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More than eight in ten surveyed US adults (84%) own a cellphone, a figure
that has remained relatively stable since mid-2008. Roughly 7% of adults
own a tablet computer, but virtually all tablet owners are also cellphone
users, so the total population of mobile device owners (cellphone and/or
tablet users) is 84%.
Below, other findings from the survey titled How Mobile Devices Are
Changing Community Information Environments, issued by the Pew
Research Center's Internet & American Life Project and Project for
Excellence in Journalism.
Demographics of On-the-Go Local News Segment
Though nearly one-half of all adults on average access local information via
mobile device, that on-the-go local news segment is disproportionately
young, affluent, and educated:
70% of adults age 18-29 who own cell phones or tablet computers
get local news and information via mobile device, as do 63% of those
age 30-39.
67% of cell/tablet owners with annual incomes greater than $75,000
access local news information via mobile device, compared with 54% of
those with incomes below that level.
63% of college graduates who own cellphones or tablets get local
news and information via mobile devices, compared with just 37% of
cell/tablet users who have not completed high school.
Mobile Users Seeking Practical, Real-Time Information
Some 42% of cell/tablet owners—or 36% of the US adult population—say
they use their device to access local weather information weather updates,
and 37% access information about restaurants or other local businesses
via mobile devices.
Fewer mobile device owners get news about local traffic and transportation
(22%) or general news alerts (15%).
Mobile apps—one of the newest forms of on-the-go local news
consumption—are just beginning to take hold: 13% of all mobile device
owners report having an app that helps them get local information or news.
Young cell/tablet owners (age 18-29), however, are more likely than other
mobile users to use local news apps (20% vs. 13%). That younger segment
is also more likely to use mobile devices to find local restaurants and
business information (55% vs. 37%) and participate in local coupon offers
(28% vs. 19%).
.
Local Mobile Users Plugged Into Communities, Digital Media
On-the-go local news consumers are more likely than others to feel they
can have on impact on their communities, keep up with local information,
and use a variety of media platforms such as social media:
35% of mobile local news consumers say they can have a big
impact on their community, compared with 27% of adults who do not
consume local information via mobile devices.
65% say it is easier today than five years ago to keep up with
information about their community (vs. 47% of non-mobile connectors).
51% use six or more different sources or platforms monthly to get
local news and information (vs. 21% of non-mobile connectors).
75% use social networking sites (vs. 42% of non-mobile
connectors).
5% use Twitter (vs. 4% of non-mobile connectors).
Local News Apps
Roughly 11% of the total US adult population—or 24% of on-the-go local
news consumers—say they access local news information via mobile app.
Among that segment, 89% say they get those apps for free.
Interestingly, local app users are not more interested in news:
56% of local app users say they enjoy keeping up with news a lot,
compared with 55% of all adults).
76% of local app users say they follow local news closer most of the
time, compared with 72% of all adults.
But local app users use technology more avidly:
65% of local app users use 6+ news sources regularly, compared
with 25% of all adults.
73% of local app users participate in local online news, compared
with 41% of all adults.
Moreover, local app users are twice as likely as other adults to subscribe to
premium broadband service at home (49% vs. 25%) and to use social
networking sites (80% vs. 48%). They are almost three times as likely as
other adults to use Twitter (21% vs. 8%) or geo-location services (32% vs.
13%) such as Foursquare or Google Latitude.
Read more: http://www.marketingprofs.com/charts/2011/4631/pew-profiles-
on-the-go-mobile-local-news-consumers#ixzz1GmOBz5Jx