QUESTIONNAIRE( 1 )- MEGAMART

Dear Sir / Madam,

We are the students of St. Aloysius Institute of Management & Information Technology
(AIMIT). We are conducting a survey on “…………………………………………….?”, Mangalore .We
would like to know your valuable response towards “
………………………………………………………………”.

We request you to fill the following questionnaire. Please fill it completely and as accurately
as you can. Confidentiality of the information is assured.

Section A

Please tell us a little about yourself.

1) Name

………………………………………………..

2) Are you male or female?

 Male
 Female
3) Age

………………………………..
                                        
4) Marital status

Married …………………

Single ………………….

5) Occupation:

A) Government Employee [ ]
B) Private Employee [ ]
C) Self Employed [ ]
D) Business Man [ ]
6) How did you come to know about mega mart?

Advertisement [ ]
Television [ ]
Newspaper [ ]
Magazine [ ]
Others……………………………………………….

6) Which newspaper do you most often read?

       1) ……………………….
       2) ………………………..
3) …………………………..
7) How many times did you see the mega mart advertisements
             
8) Did you ever mention this advertisement to anyone?
 Yes
 No
9) Did anyone ever mention this advertisement to you?
 Yes
 No

10) How well did this advertisement catch your attention?

 Very Well
 Somewhat Well
 Undecided
 Not Very Well
 Not at all Well
11) How believable were the claims made in this advertisement?
 Very Believable
 Somewhat Believable
 Undecided
 Not Very Believable
  Not at all Believable

12) How well do you feel megamart ad informed you about the product?
 Very Well
 Somewhat Well
 Undecided
 Not Very Well
 Not at all Well
13) How appealing did you find megamart advertisements?
 Very Appealing
 Somewhat Appealing
 Undecided
 Not Very Appealing
 Not at all Appealing
14) How convincing did you find megamart advertisements?
 Very Convincing
 Somewhat Convincing
 Undecided
 Not Very Convincing
 Not at all Convincing
15) How memorable did you find megamart advertisements?
 Very Memorable
 Somewhat Memorable
 Undecided
 Not Very Memorable
 Not at all Memorable
16) How creative did you find megamart advertisements?
 Very Creative 
 Somewhat Creative
 Undecided
 Not Very Creative
 Not at all Creative
17) In general, how would you rate the quality of this advertisement compared to other
ads of a similar nature?
 Excellent
 Good 
 Fair
 Poor
 Undecided

18) Do you currently use this company products

 Yes
 No
19) Based on these advertisements, how likely would you be to purchase this product in the
future?
 Very Likely
 Somewhat Likely
 Undecided
 Not Very Likely
 Not at all Likely

20) If deciding between this product and a competing product, how much would this ad
influence you to buy this product?
 Very Much
 Somewhat
 Undecided
 Very Little
 Not at All
21) What, if anything, did you find appealing about this advertisement?

22) What, if anything, did you dislike about this advertisement?

1)

2)
3)

4)

23) Which of the following would you use to describe this advertisement? Please check all
that apply.
 Appealing
 Honest
 Distasteful
 Credible
 Convincing
 Creative
 Distasteful
 Attractive
 Believable
 Memorable
 Not Credible
 Touching
 Professional
 Silly

24) Please indicate your evaluation of (Store) Newspaper ads:

Strongly Disagree Neutral Agree Strongly

Disagree Agree
Entertaining
Effective
Interesting
Attractive
Informative
Professional
25) Please indicate your evaluation of (store) TV ads:

Strongly Disagree Neutral Agree Strongly

Disagree Agree
Attractive
Interesting
Informative
Professional
Entertaining
Effective

26. Suggestions: