tata 407, a truck manufactured by Tata Motors. The
new engine is mated to a five-speed gearbox, with a new, sporty gear lever.
●2007 revision
Tata displayed the Euro 4 compliant 2.2-litre Dicor engine with 140 PS (103 kW) and
320 N·m (236 ft·lbf) of torque at the 2006 Bologna Motor Show. It was launched on
October 5, 2007. It has some improved interior features like two-tone upholstery and
leather seats. The high end version of the Safari comes with full safety features like
airbags and ABS with EBD. Additional features like rear AC vents, reversing camera,
DVD player with LCD screens in the front seats headrests and dimming lights too are
also available as an option. Four-wheel drive options are available on EX, GX and
VX variants which, uses a Borg Warner shift on the fly transfer case.
India's leading automotive portal Car Wale recently did a series of off-road trails on a
Tata Safari Dicor 2.2 4×4. The only modifications done to the Safari were removal of
running boards and addition 15 inch rims shod with 235/75 R 15 Radial tyres. The
off-road performance of the Safari was highly praised by them.
Driving impressions
The main issue with the Safari is that it is quite a heavy vehicle; it tilts the scales at
2,115 kg (4,660 lb) (kerb); adding an extra 110 kg (240 lb) for the 4WD variant. The
consequence of that is though the engine specifications sound great on paper —
320 N·m (240 lb·ft) of torque at 1600 rpm — it is not a great leap in terms of outright
performance. With the Dicor engine, the 4WD Safari is substantially quicker than the
Scorpio or in nova also with a lighter engine under the hood it feels more agile.
The car has been described as slow, unrefined and "pedestrian" when used on the
roads, although its off-road performance has been given praise by some reviewers.
European reviews have also drawn attention to the standard of the interior and the
original engine being underpowered, sluggish, and noisy and idling poorly when cold.
With respect to its power and handling, British television program "Fifth Gear"
referred to the Safari as having "about as much finesse as a three-legged giraffe".
Specifications
Specifications of the Tata Safari 2.2 Dicor

A 2009 Safari 2.2 Dicor VX 4x4

Top speed 152 km/h (95 mph)
(160 km/h as per user manual)
0 to 100 km/h (62 mph) 16.2 s
Engine Type 2.2 L vtt Dicor
Displacement 2179 cc
Power 140 PS (100 kW; 140 hp) @
4000 rpm
Torque 320 N·m (240 lb·ft) @1700 rpm
Valve Mechanism DOHC
Cylinder Configuration Inline 4
Fuel Type Diesel
Fuel System CRDI
Minimum Turning 6 metres
Radius
Wheel size 6.5Jx16
Tyres 235/70 R 16, 105 S
Ground Clearance 205 mm / 8.07 inches

●Second generation
An entire new Safari is due to be launched in 2011. The 2011 Tata Safari will be
based on its sibling Aria’s "X2" platform. Which has a stronger hydro-formed chassis
sections? The new model will also have lots of space and will be loaded with features
such ABS, Airbags, and Climate Control etc. As far as engine is concerned,
speculation is that Tata will be bringing its proven 2.2L VTT Dicor to this model as
well.
Product No.6)-Tata Aria
Tata Aria

Manufacturer Tata Motors

Assembly Pune, Maharashtra, India
Class Crossover 4WD
Body style(s) 5-door SUV
Engine(s) 2.2 L vvt Dicor I4
Transmission(s) 5-speed manual
Wheelbase 2,650 mm (104.3 in)
Length 4,780 mm (188.2 in)
Width 1,895 mm (74.6 in)
Height 1,780 mm (70.1 in)
Curb weight 1,920 kg (4,233 lb)
Related Tata Xover
The Tata Aria is a Crossover 4WD produced by Tata Motors of India. Tata Aria was
launched on 5 January 2010 at Auto Expo, Delhi, and was launched to customers on
12 October 2010 and priced at 13-15 lakh Indian Rupees. It is based upon the Tata
Xover concept showcased in 2006 Geneva Motor Show. Tata Aria was also a series
of concept cars introduced by Tata Motors at Geneva Auto Show 2000.
●Features
Tata Aria is a blending of an MPV, Sedan and an SUV [3]. It comes with seating
arrangement of three rows and features such as 3D surround sound, dimming roof
lamps, in-dash built in GPS, infotainment system, multifunctional steering wheel,
dual air conditioning with automatic climate control and cruise control whereas safety
features include 6 airbags, ABS and ESP, the chassis frame comprising advanced
hydro formed members, a stiffened body cage, and dual zone collapsible steering.
To ensure that the model offers the finesse of a sedan, Tata Motors shipped one of the
units to its UK subsidiary - Jaguar-Land Rover (JLR) - to enhance Aria's fittings and
finish. Designed with an eye on international markets, the vehicle meets European
safety standards.
●Design, Body and Trim Options
The exterior design of this vehicle is very subjective. Indian reviewers have reported
it as very attractive. It looks unmistakably a Tata. The Aria is spacious on the inside
as is expected from a big crossover. The dashboard is smart, functional and modern
looking. The top-end version comes with features such as satellite navigation, CD
changer, Bluetooth connectivity, and USB/aux-in port, a reverse camera with parking
sensors, eight airbags, climate control, cruise control and for the first time in a Tata,
an Electronic Stability Program and Traction Control system. The Aria uses a 2.2-litre
Dicor engine which produces 140bhp.
●Specifications

Top speed 152 km/h (94 mph)

0 to 100 km/h (62 mph) 16.2 s
Engine Type 2.2 L vtt Dicor
Displacement 2179 cc
Power 140 PS (103 kW; 138 hp) @ 4000 rpm
Torque 320 N·m (236 lb·ft) @1700 rpm
Valve Mechanism DOHC
Cylinder Configuration Inline 4
Fuel Type Diesel
Fuel System DICOR
Minimum Turning Radius 6 metres
Wheel size 6.5Jx17
Tyres 235/65 R 17, 104 V
Ground Clearance 205 mm / 8.07 inches
●Tata Aria concept cars
Tata Aria
In 2000 at two seater coupe convertible - called the TATA Aria was displayed by
Tata Motors at Geneva Auto Show. This car is built on the same platform as the
TATA Indica, and car was proposed to be powered by a 140 hp engine.
Tata Aria Coupe
This car is built on the TATA Aria concept. The TATA Aria Coupé was proposed to
be powered by a 1.6 liter - 2.0 liter petrol engines, and was styled in Italy.

Product No.7)-Tata Winger

Tata Winger

Manufacturer Tata Motors

Production 2007–present
Class mini van
Layout FF layout
Engine(s) 2.0 L diesel I4
Wheelbase 2,800 mm (110.2 in)
3,200 mm (126.0 in)
Length 4,520 mm (178.0 in)
4,920 mm (193.7 in)
Width 1,905 mm (75.0 in)
Height 2,050 mm (80.7 in)
Curb weight 1,620 kg (3,571 lb)
 1,720 kg (3,792 lb)
1,740 kg (3,836 lb)(kerb)
Related Renault Traffic
●Launch
In June 2007 Tata Motors launched the Tata Winger, on a new platform along with
the passenger variant of the Ace, named Magic. According to Tata Motors Vice-
President (sales and marketing) Mr. Shyam Mani, the company's objective is "to
change the way an average Indian travels." Tata Motors' two new vehicles Magic and
Winger will attempt to cater to the two ends of the light commercial passenger
segment.

●Variants
Winger passenger version
The Winger is being offered in six variants and two seating configurations too. The
top-end luxury, flat roof, air-conditioned variant is a ten-seater, while the remaining
five versions are offered as either 13 or 14 seaters, taking the total number of variants
to 11.
The fully enclosed body with moulded interior panels, uniquely placed fuel tank, a
seat belt for every seat, child lock, fog lamps and a rear demister (compartment
ventilation fan) provide complete safety and good comfort for all the passengers.
The Winger is powered by a modified version of the 2.0 liter diesel engine that is
currently offered on the Tata Sumo. The non-turbo-charged version of the engine
develops a peak power of 68 PS (50 kW) compared to the 90 PS (66 kW) that the
TCIC version puts out. The Winger meets Bharat Stage III emission standards, except
for the base variant, which is BS-II compliant.
●Transmission and suspension
The Winger van is front-wheel-driven, with the engine mounted longitudinally for
excellent access and traction, and connected to a tough five-speed transaxle of
Renault design. The Winger's suspension (MacPherson strut up front; a beam axle
with parabolic leaf springs at the rear) ensures ride comfort, good handling and load
carrying capacity, while the vehicle's monocoque design minimises noise, vibration
and harshness.
●Target segments
Tata Motors' two new vehicles, Magic and Winger, are expected to cater to the two
ends of the taxi segment. "The Winger, which is more spacious and a more refined
product in terms of ride and handling and better seating comfort, will attempt to
wrestle market share in the Staff (ITES/ BPO employees) transportation segments,
Hotel & Inter-urban Tourist segments, Airport drop & pickup etc, while Magic will
provide a more affordable travel in intra city, inter-village transportation and will
create its own niche in the rural transportation", said Madhu P Singh, the product
Manager, SCV Passenger, Tata Motors who played an instrumental role in the launch
and development of these two products, was speaking to the media here in Pune
today.
Both the Magic and the Winger are being launched nation-wide, starting with
Maharashtra and Gujarat, after which availability will be extended to other parts of
the country in a phased manner. It is priced at about Rs 4.70 lakh (ex-showroom,
Pune) for the base version.
Product No.8)-
Tata Magic

Manufacturer Tata Motors

Production 2007–present
Assembly Pune, India
Uttarkhand, India
Class MPV
Body style(s) Micro van
Engine(s) 0.7 L diesel I2
The Tata Magic is a Micro van launched by Tata Motors in June 2007. The Magic is
the passenger version of the Ace mini-truck; the new Magic features an all-steel
cabin. It offers a flexible seating capacity of 4-7 passengers with adequate legroom.
Powered by a 16 bhp (12 kW), 700 cc water-cooled diesel engine, the Magic offers
high fuel efficiency and very low maintenance. The 12-inch tyres provide higher
ground clearance, and the rigid front axle is designed to handle tough roads. The
Magic's turning radius of 4.3 metres (14.1 ft) is nimble enough to navigate the
bylanes and traffic of India's crowded cities. The Magic has a clearly visible
instrument cluster, utility tray and a digital clock in the dashboard and also a
provision for fitting a radio.
The Magic meets BS-III emission norms and has been developed for use in any
market — be it urban, semi-urban or rural. It is backed by a 36,000 km/12-month
warranty. The Magic range starts at Rs 2.60 lakh (ex-showroom, Pune). Tata Motors'
two new vehicles, Magic and Winger, are expected to cater to the two ends of the taxi
segment. The Winger, which is a sturdier and more refined product, will attempt to
wrestle market share in the staff (ITES/ BPO employees) transportation segments,
Hotel & Inter-urban Tourist segments, airport drop and pickup.
Both the Magic and the Winger are being launched nation-wide, starting with
Maharashtra and Gujarat, after which availability will be extended to other parts of
the country in a phased manner.
 Product No.9)-Tata Ace

Tata Ace

Manufacturer Tata Motors

Production 2005–present
Assembly Pune, India
Uttarkhand, India
Class mini truck
Body style(s) pickup truck
Engine(s) 0.7 L diesel I2
The Tata Ace is a mini-truck (similar to Japanese Kei truck)
launched in May 2005 by Tata Motors in India. It is in competition with the prevalent
three-wheeled goods carriers from Bajaj Auto, Piaggio, Mahindra and Force Motors.
●History
In December 2000 Girish Wagh was given a brief by Ravi Kant to create a new light
truck line that would add to Tata's current truck range. It was to be economical and to
take on the three wheeled cargo auto rickshaws in the Indian market. Based on this
brief Wagh approached users of three wheel cargo rickshaws and got their feedback
on Tata's future four wheel cargo vehicle. The feedback indicated the need for an
economical vehicle that could take light loads over short distances. Additionally the
feedback also revealed that future owners would prefer owning a four wheeler cargo
vehicle for the perceived prestige it would offer over a three wheeled vehicle.
●Launch and reaction
Tata Motors launched the Ace truck in May 2005 for just above Rs 2 lakh. The new
vehicle was a big hit selling 100,000 in just 20 months. As of May 2010 TATA
MOTORS sold over 500,000 ACE's in just 5 Years. ACE is created another history in
the commercial vehicle industry. Currently this truck is only offered in a single colour
(Irish cream), to save time in the paint shop. Tata is building a new factory that will
be able to turn out 250,000 a year starting this month.
●TATA OK
Tata OK is the certified pre-owned commercial vehicles program of Tata Motors
Limited and provides ultimate convenience to customers trying to buy a pre-owned
commercial vehicle or sell their existing truck. Tata OK started the project in south
India with 4 key dealers and it has now been rolled out across the 4 southern states
and Maharashtra. At present Tata OK covers only Tata Ace.
●New Segment
Tata Ace has created a new mini segment in India. Priced between 2.25 to 3.35 lakh
INR, the company aims to convert three wheeler users to 4 wheelers. One of the idea
that has made the launch of this vehicle might be that the government policy in India
not to allow HMVs (that are categorized by vehicles weighing above 3 tones) to enter
cities after 7 p.m. to reduce traffic jams and pollution. TATA has found the gap in the
market and released Ace. The 700 cc engine delivers a power of 16 hp (12 kW) at
3200 rpm and a torque of 3.8 m· kgf (37 N·m) at 2000 rpm gives a tough competition
to Piaggio's mini truck (3-wheeler). It has a permissible loading capacity of 750 kg
(1650 lb). It also has a modern cabin compared to its three wheeler rivals. It is best
suited for use by villagers in carrying goods over short distances. The project was
headed and executed by Girish Wagh.
●Manufacturing Locations
The mini truck is now produced at the facility in Pantnagar, Uttarkhand although it
was initially manufactured at Pune. The Tata Ace succeeded in creating an entirely
new segment that competitors are known to be working on different models to
compete against the Tata Ace.
Aant Ace II has also hit the roads.
 3) ADVERTISING

3.1 Introduction
Advertising is mass paid communication, the ultimate
purpose of which is to impart information, develop attitude and induce action
beneficial to the advertiser (generally the sale of the product/services).
Advertising is mass communication of information intended to persuade
buyer so as to maximize profit. Advertising is an instrument by which the
manufacturer / distributer /seller communicate to the prospective buyer the worth of
their goods and services.
1) Webster says, “Advertising is to give public notice or an announce publicly”.
2) According to Gardner, “It is a means of mass selling that has grown up
parallel with and has been made necessary or retaining patronage”.
3) Copeland includes in advertising “All non-personal methods of stimulating
sales and of retaining patronage”.

Advertising is any paid form of non-personal presentation and promotion

of ideas, goods and services by an identified sponsor.
In India, Advertising is a growing business today and is gaining
importance day- by day.

3.2 Element of Advertising

(a) It is a mass non-personal communication reaching large group of buyer.
(b) It is matter of record, giving information for the benefit of buyers.
(c) It persuades the buyer to purchase the goods advertised.3.2e ultimate
objective of advertising is to earn maximum profit in long-run.
3.3 Role of Advertising
1) Primary Role of Advertising :
a) Increasing the sale – Advertising creates and stimulates demand, opens
and expands the markets. Therefore, it increases the sale of the product.
b) Persuading dealers – Advertising helps to perused dealers to maintain
more and more stock of goods advertised.
c) Providing help to dealer – Advertising helps the wholesaler, retailers and
dealers to sale the advertised.
d) Creating insurance – Advertising helps to creates insurance for the
manufacturer’s business. Advertising creates brand image and insurances
the manufacturer against business risks.
e) Elimination of Seasonal Fluctuation – Advertising eliminates or lessens
the seasonal fluctuation particularly for the seasonal products by
describing their different uses during off seasons.
f) Advertising ensures the consumer better quality of goods - The
creation of confident in the minds of consumer or public for the product is
done by advertising.
g) Expansion of business – Advertising increase the demand for
commodities and this result in increased production.
h) Rising standard of living – Advertising helps to raise the standard of
living for the customers by encouraging them to use new and better things
at competitive rates.

2) Secondary Role of Advertisement:

a) Dissemination of information – Advertisement provide the necessary
information regarding the product, producer, dealer and salesman.
Advertisement is very useful to dealers and salesman.
b) Encouragement to salesman and lending of moral support –
Advertising is very useful to salesman. It helps to boost his moral. Due to
increased volume of sales, his income will also increase.
c) Sense of belonging – Advertising often creates good impact on workers
who work in a factory producing advertised goods.
d) Impact on executives – Advertisement create a feeling among the
executives and administrative staff that they have better chances of
promotion of business grows.
 e) Creating a feeling of security – A feeling of security develops among
workers. They feel that their job is permanent and they have better
chances of promotion as business grows.
f) Securing better employees – 3.3 Manufacturers can secure and appoint
better employees due to advertising.

3.4 Objective of Advertising

The primary objective of advertising is to increase sales. In
modern times, it has become the necessity of modern business economy. Besides
increasing the sales, the following are important objectives of advertising.
a) To make people aware of their needs – Advertising creates a favorable
climate by maintaining or improves sales. Customers are to be commonly
reminded about the product and the brand.
b) To build up and maintain brand image and brand loyalty –
Advertising helps to create brand awareness, acceptance and loyalty.
c) To inform people about availability of product and services –
Advertising helps to inform people in an attractive way about different
product and services available to satisfy their needs.
d) To maintain or to improve sales – Advertising may be necessary to
publicize some changes in the marketing strategy.
e) Advertising induces the middleman and dealers to store and handle
product – A well advertised product is likely to create curiosity to buy
among the customers and this possibility encourage the middlemen and
dealers to store or handle the product enthusiastically.
f) To introduce a new product – Advertising educated the people about
new product, new devices and new equipment and new version of an old
product.
g) To create goodwi3.4for the concerns – Advertising helps to build good
image of the concerns.
3.5 Classification of Advertisement
a) Moral Advertising – Moral or outdoor advertising has long life. It
has a general and wild appeal. It can attract attention of numerous people. It is good
to remind prospects. An advertiser has ample scope to use his skill and art in
advertising.
However, outdoor advertising has certain limitation. It cannot have a long message.
It is not useful I selective advertising or for specialized products. It has a low
retention value. Its effectiveness cannot be accurately measured and it may lead to
considerable wastage also. Bill-boards and hoardings are not welcome today on
highways due to adverse public opinion (they spoil the natural beauty and
environment).
b) Film Advertising – It has wild appeal. It can overcome language
barrier. Audio-visual (sound and sight) technique has maximum impact on audience.
Sound sight is both are employed for communicating the advertising message. Repeat
advertising is possible. However both cost of production as well as cost of
distribution of slides and films quit high. Selective advertising is not possible.
Effectiveness cannot be measured. Waste in film advertising can be considerable.
c) Press Advertising – Newspaper have a general and wild appeal. It is
very common mean of advertising. Newspaper is flexible and timely. Repeat
advertising is possible. Periodical changes in size and contents are also easy to make.
Newspapers offer promotional assistance. Colored and attractive advertisement is
available in newspapers. They are best source of market information.
Newspaper truly a way of life to most of the literate people. They have short closing
times. Closing times refer to the period before publication when adage ‘seeing and
believing’ is applicable to press advertisement. Press advertisement offer greater
prestige and believability.
However, newspapers have short span of life. Waste in advertising is considerable.
Illiteracy affects its utility.
Magazines and trade journals are other means of press publicity. They are best for
coloured and attractive advertisement. They have longer life, greater retentive value
as well as reference value. Selective appeal is possible. However they posses certain
limitation also, viz. they have limited circulation. They have higher unit cost per
content.
 d) Advertising – Of all the media, radio has the shortest closing times.
Radio uses only an audio single. The copy can be submitted up to air time.
Announcement can be made very quickly. It can secure dealer support. It has very
wild appeal. It is suitable even for illiterate people. Repeat message is quite common.
Spoken words have greater impact than written words. With the entry of FM radio
programme ranging from all talk to Indian and western music, certain target markets
can be easily approached. However, radio cannot permit selective advertising. It
cannot give detailed see than of what they hear, it may not be very effective as
listeners may not like it. Many a time people are bored by repeat message. The
message may be lost, if the radio is not turned on. Radio has low listening level as is
often used as background for working, studying some other activity.
e) Television Advertising – Television uses both video and audio
signals, it is unique combination of motion and sound. Products can be demonstrated
and also described. They have best sales presentation. Television has all the
advantage of radio, namely, sound and explanation, plus the additional advantage of
sight. It can appear through ear as well as eye. Product can be demonstrated with
explanation. Television reaches the audience almost like personnel face to face
contact. To that extent it is just like personal salesmanship. Full opportunity exists for
product demonstration and the amplification of selling point with audio presentation.
It is really a wonderful means of mass communication: 1) illustration 2) music 3)
spoken words 4) written words. We can have short commercial as well as sponsored
programmers combining entertainment with advertisement. It represents typical
combination of salesmanship and advertising.
f) Transit Advertising – Transit advertising consists of card
advertising, which is located within buses, subways, railways, and outside displays,
which appear on the front, sides and back of buses or other public transport and at
transportation terminal. Transit advertising is the lowest cost media. It gives
geographic and seasonal selectivity. It has high readership. It can reach pedestrians
and travelling public. Transit advertising is limited in quality by the number of public
vehicles in advertising.
g) Direct Mail Advertising – Direct mail is any advertising sent by
mail including sales letters, folders, pamphlets, booklets, catalogues etc. direct mail is
the most personal and selective media. It reaches only the desired prospectus. It has
minimum wastage circulation. The advertising copy can have flexibility. It has
maximum possible personal features even with personal contact. It can provide
detailed information about the product or service creating lasting impact of the minds
of the reader. Its effectiveness is measurable. It can be timed at advertisers will.
However, direct mail is costly. The advertiser may or may not have proper mailing
list. Receiver may consider it as junk mail as not have entertainment value. It is not a
good means of communication.
h) Advertising Specialties – These include wide variety of item such
as calendars, books, electronic clocks, pens, pencils, knives, diaries cigaretts lighters,
paperweight, rain hats and so on. They are given to consumers without cost or
obligation. Advertiser’s name, address, phone number, and the short sale message are
the printed on this item. The advertiser can choose from among 5,000 specialties in
the market. Advertising specialties are reminder type of promotion. It is hoped that
they will lead to customer’s order and re-orders. However, they have limited space
available for the sales message. They are also costly.

4) DATA ANALYSIS &

DATA INTERPRITATION
1) About the Sales of Passenger Vehicle in Domestic Market:-

Passenger Vehicle Sales (Domestic

Years 2006 2007 2008 2009 2010
Sales 189 288 218 208 260

●INTERPRITATION-:
In the above graph, years are plotted on the x-axis and the sales for the years
2006 to 2010 in thousands are potted on the y-axis.
The graph represents the sales of passenger’s vehicle in domestic Ares between the
year of 2006 to 2010. In 2007 Tata motors sales the highest vehicles. In 2010 the
sales of passenger’s vehicle is 260 thousand. In present day the sales of passenger’s
cars is going to be increase.
2) About the Sales of Commercial Vehicle in Domestic Market:-
Commercial Vehicle Sales (Domestic)
Years 2006 2007 2008 2009 2010
Sales 215 299 313 265 374
●INTERPRITATION-:
In the above graph, years are plotted on the x-axis and the sales for the years
2006 to 2010 in thousands are potted on the y-axis.
The graph represents sales of commercial vehicle in the domestic area between the
years of 2006 to 2010. In 2010 Tata motors sales the highest commercial vehicles.
Sales of commercial vehicle are rapidly increasing from 2006.

3) About the Volume growth of Tata Motors:-

Type CV Domestic PV Domestic Export Total
FY 2009 265 208 34 506
FY 2010 374 260 34 668

●INTERPRITATION-:
In the above graph, types of vehicle are plotted on the x-axis and the sales for the
years 2009 to 2010 in thousands are potted on the y-axis.
The graph represents the volume growths of passenger vehicle, commercial vehicle
and import and export in the year 2009 to 2010. Commercial vehicles sales increase
with 109, Passenger’s vehicles sales increase with 52 and Import and export are
remaining same in both years. It is show that the commercial vehicle having more
demand in current year.

4) About the car sales in Jan 2009 and 2010:-

Car Sales
Company Maruti Hyundai Tata Mahindra UV GM
Jan- 2009 67005 21016 18331 13397 3937
Jan-2010 81087 29601 26245 20332 9421

●INTERPRITATION-:
In the above graph, types of Company are plotted on the x-axis and the sales for the
years 2009 to 2010 in thousands are potted on the y-axis.
The graph represents the car sales of various companies. Maruti Company
having most sales in this year. Tata motors sales are on third number. The graph also
shows the growth of the Tata motors in that year. The growth of company is 7914
cars.
The other companies like Mahindra UV and general motors’ also having good sales.
But the Tata motors are third leading company which shows the growth of company.

5) About the types of customers:-

●INTERPRITATION-:
The above Pie chart shows the Tata Motors customer types. Which type of customer
more prefer to Tata motors this shown in this pie chart. There are some types of the
customers like Professional, Housewife, Businessman, and Student.
Professionals are more attract towards the Tata motors. After that the
Businessman are more interested in the cars of Tata motors. The professionals are
mostly used the car design by the Tata motors.
 6) RESEARCH METHODOLOGY
●Research Methodology Used:-
The basic need of any research is data and the methods of
collecting it. Data is information on the basis of which inferences are drawn; therefore
data becomes a very important factor in research study.
The main purpose behind framing a methodology is to describe the research
procedure that includes research design, Data source.
DATA SOURCE:
The various source of information can be broadly divided into two categories:

1) Primary source,
1) Secondary source

PRIMARY SOURCE:

Source from where first hand information's are gathered directly are called primary
source and information thus collected is called primary data. In case of the above
study, the primary sources were consumers.

SECONDARY SOURCE:

The source of information, already gathered for some other purposes arc available, is
called secondary source, and such data already collected earlier are called secondary
data. With regard to my study, secondary sources were records of the company,
magazine and papers.
7) FINDINGS
8) SUGGESTION
9) RECOMMENDATION
 10) CONCLUSION

Tata Motors is considered among one of the most trusted companies and is
among the leading consumer goods company in India with a turnover of
Rs.4021.17Crore. Tata Motors with its strategic planning and balanced marketing
techniques has been a very successful company.
Its products are widely distributed and are consumed all over the world; I have
learnt how the products are prepared and are being dispatched to their final market
places as well as the type of advertising strategy. Customer’s satisfaction is being
considered the topmost priority for the company and is fulfilled by making the
product a desirable commodity.
Talking about the company’s financial standing, the net decrease in working
capital says a lot, which is RS. MN. -251.9, but company’s book value, market value
and equity shareholders have increased to some extent, which shows that in long run
of the business, company is suitable to carry forward its business successfully, and this
company has achieved so much, and will reach par excellence n the future as well.
 11) ANNEXTURE

• Who is the founder president of company name?

• Address of the corporate office?

• What is the product line?

• Who are your major clients and customers?

• Who are your major competitors?

• May I know your annual turnover?

• May I know your employ strength?

• Will you provide some information regarding advertising channel?

• Do have any quality measures like ISI or ISO etc?

12) BIBLIOGRAPHY

For making this report I have taken the help of my friends,

the employees and workers of the organization, our
student guide, the prospectus issued by the organization, and some
help of the Internet.

www.tatamoters.com
www.google.com
www.wikipedia.com
www.scribd.com