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5. What are the problems faced in cost-based pricing strategy for services?**
7 Mention the factors that distinguish rural marketing from urban marketing.
8 Highlight the rural consumer behaviour as displayed in rural marketing.
9. Discus's the evolution of rural marketing in India through its
different phases.
10. Outline the essential elements of services marketing mix.**
11 Write a note on Public Distribution System of India.
12. Describe the promotion process of the following products in rural market:
(a) Tractors
(b)Beedis
13 "Packaging is defining new paradigms in rural marketing, making it perhaps the most
vital component in the marketing mix." How has packaging been used in rural India for
marketing purpose?
14 (a) What are the limitations of mass media in rural marketing in India I
(b) Describe the different local media available for Indian rural marketing.
15. Explain briefly consumer adoption process of a particular service.
16. Mention the factors that distinguish rural marketing from urban marketing.
17. Highlight the rural consumer behaviour as displayed in rural marketing.
18. Discuss the evolution of rural marketing in India through its different phases.
19. Outline the essential elements of services marketing mix.**
20. Write a note on Public Distribution System of India.
21. Describe the promotion process of the following products in rural market:
(a) Tractors
(b)Beedis