SHRENIK SHAH

103, Rashmi Kunj, V.L.Mehta Rd, Vile Parle (W) , Mumbai – 400 056. India.
E-mail: shrenshah@gmail.com Phone: +919819076500 Date of birth: 19 Feb, 1988.

EDUCATIONAL BACKGROUND: MMS (Marketing)

Period Degree Institution/Board Percentage
2009-11 M.M.S. (Mktg) Mumbai University 61%
2008 B.Com 61%
Mumbai University
2005 HSC (Class XII) 61%
2003 SSC (Class X) Utpal Sanghvi School, Maharashtra 67%
Board

MANAGEMENT INTERNSHIP: (Hindustan Unilever Limited – Pure It)

Organization: Hindustan Unilever Limited – Pure It (May 2010 to June 2010)

Designation: Summer Trainee
Profile:1) Designed a Questionnaire and conducted face to face interviews with the consumers to get
in-depth information about the Water Purifying industry in Mumbai

2) Collected detailed feedback on the product as a part of the company’s after-sales

service

3) Underwent Sales training and was deployed on the field during the stint, was
allocated in the western suburbs area

Learnings: 1) Understanding about the Water purification habits

2) Practical knowledge about the consumer buying behaviour and first hand consumer
interaction

3) Understanding of the Water purification industry though indepth primary and secondary
research

OTHER PROJECTS DURING MMS:

 IMC of a new Telecom company – Created and designed a complete business plan for a new
Telecom company called TalkIndia and prepared Integrated Marketing Communication for the
launch of the campaign.

 Colgate Palmolive (Rural Marketing) – Acquired valuable information about the rural
endeavours of FMCG companies by researching on the Rural activities of Colgate Palmolive which
includes rural specific products, CSR activities and the various marketing iniatives of the company
in rural areas.

 Brand Equity (Brand Management) – In depth secondary research on Brand Equity which helped
in differentiating it from Brand Identity and Brand Image.

 Marketing & Distribution Network of Pepsi – Complete Marketing & Distribution network of
Pepsi and a highlight of the entire cold drink industry in India. This helped me in understanding the
cold drink industry as a whole and also the kind of distribution network that is required to sell a
product nationwide.

 Marketing & Supply Chain of McDonalds – Gained knowledge about the fast-food industry by
doing in-depth secondary research of the Marketing activities of McDonalds which it uses to
differentiate itself from the competitors and the cold chain that they use to bring in the various
ingredients from its various contract farmers.

 Retail Business Plan – Designed a complete business plan for a new speciality store in the form of
a Guitar store called TuneUp which included Industry analysis, Location Planning, Layout,
Marketing, SCM and Finance.

CERTIFICATION/EXTRA CURRICULARS
Period Institution Course/Activity
2010 IIM - Ahmedabad Management
General Management
Association
2007 – 2008 M.K.Sanghvi College Creative department of Crescendo(event)
2004 Anglo American Society Personality Development
2000 – 2003 Utpal Sanghvi School Interschool Football