Dabur India Ltd.

- Corporate Profile
Dabur India Ltd is one of India’s leading FMCG Companies with Revenues of about US$750 Million
(over Rs 3416 Crore) & Market Capitalisation of over US$3.5 Billion (over Rs 16,000 Crore).
Building on a legacy of quality and experience of over 125 years, Dabur is today India’s most
trusted name and the world’s largest Ayurvedic and Natural Health Care Company.
Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products.
Dabur's FMCG portfolio today includes five flagship brands with distinct brand identities -- Dabur as
the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for
digestives, Réal for fruit juices and beverages and Fem for fairness bleaches and skin care products.
Dabur today operates in key consumer products categories like Hair Care, Oral Care, Health Care,
Skin Care, Home Care and Foods. The company has a wide distribution network, covering over 2.8
million retail outlets with a high penetration in both urban and rural markets.
Dabur's products also have a huge presence in the overseas markets and are today available in over
60 countries across the globe. Its brands are highly popular in the Middle East, SAARC countries,
Africa, US, Europe and Russia. Dabur's overseas revenues stands at over Rs 500 Crore in the
2008-09 fiscal, accounting for about 20% of the total turnover.
The 125-year-old company, promoted by the Burman family, had started operations in 1884 as an
Ayurvedic medicines company. From its humble beginnings in the bylanes of Calcutta, Dabur India Ltd
has come a long way today to become one of the biggest Indian-owned consumer goods companies with
the largest herbal and natural product portfolio in the world. Overall, Dabur has successfully
transformed itself from being a family-run business to become a professionally managed
enterprise. What sets Dabur apart from the crowd is its ability to change ahead of others and to always
set new standards in corporate governance & innovation.
Dabur At-a-Glance

Dabur India Limited has marked its presence with significant achievements and today commands a
market leadership status. Our story of success is based on dedication to nature, corporate and process
hygiene, dynamic leadership and commitment to our partners and stakeholders. The results of our
policies and initiatives speak for themselves.

 Leading consumer goods company in India with a turnover of Rs. 2834.11 Crore (FY09)

 3 major strategic business units (SBU) - Consumer Care Division (CCD), Consumer Health
Division (CHD) and International Business Division (IBD)

 3 Subsidiary Group companies - Dabur International, Fem Care Pharma and newu and 8
step down subsidiaries: Dabur Nepal Pvt Ltd (Nepal), Dabur Egypt Ltd (Egypt), Asian
Consumer Care (Bangladesh), Asian Consumer Care (Pakistan), African Consumer Care
(Nigeria), Naturelle LLC (Ras Al Khaimah-UAE), Weikfield International (UAE) and Jaquline
Inc. (USA).

 17 ultra-modern manufacturing units spread around the globe

 Products marketed in over 60 countries

 Wide and deep market penetration with 50 C&F agents, more than 5000 distributors and
over 2.8 million retail outlets all over India
Consumer Care Division (CCD) adresses consumer needs across the entire FMCG spectrum through
four distinct business portfolios of Personal Care, Health Care, Home Care & Foods

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  Master brands:

 Dabur - Ayurvedic healthcare products

 Vatika - Premium hair care

 Hajmola - Tasty digestives

 Réal - Fruit juices & beverages

 Fem - Fairness bleaches & skin care products

 9 Billion-Rupee brands: Dabur Amla, Dabur Chyawanprash,

Vatika, Réal, Dabur Red Toothpaste, Dabur Lal Dant Manjan,
Babool, Hajmola and Dabur Honey

 Strategic positioning of Honey as food product, leading to market

leadership (over 75%) in branded honey market

 Dabur Chyawanprash the largest selling Ayurvedic medicine with over

65% market share.

 Vatika Shampoo has been the fastest selling shampoo brand in

India for three years in a row

 Hajmola tablets in command with 60% market share of digestive

tablets category. About 2.5 crore Hajmola tablets are consumed
in India every day

 Leader in herbal digestives with 90% market share

Consumer Health Division (CHD) offers a range of classical Ayurvedic medicines and Ayurvedic OTC
products that deliver the age-old benefits of Ayurveda in modern ready-to-use formats

 Has more than 300 products sold through prescriptions as well as over
the counter

 Major categories in traditional formulations include:

- Asav Arishtas
- Ras Rasayanas
- Churnas
- Medicated Oils

 Proprietary Ayurvedic medicines developed by Dabur include:

- Nature Care Isabgol
- Madhuvaani
- Trifgol

 Division also works for promotion of Ayurveda through organised

community of traditional practitioners and developing fresh batches of
students
International Business Division (IBD) caters to the health and personal care needs of customers
across different international markets, spanning the Middle East, North & West Africa, EU and the
US with its brands Dabur & Vatika

 Growing at a CAGR of 33% in the last 6 years and contributes to about 20% of total sales

 Leveraging the 'Natural' preference among local consumers to increase share in perosnal care
categories

 Focus markets:
- GCC
- Egypt
- Nigeria
- Bangladesh
- Nepal

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 - US

 High level of localization of manufacturing and sales & marketing

Dabur Group

With a basket including personal care, health care and food products, Dabur India Limited has set up
subsidiary Group Companies across the world that can manage its businesses more efficiently.
Given the vast range of products, sourcing, production and marketing have been divested to the group
companies that conduct their operations independently:

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