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ObjetivoEspecífico
1.Fortalecerloscanalesde
comunicacióninternoscon
elfindequelos
trabajadoresdeUCEM–
C.E.M.semantengan
constantemente
informados.
2.Vincularatodoslos
públicosdelaempresaa
travésdeprogramasde
ResponsabilidadSocial
Empresarial.
3.Difundirlosresultados
obtenidosenlosprogramas
deResponsabilidadSocial
deUCEM–C.E.M.
4.Establecerparámetrosde
medicióndela
comunicaciónenfocadaa
RSE


MatrizdeEvaluación
Tipode Nivelde
Acciones Indicador Métododeevaluación
Objetivo Evaluación
1.1.1.Conformacióndeáreadecomunicación Númerodevotosafavor/Númerodevotosencontra Actadereunión
1.1.2.Contratacióndeprofesionalesdecomunicación Númerodepostulantes/mediosdepublicación Conteo
1.1.3.Manualdefunciones Funcionesprevistas/funcionescumplidas Evaluacióndedesempeño
Informativo Intermedio
1.2.1.Revistainstitucional Númeroderevistasentregadas/númerodeejemplaresimpresos Conteo
1.2.2.Cartelerainformativa Númerodeparticipantesdeboletines/númerodeempleados Conteo
1.2.3.Buzóndesugerencias Cartasenviadas/númerodeempleados Conteo
2.1.1.Díadelárbol Plantasentregadas/plantasadquiridas Conteo
2.1.2.ProgramadeentregadelosprincipalesúƟlesescolares Áreasorganizadas/materialesadquiridos Conteo
2.1.3.DesarrollodemingasUCEMenlacomunidad Númerodeasistentes/númerodeconvocados Registrodeasistencia
2.1.4.Reunionesperiódicasconlacomunidad Númerodeasistentes/númerodereuniones Registrodeasistencia
Motivacional Básico
2.1.5.Programa"AmautaͲRuna" Númerodeasistentes/númerodeinscritos Registrodeasistencia
2.1.6.Concursodeproyectos Númerodeproyectos/númerodecomunidades Conteo
2.2.1.ConferenciasCERESͲETHOS Númerodeasistentes/númerodeinvitados Registrodeasistencia
2.2.2.VideossobreResponsabilidadSocialyAutosustentabilidad Númerodeasistentes/capacidaddelsalón Registrodeasistencia
3.1.1.Semanadelaseguridadysaludeneltrabajo Númerodeaccidentes/númerodedías Conteo
3.1.2.Afichesinformativos Númerodeaccidentes/númerodedías Conteo
3.2.1.Embajadoresresponsables Númerodeembajadores/númerodeempleados Conteo
3.2.2.CapacitaRSE Númerodeasistentes/númerodeáreasinformadas Registrodeasistencia
3.3.1.Protectoresdepantalla Cantidaddedesbloqueo/númerodedías Conteo
3.3.2.AlinearherramientasdecomunicacióndigitalesaunaculturadeRSE Númerodevisitas/númerodeempleados Conteo
Informativo Intermedio 3.3.3.Implementacióndeinfocentros Usodeinfocentros/númerodedías Registrodeuso
3.4.1.Periódicoinstitucional Númerodeejemplaresentregados/Númerodeejemplaresimpresos Conteo
3.4.2.Anunciosdeprensa Númerodeejemplarescomprados/Númerodeejemplaresimpresos Conteo
3.4.3.Memoriaanualeinformederesponsabiidadsocialempresarial Númerodeejemplaresentregados/Númerodeejemplaresimpresos Conteo
Númerodeflyersentregados/númerodeflyersimpresos
3.4.4.Stand enlaferiadelaproductividad
Númerodellaverosentregados/númerodellaverosadquiridos Conteo
3.5.1.TalleressobreprácticasdeResponsabilidadSocial Númerodeasistentes/númerodeinvitacionesentregadas Registrodeasistencia
3.5.2.Flyersinformativos Númerodeflyersentregados/númerodeflyersimpresos Conteo
4.1.1.Evaluaciónenlínea Númeroderespuestaspositivas/númeroderespuestasnegativas Conteo
Informativo Avanzado 4.2.1.MembresíaCERES CumplimientodeobjetivosdeRSE/objetivosplanteadosdeRSE Conteo
4.2.2.AuditoríaáreadeRSE
Respuestaspositivas/respuestasnegativas Conteo 
 

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MATRIZDERESUMEN
ObjetivoGeneral Objetivosespecíficos Estrategias Acciones Responsables Presupuesto Público Indicador Métododeevaluación Observaciones
1.1.1.Conformacióndeáreadecomunicación GerenciaGeneral $Ͳ Númerodevotosafavor/Númerodevotosencontra Actadereunión
1.Forta l ecerl os  1.1.Crearundepartamentode
DepartamentodeTalentoHumano PersonalUCEMͲC.E.M.
ca na l es de comunicación 1.1.2.Contratacióndeprofesionalesdecomunicación $47.244,00 Númerodepostulantes/mediosdepublicación Conteo
DepartamentoFinanciero
comuni ca ci ón
i nternos conel fi nde 1.1.3.Manualdefunciones $Ͳ Funcionesprevistas/funcionescumplidas Evaluacióndedesempeño
quel os tra ba ja dores  1.2.Establecercanales DepartamentodeComunicación
deUCEM–C.E.M.s e efectivosdecomunicaciónque 1.2.1.Revistainstitucional DepartamentodeTalentoHumano $891,00 Númeroderevistasentregadas/númerodeejemplaresimpresos Conteo
ma ntenga n TecnologíadelaInformaciónyComunicación PersonalUCEMͲC.E.M.
facilitenlatransparencia 1.2.2.Cartelerainformativa DepartamentodeSeguridadIndustrial,salud $96,00 Númerodeparticipantesdeboletines/númerodeempleados Conteo
cons ta ntemente
i nforma dos . colectivadeinformación ocupacionalyrelacionescomunitarias
1.2.3.Buzóndesugerencias $80,00 Cartasenviadas/númerodeempleados Conteo
2.1.1.Díadelárbol $1.304,00 Plantasentregadas/plantasadquiridas Conteo
2.1.2.Programadeentregadelosprincipalesútiles
DepartamentodeComunicación $199,00 Áreasorganizadas/materialesadquiridos Conteo
escolares
2.1.Integraralpersonaly DepartamentodeTalentoHumano
2.Vi ncul a ra todos l os 
comunidaddeUCEMͲC.E.M.a 2.1.3.DesarrollodemingasUCEMenlacomunidad TecnologíadelaInformaciónyComunicación $306,00 PersonalUCEMͲC.E.M. Númerodeasistentes/númerodeconvocados Registrodeasistencia
Proveedores
públ i cos del a  travésdediferentesactividadesde DepartamentoFinanciero
2.1.4.Reunionesperiódicasconlacomunidad $30,00 Comunidad Númerodeasistentes/númerodereuniones Registrodeasistencia
empres a a tra vés de RSE. DepartamentodeSeguridadIndustrial,salud
progra ma s de 2.1.5.Programa"AmautaͲRuna" ocupacionalyrelacionescomunitarias $200,00 Númerodeasistentes/númerodeinscritos Registrodeasistencia
Res pons a bi l i da d
Soci a l Empres a ri a l . 2.1.6.Concursodeproyectos $1,60 Númerodeproyectos/númerodecomunidades Conteo
2.2.Motivaralospúblicos 2.2.1.ConferenciasCERESͲETHOS DepartamentodeComunicación $3.190,00 PersonalUCEMͲC.E.M. Númerodeasistentes/númerodeinvitados Registrodeasistencia
sobrelaconstruccióndeuna DepartamentoFinanciero
2.2.2.VideossobreResponsabilidadSocialy Proveedores
culturasocialmente DepartamentodeSeguridadIndustrial,salud
$270,00 Comunidad Númerodeasistentes/capacidaddelsalón Registrodeasistencia
responsable Autosustentabilidad ocupacionalyrelacionescomunitarias

3.1.Compartirmensajesque
incluyanlosresultadosobtenidos 3.1.1.Semanadelaseguridadysaludeneltrabajo DepartamentodeComunicación $920,00 Númerodeaccidentes/númerodedías Conteo
ymetascumplidassobreRSE Seguridadindustrial,saludocupacionaly PersonalUCEMͲC.E.M.
Diagnosticarlasáreas
relacionescomunitarias.
estratégicasdeUCEMͲ 3.1.2.Afichesinformativos $5,20 Númerodeaccidentes/númerodedías Conteo
C.E.M.quesevinculen
conResponsabilidad 3.2.Establecerembajadoresque DepartamentodeComunicación
3.2.1.Embajadoresresponsables $Ͳ Númerodeembajadores/númerodeempleados Conteo
Socialpararealizaruna transmitanlasprácticasdeRSE. DepartamentodeTalentoHumano
PersonalUCEMͲC.E.M.
propuestaquefortalezca Seguridadindustrial,saludocupacionaly
3.2.2.CapacitaRSE relacionescomunitarias.
$2.400,00 Númerodeasistentes/númerodeáreasinformadas Registrodeasistencia
laimagencorporativa
delaempresa.
3.3.1.Protectoresdepantalla $Ͳ Cantidaddedesbloqueo/númerodedías Conteo
DepartamentodeComunicación
3.Di fundi rl os  3.3.UsarlasTICscomo PersonalUCEMͲC.E.M.
3.3.2.Alinearherramientasdecomunicacióndigitales DepartamentodeTecnologíadelaInformacióny
res ul ta dos obteni dos  herramientascomplementariasde $Ͳ Proveedores Númerodevisitas/númerodeempleados Conteo
aunaculturadeRSE Comunicación.
enl os progra ma s de ladifusióndeprogramasdeRSE. Comunidad
DepartamentoFinanciero
Res pons a bi l i da d 3.3.3.Implementacióndeinfocentros $Ͳ Usodeinfocentros/númerodedías Registrodeuso
Soci a l deUCEM–
Númerodeejemplaresentregados/Númerodeejemplares
C.E.M. 3.4.1.Periódicoinstitucional $1.240,00 Conteo
impresos
3.4.Promoveryfortalecerlos GerenciaGeneral Númerodeejemplarescomprados/Númerodeejemplares
3.4.2.Anunciosdeprensa DepartamentodeComunicación $1.972,00 PersonalUCEMͲC.E.M. Conteo
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