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Journal of Intellectual Property Law & Practice, Vol. 1, No.

1 ARTICLE 59

Is a domain name property?


Sheldon Burshtein*

Domain names have become increasingly valuable


assets, in some respects more valuable than trade
 Domain names may be greatly valued by their
marks. A domain name may identify not only the owners and large sums of money may be paid
source of the goods, services, business, or informa- for them, but that does not of itself mean that
tion, but also the virtual location of the source, they are ‘property’.
much as an address or telephone number does. How-  While there is some authority under United
ever, there is still a significant unresolved issue as to States law to suggest that domain names are
whether a domain name is a form of intangible prop- property, it is submitted that the better view is
erty or merely a contractual right. Resolution of this that they are not property but are instead
issue is important for commercial transactions affect- merely contractual rights.
ing domain names and for legal proceedings and  Domain name registration authorities have
remedies relating to them. Although US appellate adopted different policies when dealing with
authority holds that a domain name is a form of proprietary issues relating to them.
intangible intellectual property,1 it is submitted that  Some guidance as to the legal nature of domain
the better, but not judicially clear or consistent,
names may be derived from a comparison with
view is that a domain name is not property.2 This
the legal status of telephone numbers.
position is reflected in the .ca registry, where, in regis-
tering a domain name, the registrant agrees, as a con-
tractual condition of registration, that it acquires no In attempts to answer the fundamental question of
property right in the domain name.3 whether a domain name registration is property or
merely a contractual right flowing from a registration
agreement, domain names have been analogized by
1. Characterization of domain courts to addresses,5 patents,6 trade marks,7 and
names even by one writer to cattle.8 However, in this
A domain name is a character string that, when entered author’s view, the best way to characterize the legal
on a browser, enables one to download material from a status of a domain name is by analogy to a telephone
remote server associated with the Internet protocol number. A sequence of electronically generated sig-
(IP) address to which the domain name resolves. The nals, assigned by the operator of a telephone utility
registrant can cause the domain name to resolve to a to a subscriber, enables the subscriber’s instrument
particular IP address and can elect to change the IP to be contacted for sound, text, and graphics from
address to which the domain name resolves. This another instrument in the network. An alphanumeric
functionality is common to all domain names and is telephone number corresponds to the sequence of
the defining characteristic of a domain name.4 electrical signals needed to contact the instrument.

* Blake, Cassels & Graydon LLP, Barristers & Solicitors and Patent & Trade
Mark Agents, Toronto, Ontario, Canada.
E-mail: sb@blakes.com. 3 CIRA Registrant Agreement s 7.2; see also CIRA Registrar Agreement
1 Kremen v Cohen 67 USPQ 2d 1502 (CA 9 2003), reversing Kremen v Cohen s 4.2(k), www.cira.ca.
99 F Supp 2d 1168 (ND Cal 2000), question whether a domain name is the 4 National A-1 Advertising Inc v Network Solutions Inc 121 F Supp 2d 156
kind of intangible property that can support a state law claim for conver- (DNH 2000) and Lockheed Martin Corp v Network Solutions Inc (n 2).
sion certified 65 USPQ 2d 1733 (CA 9 2003), refused High Court of
5 eg Panavision International LP v Toeppen 141 F 3d 1316 (CA 9 1998).
California, unreported, 25 February 2003.
6 Umbro International Inc v 3263851 Canada Inc (n 2).
2 Umbro International Inc v 3263851 Canada Inc 529 SE 2d 80 (ED Va 2000);
Dorer v Arel (1999) 60 F Supp 2d 558 (ED Va 1999); Lockheed Martin Corp 7 Dorer v Arel (n 2).
v Network Solutions Inc 194 F 3d 980 (CA 9 1999); and Wornow v Register. 8 C Oppedahl ‘Remedies in Domain Name Lawsuits: How Is a Domain
Com Inc, unreported, 2004 NYSlipOp 04776, Appellate Division, First Name Like a Cow?’ (1997) 15 John Marshall Journal of Computer and
Department, 8 June 2004. Information Law 437.

Ó The Author (2005). Published by Oxford University Press. All rights reserved.
60 ARTICLE Journal of Intellectual Property Law & Practice, 2005, Vol. 1, No. 1

A subscriber can ask the telephone company to asso- subscriber from those of others.13 However, in Can-
ciate the telephone number to a specific location. ada the traditional trade mark law requirement of
In some respects, domain names are even more distinctiveness means that a telephone number must
akin to toll-free vanity telephone numbers9 such as distinguish the source of goods or services if it is to
1-800-HOLIDAY. The analogy is appropriate because be entitled to trade mark protection.14 Over time a
a domain name is a mnemonic for the unwieldy ini- telephone number may, through use as a trade mark
tial portion of a numerical address. The mnemonic to distinguish goods, services, or business activities,
device is often related to a business name or a trade acquire trade mark significance to the point where it
mark and may be the basis of a substantial advertising can be registered15 or where rights can be enforced at
investment. Each represents a scarce public resource common law.16 The same is true for a domain name.
in that the unique nature of vanity numbers and In registering a domain name, a registrant con-
domain names means that only a limited number of tracts for a defined period of time for the right to dir-
each is available. Finally, the continued right to use ect how a domain name is resolved. The registrant
a vanity number or a domain name is dependent on receives only the conditional contractual right to the
the continuation of services from the telephone car- exclusive association of the registered domain name
rier or domain name registry. One of the first United with a given IP address for the term of the registra-
States domain name decisions provides some valida- tion.17 The registrant does not, through its contract
tion for this characterization.10 The court analogized with a domain name registry, obtain any right against
Internet domain names to telephone number any other person, other than the de facto consequent
mnemonics. Other US decisions have followed this exclusivity resulting from the fact that the identical
approach.11 US courts have consistently held that domain name may not be registered or used by
telephone subscribers have no proprietary rights in another person during the term of the registration.
the numbers assigned by telephone companies.12 No right exists separate and apart from the contract
.............................................................
with the registry.18 In this author’s view, any ‘owner-
ship’ of a domain name is therefore merely a contrac-
The better, but not judicially clear or tual right, incidental to registration, to direct how a
consistent, view is that a domain name is not character string will resolve when a user enters the
name on a browser.19
property
.............................................................
2. United States
The fact that a telephone number enables a person
to contact a predesignated instrument does not In the United States, lower courts have generally,20
preclude registration of the number as a trade mark, but not uniformly,21 declined to treat a domain
if it also distinguishes the goods or services of the name as property. An intermediate appellate division

9 Network Solutions Inc v Umbro International Inc 529 SE 2d 80 (ED Va


2000).
10 MTV Networks v Curry 867 F Supp 202 (SDNY 1994).
17 Umbro International Inc v 3263851 Canada Inc (n 2); Dorer v Arel (n 2);
11 eg Network Solutions Inc v Umbro International Inc (n 9); Dorel v Arer (n 2); Lockheed Martin Corp v Network Solutions Inc (n 2); and Wornow v
and Lockheed Martin Corp v Network Solutions Inc (n 2). Register.Com Inc (n 2).
12 eg Jahn v 1-800-Flowers.com Inc 284 F 3d 807 (CA 7 2002); Re US Financial 18 Umbro International Inc v 3263851 Canada Inc (n 2); Dorer v Arel (n 2);
Corp Inc 594 F 2d 1275 (CA 9 1979); Dial Temporary Help Services Inc v Lockheed Martin Corp v Network Solutions Inc (n 2); Wornow v
Shrock 946 F Supp 847 (D Ore 1996); Burris v South Central Bell Telephone Register.Com Inc (n 2); and Size Inc v Network Solutions Inc 255 F
Company 540 F Supp 905 (SD Miss 1982); Southwestern Bell Yellow Pages v Supp 2d 568 (ED Va 2003).
Wilkins 920 SW 2d 544 (Mo Ct App 1996); and First Central Services Corp v
19 J Hines Jr ‘Anatomy of a Domain Name: Property, Contract or What?
Mountain Bell Telephone 623 P 2d 1023 (NM Ct App 1981).
[2001] World E-Commerce & IP Report 3.
13 Pizza Pizza Ltd v Registrar of Trade Marks (1989) 26 CPR (3d) 355 (Federal
20 Umbro International Inc v 3263851 Canada Inc (n 2); Dorer v Arel (n 2);
Court of Appeal).
and Lockheed Martin Corp v Network Solutions Inc (n 2).
14 ibid.
21 Caesars World Inc v Caesars-Palace.com 112 F Supp 2d 502 (ED Va 2000),
15 ibid. contempt motion 112 F Supp 2d 505 (ED Va 2000); and Online
16 Canren Systems Corp v British Columbia Telephone Co (1983) 74 CPR (2d) Partners.com Inc v Atlanticnet Media Corp 2000 US Dist LEXIS 783,
48 (British Columbia Supreme Court). 101242 (ND Cal 2000).
Sheldon Burshtein · Is a domain name property? ARTICLE 61

has also held that a domain name is not a property However, the court did not hold that a domain name
right.22 In these decisions, for the most part, reliance is property.
has been placed on the telephone number analogy. The ACPA, which authorizes an in rem civil action
Some decisions acknowledge that telephone numbers against a domain name, may suggest that a domain
constitute unique property interests. However, in name is intangible property, since an in rem action
what was until recently the leading case on the ques- is traditionally brought to determine the status of
tion of whether a domain name is property,23 the specific property.33 However, the ACPA does not
court chose to follow a line of cases holding that tele- address the relationship between a domain name
phone numbers are neither the property of, nor in the registration and the contract with the registry. Fur-
possession of, telephone subscribers. Instead the court ther, while the ACPA provides for an in rem action,
characterized a domain name as the product of a con- the legislation does not state that a domain name is
tract.24 It has been held that, in the .com registry, a property. Since a domain name registration does
domain name registrant only has a contract with its not exist separately from the registrant’s contract, it
registrar, the registrant’s rights being governed is submitted that no property right attaches to the
exclusively by the service agreement with the regis- domain name or to the registration on its own.34
trar.25 Courts have declined to order the seizure of a The ACPA merely permits the availability of in rem
domain name, saying that a domain name is not jurisdiction because of the difficulties in obtaining
property.26 It has also been held that the improper in personam jurisdiction over cyberpirates. This is
transfer of a domain name cannot constitute the made clear by the fact that one of the conditions for
tort of conversion because a domain name is not in rem jurisdiction under the ACPA is that a trade
property.27 mark owner be unable either to obtain in personam
However, several appellate decisions may have jurisdiction over, or to locate, the defendant.35 Thus
clouded the issue. In Porsche Cars North America v the ACPA’s in rem jurisdiction is merely a procedural
Porsche.Net,28 the Fourth Circuit interpreted the in technique. It is submitted that Porsche merely stands
rem jurisdiction provisions of the Anticybersquatting for the proposition that, for ACPA purposes, a
Consumer Protection Act (ACPA).29 The defendant domain name is subject to in rem jurisdiction as if
challenged the in rem jurisdiction of the ACPA30 to it were property.
escape the application of the statute on the basis .............................................................
that a domain name is only an address and not prop-
erty. The court relied on an earlier decision, unrelated The continued right to use a domain name is
to the ACPA, which rejected the position that a dependent on the continuation of services
domain name is nothing more than an address. from the domain name registry
That decision, which was rendered under the pre-
.............................................................
ACPA Lanham Act, said only that a domain name
was not merely an address in the context of the court However, in perhaps the most publicized domain
determining whether the defendant was using the name lawsuit to date, Kremen v Cohen,36 the Ninth
domain name as a trade mark.31 The court then Circuit held that a domain name is a form of intan-
went on to say that ‘Congress plainly treated domain gible property because (i) it represents an interest of
names as property in the ACPA’ (emphasis added).32 precise definition, (ii) it is subject to exclusive posses-
sion or control, and (iii) a registrant has a legitimate

22 Wornow v Register.Com Inc (n 2).


23 Umbro International Inc v 3263851 Canada Inc (n 2).
29 Lanham Act 15 USC 1125(d).
24 ibid.
30 ibid 1125(d)(2)(c).
25 Zukarov v Register.com, unreported, no 600703/01 (SCNY 25 July 2001).
31 Panavision International LP v Toeppen (n 5).
26 Umbro International Inc v 3263851 Canada Inc (n 2); and Dorer v
32 Porsche Cars North America v Porsche.Net (n 28).
Arel (n 2).
33 Caesars World Inc v Caesars-Palace.com (n 21).
27 Free.net Soln Bhd v Freel Networks Inc, unreported, no 00-CV-1101 (WD
Wash 22 September 2000). 34 Umbro International Inc v 3263851 Canada Inc (n 2).
28 64 USPQ 1248 (CA 4 2002); see also Harrods Limited v Sixty Internet 35 15 USC 1125(d)(2)(A)(ii).
Domain Names 64 USPQ 1225 (CA 4 2002). 36 Kremen v Cohen (n 1).
62 ARTICLE Journal of Intellectual Property Law & Practice, 2005, Vol. 1, No. 1

claim to exclusivity. The court therefore held that a difficult to characterize as real or personal property,
domain name is subject to the tort of conversion could be characterized as intangible property.44 In
under California law, even though it is intangible Easthaven Ltd v Nutrisystem.com Inc 45 the plaintiff,
property.37 The decision must, though, be considered a Barbadian corporation, was the registrant of the
in its context. The plaintiff sued to regain control domain name sweetsuccess.com. The domain name
of the extremely valuable sex.com domain name registrar, incorporated in Delaware, had its head
from the registrant, an ex-convict, who office in Ontario. The defendant, incorporated in
misappropriated the domain name registration by Delaware and having its principal place of business
sending a forged letter to the registrar, NSI. The trial in Ontario, owned a family of SWEET SUCCESS
court rejected the claim, holding that the improper trade marks. The plaintiff offered to sell the domain
transfer of a domain name cannot constitute the name to the defendant. The defendant sued the
tort of conversion because a domain name is not plaintiff and the registrar in Pennsylvania, where the
property.38 On appeal, the court held that a domain trade mark owner obtained a preliminary injunction
name is a form of intangible property, ordering the against transfer of the domain name. The plaintiff
defendant to transfer the domain name registration then sued in Ontario. The action against the registrar
and awarding damages against NSI.39 The plaintiff was discontinued when it placed the domain name
subsequently settled against VeriSign, the successor ‘on hold’. The defendant moved to dismiss the
to NSI.40 This decision followed an earlier one in Ontario action. The court stayed the Ontario action,
the same circuit in which, on a jurisdictional ques- suggesting that a domain name, while difficult to
tion, the court assumed that a domain name could characterize as real or personal property, could be
be converted.41 characterized as intangible property.
In the United States, therefore, the current but not .............................................................
uniform view appears to be that a domain name is a
form of intangible property which is protected by
Improper transfer of a domain name cannot
the tort of conversion because (i) a domain name constitute the tort of conversion because a
represents an interest of precise definition, (ii) a domain name is not property
domain name is subject to exclusive possession of
.............................................................
control, and (iii) a registrant has a legitimate claim
to exclusivity in a domain name.42 However, a more The Federal Court has said that it is not clear that
recent intermediate appellate decision has held that intellectual property is ‘property’ within the meaning
a domain name is not personal property unless of its Rule 377 of the Federal Court Rules 199846 or
registered as a trade mark.43 that the rule may be applied to support an order to
preserve intellectual property rights.47 In Molson
Breweries, A Partnership v Kuettner 48 the plaintiff,
owner of the trade marks MOLSON and MOLSON’S,
3. Canada brought an action for trade mark infringement
Canadian courts have not yet fully or properly con- against the defendant, who had registered the domain
sidered the question, but they have equally clouded names molson.com and molsonbeer.com. The court
the issue. The Ontario Superior Court has suggested dismissed the plaintiff’s motion seeking leave to
in obiter comments that a domain name, while deposit a declaration from the registrar tendering

37 ibid.
44 Easthaven Ltd v Nutrisystem.Com Inc (2001) 55 OR 3d 334 (Ontario
38 Kremen v Cohen 99 F Supp 2d 1168 (ND Cal 2000); see other decisions Superior Court of Justice); additional reasons at 2001 CarswellOnt 3431
at n 1. (Ontario Superior Court of Justice) and 2001 CarswellOnt 3693 (Ontario
39 Kremen v Cohen (n 1). Superior Court of Justice).
40 D Kawamoto ‘Sex.com, VeriSign Settle Domain Name Suit’ cnetnews.com 45 ibid.
20 April 2004. 46 Federal Court Rules 1998 SOR 98/106, as amended.
41 Bancroft & Masters Inc v Augusta National Inc 223 F 3d 1084 (CA 9 2000). 47 Molson Breweries, A Partnership v Kuettner (1999) 3 CPR (4th) 479 (Federal
42 Kremen v Cohen (n 1). Court, Trial Division).
43 Wornow v Register.Com Inc (n 2). 48 ibid.
Sheldon Burshtein · Is a domain name property? ARTICLE 63

control over the use and registration of the registry, by virtue of the contractual terms underlying
domain names into the registry of the court. After a registration, the registrant of a domain name clearly
determining that the motion was brought pursuant obtains no property right in the domain name or its
to Rule 377, the court concluded that it was not clear registration.
that intellectual property is ‘property’ within the
meaning of Rule 377 or that the rule may be applied 4. Other jurisdictions
to support an order to preserve intellectual property A German court has held that a domain name is pro-
rights. Further, the plaintiff failed to meet the test perty granted pursuant to a contract, but that the right
applicable under Rule 377, which is the same test as to use the property is subject to certain obligations
for an interlocutory injunction. While some may sug- and duties which are subject to trade mark law.51
gest that the court implicitly considered that a
domain name is property, the court did not so hold.
At most, the court effectively said that, even if a 5. Conclusion
domain name might be intellectual property, it was The decisions in the United States and Canada illus-
not clear that Rule 377 applied. trate that there is still a significant unresolved issue
With respect to domain names registered in the .ca as to whether a domain name is a form of intangible
registry, the Canadian Internet Registration Authority property or merely a contractual right. Resolution of
(CIRA) Registrant Agreement provides that the regis- this issue is important for commercial transactions
trant expressly agrees that the registration of a affecting domain names and for legal proceedings
domain name does not create any proprietary right and remedies relating to them. Although there is Uni-
for the registrant, a registrar, or any other person, in ted States appellate authority to the effect that a
any name used as a domain name or in any registra- domain name is a form of intangible intellectual
tion, and that the entry of a domain name in the property,52 it is submitted that the better, but not
WHOIS database of the CIRA registry is not to be judicially clear or consistent, view is that a domain
construed as evidence of ownership of the registered name is not property. However, despite the number
domain name.49 The registrant must not transfer or and value of domain names, this issue is not likely
purport to transfer a proprietary right in any registra- to be settled for a while, and even then may be
tion or grant or purport to grant as security, or in any resolved differently in each jurisdiction.
other manner encumber or purport to encumber, any
doi:10.1093/jiplp/jpi019
domain name registration.50 Thus, at least in the .ca
Advance Access Publication 19 October 2005

51 Paeffgen GmbH v ad-acta Datenschulz und Recycling GmbHBundesverfas-


49 Registrant Agreement ss 7.2, 4.2(k). sungsgericht no 1 BVR 1306/02 (24 November 2004).
50 Registrant Agreement ss 7.2, 4.2(k). 52 Kremen v Cohen (n 1).

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