VIKAR SHAIKH Email: vikarahmed@gmail.

com
Male, 29 Years Ph: +91 9052223950

WORK EXPERIENCE

Kirby Building Systems (Alghanim Industries), Kuwait & India Jun 2007 – Present
Manager, Marketing
Kirby is a leading manufacturer of Pre Engineered Steel Buildings (PEB) in Middles East & Africa (MEA) and India, a subsidiary of Kuwait based Alghanim
Industries, a $2 Billion diversified conglomerate having 30 business entities employing 12,000 people across 40 countries.
Responsibilities involve gathering, analyzing and maintaining market intelligence, supporting senior management with marketing strategies,
preparing and maintaining marketing budget, planning and implementing branding and promotional activities.
 Worked closely with the senior management for strategy and business plan development and facilitated the discussions with
inputs on analysis of demand, competition, market trends and investments across industries in each country of MEA & India
 Assessed and forecasted the demand supply gap for PEBs in each region. Successfully devised the scientific approach to
calculate market size in each region
 Responsible for evaluating growth opportunities for business in new geographies and product segments. Developed early
recommendations for entry into EU markets and study report on potential of steel tower business
 Responsible for developing and implementing Kirby Marketing plan, managing all activities like advertisements, press
releases, participation in exhibitions, organizing technical seminars and developing marketing literature like corporate brochure,
prequalification documents and segment specific presentations
 Led the initiative for ensuring customer satisfaction by commissioning Customer Satisfaction Survey, analyzed the findings of
survey and implemented key initiatives based on the analysis
Achievements
 Based on marketing analysis Kirby launched new product, Curved Beam, in the MEA markets and successfully entered EU
markets by establishing presence in Turkey
 Successfully spearheaded the projects for Corporate Website and Corporate Video from concept to successful launch
 Conceptualized, developed and launched quarterly company Newsletter which was distributed across more than 20 countries

Geometric Software Solutions Limited (GSSL), India Jul 2001 – May 2005
Senior Software Engineer
GSSL is a CMMI level 5 company providing software solutions in CAD/CAM/CAE and Product Lifecycle Management (PLM) domain to global
corporations in mechanical industry.
Responsibilities included providing leadership and direction to the team involved in the software development, managing all aspects of the
project execution from requirement stage to the successful deployment, planning and implementing Best Business Practices in the project
to maximize return on investment for the client.
 Led a 4 member team on project to integrate the constraint solver in sketcher module of ABAQUS, a CAE (Computer Aided
Engineering) software by Abaqus Inc. USA
 Interfaced with client for specifications, design and implementation related discussions, defined and analyzed needs and
problems in consultation with department heads and provided day to day direction to the project from requirement to Go live
stage of software
 Technical lead for 2 modules in the orthodontic automation project for ORMCO, USA. The project involved automated
custom design of dental braces based on 3D geometry of teeth of a patient
Achievements
 5/5 Customer Satisfaction Index (CSI) from client on ABAQUS project
 Consistently rated ‘Excellent Performer’ (top 3%) in all the appraisals
 Member, Best Performing Team, GSSL, 2002 for ORMCO Project

ICRA Management Consulting Services Limited Apr 2006 – Jun 2006

Summer Intern
ICRA is an independent professional Investment Information and Credit rating agency and is an associate of Moody’s Investors Service.
The project involved building a model for Long Run Marginal Cost (LRMC) pricing for Power projects in India
  Studied and analyzed LRMC based pricing methodology and developed a model for LRMC based tariff calculations for power
projects and demonstrated the application of it by using a case of Maharashtra state power plants
 Awarded a Pre Placement Offer (PPO) to join as a Senior Analyst

EDUCATION

Indian Institute of Management, Ahmedabad Jun 2005 – Mar 2007

WHU Koblenz, Germany (Exchange Term)
Master of Business Administration CGPA 2.978/4.333
Government College of Engineering, Pune (COEP) Jul 1997 – Jun 2001
Bachelor of Engineering (Mechanical) 69.5 %( Distinction)

ACADEMIC ACHIEVMENTS

 Awarded WHU Scholarship for the exchange program in WHU, Germany

 Scored 720 (out of 800) in GMAT ( Graduate Management Admission Test) 2004
 Ranked First in Mathematics in Maharashtra State HSC Board Exam,1997
 19th in state in Maharashtra Talent Search Exam out of 80,000 students

OTHER INTERESTS

Travelling (more than 20 countries visited), organizing motorcycle trips, reading fiction, passionate about movies