L.O.2. – Mr.

Davies - Know the

key providers of sports
development.

Will Batcup
National organisations
Sport England is the government agency responsible for building the foundations of
sporting success, by creating a world-leading community sport system of clubs,
coaches, facilities and volunteers.
Sport England want to create energetic sporting culture and want to work in
partnership with other national governing bodies, their national partners, the local
government and the community organisations. Their focus is based around 3
outcomes these are the growth of the sport and then be able to sustain the numbers
taking part and then will want to excel people in taking part in the sport. I will later
profile sport England to give more in-depth detail in the organisation.
“The aim of the recognition process is to identify a single lead NGB structure which
governs a sport at UK, GB or home country level.Our recognition criteria focus on
establishing if a NGB has achieved a position of pre-eminence within its sport and if
it has a reasonable level of organisation and governance. Sports council recognition of
a national governing body is not a guarantee of funding and neither does it mean we
have approved or accredited the quality of its programmes.”
(http://www.sportengland)

They invest in National Lottery and Exchequer funding in organisations and projects
that will grow and sustain participation in grassroots sport and create opportunities for
people to excel at their chosen sport. Sport England is formerly known as the English
Sports Council, they work in partnership with UK Sport, which has responsibility for
elite success, and the Youth Sport Trust, which is focused on PE and school sport.

How Sport England is structured

Communities

The Communities directorate helps the national governing bodies deliver their plans
at a local level. This is achieved through the brokering and day-to-day management of
working relationships with local partners including county sports partnerships and
local authorities.
 “The directorate has three centers of excellence - Building Schools for the
Future, county sports partnerships and local government - and nine regional offices.
Together they provide the link between national policy and local delivery.”
(http://www.sportengland)

These are the 3 main outcomes they want to achieve:

Grow
• One million people taking part in more sport

• More children and young people taking part in five hours of PE and sport a week

•
Sustain
• More people satisfied with their sporting experience

• 25% fewer 16-18 year olds dropping out of at least nine sports - badminton.
basketball, football, hockey, gymnastics, netball, rugby league, rugby union tennis

•
Excel
• Improved talent development in at least 25 sports
Voluntary Sector Provisions

Another example of a sector that provides local communities with sporting activities
is the voluntary sector. The definition of the voluntary sector is a club or organisation
that receives no ‘formal’ funding. An example of a voluntary run sporting centre is
‘Youth Sport Trust’, officially it has no funding but private members of the public and
sponsoring organisations give money in the form of investment, for some it’s in the
future of their child’s sporting career. “The Youth Sport Trust is a charity that strives
to improve the quality and quantity of PE and sport for young people”
(http://www.youthsporttrust)
The ‘Youth Sport Trust’ is recognised as one of the leading sporting organisations in
the sporting world. The charity gives a wide range of children the opportunity to
participate in sport no matter what level they choose to play at. The aim of the
organisation, like many other in the voluntary sector is to enhance to quality and
quantity of physical education and sporting opportunities. The centre wants young
people to have the chance to experience and enjoy different types of activity at
whatever level is right for that person. “We want to ensure youngsters receive the best
teaching, coaching and resources possible and have the chance to progress if they
show talent. We want to help our young people to live healthy and active lives and to
be the best they can be.” (http://www.youthsporttrust)
The organisation helps to achieve these goals through the educational sporting
programmes they produce. As the centre receives no official funding it is supported
by a range of corporate partners, trusts and foundations and government departments.
Another big focus for the organisation is local community development, the centre
provides invaluable activities for youths who would otherwise be on the streets,
‘Youth Sport Trust’ for many children help them to channel their energy into
something constructive.
Private sector providers

A private sector with regards to sport can be seen as a Company whose fundamental
aim is to make money, but who also often help to fund sports.
The private sector “Is made up of the two main groups: commercial enterprises that
provide facilities for the public in return for payment. And companies that provide
facilities for the unemployed” (Physical education and the anatomy of sport).

Private sector sporting facilities and centres are owned and run by completely
independent private companies, whose funding comes largely from the owners/
stakeholders. The privately run sports specific centres operate all around the UK, and
have goals similar to the public sector. Although the private sector centres motives are
a lot more financial. This sector is strongly demand led and is greatly affected by the
‘external environment’. Such as changes in trend, public spending habits, economic
decline, location etc. For example if our country is in an economic ‘slowdown’ then
customers generally tend to save more and spend less money on non-essential services
such as gym memberships. Along with the public sector, the private sector works in
partnership with neighbouring firms and organisations.

Their main focuses and drives are;

• Profit making
• Increase sales
• Increase market share
• Focus on quality
• Improve status

Money In
• Sponsorship to individuals/teams
• Sports aid grants
• Buying TV rights
• National Sports Foundation
• Running and maintaining private sports clubs and facilities

Money Out
• Business profit
• Ticket sales
• Sale of TV right
 Bibliography

(http://www.youthsporttrust.org/page/home-welcome/index.html)

http://www.sportengland.org/about_us/how_we_are_structured.aspx

- (Physical education and the anatomy of sport).