The Supermarket Online Celebrates One Year of Trading

Starting an office supplies company is not easy - as the office supplies supermarket have found
during their first year trading.

London, United Kingdom, April 06, 2011 --(PR.com)-- The Supermarket Online, (part of the superstat
group) celebrates the end of its first trading year this week. It was a difficult first year for the young
company - the office supplies industry is a heavily competitive one. The company's growth has been
constant but slow throughout the last year. The company started off enthusiastically enough and aimed to
be at the top of Google and making millions within the year. Sadly, the realities were very different. The
infrastructure was solid enough - superstat (the office supplies company's parent company) sells millions
of pounds worth of stationery each year. But selling to dealers and selling to the public are two very
different things, as the young company soon found out. The findings made during their first year trading
are now starting to pay dividends.

A lot of the hard work has been done in laying a foundation over the last 12 months. The company now
has 10 websites, but is focusing their activity on www.theofficesuppliessupermarket.com/.

In January, the company took on Martin Fairall as the new head of marketing. Martin has a strong track
record in online marketing with over 15 years experience. Coming from an agency background he has
worked with a range of clients including JJB sports, TD Waterhouse and AVIVA.

The end of the first trading year has been fantastic for the new company, with an 80% increase in sales
between December to January, and February is already on target to be the company's best month ever.
Martin was quoted in January as saying, “It's been a good first month for me and we have made some
real, measurable improvements to our marketing activities. There are a lot of areas that are going well but
many are open for improvement. For each change that has been implemented there has been a suggestion
made for two more. New opportunities are presenting themselves every day and we are prioritising our
activities to ensure that we get the 'Big Wins' done first. I'm confident that we have a strong base to work
from and that next month will see continued improvements to the already improving figures.”

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Contact Information:
The Supermarket Online
Frank Cassidy
+44 08451 701 601
martin@thesupermarketonline.com
http://www.theofficesuppliessupermarket.com/

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/311118

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