Synopsis of the proposed project

01 Topic: A study on Customer Perception on Life Insurance at Tata AIG

02 Name & Address: Ganga R Nath

Lekshmi Vilasom
Palace Ward, IBPO
Alappuzha
Mob: 9645346106
Email: gangarnath@gmail.com

03 Introduction to the topic:

Customer satisfaction is the feeling that a product has met or exceeded the
customers expectations whether the buyer is satisfied after purchase depend
on the offer performance in relation to the buyers expectations. Satisfaction
is a person’s felling of pleasure or disappointment resulting from comparing
a products perceived performance in relation to his or her expectation. The
project entitled Customer Perception on life insurance at Tata AIG Life
Insurance Company Ltd. Tata AIG is a joint venture company formed by the
Tata Group and American International Group inc.(AIG).

04 Need and Importance of the topic:

Customer satisfaction is an important component of ones relationship with

their customers. It is a crucial element in successful marketing. It is a degree
to which there is a match between a customer’s expectation of a goods or
service including customer service. Consumers enjoy more choice than
before in shores, brand and channels and have access to an ever increasing
amount of information upon which to base their buying decisions.
05 Objectives of the Study

Primary Objectives

The main objective of the study is to find out the satisfaction level and
buying behaviour of various customers.

Secondary Objectives

• To identify the needs of different customers.

• To identify the extent to which customers are satisfied with the

services of the company.

• To find out the type of product preferred by the customers.

• To study the main competitors of the company.

06 Methodology

1. Method

The study aims to analyze the customer perception about life

insurance.

The primary data needed for the study will be collected from
direct observation, personal interview and questionnaire.

The secondary data needed for the study will be collected from
company publication, journals and magazines, company website.

2 Sample

Deliberate sampling will be used to select respondents for

the study. This sampling method involves purposive or deliberate
selection of particular units of the universe for consultation of a
sample which represents the universe
Sample Size

In this project study the questionnaire will administrated on a

sample of 50 respondents.

3 Tools for data collection

Both closed and open ended questions can be used in the

schedule.

4 Data Processing

Collected data will be tabulated and processed to arrive at

findings. Both statistical and non-statistical technique will be
adopted. Finding will be drawn from the data analyzed.

5 Reporting

The report of the study will be prepared on the basis of finding

by making necessary recommendations. Report will contain
chapters depending on findings.

6 Scope & Limitations

Scope
• It helps to analyze the behaviour of the customers

• It helps to know the policy holder or policy taker and to

understand the satisfaction level of the Tata AIG users.

• It helps us to know the current position and image of the

company.

• It helps to know the level of satisfaction of Tata AIG

customers and to suggest the ways to improve the
customer satisfaction.
 Limitations

• The study has conducted for a short period and an

elaborate study was not possible.

• The respondent only from Alappuzha town.

• The study was limited to a small sample and ignores of

entire population.

07. Time Schedule

Approximately 45 days will be required for the completion of the

project, the details of which are as follows.

1. Preliminary reading preparation and exploratory study 5 days

2. Preparation of tools 4 days

3. Finalization of tools 4 days

4. Data collection 5 days

5. Compilation 4 days

6. Analysis 5 days

7. Findings and Recommendations 4 days

8. Report writing 5 days

9. DTP, Binding and Correction 5 days

10. Submission of the project report 4 days

 08 Place : Kundara
Date :

09 Signature with name

Ganga R.Nath