Beruflich Dokumente
Kultur Dokumente
1
Hindustan COCA-COLA Beverages private ltd.
A
SUMMER TRAINING PROJECT REPORT
ON
2
CERTIFICATE FROM ORGANISATIONAL GUIDE
3
DELARATION
VIPIN KUMAR
(VIDYA INTERNATIONAL SCHOOL OF BUSINESS,MEERUT)
4
ABSTRACT
5
ACKNOWLEDGMENT
6
I also thankful to outlet holders to whom I visited for their
support,information, cooperation, advice to complete my
project detail.
(VIPIN KUMAR)
7
TABLE OF CONTENTS
S.No. TITLE PAGE No.
i. Cover page 1
ii. Title page 2
iii. Certificate from the organisational guide 3
iv. Declaration 4
v. Abstract 5
vi. Acknowledgement 6-7
1. Company’s profile 10-76
2. Introduction of the topic 78
3. Objective of study 79
4. Scope of study 80
5. Rsearch Methodology 81-82
6. EDS sheet 83
7. Analysis of data collected (Table 7.1) 84
8. Representation of villages: 85-106
8.1 Representation of village Allipur(piechart 8.1a) 85
8.2 Representation of village Phaphunda(piechart 8.2a 86
8.3 Representation of village Zahidpur(piechart 8.3a 87
8.4 Representation of village Lohia Nagar(piechart 8.4a) 88
8.5 Representation of village Nokza(piechart 8.5a) 89
8.6 Representation of village Chandrasara(piechart 8.6a) 90
8.7 Representation of village Slampur(piechart 8.7a) 91
8.8 Representation of village Zallalpur(piechart 8.8a) 92
8.9 Representation of village Piplikheda(piechart 8.9a) 93
8.10 Representation of village Hazipur(piechart 8.10a) 94
8
8.11 Representation of village Kazipur(piechart 8.11a) 95
8.12 Representation of village Ghoshipur(piechart 8.12a) 96
8.13 Representation of village Kundla(piechart 8.13a) 97
8.14 Representation of village Bhavanpur(piechart 8.14a) 98
8.15 Representation of village Pachpeda(piechart 8.15a) 99
8.16 Representation of village Syal(piechart 8.16a) 100
8.17 Representation of village Chilora(piechart 8.17a) 101
8.18 Representation of village Rukanpur(piechart 8.18a) 102
8.19 Representation of village Abdullapur(piechart 8.19a) 103
8.20 Representation of village Jai(piechart 8.20a) 104
8.21 Representation of village Nagla(piechart 8.21a) 104
8.22 Representation of village Aurangabad(piechart 8.22a) 106
9. Conclusion 107-108
10. Findings 109
11. Recommendations 110
12. Bibliography 111
13. Annexures(EDS sheets) 112
9
Part I : ABOUT THE COMPANY
• Coco-cola Enterprise Inc.
• Vision
• Mission
• History
• Evolution of coca-cola
• Brands of coca-cola
• Coca-cola & the Olympic games
• Coca-cola in India
• Brands in India
• Brand order/Tagline/Ambassdors
• Major competitor-Pepsi
• Ranking in world
• Distribution network
• Swot analysis
• Challenges & Risks
• Critisism related to coca-cola
• Environmental issues
• Benchmark
• Initial difficulties
• Political challenges
• Prising policy for Indian market
• Promise of coke
• Target market
• Threats & opportunities for price
• Marketing strategy
10
1. COCA-COLA ENTERPRISE INC.
11
Revenue(US$) : 31.944 billion
Employees : 92,400
(October2009)
Website : www.cococola.com
www.cococolaindia.in
12
COCA-COLA : VISION
COCA-
Our vision serves as the framework for our Roadmap and guides every
aspect of our business by describing what we need to accomplish in order to
continue achieving sustainable, quality growth.
Coco-Cola :MISSION
Our Roadmap starts with our mission, which is enduring. It declares our
purpose as a company and serves as the standard against which we weigh
our actions and decisions.
13
“ COMPANY’S PROFILE “
14
The soft drink was first sold to the public at the soda fountain in
Jacob's Pharmacy in Atlanta on May 8, 1886. About nine servings
of the soft drink were sold each day. Sales for that first year added
up to a total of about $50. The funny thing was that it cost John
Pemberton over $70 in expanses, so the first year of sales were a
loss. Until 1905, the soft drink, marketed as a tonic, contained
extracts of cocaine as well as the caffeine-rich kola nut.
In 1887, another Atlanta pharmacist and businessman, Asa
Candler bought the formula for Coca Cola from inventor John
Pemberton for $2,300.
By the late 1890s, Coca Cola was one of America's most popular
fountain drinks; Candler's aggressive marketing of the product
takes credit for that. With Asa Candler, now at the helm, the Coca
Cola Company increased syrup sales by over 4000% between 1890
and 1900.
Advertising was an important factor in John Pemberton and Asa
Candler's success and by the turn of the century, the drink was
sold across the United States and Canada. Coca Cola began selling
syrup to independent bottling companies licensed to sell the
drink. Still today, the US soft drink industry is organized on this
principle .
15
EVOLUTION OF coca -cola
16
1900-1909 … Rapid growth
The three pioneer bottlers divided the country into territories and
sold bottling rights to local entrepreneurs. Their efforts were
boosted by major progress in bottling technology, which improved
efficiency and product quality. By 1909, nearly 400 Coca-Cola
bottling plants were operating, most of them family-owned
businesses. Some were open only during hot-weather months
when demand was high.
17
a huge hit after their 1923 introduction. A few years later, open-
top metal coolers became the forerunners of automated vending
machines. By the end of the 1920s, bottle sales of Coca-Cola
exceeded fountain sales.
18
1950s … Packaging innovations
For the first time, consumers had choices of
Coca-Cola package size and type -- the traditional
6.5-ounce contour bottle, or larger servings
including 10-, 12- and 26-ounce versions.
Cans were also introduced, becoming generally available in 1960.
21st Century
20
2001 … launched the new fridge pack in USA a thinner longer 12
pack design.
2006 … coca cola turns 120. Launches the “every drop counts”
campaign to make the consumers remind of the variety of
products coca cola offers.
2007 … launches the PET bottle which uses 5% less plastic than
the other PET bottles. Opens up new world of coca cola in Atlanta
Georgia on may 24th.
21
Brands of Coca-Cola
Energy Drinks
For those with a high-intensity
approach to life, Coca Cola’s brands
of Energy Drinks contain ingredients
such as ginseng extract, guarana
extract, caffeine and B vitamins.
Sports Drinks
Carbohydrates, fluids, and electrolytes
team together in Coca Cola’s Sports
Drinks, providing rapid hydration and
terrific taste for fitness-seekers at any
level
Other Drinks
So much more than soft drinks.
Coca Cola’s brands also include
milk products, soup, and more so
you can choose a Coca Cola
Company product anytime,
anywhere for nutrition, refreshment
or other needs.
24
Coca-Cola® And The Olympic Games
of the Olympic Games takes effect in 2009 and lengthens the role
25
The deal also extends our partnership with the Olympic Games –
interruption.
With the latest 12-year pact, our support of the Olympic Games
Winter Games, and the Olympic Games of 2016, 2018 and 2020.
26
coca-cola in India
Coca-Cola was the leading soft drink brand in India until 1977
when it left rather than reveals its formula to the government and
27
manufacturing,bottling, and distribution assets but also strong
consumer preference.
family of brands, including Coca- Cola, diet Coke, Sprite and Fanta,
launched the Kinley water brand and in 2001, Shock energy drink
By 2003, Coca- Cola India had won the prestigious Woodruf Cup
achieved 39% volume growth in 2002 while the industry grew 23%
28
nationally and the Company reached breakeven profitability in the
fleet that includes 10- ton trucks, open-bay three wheelers, and
29
the narrow alleyways of the cities.25 In addition to its own
networks.
global community with the world’s largest selling soft drink concentrates
since 1886, returned to India in 1993 after a 16 year hiatus, giving a new
thumbs up to the Indian soft drink market. In the same year, the
Company took over ownership of the nation’s top soft-drink brand and
30
A Healthy Growth to The Indian Economy
Ever since, Coca-Cola India has made significant investments to build and
having invested more than US$ 1 billion in India in the first decade, and
31
Creating Enormous Job Opportunities
With virtually all the goods and services required to produce and market
constantly keep our brands available in every nook and corner of the
country’s remotest areas. These are only some of the facts that speak
32
BRANDS IN INDIA
Fanta
33
DIET COKE (Looking good and tasting great!:
Diet Coke was born in 1982 and quickly became the No. 1
It's the drink for people who want no calories, but plenty of
34
MAAZA
Maaza was launched in 1976. Here was a drink that offered the
same real taste of fruit juices and was available throughout the
year. In 1993, Maaza was acquired by Coca-Cola India. Maaza
currently dominates the fruit drink category.
Over the years, brand Maaza has become synonymous with
Mango. This has been the result of such successful campaigns like
"Taaza Mango,Maaza Mango" and "Botal mein Aam, Maaza hain
Naam". Consumers regard Maaza as wholesome, natural, fun
drink which delivers the real experience of fruit.
The current advertising of Maaza positions it as an enabler of fun
friendship moments between moms and kids as moms trust the
brand and the kids love its taste.
35
LIMCA
Lime n' lemony Limca , the drink that can cast a tangy refreshing
spell on anyone, anywhere. Born in 1971, Limca has been the
original thirst choice, of millions of consumers for over 3 decades.
The brand has been displaying healthy volume growths year on
year and Limca continues to be the leading flavors soft drink in the
country. The success formula? The sharp fizz and lemony bite
combined with the single minded positioning of the brand as the
ultimate refresher has continuously strengthened the brand
franchise. Limca energizes refreshes and transforms. Dive into the
zingy refreshment of Limca and walk away a new person.
Glass PET
36
COCA- COLA
The world's favourite drink. The world's most valuable brand. The
most recognizable word across the world after OK.
Coca-Cola returned to India in 1993 and over the past ten years
has captured the imagination of the nation, building strong
associations with cricket, the thriving cinema industry, music etc.
Coca-Cola's advertising campaigns Jo Chaho Ho Jaye and Life ho to
Aisi were very popular and had entered the youth's vocabulary.
In 2002, Coca-Cola launched the campaign "Thanda Matlab Coca-
Cola" which skyrocketed the brand to make it India's favourite
soft-drink brand.
Glass Can
PET
37
THUMS UP
38
SPRITE
39
GEORGIA
40
KINLEY
41
MINUTE MAID PULPY ORANGE
‘’Orange juice with real orange pulp” with this slogan, Coca cola
launched its minute maid brand of orange juices for the first time
(which it got from the chouhans), this is the first time the
maid portfolio.
The roll out of the naturally refreshing orange beverage with real
home).
43
KINLEY SODA
44
BRAND ORDER
• ThumsUp
• Coca-Cola
• Limca
• Sprite
• Fanta
• Maaza
• Kinley
45
BRANDS TAGLINE -2010
BRAND AMBASSDORS
46
MAJOR COMPETITOR OF COCA -COLA
PEPSI INTERNATIONAL
History:
47
America, Gatorade/Tropicana North America and PepsiCo
In 1992
49
They have eleven bottlers covering whole Pakistan. The
plant is 30,000 cases per day. They have four filling lines in
50
Pepsi’s Products
· Pepsi
· Mirinda
· Pepsi Max
· Pepsi Lemon
· Pepsi Blue
· Mountain Dew
· 7up
51
Coca-Cola India Pvt Ltd maintained its leading position in
soft drinks in India, followed by PepsiCo India Holdings Pvt
Ltd in 2006. Whilst the retail volume shares of Coca-Cola
India and PepsiCo India slipped in 2006, as a result of the
growing health concerns caused by the aftermath of the
pesticides controversy, both maintained a comfortable lead
over the other manufacturers. Parle ,Bisleri Ltd has steadily
gained shares from the carbonates giants over the review
period, to emerge as the third ranked company in 2006.
The battleground for beverages has moved from
carbonates to bottled water and fruit/vegetable juice, with
manufacturers turning their attention towards these
healthier beverages, as consumer interest continues to
surge forward. A number of new players have entered
fruit/vegetable juice and bottled water, vying for a slice of
the growing pie.
52
While cricket had always been the most popular sport in
India, with new technology coming into cricket from
coverage to sports gear to day/night versions of the game,
it was set to acquire the status of a religion in the sub-
continent. Pepsi picked up the opportunity early on by not
only contracting the rights to all Tests and One Day
Internationals (ODIs) played in India, but also signing up top
performers early such as Sachin Tendulkar and Rahul Dravid
and creating some very cutting edge and memorable
advertising campaigns with them.
The distribution network of Coca cola had 6.5 lakh outlets
across the country , which the company is planning to
increase to 8 lakhs . On the other hand Pepsi Co's
distribution network had 6 lakh outlets across the country
which it is planning to increase to 7.5 Lakh .
53
Coca Cola’s Brand
Pepsi’s Brand
54
The No.1 Brand in the world
2009 72,364 1
2008 66,667 1
2007 65,324 1
2006 67,000 1
2005 67,525 1
2004 67,394 1
2003 70,453 1
2002 69,637 1
2001 68,945 1
Coca cola has maintained the no1 spot as the world’s best
brand and the most recognizable word after ok for the past
nine years .with a brand value of 66,667 million dollars an
increase of 2% from its proceeding year.
55
56
DISTRIBUTION NETWORK
57
SWOT ANALYSIS
1. STRENGTHS:-
$70.45billion. People all over the world enjoy coca cola products
58
2: WEAKNESSES:
3: OPPORTUNITIES :
· LARGE DOMESTIC MARKETS: Coca-Cola India claims a 60.1
per cent share of the soft drinks market; this includes a 42 per
cent share of the cola market. Other products account for 18.1 per
products, which are not manufactured abroad, like Maaza etc and
4: THREATS:
income has increased over the years .If consumers shift onto
60
· TAX AND REGULATORY SECTOR: The tax system in India is
61
Challenges and Risks
63
Criticisms relating to Coca Cola
64
Environmental issues
Pesticide use
In 2003, the Centre for Science and Environment (CSE), a
nongovernmental organisation in New Delhi, said aerated
waters produced by soft drinks manufacturers in India,
including multinational giants Pepsico and Coca-Cola,
contained toxins including lindane, DDT, malathion and
chlorpyrifos — pesticides that can contribute to cancer and
a breakdown of the immune system. Tested products
included Coke, Pepsi, and several other soft drinks (7Up,
Mirinda, Fanta, Thums Up, Limca, Sprite), many produced
by The Coca-Cola Company.
65
CSE found that the Indian produced Pepsi's soft drink
products had 36 times the level of pesticide residues
permitted under European Union regulations; Coca Cola's
30 times. CSE said it had tested the same products in the US
and found no such residues.
Coca-Cola and PepsiCo angrily denied allegations that their
products manufactured in India contained toxin levels far
above the norms permitted in the developed world. David
Cox, Coke's Hong Kong-based communications director for
Asia, accused Sunita Narain, CSE's director, of "brand
jacking" — using Coke's brand name to draw attention to
her campaign against pesticides. Narain defended CSE's
actions by describing them as a natural follow-up to a
previous study it did on bottled water.
67
BENCHMARK
IBM.
beverage industry.
beverage Industry.
68
INTIAL DIFFICULTIES
69
POLITICAL CHALLENGES
71
PROMISE OF COKE
TARGET MARKET
energy but they also consider about the old people they
72
EXPANDING TARGET MARKET
· Brand differentiating
is the name, which is the most popular after the word “ok”.
Brand Differentiation
73
THREATS AND OPPORTUNITIES FOR PRICE
Opportunities
If Coke is considered a luxury product. Then there is the tax rate
system
15% - sales tax
20% - excise duty
27% - goes to government
03% - In making Budget
After paying all these taxes coke has to pay electricity charges. We
have to spend on distributions. After paying all these expenses
Coke’s margin squeezed and consumers have to pay for increasing
tariffs.
These are the opportunities through which we can increase the
price and can get profits.
Threats
There are much more threats in increasing prices. Because same
problem of substitute. If Coke increase the price lets say 1 rupee.
Then people definitely won’t go for coke. They have the best
substitute of Coke that is Pepsi. So these are the threats in
increasing prices.
Coke will lose the margin of its profit and can face loss.
74
MARKETING STRATEGY
75
MARKET SEGMENTATION MODEL
76
Part II : PROJECT WORK
77
2. Introduction of the Topic
78
3. OBJECTIVE OF STUDY/RESERCH
new channels.
79
4 . SCOPE OF STUDY/RESERCH
market developer.
problems of retailers.
80
5. RESEARCH METHODOLOGY
(a)PRIMARY
(b)SECONDARY
· Observation
· Survey
Research Instruments-
· Area of Survey-
Allipur,Zahidpur,Hazipur,Ghoshipur,Phaphunda,Piplikheda,
81
Lohianagar,Kazipur,Abdullapur,Kundla,zallapur,Bhavanpur,
Pachpeda,Syal,Rukanpur,Jai,Nagla&Chilora.
Sampling plan
company’s website.
82
6. The EDS sheet
83
7. ANALYSIS OF DATA COLLECTED
S.no Village Name Total Total Exclusive Exclusive Shared Dry outlet
Population outlets coke Pepsi
1 Allipur 4020 19 17 0 2 0
2 Phaphunda 4230 29 9 3 3 14
3 Zahidpur 2895 23 21 0 1 1
5 Nokza 920 3 2 0 1 0
6 Chandrasara 1785 2 1 0 1 0
7 Slampur 480 2 1 0 0 1
8 Zallalpur 1230 10 5 0 1 4
9 Piplikheda 3620 20 14 1 2 3
10 Hazipur 1270 11 11 0 0 0
11 Kazipur 4327 12 4 3 3 2
12 Ghoshipur 2125 9 9 0 0 0
13 Kundla 1850 9 2 2 4 1
14 Bhavanpur 3780 7 3 1 1 2
15 Pachpeda 2920 26 6 0 13 7
16 Syal 2170 14 6 0 0 8
17 Chilora 1820 12 5 0 3 4
18 Rukanpur 6234 23 10 0 1 12
19 Abdullapur 8324 44 35 1 2 6
20 Jai 4230 26 16 0 2 8
21 Nagla 4110 24 16 0 1 7
22 Aurangabad 5742 37 26 1 2 8
375 228 12 46 89
Total
84
8. TABULAR & PIE CHART REPRESENTATION OF VILLAGES
(8.1)Representation
epresentation of Vill.Allipur
19 17 0 2 0
shared
Allipur(8.1a)
11% dry outlet
Exclu. pepsi 0%
0%
Exclusive coke
89%
Here people preferring coke brands in which Thumsup is the most popular
& demanded product .This demand is just due to its strong taste ,second
most popular product is sprite Due to its simpleness and good taste among
dew & 7up
In this Village All outlets were selling cold drink So in this village 100%
market is already in sale there is no potential market .There
There fore company
have to wait for coming season to expand its market.
85
(8.2) Representation
epresentation of Vill.Phaphunda
29 9 3 3 14
Phaphunda(8.2a)
Exclusive coke
Dry Outlet 31%
48%
Exclu. pepsi
shared
11%
10%
% outlets still not selling any cold drink so in this village the
In Phaphuda 48%
company having good potential
potential area to expand its market.
86
(8.3)Representation
epresentation of Vill.Zahidpur
23 21 0 1 1
dry outlet
4% Zahidpur(8.3a)
shared
5%
Exclu. pepsi
0%
Exclusive
coke
91%
Here people preferring Thumsup which is the most popular & demanded
product due to its strong taste ,second most popular product is Limca Due
Limca is cloudy lemon in flavor. This is very unique in this category .
tlets still not selling any cold drink so in this village the
In Zahidpur 4% outlets
potential market is of only 4% .
87
(8.4)Representation
epresentation of Vill.Lohia Nagar
13 21 0 3 1
shared
23%
Exclu. pepsi
0%
Exclusive
coke
69%
In Lohia Nagar there are total 13 outlets out of them 21(69%) are coke
exclusive,3(23%) are in shared state & 1(8%) not selling any cold drink.
Here
ere people preferring coca cola because This is the worlds most famous
& old brand. second most popular product is sprite Due to its simpleness
and good taste among dew & 7up.
7up
In Lohia Nagar 8%
% outlets still not selling any cold drink so in this village
the potential market iss of 8%.
8
88
(8.5) Representation
epresentation of Vill.Nokza
3 2 0 1 0
Exclu. Coke
67%
Exclu. pepsi
0%
In This village there are total 3 outlets among which 67% & 33% are in
shared state.
Here people preferring coca cola due to its world’s most popular brand
name , second most popular product is Thmsup due ue to its strong taste.
89
(8.6)Representation
epresentation of Vill.Chandrasara
Total Outlets Exclusive coke Exclusive Pepsi Dry Outlet Dry Outlet
2 1 0 1 0
shared Exclusive
50% coke
50%
Exclu. pepsi
0%
Here people preferring coke brands in which Thumsup is the most popular
& demanded product .This demand is just due to its strong
stron taste ,second
most popular product is sprite Due to its simpleness and good taste among
dew & 7up
90
(8.7)Representation
epresentation of Vill.Slampur
2 1 0 0 1
Slampur(8.7a)
Exclusive
shared pepsi
0% 0%
Here people preferring coke brands in which Thumsup is the most popular
& demanded product .This demand is just due to its strong taste ,second
most popular product is coca cola due to its Brand name .
In Slampur 50%
0% outlets still not selling any soft drink
drink so in this village the
potential market is of 50%
50 where company can expand its market.
91
(8.8)Representation
epresentation of Vill.Zalalpur
10 5 0 1 4
Zallalpur(8.8a)
dry outlet
40% Exclusive
coke
50%
Exclusive
shared pepsi
10% 0%
In Zallalpur 4 outlets still not selling any soft drink so in this village the
potential market is of 40% ,so here also chances for company to expand
its market .
92
(8.9)Representation
epresentation of Vill.Piplikheda
20 14 1 2 3
Piplikheda(8.9a)
dry outlet
15%
shared
10%
In piplikheda 3 outlets still not selling any soft drink so in this village
villag the
potential market is of 15%.
93
(8.10)Representation
epresentation of Vill.Hazipur
11 11 0 0 0
dry outlet
Hazipur(8.10a)
0% shared
Exclusive 0%
pepsi
0%
Exclusive coke
100%
In This village there are total 11 outlets and all the 11(100%) outlets are
already coke exclusive .There is no name of pepsi brand in the village .
Here people preferring coke brands in which Thumsup is the most m popular
& demanded product ,this
,t iss just due to its strong taste .Second
.S Most
Popular brand is Limca because it is cloudy lemon in flavor. This is very
unique in this category .
94
(8.11)Representation
epresentation of Vill.Kazipur
12 4 3 3 2
Kazipur(8.11a)
dry outlet
17%
Exclusive coke
33%
shared
25%
Exclusive
pepsi
25%
In This village there are total 12 outlets among which 4(33%) are coke
Exclusive retailer,3(25%)
,3(25%) are pepsi exclusive,3(25%) are in shared & 2(17%)
not selling any cold drink.
In this village
age consumers most preferred brand
brand is Thums up due to its
strong in nature and most popular brand of india. Second brand is fenta
due to its orangy taste ,most popular among females.
In Kazipur 2 outlets still not selling any soft drink so in this village the
potential market is of 17%
17 .
95
(8.12)Representation
epresentation of Vill.Ghoshipur
9 9 0 0 0
Ghoshipur(8.12a)
Exclusive shared
pepsi 0%
0%
Exclusive coke
100%
dry outlet
0%
In Ghoshipur there are total 9 outlets and all 9(100%) outlets are coke
exclusive .
96
(8.13)Representation
epresentation of Vill.Kundla
9 2 2 4 1
dry outlet
Kundla(8.13a)
11%
Exclusive coke
22%
shared
45%
Exclusive
pepsi
22%
In Kundla there are total 9 outlets Out of which 2(22%) are coke
exclusive,2(22%) are pepsi exclusive,4(45%) are in shared and rest
1(11%)outlet do not sell any cold drink.
97
(8.14)Representation
epresentation of Vill.Bhavanpur
7 3 1 1 2
Bhavanpur(8.14a)
dry outlet
29%
Exclusive coke
43%
shared Exclusive
14% pepsi
14%
In This Bhavanpur there are total 7 out of which 3(43%) are coke
exclusive,1(14%) are pepsi exclusive,1(14%) is in shared & rest 2(29%) do
not sell any cold drink.
Here people preferring coke brands in which Thumsup is the most popular
& demanded product .This demand is just due to its strong taste ,second
most popular product is sprite Due to its simpleness and good taste among
dew & 7up
In Bhavanpur 2 outlets still not selling any soft drink so in this village the
potential market is of 29%
29 .
98
(8.15)Representation
epresentation of Vill.Pachpeda
26 6 0 13 7
Pachpeda(8.15a) Exclusive
coke
dry outlet 23%
27%
Exclusive
pepsi
shared 0%
50%
Here people preferring coke brands in which Thumsup is the most popular
& demanded product .This demand is just
just due to its strong taste ,second
most popular product is sprite Due to its simpleness
simpleness and good taste.
In this village 7 outlets still do not selling any cold drink so in this village
the potential market is of 27%.
27
99
(8.16)Representation
epresentation of Vill.Syal
14 6 0 0 8
Syal(8.16a)
Exclusive coke
43%
dry outlet
57%
Exclusive
shared pepsi
0% 0%
In Syal there are total 14 outlets out of which 6(43%) are coke exclusive
retailer and 8(57%) do not selling any cold drink.
In this village most popular brand is Thums up and second most popular is
coca cola.
100
(8.17)Representation
epresentation of Vill.Chilora
12 15 0 3 4
Chilora(8.17a)
dry outlet
33% Exclusive coke
42%
shared
25%
Exclusive
pepsi
0%
In This village most popular brand is Thums up and second most is limca
due to its unique taste.
In this village 4 outlets still not selling any cold drink so in this village also
there is potential market that is of 33%.
101
(8.18)Representation
epresentation of Vill.Rukanpur
23 10 0 1 12
Rukanpur(8.18a)
Exclusive
dry outlet coke
52% 44%
Exclusive
shared pepsi
4% 0%
In Rukanpur there are total 23 outlets out of which 10(44%) are coke
exclusive retailer,1(4%)
,1(4%) is in shared state and rest 12(52%) not selling any
cold drink.
In this village most prefferd brand is thums up & coco cola ,second most
preferred barnd is sprite.
In Rukanpur 12 outlets
tlets still not selling any cold drink so in this village there
the
is huge potential market that is of 52% .
102
(8.19)Representation
epresentation of Vill.Abdullapur
44 35 1 2 6
Abdullapur(8.19a)
dry outlet
shared 14%
4%
Exclusive
pepsi
2%
Exclusive coke
80%
Here people preferring coke brands in which Thumsup is the most popular
& demanded product .This demand is just due to its strong taste ,second
most popular product is coca cola due to its brand name.
In Abdullapur 6outlets
tlets still not selling any cold drink so in this village the
potential market is of 14%.
14
103
(8.20)Representation
epresentation of Vill.Jai
26 16 0 2 8
Jai(8.20a)
dry outlet
31%
Exclusive coke
61%
shared
8% Exclusive
pepsi
0%
In Jai there are total 26 outlets out of which 16(61%) are coke exclusive
retailer,2(8%)
,2(8%) are in shared state and rest 8(31%) do not selling any cold
drink.
Here Thumsup is the most popular & demanded product .This demand is
just due to its strong taste ,second most popular product is sprite
spri Due to
its simplenesss and good taste .
In Jai 8 outlets
tlets still not selling any cold drink so in this village the potential
market is of 31% .
104
(8.21)Representation
epresentation of Vill.Nagla
24 16 0 1 7
Nagla(8.21a)
dry outlet
29%
Exclusive coke
67%
shared
4% Exclusive
pepsi
0%
Here Thumsup is the most popular & demanded product .This demand is
just due to its strong taste ,second most popular product is limca due to its
simplenesss and unique taste.
In Nagla 7 outlets
tlets still not selling any cold drink so in this village the
potential market is of 29%.
105
(8.22)Representation
epresentation of Vill.Aurangabad
37 26 1 2 8
Aurangabad(8.22a)
dry outlet
22%
shared
5%
Exclusive coke
Exclusive pepsi 70%
3%
Here which Thums up & coco cola were most popular & demanded
productss .This demand is just due to strong taste and brand name,second
name
most popular product is Limca due to its unique lemon taste.
In Aurangabad 8 outlets
tlets still not selling any cold drink so in this village the
t
potential market is of 22% .
106
9. CONCLUSION
375 228 12 46 89
CONCLUSION(9.1)
dry outlet
24%
shared
12% Exclusive co
61%
Exclusive pe
3%
total 375 outlets out of which 228 outlets are coke exclusive,12
outlets are pepsi exclusive,46 are are in shared state and rest 89
107
61% market is captured by coke, 3% market is captured by pepsi,
12% market is in shared and 24% market still not selling any cold
drink company.
In this research I found that only 30% retailers are satisfy outher
wise other 70% are unsatisfied by the company and they sale coco
cola products just due due to its market demand . They were
108
10. FINDINGS
Cooler.
In rural market :
109
11. RECOMMENDATIONS
110
12. BIBLIOGRAPHY
www.google.com
www.coc-cola.com
www.coco-colaindia.in
www.scribd.com
Company outlets
Company employees
Company guide
Books:
1.Marketing Management
Author-Philip Kotler
2.Research Methodology
Author-C.R.Kothari
111
13. ANNEXURES
112
Know the most recognized word
on the planet after “OK”!
THANK YOU!
113