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SEMESTER VI

PAPER - 5

Rural Marketing & Service Marketing

Short Type Questions

1. Explain the significance of packaging for the rural consumer.

2. "The rural buyer favours brands" - Justify.

3. Why is rural marketing considered to be a two-way marketing process?

4. Point out the major characteristics of services. **

5. What are the problems faced in cost-based pricing strategy for services?**

6. Discuss the role of broadcasting as an effective media service.**

7. What is the scope of Rural marketing?

8. Discuss the different environmental factors and their influences on rural


marketing operations.

9. Differentiate rural and urban marketing.

10. What is the importance of rural marketing in India.

Medium Type Questions


1 Explain the relevane of logistics in rural marketing.
2. Give a brief account of different sales promotion technique used in rural
marketing.
3. Discuss the different forms of media used in rural marketing.**
4. Discuss the role of packaging in rural marketing.
5. Describe with the help of examples the rural buying behaviour patterns.
6. Discuss the important factors that are considered by the marketers for
successful rural market segmentation.
7. Explain the branding strategies that are being adopted by the companies
operating in the rural markets.
8. Discuss the factors which influence the designing of distribution channels in rural
market.
9. Explain the pricing strategy usually adopted in rural market.
10.What is the rural market segmentation? State the bases for segmenting rural
market.
11.Explain the usual problems faced in distribution of products in rural market.
12.Discuss the perfect 'Media Mix' for rural market.
13. What kind of marketing strategies are to be taken by a rural marketer
relating to 'Product' and 'Prices'?
14.Discuss the features of rural consumers.
15.What are the factors that influence rural market pricing?
16."Importance of rural market is increasing day by day" - explain the statement.
17.Discuss the factors influencing rural consumer behaviour.

7 Mention the factors that distinguish rural marketing from urban marketing.
8 Highlight the rural consumer behaviour as displayed in rural marketing.
9. Discus's the evolution of rural marketing in India through its
different phases.
10. Outline the essential elements of services marketing mix.**
11 Write a note on Public Distribution System of India.
12. Describe the promotion process of the following products in rural market:
(a) Tractors
(b)Beedis
13 "Packaging is defining new paradigms in rural marketing, making it perhaps the most
vital component in the marketing mix." How has packaging been used in rural India for
marketing purpose?
14 (a) What are the limitations of mass media in rural marketing in India I
(b) Describe the different local media available for Indian rural marketing.
15. Explain briefly consumer adoption process of a particular service.
16. Mention the factors that distinguish rural marketing from urban marketing.
17. Highlight the rural consumer behaviour as displayed in rural marketing.
18. Discuss the evolution of rural marketing in India through its different phases.
19. Outline the essential elements of services marketing mix.**
20. Write a note on Public Distribution System of India.
21. Describe the promotion process of the following products in rural market:

(a) Tractors
(b)Beedis

22. "Packaging is defining new paradigms in rural marketing, making it perhaps


the most vital component in the marketing mix." How has packaging been used in
rural India for marketing purpose?
23. (a) What are the limitations of mass media in rural marketing in India?(b)
Describe the different local media available for Indian rural marketing.
24. Explain briefly consumer adoption process of a particular service.**

Essay Type Question

1. Elucidate the challenges and opportunities that exist in agricultural marketing.


2. Discuss the role of co-operative movement in the development and protection of
farmer's interests, with special reference to Anand Milk Union Limited (AMUL).
3. Identify the six markets that are central to relationship marketing.**
4. Mention the reasons for the growth in Indian Services Sector.**
5. Explain the role of hospitals as a service industry highlighting:**
i) usual requirements of a hospital
ii) skill required to service its customers
iii) factors which influence perception of quality of service
6. Discuss the marketing of different types of agricultural inputs.
7. Discuss the characteristics of services.**
8. What are the different types of services?**
9. Discuss Maslow's Need Hierarchy Theory.**
10.Explain the steps involved in individual buying process (using a typical sendee).
11. Explain the reasons which have stimulated the growth of services.**
12. Discuss the marketing mix of services.**
13. Discuss the service levels.**
14.Write short notes on product item, product line and product mix.
15.Explain the various methods used in pricing.
16. Who are the major intermediaries in the service delivery? Discuss the roles.**
17. What are the main elements of promotion mix in context of service marketing?**
18. Discuss the role of people in the marketing mix of service.**
19. Discuss the significance of service profit chain in service environment.**
20. What is the significance of physical evidence in marketing of services?**
21. Discuss the role of process management in managing the service better.**
22. Define quality. What are the various approaches used in context of quality of products
as well as services?**
23. Explain the determinants of service quality.**
24. Define relationship marketing.**
25. Discuss the contrasting features of transactional and relationship marketing.**
26. Explain marketing strategy continuum and discuss its application in context of service
marketing.**
27. Discuss marketing strategy of the following sen ices -**
28.Tourism and travels.
29.Transportation and logistics.
30. Media services.
31. Health care services.

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