UNIVERSITI TEKNOLOGI PETRONAS E-Commerce SAB 4213 Semester January 2010 Group Project UTP Food Delivery System Business Plan Lecturer: Dr. Dhanapal Durai Dominic P. Members: Jason Anderson Raj 9753 Siti Nur Farhana Md Yusof 10019 Chong Jia Haur 9960 Muhammad Izzam Kayat 11644‘Table of Contents 1. Executive Summary 2. Introduction 3. Vision, Mission and Strategies 31Vision 2. ee 3.2 Mission. 3.3 Objectives / Goals 3.4Keysto Success 3.5 Strengths, Weaknesses, Opportunites, and Threats (SWOT) Products and Services Revenue Sources . Future Growth Opportunities soe Marketing Plan 7.1 Marketing Analysis 7.2 Marketing Size and Trends . 73SurveyReult 2. ee 7AMarketingMiX 2 ee 7.5 Customer Profile... 7.6 Product Line 7.7 Strategies to Reach or Exceed Targeted Sales Level 8. Operations Plan . = 3 8.1, Location . 8.2 General Operating Hours 8.3 Human Resources ji 84 Office Requirements and Asset Acquisition. 9, Management & Administration (Organization Plan). 9.1 Company Ownership 9.2 Managerial Style 9.3. Management 9.4 Administration. 10. Financial Plan 10.1 Projected Cash Flow 102 Star-up and Operating Budgets 10.3 Operating Budget \ 10.4 Revenue Projection eee I, References1.0 Executive Summary This project is focus on developing an online food ordering systems that integrates all cafeterias in UTP as well as restaurants from nearby areas in Tronoh and Taman Maju. jon fees of all cafeterias this ‘The revenue from this business is based from the subscri involved as well as advertisement fees from parties who like to do promotior website. The current problem being faced is that with the location of one residential college quite far from the other village cafeteria, students need to have transport to purchase food that they prefer. With the implementation of this online food ordering, systems, it will bring convenient for student to purchase food for their lunch/dinner/supper just from their PC, and the food delivery service will come at their doorstep. In completing this project, we have identified several factors as below. Identify Ownership: This team will have 4 members to run the website. * 1 Managing Director: Formulates creative strategy to develop a Web Mark ig, manage the operation of the business. * 1 Director of Marketing: Help the manager in term of administration, human resource, decision making process and etc. ‘* 1 Director of IT: To develop the website according to the user requirement and custo it to maximize user satisfaction. © I Director of Finance: Do record keeping of inventories and accounting purposes as well as to ensure all legal procedures and taxes are being followed.Target Market: UTP students and staff who have computer / mobile that can connect to the ‘website and order food that they wish to purchase through online food ordering system. Cafeteria and restaurants who wish to advertise their food online. Unique Selling Proposition: Up-to-date information on available food for that day User friendly interface that direct user to the ordering process Low cost service Fast delivery services2.0 Introduction UTP Food Delivery System will compromise of a website that connects the students and cafeterias in UTP, along with other restaurants in the nearby area. With this website, students are able to select and order their meals earlier and the respective cafeteria people that receive the orders will deliver the meals / food to the students’ room. ‘The idea to come up with this system emerged after we realize this area in the market which has yet to be served by any company or people. Students are sometimes busy, especially during test and exam periods. During these periods, most students do not have the comfort to spend time to go out and eat. They prefer to pack food and eat at their own rooms while doing other things. With this option of ordering food online and having the food delivered to your doorstep, students will grab this chance to order food online and save time. All the information regarding the food and café will be included in the website, so the student will be able to make an informed decision. Some of the major benefits that this system will deliver to both cafeterias and students include: © Cafeterias are able to better serve their customers, increasing their customers’ satisfaction and loyalty. ‘© Cafeterias will have higher sales as students now have the ability to order th food online. * Cafeterias are able to communicate to students in another channel (online) regarding their information of products, services and other promotions that they have. © Students are able to save their time which is precious especially during exam weeks which can get very busy.@SGRSBaRB RBG Ra RSS RZSRZS RS SSeS EEE ‘© Students need not walk or drive to somewhere to eat. Driving requires extra expenses which they are able to save with this delivery service. ‘* Students can make informed decision when they read about a cafeterias product (food) and the information provided in the website. Any promotions are able to be highlighted and be taken advantage by the students as well. Basically, this website or system that we are designing fulfills a market need which has not been neglected by others so far. The ability to connect cafeterias and students online provides greater opportunity to both parties and they will be more sensitive to each other's services and needs.3.0 Mission and Strategies 3.1 Vision UTP FOOD DELIVERY SYSTEM is designed to be a leading provider of online food ordering system for people who want to take food ordering process in an ‘online environment as well as minimizing the hassle of physical food ordering| / it miei ned 3.2 Mission $ UTP FOOD DELIVERY SYSTEM is an online food ordering system that provides the ease in ordering food for daily consumption in a campus for students to ensure the process become more effective and efficient and could be done faster than before. UTP FOOD DELIVERY SYSTEM aims to have 100% customer satisfaction by transferring the precise order and online updated information. 3.3 Objectives/Goals Become known as the main medium of food ordering in campus. © To achieve profitability by the end of the year from transaction and advertisement fees. © To be able be the medium of all caterers / food provider inside campus and neighboring area. ‘© To provide a trusted services in assuring all the transactions are genuine for both caterers and customers. 3.4 Key to success Keys to success for UTP FOOD DELIVERY SYSTEM are: High Quality Content ‘The page will be equipped with the up-dated information regarding all available menus in participating caterers / food providers to make sure all the potential users got the latest menus and information regarding their interest.Community We try to caters all student in the campus and give them the flexibility in choosing the menus that they wanted without having to worry about the location of the caterers. As long as the menu is available in the UTP FOOD DELIVERY SYSTEM, the customer can have it. Credibility Since the websites being developed for the purposes of food ordering, the information available within the system need to be accurate in order to gain trust from the potential users. Accurate information will promote customer satisfaction which can expand the users’ community. Reputation As being the pioneer in providing food ordering system, our company shall hold the responsibility to set the benchmark of our services. Therefore, maintaining good relationship between the business and the customers is vital to create a good reputation which will promote customers loyalty and increase the users of the system, Advertisement As one of our revenue resources, we need to be a good platform of advertisement which will attract the customers to advertise within the system. 3.5 Strengths, Weaknesses, Opportunities and Threats. Strengths: ‘© Offer various kinds of foods, ranging from Malay foods, Chinese foods, Indian foods, Wester foods as well as fast-food menus. Being the first to offer centralized food ordering system, which will caters ‘every single need of foods within the community. ‘A gateway for students to search for the availability of their favourite foods within the area without having to go to the physical places.