SPECIAL EDITION FOR CAPITAL MARKET DAY IN NEW YORK 2007

SPEC
EDITI IAL
ON
S
AMERCA
ICAS

THE SWIFT SCA CORE

RISE OF SCA VALUES FOSTER
AMERICAS GLOBAL UNITY

LATIN AMERICA:
EATING OUT IS IN LANDS OF
IN THE US OPPORTUNITY

Amore – Mexico’s rising star * SCA teams up with the Philadelphia Eagles
SCA near the top in global environmental friendliness

Mini-SHAPE_korr.indd 1 2007-08-30 14:03:30

 VINJETT

EPS
LAIC IDE
T
NOI S
AC
REMA
S I
AC

Contents:

10
MORE LATIN
AMERICAN
FAMILIES ARE JOINING
THE MIDDLE
CLASS
2*SCA SHAPE Americas
.

Mini-SHAPE_korr.indd 2 2007-08-30 17:18:20

 04 FOCUS: NORTH AMERCA
Americans are becoming more cost-
8 conscious, environmentally aware
and alert to health and hygiene issues –
all trends that fit SCA exactly.

08 NEWS: SCA partners with the

Philadelphia Eagles. Saba’s Amore is a
rising star in Mexico, and Xpressnap
sales soar.

10 FOCUS: LATIN AMERICA

Strong growth, falling poverty rates
and an emerging middle class are
transforming Latin America.

14 SNAPSHOT: A look at the swift

rise of SCA Americas, now spanning
the hemisphere from Canada to Chile.
4 Lennart Persson comments on future
focus.

16 CORE VALUES: Respect,

excellence and responsibility are
SCA’s core values. But how do they
take form in reality?

G
SCA Shape special edition Address SCA, Corporate SCA Shape special edition is
Communications, Box 7827, 103 97 Stockholm, Sweden published in English. Reproduction
Telephone +46 8 788 5100 Fax +46 8 678 8130 Publisher Bodil only by permission of SCA
Corporate Communications. The
Eriksson Managing editor Johan Andersson Editorial Johan
opinions expressed herein are
Andersson, Anna Selberg, SCA, and Göran Lind, Kristin Päeva, those of the authors or persons interviewed
Appelberg Design Mats Wester, Appelberg and do not necessarily reflect the views of
Printer Danagårds Grafiska AB, Sweden Cover photo Getty Images the editors or SCA.

Americas SHAPE SCA *3

Mini-SHAPE_korr.indd 3 2007-09-03 15:58:53

 FOCUS: NORTH AMERICA
m
L

th
th
ra

R
ha
co
ke
to
ne
ra

pe
pi

MILES OF MEALS
at
pr
th
tr
American restaurant owners as well as patrons “Eating out in the US and Canada or
and take-out customers are becoming more is so prevalent because of the lifestyle ou
that is becoming more and more com-
cost-conscious, environmentally aware and mon,” he says. “Two-income families m
alert to health and hygiene issues – all trends where both parents work away from w
that fit SCA perfectly. home just don’t have time to prepare all “I
their meals at home. Even the take-out ca
trend has grown considerably over the L
n America, home of the burger joint and the take-out last few years, so even if people aren’t tiv
concept, people’s appetite for food cooked away from eating inside the restaurants they take ev
home seems as strong as ever. Last year, food service it home to eat with the family.” gr
revenues passed the half-trillion-dollar mark. On a typical day, the nation’s w
“That was a pretty big milestone,” says Don Lewis, 935,000 restaurants total USD 1.5 bil- de
senior vice president, sales and marketing, at SCA Tissue lion in sales. Four out of five consumers ta
North America, one of the nation’s top three suppliers of agree that going out to a restaurant is a ou
towel, tissue and table napkins to the food service industry. better way to use their leisure time than
Food service turnover this year is projected to reach USD cooking and cleaning up, according to fo
537 billion, up 3.8 percent in nominal terms over the pre- the National Restaurant Association. di
vious year, marking faster growth than the economy as a Current uncertainty as to where the m
whole. Increasingly fast-paced lifestyles are the major driv- US economy is heading hasn’t put a in
er, Lewis says. lid on overall growth, but has merely
4*SCA SHAPE Americas

Mini-SHAPE_korr.indd 4 2007-08-30 17:19:41

 made consumers more cost-conscious,
Lewis says.
“People still eat out in times when
the economy is seen as less strong, but
they may choose less fancy restau-
rants,” he says.
RISING GAS PRICES and housing costs
have also made restaurants more cost-
conscious than in the past. One of SCA’s
key strategies in product development is
to focus on cost of use and value engi-
neering of its products, to help restau-
rants save money, Lewis says.
“Napkin and washroom tissue dis-
pensers that discourage overuse and
pilfering are one way,” he says. “One-
S
at-a-time dispenser solutions as well as
proper sizes of tissue dispensed means
the cost per use can be reduced, yet pa-
trons will still be able to dry their hands
da or wipe their mouths effectively with-
le out using too much tissue.”
m- From a narrow perspective, SCA
es might be seen as preferring patrons
m who use as much tissue as possible.
all “In a way it’s a dilemma for us, which
ut causes some interesting dynamics,”
he Lewis says. “But from a case perspec-
’t tive, we still see our business growing,
ke even though our paper output may not
grow at the same speed. Our strategy,
’s which has worked out favorably, is to
l- develop related products that meet res-
rs taurants’ needs and allow us to grow
a our business.”
an The strategy amounts to supplying
to food service outlets with, for example,
n. dispensers and related products that
he meet their needs yet still translate to
a increased business for SCA.
ly Heightened awareness of the neg-
Mini-SHAPE_korr.indd 5
ative health impact of cholesterol
and sugar has increased demand for
healthy, organic alternatives to com-
mon burgers. In addition, consumers
are becoming more environmentally
conscious in the wake of the global
warming debate and climate issues,
Lewis says. This gives SCA an advan-
tage due to its long commitment to sus-
One tissue at a time:
efficient for retail- tainable development.
ers, effective for “With virtually all of our products
consumers.
being 100 percent made from recycled
material and independently certified by
EcoLogo for our holistic approach to the
environment, we feel we are well posi-
tioned to meet this demand,” he says.
BESIDES ENVIRONMENTAL awareness,
consumers are also paying more atten-
tion to hygiene issues in the wake of re-
cent bird flu warnings and other health
A clean kitchen re-
quires clean hands. scares, Lewis says.
SCA continues to “As food service outlets are more
focus on hands-
free, no-touch, and more focused on avoiding cross-
hygienic solutions. contamination, SCA continues to fo-
Americas SHAPE SCA *5
2007-08-30 17:20:10
 FOCUS: NORTH AMERICA

SCA is also seen by its customers as a consistent source

of supply, with fill rates – on-time, complete delivery of an S
order – reaching 99.8 percent. “We feel this is best in class
and it’s a very important strategy for us, because restaurants
I
prefer to limit the space used for storage,” Lewis says. C
About 55 percent of the food service industry covers b
meals served in restaurants or taken out to be consumed
ca
at work or at home. The remaining – and sizable – chunk
comes from food service in schools, hospitals, prisons and c
nursing homes. ▲ fr
e

TH
in
Xpressnap lowers the customer’s cost of use by ca
in
25 percent,” Lewis says. “We’re unique in offer- di
ing this versus our biggest competitors, so it’s a good value
U
proposition for us.” ce
ab
in
cus on hands-free, no-touch, hygienic THIS IS SCA TISSUE m
solutions for our napkin and towel NORTH AMERICA
products. We put a lot of emphasis on SC
★ SCA Tissue North America provides napkins, tis- TH
our dispenser innovation work and our sues and towels – washroom, tabletop and wiper •
R&D efforts today, and over the next products that eliminate waste, reduce mainte- (4
years we are going to be focused on hy- nance costs and offer hygienic solutions. pe
gienic solutions.”
★ The products are sold through wholesale distribu- •
One-at-a-time, hands-free dispens- tors in North America and marketed as of October of
ing is the motto for SCA’s dispenser sys- this year under the common brand name Tork. That
tem Xpressnap, which was introduced means that brand names Park Avenue Ultra, Main M
four years ago and has won the Interna- Street and Coronet will all be changed to Tork. in
tional Foodservice Distributors Asso- ★ Sysco Food Service, the largest distributor of food
ciation Grand Prix Award in the non- service products in the US, honored SCA with a th
food category for innovation two of the 2006 Gold Level Supplier Award, ranking it No. 6 tio
last three years. “Xpressnap lowers the out of a total of 2,500 suppliers. Yum brands, which ab
customer’s cost of use by 25 percent,” owns Pizza Hut, A&W Restaurants and other major th
Lewis says. “We’re unique in offering chains, has named SCA “Vendor of the Year.” w
this versus our biggest competitors, so th
it’s a good value proposition for us.”
6*SCA SHAPE Americas

Mini-SHAPE_korr.indd 6 2007-08-31 09:17:24

ce
an SMART PRODUCTS
ss
ts
IMPROVE LIVES
Close to 20 million US consumers are affected
rs by incontinence. The market for incontinence
ed
care products is growing steadily, driven by
nk
nd changing demographics and rising demand
from a more exacting group of wealthy consum-
ers looking for new and more convenient help.
THE FACTORS THAT make the incontinence market attractive
include demographic changes taking place in North Ameri-
ca, such as the aging baby boomer population and the grow-
ing ranks of over-85-year-olds, says Brian Nelson, regional
director for SCA’s North American health care business.
The global incontinence care market is valued at about
USD 6.5-7 billion. North America accounts for about 30 per-
cent of the market, Europe for around 45 percent and Asia for
about 20 percent. SCA is currently the largest global player
in incontinence products, and No. 3 in the North American
market.
ing old taboos are important compo-
nents of our strategy for the fast-grow-
ing retail market.
SCA is currently working to con-
solidate its leading global brand
TENA and has developed a range of
new products to meet demands in the
different sales channels. One example
is the incontinence pant TENA Dis-
creet Activewear, which has been a
success.
SCA focuses on producing the high-
est-quality products that are differ-
entiated because they are tailored to
specific customers. We are focusing
on growth in the United States while
maintaining our market-leading posi-
tion in Canada, Nelson says.▲

SCA’S INCONTINENCE PRODUCTS ARE SOLD

THROUGH TWO CHANNELS:
• The health-care channel, including institutional care
(40 percent of the total market) and home care (25
percent).
• The retail channel (35 percent) for consumers who are
often younger and more active.

MARKET GROWTH is more than 5percent per year, with light

incontinence products showing the fastest growth.
“In the retail channel, consumers tend to be more active than
those in the institutional segment of the market. This distinc-
tion leads to different product characteristics with regard to
absorbency, durability, comfort and discretion. We leverage
the lessons we learn from both channels to maximize synergies
without compromising the need to develop products that meet
the specific needs of each segment,” Nelson says.
Innovation, marketing and information aimed at overcom-
Americas SHAPE SCA *7

Mini-SHAPE_korr.indd 7 2007-08-30 17:20:52

 NEWS

AMORE BY SABA SERENITY

P

– MEXICO’S RISING BECOMES TENA A

SCA PERSONAL CARE in North T
STAR IN FEMININE America is gearing up to migrate
PROTECTION the Serenity brand in the
United States to SCA’s global
brand TENA. A new packaging
Sales of SCA’s new feminine protection product design aimed at enhancing the
Amore by Saba have reached more than 29 million
brand image of TENA Serenity
pieces since its launch in 2006, representing 6 percent
of Saba’s total domestic towel sales. Amore by Saba is
puts TENA at front and center.
an innovative product that “With a fast-growing business Li
provides good value for money. and an expanding product assort- no
In Mexico, more than 60 percent ment, it has become imperative to un
of women live in extremely poor make the shopping experience for co
conditions. SCA Mexico wants to consumers easy through pack-
reach this niche market while m
aging – easy to choose the right Lo
contributing to the women’s
health and protection.
product for their needs, and easy uc
to identify their trusted brand for ar
bladder protection,” says Lizelle
Valdecanas, senior brand man- ne
ager, North America retail within of
ow
SCA Personal Care.
SCA No. 2 in the world in Packaging is not just a matter
pr
bo
environmental awareness of package graphics – it also helps
to communicate the brand’s core
th

■ SCA ranked No. 2 in a survey identity. es

of the world’s most environ- “A fully integrated communica- by
mentally friendly companies by tions plan is in place to support the W
Ethical Investment Research
migration of the Serenity brand to
Services, a leading provider of
independent, globally respon- TENA,” Valdecanas says.
sible investment research, and
the Independent newspaper.
F
“We are working consciously
with the carbon dioxide issue,
and during the past year we reduced our emissions by
4 percent,” says Lennart Persson, acting CEO of SCA.
“But there are also many other areas where we are mak-
ing substantial progress, such as waste management, an
water use and raw material recycling.” to
The survey reviewed the entire fiber flow, from FSC- tio
certified forest management to the production process sc
and reuse of products. La

8*SCA SHAPE Americas

Mini-SHAPE_korr.indd 8 2007-09-03 15:59:25

 PHILADELPHIA EAGLES AND SCA:
A GLOBAL APPROACH
TO ‘GREEN’
The Philadelphia Eagles football
team officially announced a new
corporate partnership with SCA
when the Eagles played the Caro-
lina Panthers in a pre-season game
on August 17.
As a result of the SCA partnership, the East Club at
Lincoln Financial Field, the Eagles’ home stadium, will
now be called the SCA Club and Suites, and a series of
unique business-to-business events will occur over the
course of the 2007 season.
SCA’s leading brand of paper products, Tork, is
made from 100 percent recycled fiber and is Eco
Logo certified. The towel, tissue and napkin prod-
ucts are being used in the restrooms and all public
areas of the stadium.
“We warmly welcome SCA as our corporate part-
ner,” says Joe Banner, president and chief operating ONE-OF-A-KIND
officer of the Philadelphia Eagles. “The synergy of our DISPENSER
own Go Green environmental program and the green
practices of SCA make a powerful statement that we
XPRESSNAP
both are committed to championship performance on SINCE THE ONE-at-the-time dis-
the field and in our communities.”
penser Xpressnap came to market
Signage for the newly named club area is in the proc-
ess of being installed and is expected to be completed
in 2003, sales have climbed rapidly.
by the Monday Night Football home opener against the Xpressnap sales soared 170 per-
Washington Redskins on September 17. cent in 2006, providing a great
example of how product innova-
tions build customer relationships
and loyalty.
Fresh launches in Mexico “I believe Xpressnap brand nap-
■ SCA Mexico launched new kins have the brand recognition
scented products in the feminine potential and product potential to
protection segment in June. The become a global brand of interfold
Saba Confort brand now comes in napkins, making SCA the domi-
three aromas: Chamomile, Jasmine nant global player in the interfold
and Orange Blossom. SCA’s goal with these launches is napkin category,” says John Riley,
to become the aroma flagship in the feminine protec-
category director – tabletop, SCA
tion category in Mexico. Aromas, natural essences and
scented products are popular in Mexico and throughout
Tissue North America.
Latin America.

Americas SHAPE SCA *9

Mini-SHAPE_korr.indd 9 2007-08-30 17:21:32

 FOCUS: LATIN AMERICA

Fo
LATIN AMERICA: as
ity

GROWTH AND STABILITY m

th
20

FOSTER A GROWING
MIDDLE CLASS
Latin American economies are
enjoying a period of strong growth
that looks set to continue. Greater
stability and lower inflation boost
consumer confidence and
a burgeoning middle class.

10*SCA SHAPE Americas

t he International Monetary Fund, IMF,
sees growth in Latin America including
Mexico at 5.0 percent this year in its re-
vised Economic Outlook from July 2007.
Next year growth is projected to ease a lit-
tle to 4.4 percent. Although dwarfed by countries
like China, India and Russia, it matches the global
average of 5.2 percent for both 2007 and 2008.
g

Mini-SHAPE_korr.indd 10 2007-08-31 09:10:58

 Financial stability with low infla-
tion helped by more disciplined fiscal
policies and trade liberalization has
kept interest rates low and boosted
activity in the region. Latin America
is growing much faster than its north-
ern neighbors, and 2007 will be the
fourth consecutive year with growth
around 5 percent – a very welcome
contrast to the traditional image of a
stagnating region. The 2004–06 peri-
od was the strongest three-year period
of growth in Latin America since the
late 1970s.
THE GREATER STABILITY, strong growth
and ambitious social programs are also
transforming the socio-economic land-
scape of the continent. Poverty is fall-
ing and a new middle class is rapidly
emerging. This trend is perhaps most
dramatic in the region’s two econom-
ic powerhouses, Mexico and Brazil,
For Latin America
as a whole, a major- home to half of the region’s 560 mil-
ity of households lion inhabitants.
Y may have joined
the middle class by
2010.
In Brazil, for instance, the num-
ber of households earning between
USD 5,900 and USD 22,000 per
year grew by 50 percent to 22.3 mil-
lion between 2000 and 2005, while in
Mexico the number of families with
a monthly income between USD 600
F,
ng
e-
7.
Longer-term prospects for the region also
t- look promising, underpinned by robust global
es
al
growth and strong commodity prices.
.
Mini-SHAPE_korr.indd 11
and USD1,600 almost doubled to 10.7
million from 1996 to 2006, accord-
ing to estimates by ECLAC and local
experts. Similar trends can be seen in
Colombia and Peru. In Argentina data
show that the number of families with
a monthly income above USD 1,000
has doubled to 40 percent of the total
from just 20 percent in 2003.
ESTIMATES BY BANCO SANTANDER
show that for Latin America as a
whole, a small majority of the house-
holds may have joined the middle class
with incomes above USD 12,900 by
2010 if the current trends continue.
Improving the distribution of income
is of course essential from a social per-
spective but also helps to ensure broad
support for necessary economic and
fiscal reforms that can help to sustain
economic growth momentum.
Longer-term prospects for the re-
gion also look promising, underpinned
by robust global growth and strong
commodity prices. But much improved
regional conditions also improve the
odds for sustained growth. The region
is making progress in strengthening
macroeconomic policy frameworks
that increases stability. Inflation target-
ing is used by a number of countries,
Americas SHAPE SCA *11
2007-08-30 17:22:04
 FOCUS: LATIN AMERICA

and with the exceptions of Venezuela

and to some extent Argentina, inflation
has largely been contained. In Argen-
SCA IN LATIN ke
pr
A
tina, inflation declined in 2006 but the
authorities rely on administrative mea-
AMERICA an

sures to keep a lid on price pressures. – A GROWTH STORY W

m
Latin America’s rapidly expanding economies
ON THE DOWNSIDE , potentially falling ve
and increasingly affluent consumers make the
energy and commodity prices pose a risk ti
as global growth moderates and oil and region a priority for further growth. In more lo
metals prices decline from the record than 30 years in the region, SCA has achieved ce
levels of 2006. Countries with particu- solid market positions in several countries.
larly close trade links with the US such bu
as Mexico and Central America or sig- SCA HAS SALES in the Latin American region of more than SC
nificant exporters of oil and metals such USD 600 million and a clear regional focus on all kinds of fo
as Chile, Ecuador, Peru, and Venezuela hygiene products. Over the years, market positions have ni
will be most affected. Rising grain prices been established by way of joint ventures in most of the ca
help exporters of agricultural products region’s countries. SCA now has a fully owned business in og
like Argentina and Brazil. Latin Ameri- Mexico and Central America, and it has developed suc- A
ca is however more resilient against ad- cessful joint ventures in Colombia, Ecuador, Peru, Chile U
verse developments than previously, sup- and the Dominican Republic. From Chile and Colombia, sh
ported by a current account surplus and the neighboring markets of Argentina, Venezuela and Bo-
more broad-based growth. ▲ livia are being developed. Consumption of hygiene prod- pr
ucts is growing fast in the region as both the number of

International Monetary Fund, World Economic Outlook Database, April 2007

consumers and their spending power increase. fu
EXPANDING MIDDLE CLASS
50 % of Latin American households “It’s a dynamic and high-growth market for us with bu
will have an annual income above USD a lot of potential business, and our ambition is not only th
10,708 by year 2010. to grow with the market but to increase our total mar- ha
100%

80%
Sources: Santander, ECLAC *Forecast

60% MARKET GROWTH IN THE

LATIN AMERICAN REGION
40%
AFH TISSUE FEMININE CARE
MARKET MARKET
20% • Growth 4-5 % • Growth 7-8%
INCONTINENCE CONSUMER TISSUE
0% CARE MARKET MARKET
*Forecast

2002 2006 2010* • Growth 12-14% • Growth 4-5%

>10,708 <10,708

12*SCA SHAPE Americas

Mini-SHAPE_korr.indd 12 2007-08-31 09:17:44

 ket share substantially,” says Thomas Wulkan,
president of SCA Americas. “In the future Latin
America could well be bigger for us than the US
and Canada.”

WITH THE EXCEPTION of the feminine care seg-

ment, the hygiene markets are still largely unde-
s
veloped and fragmented in Latin America. In the
e
tissue and incontinence care segments, smaller
local or regional players account for 40 to 50 per-
cent of the market.
The feminine care market is more developed
but still growing a hefty 7 to 8 percent a year, with
an SCA’s position strong in many markets. In Mexico,
of for example, Saba from SCA is the leading femi-
ve nine care brand. In South America SCA’s feminine
he care brand Nosotras has higher top-of-mind rec- “In the future Latin America could well be bigger for
in ognition than any other FMCG brand. The Latin us than the US and Canada,” says Thomas Wulkan,
c- American feminine care market is worth a total of president of SCA Americas.

le USD 1.3 billion, and SCA holds an overall market

a, share of 18 percent. and a very strong and talented organization, so I
o- The overall strategy in Latin America is one of feel confident about our ability to continue to grow
d- profitable growth. our business profitably in the region.”
of “We must continue to please our consumers to
International Monetary Fund, World Economic Outlook Database, April 2007

further grow and strengthen our leading brands, SCA HAS LEADING feminine care, incontinence
th but also manage all the organizational challenges care and tissue brands in most of its markets. SCA
ly that follow with rapid growth,” Wulkan says. “We also has a leading brand for baby diapers in Co-
r- have a lot of exciting product news in our pipeline lombia and Ecuador, where the market share has
increased from around 6 percent to 30 percent
in just five years. One key element of the growth
Annual % change
GDP constant prices strategy is adding new hygiene categories, such
COUNTRY 2006 2007 2008* as baby diapers, in markets where SCA already
ARGENTINA 8.5 7.5 5.5 has a strong position.
BOLIVIA 4.5 4.5 5.3 The continent’s largest market, Brazil, is still vir-
BRAZIL 3.7 4.4 4.2 gin territory for SCA and could represent both a
CHILE 4.0 5.2 5.1 challenge and great potential. The Brazilian hygiene
COLOMBIA 6.8 5.5 4.5 market is still fragmented, but it is growing fast and
ECUADOR 4.2 2.7 2.9 rapidly becoming more sophisticated.
MEXICO 4.8 3.4 3.5 SCA is a little more cautious for now in Ar-
*Forecast

PERU 8.0 6.0 5.5 gentina and Venezuela given the recent political
VENEZUELA 10.3 6.2 2.0
trends in these two countries. ▲
Americas SHAPE SCA *13

Mini-SHAPE_korr.indd 13 2007-08-31 09:17:57

 SNAPSHOT

TODAY, THE AMERICAS ACCOUNT for 17 percent of SCA’s

sales, and with its focus on hygiene products and solid
future potential, the Americas present one of the most
interesting geographic areas for SCA, both today and
in the future.
Latin America, with its rapidly growing market, poses
an interesting challenge for SCA, since one of the cor-
nerstones in our strategic direction is to move closer to
customers and to capitalize on the high growth potential
of such an emerging market.
In North America, the focus is to strengthen customer
relationships with higher-value products within both
incontinence care and AFH-tissue.
I am convinced that SCA in the Americas has a unique
position for further growth and increased profitability.

LENNART PERSSON, ACTING CEO OF SCA

THE HISTORY OF SCA

IN THE AMERICAS
Latin America:
SCA was first established in Latin
America in 1980 through a joint
venture in Mexico. From this foot-
hold, SCA expanded to Guatemala,
Costa Rica and Panama. In 1986, a
joint-venture company was estab-
lished in Colombia and operations
have thereafter expanded in to the
neighbouring countries of Peru, Ec-
uador, Venezuela and the Dominican
Republic. In 2003, 50 percent of the
North America:
In North America, SCA has accelerated its
presence during the 21st century with the
acquisition of part of Georgia Pacific’s away
from home tissue operations and the
packaging company Tuscarora. SCA also
invested in a greenfield tissue plant in
Barton, Alabama. In 2007 the packaging
operations were divested.
Emp
Today: S

Chilean paper and hygiene company SCA is focused on hygiene products in the
PISA was acquired. In 2004/05 SCA Americas and has more than 7,000 employ-
increased its ownership in Mexico to ees and generates revenues exceeding USD
fully owned subsidiaries. 1.9 billion.

14*SCA SHAPE Americas

Mini-SHAPE_korr.indd 14 2007-09-03 15:56:49

 Tissue North America
Mexico and
A’s Central America
id Joint Venture Activity
st Personal Care North America
nd Headquarters:
SCA Americas
SCA Tissue North America
es SCA Personal Care
North America
r-
to Drummondville
Neenah/Menasha Oakville
al South Glens Falls/Greenwich
Alsip
Philadelphia
Bowling Green
er
Bellemont/Flagstaff
th Barton

ue
y. Monterrey

Uruapan Ecatepec
Dominican Republic
M E R I CAS S Mexico City
EA AL
TH ES
IN Managua
A

SP
SC

Caracas/Venezuela
LI

Personal Cartago/Costa Rica

T

Care Medellin/Colombia
30%
Bogota/Colombia

Tissue 70% Quito/Ecuador

Employees: 2,700 Lima/Peru

M E R I C Sales: $ 400 M
E A A SS
N TH AL
I ES
A
Employees: 550 C
SP
S

Incontinence Mexico/
LI

Sales: $ 350 M
T

North Central
America America
19% 21%
South
Employees: 1,500 America Santiago/Chile
Sales: $ 250 M 12%
AFH Tissue
North America
48%

Employees: 2,500
Sales: $ 900 M

Americas SHAPE SCA *15

Mini-SHAPE_korr.indd 15 2007-08-30 17:22:57

 CORE VALUES

ALL FOR ONE,

ONE FOR ALL

a
SCA CORE VALUES CREATE UNITY

lthough SCA Americas is large and diverse,

it is still one business group within
one larger company: SCA. There is
one common mission and one set of
core values for the entire company,
and like all SCA employees, those working in SCA
Americas live the same SCA core values of re-
spect, excellence and responsibility every day.

EXCELLENT WORK IN
LOSS PREVENTION
An example that focuses on just
one of the values, responsibility
— between employees, as well as
to shareholders and customers — is
recent award-winning work with
loss prevention. SCA Tissue North
America received an Achievement
Recognition Award from FM Global ELLIPSE OF INCLUSION
in June 2007 for its outstanding
achievements in loss prevention. ■ In step with the value of respect, SCA Americas strives
One area singled out for recogni- to be a place of inclusiveness. To illustrate this in a very
tion was the push to prevent fires concrete fashion, the SCA Americas’ headquarters at
that could result in the loss of prop- Cira Centre in Philadelphia was designed around an el-
erty or interruption of service. SCA lipse—an architectural symbol of employee inclusiveness
Tissue’s efforts in this area reduced represented in a three-story elliptical staircase meant to
corporate loss expectancy by more encourage employee interaction. Shown above, at the
than USD 216 million. FM Global center of the design, are some of the SCA employees
recognized SCA Tissue North who are nominated by colleagues for living the SCA core
America for following up on more values. Front row, left: Don Lewis, Kathy Hammond, Lisa
than 80 recommendations made by Daniels, Editha Rosado, back row,left: Fred Albrecht,
the insurer. Shellee DeFreitas, Colleen Egan, Pat Dolan.

Mini-SHAPE_korr.indd 16 2007-08-31 09:18:15