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M c 
   is an introduction to the discipline of historical analysis and is
designed to give a very broad overview of graphic design history until the onset of the
Industrial Revolution.

M The module is concerned not only with the technical aspects of the images themselves,

but also with the possible, often debatable, reasons © those images were made
and why they took on a particular aesthetic.

M The learners are encouraged to view the images in the context of

The relationship
between state (politics)
M socio-political, and society

The relationship socio-economic or

between economic
activity and social life
involving a
combination of social
and religious factors

socio-religious factors or
events that are a measure of cultural developments that @  .
M earners of this module will develop argumentative skills

to be able to engage in the discourse of the field.

M The module is based primarily on the structure set in the book:


The module covers the following topics in a broad, introductory approach:

1) The visual message from prehistory through to the Medieval era, including:

V The invention of writing

V Graphic communication in Ancient Egypt and the Near East.

V The Asian contribution

V Art and design on the African continent.

V The development of the atin alphabet.

2) The origins of European typography and design for printing, including:

V The Medieval manuscript

V Printing in Europe
V The German illustrated book
V Graphic design in the Renaissance

V Graphic communication in the Age of Reason


 @ @




The invention of writing:

The invention of writing started where species made  , symbols, and

letters on a surface.

It was a way of    people used pictures as an elementary way

to   and 

This idea can be seen as prehistoric visual communications.

Y Paleolithic Age: second part of the Stone Age beginning about 750,00 to 500,000
years BC and lasting until the end of the last ice age about 8,500 years BC



 @ @

Ypp p 
p  p pppp p  p pppppp pp p p
Ypppp  ppp pp pppp p pp 

         @ ’     "    
#      # @ # @
@ #  #  @ # 

 ’      #  @  {{


  !’      %@ @
& '# ’ @#     
Y Ú 

Y Throughout North-America to the island of New-Zealand people also left

  on rocks. 

Y Many of the petroglyphs are pictographs of ideographs (an ideograph is a symbol in

writing that represent an idea)
An @   @

 (also called rock
Greek idea "idea" + grafo "to
engravings) are images created
 write") is a graphic symbol that
by removing part of a rock
represents an idea or concept.
surface by incising, pecking, 

carving, and abrading. Outside

North America, scholars often
use terms such as "carving", 

"engraving", or other

descriptions of the technique to
refer to such images.  

Two ways that pictographs evolved in:

p It was the beginning of „  .

6p It formed the basis of ©   .