The following is a sample of a written proposal.

It is
intended to help you understand what one is like. Please
note that the analysis in the budget section is suited for this
particular proposal, but would need to be different for your
writing assignment. Also note that the subheadings in the
“Current Situation” section make sense for this sample
proposal but probably will not make sense for the proposal
that you are writing for the assignment.

One approach for your assignment would be to have the

budget section take the basic format of an income statement
that shows sales revenues, costs, and profits (margin). Be
sure to show the total profits (margin) after discounts and
allowances for the proposed order. Show profits in dollars
and as a percentage of sales.
ADU KEE FARMS
Proposal for

SNAIL FARM
MARCH, 2011

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 EXECUTIVE SUMMARY
Adu kee farms is completely new company with no assert buut with the hope of make a
great impact in the snai farm in Ghana.
Through research on the internet and personal observation, I identified some
challenges snail farm in Ghana, Customers have become concerned, and are often
confused, when consuming snail because most of them don’t know whether the snails
good for consumption or not. . Also, snails consumptions have become seasonal, snails
are in abundances in rainy season and very scares in dry season.
Adu kee farms is proposing for a snail far which will deal in snail rearing, marketing
both local and foreign, our main aim is produce snails all year round be it rainy or dry
season
The snail fram will result greater benefits for Adu kee farms, the community, and
country as a whole.

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 PROPOSED SOLUTION

The answer to many of Pro Printing’s account management difficulties is an

integrated system for managing accounts, accounting, and production designed and
implemented by Ronneez Systems.

We propose the following:

• 1 central desktop computer for the system administrator
• 1 desktop computer for accounting
• 1 desktop computer for purchasing
• 5 desktop computers with hand-held scanner, one each for pre-press (and production
manager), stripping, printing, bindery, and shipping
• 1 laptop computer for the sales manager
• 1 laptop computer for each of the five salespeople
• 14 seats of software (account management, accounting, production management)
• Cabling and installation
• Initial training for 16 people
• Ongoing technical support and training

The System Administrator will manage the system, serve as an inside salesperson,
and act as a liaison between the sales manager, comptroller, and plant manager.
When a salesperson obtains a new lead, it is entered into the account management
system. Brief notes are made about each contact with the lead. As the lead is qualified,
the salesperson indicates (by point and click) which of the criteria for qualification are
met. Brief notes can be made about those that are not met. The advantage is that there
will be easily accessible records of each lead that was ever considered. The benefit is
that there will be a reduction in duplicated effort. Other members of the company can
access the information, and no one will need to start from scratch with the qualifying
process.
Once a sale is made, the order is placed using the salesperson’s laptop and then
transmitted to the main computer where it is assigned an order number. The main
computer transmits the information to the accounting computer to establish an account.
Information is transmitted to the company purchasing agent to start the process of buying
stock and ink for the job. The information is also transmitted to the plant manager to
facilitate scheduling of presses and operators.
When the camera-ready artwork arrives, the order number is attached to it. This
number is read by hand-held scanners at each point of production (pre-press, stripping,
plate burning, press check, printing, bindery). Notes about the project, especially any
concerns or delays, can be entered at each point. The advantage is that the current status
of every job is available to anyone. The benefit is that when a customer calls with
inquiries about the job, anyone can access the information and quickly answer the
customer’s questions. These high service levels will improve the customer’s confidence
in Pro Printing.
When the job is complete, the needed information is received by the shipping
department. At the same time, the accounting software generates an invoice.

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 When a new salesperson takes over a territory. All the information about current and
past customers, prospects, and leads is available in the account management system.
The salespeople will schedule their work on the system. The sales manager will be
able to access this information in case a salesperson needs to be located, or a meeting
needs to be scheduled.
At the end of each month, the sales manager can pull up reports of the activities and
results of each of the salespeople and have commissions automatically calculated.
Essentially, the system will allow for better customer service, greater efficiency, and
better control. Companies who have allowed us to help them implement such systems
have enjoyed an average increase in repeat business of 30%. In addition, sales to new
customers per salesperson has increased an average of 20%. This means that you can
maintain your current level of sales with fewer salespeople, but we propose that you
increase your sales considerably with your current salesforce. Either way will increase
your profitability.

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 BUDGET

ONE-TIME INVESTMENT
Hardware
8 Desk top computers @ $2,100 $16,800
5 Hand-held scanners @ $75 400
6 Laptop computers @ $2,400 14,400
Cabling and installation 4,000
Software
14 Seats of combined programs @ $1,800 25,200
Initial Training
16 People @ $500 8,000
Total 68,800

ANNUAL INVESTMENT
Additional Personnel
50% of the time of one individual as
system administrator @ $60,000/year 30,000
Ongoing Technical Support and Training
12 Seats of combined programs
@ $150/year 1,800
Total 31,800

ANNUAL BENEFIT
Sales in 1999 (last year)
To existing customers 2,500,000
To new customers 1,500,000
Costs in 1999 (last year)
For existing customers 1,375,000
For new customers 975,000
Gross Margin 1999 1,650,000 (41.3%)
Projected sales for 2000
To existing customers 130% x 2,500,000 3,250,000
To new customers 120% x 1,500,000 1,800,000
Projected costs for 2000
(greater efficiencies reduce costs/sale by 3%)
For existing customers 1,690,000
For new customers 1,116,000
Projected Gross Margin for 2000 2,244,000 (44.4%)
Increase in Gross Margin 594,000 (36.0%)

Contribution Margin (594,000-31,800) 562,200

Payback Period (68,800/562,2000) 0.122 years = 1.5 months