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Technology has been changing at a fast pace ever since the industrial revolution. One
of the most important breakthroughs or basis of technology was agriculture. It paved the way
for transportation, labour, media and other forms of entertainment, consumer market and thus
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to a revolution. News papers were popular in the early 90’s but the advent of television
spawned fears of mass idiotization. Similarly, in the late 90s, critics held the dispersion of
Internet as evidence of individuals’ increasing alienation from society and public life. People
always want a better lifestyle; therefore there is always something new arising so humans
can cope with their physical and social environment improving social trust, civic
engagement, political participation, membership in groups and associations, volunteering,
confidence in political institutions, life satisfaction and a variety of other concepts
collectively known as social capital was directly involved with technology. Social capital is
also known as “Elements of social life as networks, norms, and trust that provide the means
for citizens to resolve collective action problems” (Scheufele & Shah, 2000, p. 113).
Facebook was founded by Mark Zuckerberg with his Harvard college roommates,
Eduardo Saverin, Dustin Moskovitz and Chris Hughes in 2004. The founders initially
limited the website membership to Harvard students and then later expanded to selective
universities, school students and finally to anyone aged 13 and over.
“Like most social network sites, Facebook provides a formatted web page into
which each user can enter personal information; it’s almost like a bio data with a
lot of detailed information. Once someone is accepted as a “friend,” not only the
two users’ personal profile but also their entire social networks are disclosed to
each other. This allows each user to traverse networks by clicking through
“friends’” profiles, so that one’s social network snowballs rapidly across people
and institutions” (Valenzuela, S., Park, N., & Kee, F. K. (2008)
There is also the public message system called “The wall” where “friends” leave
comments to the owner of the profile that can be viewed by other users. The “news feed
and the mini feed” is also a feature which allows users to see what the other users do and
did and also through the mini feed control who can see what you did and do on your
profile. Among the most popular modules users can incorporate to their profiles is
“Facebook Groups,” developed by organizations, random groups which allow users to
create and join groups based around common interests and activities.
Of course there is “privacy settings” which enables the user to control who can see
what. This capability is the backbone of Facebook and other SNS and what attracts
millions of users around the globe.
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The addictiveness of Facebook affects everyone. Many people will start using
Facebook and find that they start checking it more and more everyday. Since it is now
available on most smart phones, whether it is on the browser of the phone or the
Facebook application, it is more accessible causing people to want to check it more often.
One thing, like checking your friend’s status update will lead to more interaction.
Eventually, you will realize you can spend hours on Facebook and end up on a page
totally different than the one you started on and nothing you were actually supposed to be
doing got done. A number of users waste serious amount of time, while exploring the
profiles of other users. Voyeurism is part of human nature and Facebook has found just
the correct way to exploit this inherent human desire Addiction to Facebook causes an
addict to spend a lot of time on Facebook instead of doing other important activities,
interact more via the internet than the society.
Like explained above there are certain advantages in using facebook and also
disadvantages. It is up to the user to know how? When? and why? S/he uses Facebook.
The problem lies when a person does not know the limits. It is evident that all
technologies have a positive as well as a negative impact on people who actually use it
‘excessively’. Rather than finding faults in technology or in this case, censure internet it
is essential to see what went wrong at home and commence fixing from there.
Everything is out in the market for people to use it and make life easier. Yet not knowing
to use it properly or knowing too much about it is where mankind fails. Humans are more
reliant on technology then ever before and that is exactly why Technology actually serves
to harm humans rather then help them.
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References
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Scheufele, D. A., & Shah, D. V. (2000). Personality strength and social capital: The role of
dispositional and informational variables in the production of civic participation.
Communication Research, 27(2), 107-131.
Shah, D. V. (1998). Civic engagement, interpersonal trust, and television use: An individual-
level assessment of social capital. Political Psychology, 19(3), 469-496.
Valenzuela, S., Park, N., et all (2008). Lessons from Facebook: The Effect of Social Network
Sites on College Students’ Social Capital, University of Texas at Austin, Submitted to the 9th
International Symposium on Online Journalism. Texas