Master of Journalism

1. Eligibility for Admission :- Graduation in any discipline from

any University under University Act of India
2. No. of Seats :- 25

3. Admission :- on the basis of entrance examination

4. Duration :- 2 year (4 Semesters)

Objectives of Course :-

(1) To familiarize the students with the working of media both Print & Electronic
(2) To develop working skills needed for newspapers, Magazines, Radio, T.V. and web
Journalism.
(3) To develop research attitude and research skills to understand media and to make use of
them.
(4) To develop understanding of development and its relationship with media.
(5) To develop writing skills for different formats of writing used in media.
(6) To develop understanding of the role of media in society.
(7) To sensitize students about human values, culture, development of society,
environment etc. in relation to media.
(8) To develop competence to supervise and guide the working of media and the spirit of a
team-head.
(9) To develop aptitude and competence to analyze and interpret the events.
(10) Focus of the course will be on print journalism along with electronic media.

Eligibility for Admission -:

Candidate applying for admission to the M.J. (Master of Journalism) must have bachelor
in any discipline. Admission shall be granted through entrance test or interview or both

Evaluation scheme -:

1. There will be an examination at the semester end in which each paper will carry 75 Marks.
2. There will be internal assessment of 25 Marks in each paper (Theory & Practical both)
during the semester which will evaluate theoretical as well as practical aspects of the paper.
3. There will be a practical examination at the semester end. Marks for practical examination
are 75 in each semester.
4. Internal assessment will be in the form of class test, presentation, seminar, field work,
field research, study tour, attendance, class performance and participation in class
activities. This will be a continuous evaluation to be held more than once in the semester
period.
5. The theory paper will test the level of knowledge and aptitude, whereas internal assignments
will evaluate the learning level, skills, developments, ability to present views, perception in
class, creative inputs, ideas, reading habits, both verbal and written abilities and the level of
knowledge.
Scheme of Semester examination : -

1. At the end of Semester, there will be examination of each paper in theory and one
practical.
2. Syllabus of each paper is divided in to five units. There will be question from each unit
to be solved.
3. Normally, five questions will be asked to answer with internal choice in each question
but this could be changed also.
4. 40% total marks in each section / Paper (theory, practical and continuous evaluation ) and
45 % in aggregate will be necessary to be declared pass.
5. At the end of I, II and III Semester, an external examinar will conduct the practical
examination, on the basis of theory papers of that Semester he / she will conduct a written
practical exam and viva - voce.
6. At the end of IInd Semester same external examinar, appointed for the practical
examination will evaluate the attachment projects of all students.
7. For the attachment all students of second semester will go for a three or four weeks
practical training in a media organisation. After completion of the training each student will
prepare a project, which includes the details of the history, organisational set up and
functioning of that media organisation in part 'A' and his/her experiences, work done by him
/ her during the practical training in part 'B' .
8. At the end of fourth semester same external examinar, appointed for the evaluation and
viva-voce of dissertation, will award the marks for the study tour, publication of articles/
participation in lab journal, media related seminars, workshops and survey etc. (any two
compulsory) on the basis of the study tour reports, clipping of published articles, copies of
lab journal and certificates of media related seminar, workshop and survey etc. produced by
Head of Department or Director of the study institute.
9. Detailed division of marks is shown in the table below:
 Semester – I

Theory Evaluation Practical Total

S. Name of Paper Paper during session Semester end Marks
No.
Introduction to 75 25 100
1.1 Communication &
Media
Origin and growth of 75 25 100
1.2
Indian Media
1.3 General Awareness 75 25 100
Language of 75 25 100
1.4 Communication &
translation
Basic Computer 75 25 100
1.5
Applications
1.6 Practical 25 75 100
Total 375 150 75 600

Semester – II

Project
S. Theory Evaluation Total
Name of Paper evaluation &
No. Paper during session Marks
Practical
2.1 Reporting 75 25 100
2.2 Editing 75 25 100
2.3 Theories of 75 25 100
Communication
2.4 Electronic Journalism 75 25 100
Intercultural
2.5 Communication & 75 25 100
Contemporary issues
Practical:
a) Attachment in a 10 25
2.6 media org. and project 100
25
on it. 75
15 50
(b) Written Practical &
Viva-Voice.
Total 375 150 75 600
 Semester – III

S. Theory Evaluation Practical Total

Name of Paper
No. Paper during session Semester end Marks
3.1 Advance Reporting 75 25 100
3.2 Advance Editing & 75 25 100
Layout Designing
Communication 75 25 100
3.3
Research
Public Relations & 75 25 100
3.4
Advertising
Management of Media 75 25 100
3.5
Business
3.6 Practical 25 75 100
Total 375 150 75 600

Semester – IV

S. Theory Evaluation Evaluation & Total

Name of Paper
No. Paper during session Viva-Voice Marks
4.1 Media Law & Ethics 75 25 100
4.2 Opinion Writing 75 25 100
4.3 Development 75 25 100
Journalism
4.4 Optional Paper (any 75 25 100
one)
4.5 Dissertation 50 25 25 100
Study tour/Publication
of articles/
Participation in Lab
4.6 journal, media related 25 75 100
seminars, workshops
and survey etc.(Any
Two Compulsory)
Total 350 150 100 600

Division :-

The division shall be awarded after a candidate clears the last examination. The award of the
division shall be based on the integrated performance of all the semesters. On the basis of
aggrigate of the total marks obtained in all semesters the division will be awarded as under:

1. A candidate obtaining 60% marks and above shall be awarded First Division.
2. A candidate obtaining 45% marks and above but less than 60% marks shall be awarded
second division.
3. University will not award any division until the final semester exam is cleared.

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 MASTER OF JOURNALISM
Semester – I

1.1 Introduction to Communication & Media.

1.2 Origin and Growth of Indian Media.
1.3 General Awareness.
1.4 Language of Communication and translation.
1.5 Basic Computer Applications.
1.6 Practical

Semester – II

2.1 Reporting
2.2 Editing
2.3 Theories of Communication
2.4 Electronic Journalism
2.5 Intercultural Communication and Contemporary Issues.
2.6 Practical
(A) Attachment in media org. and project on it.
(B) Written Practical & Viva- Voice.

Semester – III

3.1 Advance Reporting

3.2 Advance Editing and Layout Designing
3.3 Communication Research
3.4 Public Relations and Advertising
3.5 Management of Media Business
3.6 Practical

Semester – IV

4.1 Media Law & Ethics

4.2 Opinion Writing
4.3 Development Journalism
4.4 Special Paper (any one)
A. Business Journalism
B. Gender Studies
C. Media writing for Art & Culture
D. Defence Journalism
E. Sports Journalism
4.5 Dissertation
4.6 Study tour/Publication of articles/ Participation in Lab journal, media related seminars,
workshops and survey, etc.
 SEMESTER ONE

COURSE 01 : INTRODUCTION TO COMMUNICATION AND MEDIA

COURSE 02 : ORIGIN AND GROWTH OF INDIAN MEDIA

COURSE 03 : GENERAL AWARENESS

COURSE 04 : LANGUAGE OF COMMUNICATION AND TRANSLATION

COURSE 05 : BASIC COMPUTER APPLICATIONS

 COURSE 01: INTRODUCTION TO COMMUNICATION AND MEDIA

UNIT ONE : NATURE AND CHARACTERISTICS OF COMMUNICATION

1.1 Communication: definition, nature and scope

1.2 Human needs of communication; functions of communication
1.3 Types of communication: Intra-personal, interpersonal, group and mass communication
1.4 Indian concept of communication

UNIT TWO : PROCESS OF COMMUNICATION

2.1 Elements and process of communication

2.2 Communication flows: one-step, two-steps, multi- steps.
2.3 Barriers in communication
2.4 Verbal and non-verbal communication

UNIT THREE : INTRODUCTION TO MEDIA

3.1 Print media: Introduction, types and characteristics

3.2 Electronic Media : types and its characteristics
3.3 New Media: It's characteristics
3.4 Traditional media: It's characteristics

UNIT FOUR : MEDIA ETHICS

4.1 Concept of Ethics

4.2 Significance of professional ethics for different medium
4.3 Ethics and media laws
4.4 Ethics and various pressure

UNIT FIVE : ADVERTISING AND PUBLIC RELATIONS

5.1 Public Relations: Concept and definition

5.2 Tools and techniques of Public Relations
5.3 Public relations organisations
5.4 Advertising : Concept, definition & Classification
 COURSE 02 : ORIGIN AND GROWTH OF INDIAN MEDIA

UNIT ONE : CHARACTERISTICS OF PRE - INDEPENDENCE INDIAN PRESS

1.1 Origin of Newspaper in India: A very early history of press in India

1.2 'Bengal Gazette' and 'Udant Marthand'
1.3 Role of language press in freedom movement
1.4 Freedom fighters as journalists

UNIT TWO :CHARACTERISTICS OF POST INDEPENDENCE INDIAN PRESS

2.1 The press after independence: nature and growth

2.2 Features of some post independence leading newspapers and magazines.
2.3 Origin of Indian News Agencies and their role
2.4 Features of contemporary highly circulated newspapers. One each in Hindi, Malayalam,
Bengali and Marathi

UNIT THREE : BRIEF INTRODUCTION OF RADIO AND TELEVISION HISTORY

3.1 Development of Radio as a medium of mass communication, public and private Radio
systems, FM radio, Hem Radio
3.2 Brief history of television in India
3.3 Introduction to public and private television networks; cable industry in India
3.4 Recommendations of various committees for improvement of All India Radio and
Doordarshan

UNIT FOUR : BRIEF HISTORY OF DEVELOPMENT OF FILM AND TRADITIONAL

MEDIA

4.1 A brief early history of Indian Cinema

4.2 Milestones films of early talkie era in India
4.3 Growth of different types of films in India such as documentary film, feature Film;
parallel and commercial cinema in India.
4.4 Traditional media : Introduction and contemporary relevance of traditional media

UNIT FIVE : INTRODUCTION TO NEW MEDIA

5.1 Internet as a medium of mass communication

5.2 Brief history of internet
5.3 Internet as a source of information
5.4 Issues and problems of internet
 COURSE 03 : GENERAL AWARENESS

UNIT ONE : INDIAN CONSTITUTION : BASIC CHARACTERISTICS

1.1 Objectives and ideas of Indian Constitution, federal and unitary nature
1.2 Fundamental Rights and Directive Principles of State
1.3 Centre - state relationship, Civil Services
1.4 Parliamentary System, Election, Emergency powers and amendments of Constitutions

UNIT TWO : POLITICAL SYSTEM AND PARLIAMENTARY PROCEEDINGS

2.1 Introduction to various political systems in the world

2.2 Parliamentary and legislative procedure in India
2.3 Powers and privileges of parliamentary members
2.4 Indian judicial system

UNIT THREE : HISTORY, CULTURE AND SOCIETY

3.1 Characteristics of main stages of Indian history

3.2 Basic elements of Indian culture
3.3 Various social systems
3.4 Aspects of various social concerns

UNIT FOUR : INTRODUCTION TO INDIAN AND WORLD ECONOMY

4.1 Nature of Indian economy

4.2 Essential Economic Terms: Per Capita Income, Currency Devaluation, gross national
products, budget deficit and inflation
4.3 Indian agriculture: Issues and problems Indian industry and stock market
4.4 Introduction to World Economy, the concept of Globalization, World Trade Organization
(WTO)

UNIT FIVE : CURRENT AFFAIRS :ISSUES & INTERNATIONAL SCENARIO

5.1 Indian Foreign Policy

5.2 United Nations and SAARC
5.3 Introduction to International Politics
5.4 Current, national and international events
 COURSE 04 : LANGUAGE OF COMMUNICATION AND TRANSLATION

UNIT ONE : MEANING, IMPORTANCE AND ELEMENTS OF LANGUAGE OF COMMUNICATION

1.1 Elements of language.

1.2 Meaning and importance of language of communication
1.3 General rules of grammar : Hindi and English
1.4 Essentials of good writing, Exceptions in mass media writing, tenses etc.

UNIT TWO : TECHNIQUES OF EFFECTIVE WRITING

2.1 Types of sentences, their structure and use

2.2 Words and their redundancies - words and phrases; use of adjectives and adverbs
2.3 Negative and double negative transitional devices
2.4 Methods of paraphrasing, attribution, and quoting

UNIT THREE : TRANSLATING SIMPLE JOURNALISTIC CONTENT

3.1 Elements of Translation, types of translation, Techniques of translation

3.2 Translating at least 5 different news items and two articles
3.3 Translating at least one creative writing of about 500 words
3.4 Preparing a list of at least 20 phrases in Hindi and English used for the same expression

UNIT FOUR : TRANSLATING JOURNALISTIC THEMATIC CONTENT - BUSINESS

4.1 Translating at least 5 different news items from business pages

4.2 Translating at least 25 different headlines of business news
4.3 Translating at least one article on business
4.4 Preparing a list of 50 words in both the language, generally used for the same expression
for business related journalistic content

UNIT FIVE : TRANSLATING JOURNALISTIC THEMATIC CONTENT : SPORTS

5.1 Translating at least 5 different news items on five different sports

5.2 Translating at least 25 headlines of sport news items of different sports
5.3 Translating at least one column of renowned sport's person
5.4 Preparing a list of 50 words in both the languages, generally used for the same expression
for different sports related journalistic content.
 COURSE 05 : BASIC COMPUTER APPLICATIONS

UNIT ONE : BASICS OF COMPUTER

1.1 What is a Computer? - Origin and History

1.2 Introduction to input and output devices
1.3 Introduction to Memory: Primary and Secondary
1.4 Operating system and packages use

UNIT TWO : GRAPHICAL USE INTERFACE

2.1 Introduction to Graphical User Interface (GUI)

2.2 Files and Folders - Flash - Directory
2.3 Creating, Copying, Moving, Deleting and Renaming
2.4 Applications and setting :desk top management tool box

UNIT THREE : OFFICE AUTOMATION TOOLS

3.1 Introduction to Office suits

3.2 Microsoft word environment and Interface. Tools and Menus, Document formatting, mail-
merge and other tools, E-mail handling.
3.3 Creating spreadsheet, creating Charts and Graphs, Using functions
3.4 Microsoft presentation software environment and interface, creating slides, inserting
multimedia objects; Transition and custom animation.

UNIT FOUR : INTRODUCTION TO INTERNET

4.1 Main facilities of Internet; Worlds Wide Web (WWW) and Browser, Browsing and
Surfing the Internet
4.2 Internet Protocols (FTP, HTTP, TCP/IP) Different websites, Portals and Search Engines
4.3 Major news sites of channels, E-magazines and on-line newspapers
4.4 Viruses and secure communication

UNIT FIVE : GRAPHICS/IMAGE EDITING USING PHOTOSHOP

5.1 Graphic file formats

5.2 Photo software - menus and tools
5.3 Layers: Creating of a new layer, merging, copying, pasting, applying effects into layers
5.4 Use of Filters and other tools
 Semester II
2.1 REPORTING
Unit 1 NEWS

1.1 Concept of news

1.2 Definition of news
1.3 Types of news
1.4 Elements of news
1.5 Sources

Unit 2 REPORTING AND WRITING OF NEWS

2.1 Concept of reporting

2.2 Types of reporting
2.3 Reporting skills
2.4 News writing skills, five W's and one H & Some C's. Intro and Body
2.5 Reporting techniques for different media

Unit 3 REPORTERS / CORRESPONDENTS

3.1 Meaning & characteristics of a reporter / correspondent – his functions

3.2 Requirement / selection process, wage structure etc.
3.3 Classification of reporters
3.4 Qualities of a reporter
3.5 Coordination among the news gathering units and problems of functional relations
between reporting units and the desk

Unit 4 TYPES OF WRITING (OTHER THAN REPORTING)

4.1 Features
4.2 Articles
4.3 Reviews
4.4 Columns
4.5 Reportage

Unit 5 INTERVIEW AND PRESS CONFERENCE

5.1 Types of interview

5.2 Preparations for interview
5.3 Interview writing skills
5.4 Types of Press Conference-Difference between Press Conference, Meet the Press and
Press briefing
5.5 Preparations and reporting of Press Conference
Reference Books :

1. News writing: George.A.Hough,Boston Hough mifflin company.

2. News culture: Allen Stuart,Buckinghem open university press.
3. Modern Journalism and News writing: Savita Chadda.
4. Basic Journalism: Rangaswami Parthasarathi,Macmillan India Ltd.
5. Principles of Journalism: Prabhakar Pandey, popular prakashan ,Bombay.
6. Press and Media: Suhash Chakravarty,Kanishka publishers and distributors, New Delhi.
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 2.2 EDITING

Unit 1 INTRODUCTION

1.1 Editing - Meaning, Concept and Significance.

1.2 Contemporary trends in Print Journalism, Contemporary presentation styles and editing of
news paper and magazines.
1.3 Structure of a news paper organization- Editorial, Management, Production, Circulation,
Marketing, Advertising, Human Resource development, Training, Finance and
Accounting depts. and Co-ordination among these depts.
1.4 Function and organization of the editorial department of a news paper, Functions of
Editor, Asst. Editor, news editor, Chief Sub-editor, Sub editor and chief Reporter etc.
1.5 Functions and responsibilities of Group Editor, Managing Editor, Branch Manager,
Coordinating editor, Resident Editor etc.

Unit 2 PROCESS OF EDITING -I

2.1 Editing- Principles,Tools & Techniques..

2.2 News room organization.
2.3 Role and function of copy desk.
2.4 Art of Copy subbing , Steps and precautions in editing.
2.5 Difference between editing of newspapers, magazines & web editing.

Unit 3 PROCESS OF EDITING -II

3.1 Editing of copies of News Agencies, Bureaus, Special Correspondents, Foreign

Correspondents,Regional Correspondents,Local City Reporters, Stringers etc.
3.2 Abstracting, Synoptic writing, Excerpting, Slanting, Streamlining, rewriting, integration
Translation, Transcreation and Transliteration etc.
3.3 How to find out Target Audiences for a newspaper and magazine.
3.4 Editing of Sunday Magazines, Special Sections, Special Supplements and Local Pages.
3.5 Editing of Articles, Features and Other Stories.

Unit 4 HEADLINE AND PHOTOGRAPH

4.1 Headlines - meaning, Significance and Types.

4.2 Effective headline Writing - Characteristics and Techniques.
4.3 Photo Section- Role and Significance, qualities of a effective photograph.
4.4 Photo editing- Selection of photograph, Techniques and Procedure of Cropping, Reducing
and Enlarging of Photographs. Caption and Subcaption writing, Editing of Photo-features,
Action and Attractive Photographs.
4.5 Preparations of Charts, diagrams, graphs, Illustrations and Cartoons etc.

Unit 5 PRINTING TECHNOLOGY

5.1 Brief History of Printing Technology.

5.2 Various types of printing presses- Hand Press, Tradle, Cylinder, Litho, Rotary, photo
gravure,
Flexography, offset, web offset, Screen printing etc.
5.3 Composing- Hand Composing, Mono composing, Lino composing, photo type setter, DTP
etc.
5.4 Colour Printing- processing, color separation etc.
5.5 Printing paper- Types, weight and measurements.
Reference Books :

1 Editing, design and book production, Foster Charles, Journey Man, London.
2 Editing : A hand book for Journalist, George T.J.S., Indian Institute of Mass
Communication, New Delhi.
3 News Editing in Theory and Practice, Sourin Banerji, K.P. Bagchi and Company
Calcutta, New Delhi.
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 2.3 THEORIES OF COMMUNICATION

Unit 1 MODELS AND THEORIES OF COMMUNICATION

1.1 Models of Mass Communication - Lasswell, Shannon and Weaver, Osgood and
Schramme,Gerbener, Westely and Maclean Model.
1.2 Cognitive Consistancy theories - Hieder, Newcomb and Festinger's theory.
1.3 Concept of selective exposure, selective perception and selective retention .
1.4 Media system dependency theory.

Unit 2 SOCIOLOGICAL & NORMATIVE THEORIES

2.1 Sociological theories - cultivation theory, spiral of silence, media Hagemony, Agenda
Setting, Uses and Gratification theory.
2.2 Normative theories.
2.3 Marshall Mcluhans approach.
2.4 Social Scientific Media Theories.

Unit 3 MASS COMMUNICATION AND INTERNATIONAL COMMUNICATION

3.1 Public Opinion and Propaganda .

3.2 Concept of Mass and Culture.
3.3 Philosophy of New World information and Communication Order.
3.4 Challenges of Cultural Imperialism and neo-colonialism.

Unit 4 MASS MEDIA

4.1 Mass Media Institutions and organisations

4.2 Mass Media Contents.
4.3 Mass Media Audience.
4.4 Mass Communication Effects.

Unit 5 ORIENTAL PERSPECTIVE ON COMMUNICATION

5.1 Asian Perspective .

5.2 Indian Perspective.
5.3 Communication in India.
5.4 Indian Communication Theories.

Reference Books :

1. Mass Communication Theory - Denis Mcquail,Sage publication, New Delhi.

2 Mass Communication in India - Keval J. Kumar, Jaico Publishing House, Mumbai.
3. Understanding Mass Communication - Melvin. L. Defluer, Publishers Distributors, Delhi.
4. Communication and Society - Kamlesh Mahajan.
5. Media, Communication, Culture- James Lull,Columbia University Press,New York.
6. Communication Theories : Origin, Methods and uses in the Mass Media - Werner. J.
Severin and James. W. Tankard Jr.
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 2.4 ELECTRONIC JOURNALISM

Unit 1 INTRODUCTION OF ELECTRONIC MEDIA.

1.1 Basic characteristics of electronic media.

1.2 Difference between print media and electronic media.
1.3 Brief history of radio and T.V. in India.
1.4 Committees on radio and T.V.
1.5 Cable T.V., DTH and pay channels.

Unit 2 RADIO

2.1 Characteristics of radio news writing and editing.

2.2 Structure of radio news bulletin.
2.3 Radio news room and news studio.
2.4 Familiarization with radio equipment's, recorders and microphones.
2.5 News based formats and current affairs programme.
2.6 Art of news reading.
2.7 T.V., AIR code and ethics.

Unit 3 TELEVISION - I

3.1 Production process of T.V. news.

3.2 News Production Team and their responsibilities.
3.3 TV. news room and studio layout.
3.4 Familiarization with studio equipment's and gadgets.
3.5 Basic elements of news production.
3.6 Camera operation (shots, angle, movements, lighting, set-designing, audio properties,
graphics etc. )

Unit 4 TELEVISION - II

4.1 News reporting, Television script.

4.2 News writing, news anchoring, packaging.
4.3 Process of news presentation - Pre production and post production.
4.4 Basics of script writing for T.V. programmes, TV documentaries, types of
documentaries.
4.5 Comparison in form and content of DD, Aaj Tak, Zee TV, Star TV, NDTV, CNBC news
and Janmat T.V.

Unit 5 WEB JOURNALISM

5.1 Significance and scope of web journalism.

5.2 Techniques of writing, editing and layout.
5.3 Surfing and browsing a news website.
5.4 What is convergence media.
5.5 Applying convergence in media.
5.6 Role and scope of convergence in development.
Reference Books :

1. Indian Broadcasting, H.R. Luthra, Publication Division,New Delhi.

2. Broadcasting in India, P.C. Chaterjee, Sage Publications, New Delhi.
3. This is All India Radio- Techniques of radio and T.V. News,V.L. Baruah, Publication
Division, New Delhi.
4. Broadcast Journalism, Boyd Andrew, Focal Press, Oxford.
5. Perspective on Radio and T.V., Smith S. Leslie, Harper and Row.
6. Broadcast Journalism, Cohler, David Keith, Prentice Hall.
7. News writing, Hough A. George, Kanishka Prakashan, New Delhi. .
8. News Writing for Radio and T.V., K.M. Shrivastava, Sterling Publication, New Delhi.
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2.5 INTERCULTURAL COMMUNICATION AND CONTEMPORARY ISSUES

Unit 1 INTRODUCTION OF INTERCULTURAL COMMUNICATION

1.1 Culture :– definition , process , symbols ,Culture as a social institution.

1.2 Value system: primary, secondary, Eastern and Western perspectives.
1.3 Intercultural communication- definition and process.
1.4 World view (Hindu, Islamic, Buddhists, Western).
1.5 Communication as a concept in Western and Eastern cultures (Dwaita – Adwaita –
Vishishtadwaita).

Unit 2 INTERCULTURAL COMMUNICATION - I

2.1 Chinese (DaoTsu and Confucius), Shintu, Buddhism and Sufism.

2.2 Language and grammer as a medium of cultural communication – Panini/ Pathanjali-
Prabhakara, Mandan Mishra , Chomsky, Thoreau and others.
2.3 Modern Mass Media as Vehicles of Intercultural Communication.
2.4 Barriers in Intercultural communication – religious, political and economic pressures.
2.5 Communication for intercultural conflict resolution.

Unit 3 INTERCULTURAL COMMUNICATION - II

3.1 Folk Media and Communication

3.2 Impact of new technology on culture, globalisation and its effects on culture and
communication
3.3 Idea, Ideology and Media
3.4 Ideologies and Political system through historical perspective from Medieval to Modern.
3.5 Theories of Power.

Unit 4 CONTEMPORARY ISSUES - I

4.1 Responsibility of Media in pluralistic society.

4.2 Feudalism , Capitalism and Communism.
4.3 Ideologies of Indian Freedom movement.
4.4 Gandhism, Nehruvian Socialism and Socialism. Regionalism.
4.5 Social justice and ethnic conflict.

Unit 5 CONTEMPORARY ISSUES - II

5.1 Emergence of Religious Fundamentalism and Terrorism.

5.2 Human Rights, Gender equality, decentralisation.
5.3 Fundamentalist activism, Dalit activism.
5.4 Uni-Polar World and Multi-Polar World.
5.5 Globalisation, Saviour or Menance, Role of MNC's, WTO, The implications.
5.6 Burning issues: Indo Pak relations, CTBT, North East, Constitutional Reforms. Economic
Reforms, India as Super Power, Relevance of UNO etc.
Reference Books :

1. An introduction to intercultural communication; identities in a global community, Jandt

Fred E.,Sage publication, New Delhi.
2. Handbook of International & Intercultural communication, Gudykunst William B, Sage
publication, New Delhi.
3. Human Communication: The basic course , Devito Joseph A,Harper and row publishers,
New York.
4. Intercultural Alliances: Crictical Transformation, Collier Mary Jane, Sage publication,
New Delhi.
5. Trends in world Communication on disempowerment and self empowerment, Hamelink
cees. J., south bound, penang.
6. An anthology of recent criticism, P.B.Shelley, N.P.Singh,pencraft publication , Delhi.
7. I Was Nehru's Shadow :from the diaries of K.F. Rustamji.,P.V. Rajgopal,editor,
Wisdomtree, New Delhi.
8. Language context and culture , Ashok Kumar , Gurukul Publication, Lucknow
9. Modern Mass Media , John . C. Merrill , John Lee, Edward Jay friedlander, Harper collins
Publications.Newyork.
10.
Communication Theory- The Asian Perspective - Edited by Wimal Discanayaka- An
AMIC compilation.

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 Master of Journalism (MJ) Third Semester Syllabus
PAPER – I
3.1 ADVANCE REPORTING
UNIT - I SET-UP OF VARIOUS NEWS BUREAUS AND THEIR FUNCTIONING
1.1 Set-up and working of news Bureaus in the National Capital, Metropolitan cities and
State Capitals.
1.2 Distribution of work among Correspondents & handling of multi-dimensional stories
eminating at different places.
1.3 Coordination with Central Desk.
1.4 Photo section, Cartoons/Graphics.
1.5 Foreign Correspondents/Bureaus and their functioning.

UNIT - II SPECIALISED REPORTING

2.1 Reporting of Central/State/Governments and Ministries.
2.2 Parliamentary/State Assembly Reporting.
2.3 Reporting of Sports. Defence and Strategic Affairs, Courts and Crime, IT, Science &
Technology, Agriculture, Business, Finance, Arts and Culture, Social Issues/General
issues, Environmental issues etc.
2.4 Political Reporting.
2.5 The art of reviewing - Films, Theatre, Books and Performing Arts.

UNIT - III INTERPRETATIVE REPORTING AND NEWS ANALYSIS

3.1 Basics of Interpretative Reporting.
3.2 Tools of Interpretative Reporting.
3.3 Objective and Subjective Interpretative Reporting.
3.4 News Analysis - explaining significance of development and analysing facts.
3.5 Providing perceptions and insights into socio-economic, political, cultural and historical
aspects of story.

UNIT - IV INVESTIGATIVE REPORTING AND DEPTH REPORTING

4.1 Basics of Investigative Reporting.
4.2 Tools of Investigative Reporting, Perseverance, Legwork, Research and Writing skills.
4.3 Developing sources and guarding against plants.
4.4 Basics of Depth reporting.
4.5 Difference between Depth reporting and Investigative reporting.

UNIT - V CONTEMPORARY REPORTING

5.1 Modern trends - The new journalism, Activism and Advocacy Journalism.
5.2 Competition between Print and Electronic media.
5.3 Human interest stories, Society, Life Style.
5.4 Sensationalism.
5.5 Sting Operations, Use of bugging devices, Hidden camaras etc.
REFERENCE BOOKS :
1. News Reporters and News Sources : Herbert Strentz.
2. Interpretative Reporting : Mac Dougll.
3. News Reporting & Editing : K M Shrivastava.
 PAPER - II
3.2 ADVANCE EDITING AND LAY-OUT DESIGNING
UNIT - I INTRODUCTION
1.1 Advance Editing - Meaning, Concept & Significance
1.2 Understanding the Publication - It's audience, Ideology, Region etc.
1.3 Preparation, use & Importance of Style Book.
1.4 Editing Symbols & how the computer has revolutionised editing.
1.5 Reorganising and restructuring of a story.

UNIT - II SPECIALISED EDITING

2.1 Specific language Inputs - Usage tips, words & phrases to avoid, specific grammatical
problems.
2.2 Editing to fit available space - cutting or expanding copy to fill space.
2.3 Writing of various types of Intro's & Leads.
2.4 Editing for Magazine (weekly, fortnightly & monthly), Tabloid & Evening newspapers.
2.5 Editing of Front page, Sports page and Bussiness page.

UNIT - III MAGAZINE EDITING

3.1 Brief history of Magazine Journalism in India, UK & USA.
3.2 Types of Magazines : General Interests, Business, Sports, Children's, Women's, Leisure
& Entertainment, Science, Health, Education, IT, Auto, Career, Crime, Photography etc.
3.3 Writing and Editing skills for magazines.
3.4 New trends in Magazine Journalism, Future of magazine Journalism.
3.5 Editing of CD-ROM & On-line Magazines.

UNIT - IV LAY-OUT DESIGNING - I

4.1 Principles of layout designing of contemporary newspapers. Relationship between
writing, editing and designing.
4.2 Tools and techniques of layout desigining, Types, Type faces, use of white space in
layout designing.
4.3 Planning the page - deciding weightage of story, positioning for optimum effectiveness,
Balance in editorial content, Preserving the format.
4.4 Planning and Designing the front page and inside pages, Desigining special pages,
importance of Dummy.
4.5 Use of Charts, graphs and diagrams in layout designing, use of pictures and illustrations.

UNIT - V LAY-OUT DESIGNING - II

5.1 Balancing Visuals, Advertisements and Editorial content.
5.2 Selecting Visuals - Image energy, lines of force, Impact + Information.
5.3 Ethical Considerations when selecting visuals for Crime/Death/Grief stories.
5.4 Applications of communication and computer technology in editing DTP, VDT, fascimile
etc.
5.5 Knowledge and use of Page Maker & Quark Xpress, Coral Draw, Photoshop and Image
setter in newspaper layout designing.
REFERENCE BOOKS :
1. Editing : T.J.S. George, IIMC, New Delhi
2. Outline of Editing : M. K. Joseph
3. The Magazine Publishing Industry : Charles P. Daly, Patrick Henry Ellen Ryder
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 PAPER - III
3.3 COMMUNICATION RESEARCH

UNIT - I
1.1 Meaning, Nature & Scope of Social Science research.
1.2 Types of research.
1.3 Formulation of Research Problem, Variables, Hypothesis.
1.4 Research Design and its types.
1.5 Reliability, Validity and Objectivity.

UNIT - II
2.1 Sampling - Meaning, Types and Problems.
2.2 Sources of Data - Primary and Secondary data.
2.3 Questionnaire, Schedule, Interview and Observation.
2.4 Case study.
2.5 Content Analysis.

UNIT - III
3.1 Nature & Importance of Communication.
3.2 Communicator/Source Analysis.
3.3 Message Analysis.
3.4 Channel Analysis.
3.5 Audience Analysis.
3.6 Process and Impact Analysis.

UNIT - IV
4.1 Uses of Communication Survey research.
4.2 Uses of different communication research methods in CSR.
4.3 Processing a CSR proposal and a report.
4.4 Scheduling, Activities and Budgetary requirements for CSR proposal.
4.5 Advertisement & Market research.

UNIT - V
5.1 Levels of Measurement.
5.2 Tabulation & Classification of data.
5.3 Graphic & Diagramatic representation of data.
5.4 Mean, Median, Mode, Standard Deviation.
5.5 Analysis of variance - correlation
5.6 Indexing and Bibliography

REFERENCE BOOKS :
1. Research and Report writing : P Saravanavel
2. Research methods for Communication Science : James H. Watt.
3. International Media Research : John Corner, Philip Schlesinger, Roger Silverstone
4. Research Methodology, Methods & Techniques : C R Kothari
5. Mass Media Research - an Introduction : Roger D Wimmer and Joseph R Dominide
 PAPER - IV
3.4 PUBLIC RELATIONS AND ADVERTISEMENT
UNIT - I
1.1 Concept of PR., Role and scope of PR. Traditional Vs. Contemporary PR.
1.2 PR and Media : The Symbiotic Relationship.
1.3 Types of PR : Brand promotion, Image Building, Informational crisis management.
1.4 PR & Propaganda - Public/Private Sector based PR.
1.5 Tools of PR : Press Release, Press Conference, Information Dockets, Interacting with
journalists. Internet Based PR.

UNIT - II
2.1 Organisational Structure of PR departments in Central and State Governments.
2.2 PR in central govt., Press Information Bureau, AIR, Doordarshan.
2.3 Other PR wings : Films Division, Song and Drama division, Field Publicity etc.
2.4 State Governments and PR : DPR etc.
2.5 Art of PR Writing : Literature, Press Release, Information Sheet etc.

UNIT - III
3.1 Growth of PR Agencies.
3.2 PR Agency : Getting clients and servicing them.
3.3 Planning a PR campaign.
3.4 Ensuring ‘Positive’ coverage for a client.
3.5 Characteristics of a Good PR professional.
3.6 Lobbying and PR, Avoiding of ‘Plants’.

UNIT - IV
4.1 What is Corporate Communication and Culture ? Relationship between PR & CC.
4.2 MNC's and Indian Corporate Houses.
4.3 Planning for Corporate Communication, Identity.
4.4 Personal grooming for PR and CC persons.
4.5 Indian Agencies Vs. International Agencies.

UNIT - V
5.1 Advertising : Definition, Role & Scope.
5.2 History of Advertising, Early forms of Branding, Progression of Advertising.
5.3 Advertising Agency : Role, Function and Media Selection. Idea generation and analysis.
5.4 Types of Ads : Corporate, Consumer Products, Financial, Public Awareness, Classified,
Tenders, Memorials.
5.5 Print, Electronic and Web Advertising : Arts of Copy writing and memorable Ad
campaigns in India : “Taste of India (AMUL)”, “Hero Honda”, “Hamara Bajaj”,
“Onida” etc.
 PAPER - V
3.5 MANAGEMENT OF MEDIA BUSINESS

UNIT - I
1.1 Concept of Management, The Principles of Management and their significance in
Media Business.
1.2 Media as an industry, Size and Growth prospects, Scope as a Profession.
1.3 Ownership Pattern of Media Business in India - Proprietorship, Partnership, Private
Limited, Public Limited Companies, Trusts, Co-operatives, Religious institutions
(Societies) and Franchisees (Chains).
1.4 Process of Policy formulation for a media company - Planning, Implementation and
Control. Strategic issues involved in launching a new media venture versus running
an existing media company.

UNIT - II
2.1 Organization Theory, Leadership, Delegation, Decentralization, Motivation Control
and Co-ordination, Functions of Human Resource Development, Henry Fayols
Principal.
2.2 Functions and Organizational structure of different departments issues and concerns
of Labour laws, Press Commissions on Indian Newspaper Management Structure.
2.3 Marketing Function (Product, Price, Place and Promotion) with focus on Subscription
revenue, Single copy Sales, Subscription and Institutional Sales, Distribution of TV
Channels and Radio Stations by using Sales Promotions, Advertising, Personal
Selling Consumer, Trade Schemes, Data Base Management, Customer Relationship
Management etc.
2.4 Marketing functions (Product, Price, Place and Promotion) with focus on Advertising
revenues, Personal selling to Advertiser and Ad Agencies, Advertising, Promotions,
Direct mailers, Presentations, Relationship Marketing, Marketing of Special issues
and Special Occasions, Marketing Information System.

UNIT - III
3.1 Important Bodies of Media Industry DAVP, INS, DPR (State Govts.) ABC, IBF,
AAAI, ASCI, TRAI.
3.2 Importance of Readership Research, Syndicated and Commissioned, Various usage,
Methodology, Optimization for Content improvisation, Circulation Planning,
Advertising Sales and Brand Building.
3.3 Changing role and accountability of editorial and non-editorial staff, Responsibility of
editorial team for building specific readership/audience base and increasing the
subscription base.
3.4 The economics of Media business, Revenue and expense heads and ways to manage
them for higher profitability (Both print and Electronics Media) Wastage control
bench marks and quality standards.
UNIT - IV
4.1 Finance Management, Budgeting and Projection process, Accounts management for
fund flow planning and BAC Certification, Tax Planning.
4.2 Capital Expenditure, Cost of Capital, Depreciation, Production costs, Commercial
Policy.
4.3 Production Planning and Execution, Production Terminology, Control Practices and
Procedures. Planning of Dummy for Print and Fixed Point Charts for TV and Radio.
4.4 Administration and Programme Management - Scheduling, Transmitting, Record
Keeping, Quality control through cost effective techniques.

UNIT - V
5.1 Distribution and logistics management, Criticality of Timelines.
5.2 Functions of Brand Management, Advertising and Promotions. Training, Research,
Reference Section, Corporate communication, CRM and MIS departments.
5.3 Inventory Management (raw and finished product) Purchase Management, issues
involved in importing of Newsprint and Machines.

REFERENCE BOOKS
1. Principles of Management
2. Human Resource Management
3. Marketing Management by Philip Kotler
4. Sales Management by Still, Cundiff and Govoni
5. Sales Management by Futrell
 4.1 MEDIA LAW AND ETHICS

PAPER-I
UNIT-I
1.1 Media Law : Concept, Nature, Scope and need
1.2 An overview of media laws, both as a socio-political institution and as business
1.3 Freedom of speech and expression: Constitutional provisions
1.4 Permissible restrictions under Article 19(2), their scope and limits: rights with
responsibilities.
1.5 Censorship and Media: The Indian experience, particularly during the Emergency of 1975

UNIT-II
2.1 Press and Registration of Books Act, 1867
2.2 Law on defamation
2.3 Contempt of Courts Act, 1971
2.4 Privileges of Parliament/State Legislatures
2.5 Major provisions of IPC (1860), CrPC (1973) affecting the media

UNIT-III
3.1 Official Secrets Act, 1923
3.2 Freedom of Information Act, 2005
3.3 Working Journalists, Other Newspaper Employees (Conditions of Service) and
Miscellaneous Provisions Act, 1955
3.4 Copyright Act, 1957
3.5 Press Council Act, 1978

UNIT-IV
4.1 Cable Television Networks (Regulation) Act, 1995 and Rules
4.2 Prasar Bharati (Broadcasting Corporation of India)Act, 1990
4.3 Information Technology Act, 2000
4.4 Legal provisions about licensing, uplinking, regulating etc. of private electronic media
channels.
4.5 Debate and regulations about convergence, Media Council etc.

UNIT-V
5.1 Media ethics: Concept, Scope, Need and Contemporary status
5.2 Norms of journalistic ethics, Press Council’s guidelines
5.3 Institutions of the Ombudsman, Right to Privacy
5.4 Broadcasting code, Cable TV Programme Code, Advertising code
5.5 Professional ethics and codes for Public Relations and Advertising

Reference Books:

1. International Law governing communication and information: Edward. W. Ploman

2. Law of the Press in India: D. D. Basu
3. Press Law: P M Bakshi
4. Media Law: Geoffrey Robertson
5. Human Rights of the World: P K Sinha
6. Public Interest Litigation: Justice Gulab Gupta
 4.2 OPINION WRITING

PAPER-II

Unit-I: 1.1 Concept of News and views in media, specially in a Newspaper

1.2 Necessity of opinions in Newspapers
1.3 Responsibilities and functions of Editor, Leader writers and Assistant Editors
1.4 Major forms of views and opinions in Newspapers and Magazines

Unit-II: 2.1 Concept and format of edit page of newspapers and magazines
2.2 Opinion in Correspondent's Newsletters, Features, Columns, News reports, City
notes
2.3 Syndicated opinion columns
2.4 Innovations on the edit page; a package of opinions, views, analysis, perspectives,
comments and information, balancing opinions and comments, encouraging debates

Unit-III: 3.1 The edit page, difference between leaders, main articles, side articles, short notes and
current topics; difference in character, style and tone.
3.2 Defining editorial, its functions and need
3.3 Editorial beyond definition-informed comments, scholarly opinions, prescient
observations, exhortations, value judgments, arguments, persuasions, suggestions
etc.
3.4 Main articles: how they are different from editorials, detailed analysis, depth
comments, wider perspectives on long lasting issues of economic, political and
cultural developments of significance, objectives of main articles
3.5 Current topics, short notes, their purpose; role of letters to the editor column,
difference in style.

Unit-IV: 4.1 Form, purpose and style of editorial writing

4.2 Process of editorial writing: Editorial meeting, panel of editorial writers.
4.3 Tools for editorial writing: speed, command over language, reading, scholarship
and ability to throw new light on issues and events.
4.4 Using clippings and reference material, developing sources and contacts among
decision makers, policy and opinion makers; having sources of information
independent of editorial staff and reports.

Unit-V: 5.1 Editor as a thinker, opinion maker, advisor, champion, crusader,newsman, muck-
raker and philosopher.
5.2 Editor as great marketman devising communication package, identifying target
readership/audience.
5.3 Columnists on specialised area.
5.4 Eminent Editors: Present and past
5.5 Contemporary columnists
Reference Books
1. Ideology and Utopia: Karl Manhein
2. Political Sociology: R. Bendix and S M Lipset
3. The Sociological Study of Ideology: N.Birnbaum
4. Ideology and Organisation in Communist China: Franz Schurmann
5. Capitalism, Socialism, and Democracy: J A Shumpeter
 4.3 DEVELOPMENT JOURNALISM

PAPER-III

UNIT-I

1.1 Development and Social change

1.2 Concept of Development and Sustainable Development
1.3 Indicators of Development
1.4 Development and Five year plans of India

UNIT-II

2.1 Communication and Development and their inter-relationship

2.2 Development communication : Concept and process
2.3 Models of development
2.4 Participatory model of development communication

UNIT-III

3.1 Mass Media and Development

3.2 Role of News Paper in Development
3.3 Traditional and other alternative modes of development
3.4 Role of Akashwani, Doordarshan, Field Publicity, DAVP, Film Division, PIB, Sound and
Drama Division

UNIT-IV

4.1 Communication policy for Development

4.2 Satellite Instruction Television Experiment (SITE), Kheda Communication project (KCP),
Jhabua Development Communication Project (JDCP)
4.3 New Information and Communication technology and development
4.4 Health and Family Welfare, Environment, Rural Society, Panchayati Raj, Empowerment and
Mass Media

UNIT-V
1.1 Role of Communication in Development
1.2 Understanding medium, message and target for development
1.3 Concept and role of NGOs in development
1.4 Study of prominent NGOs (GPF, Oxfan, Award, Eklavya, Priya, Action aid etc.)

Reference books:
1. Media and development : M R Dua
2. Perspective on Development Communication: K Sadanandan Nair
3. Media Utilization for the development of women and children: B S Thakur, Binod C
Agrawal
4. Media Communication: Suresh Chandra Sharma
5. Mass Communication and Development: Baldev Raj Gupta.
6. Communication for Development in the Third World : Theory & Practice – Shrinivas. R.
Melkote.
 4.4 BUSINESS JOURNALISM

(SPECIAL PAPER)

UNIT-I INTRODUCTION TO BUSINESS JOURNALISM

1.1 Meaning and Scope of business journalism

1.2 An Overview of Indian Economy, Global economy and its impact on Indian Economy
1.3 Comparative study of major business Publications, and Electronic channels : ET, FE, BS,
BI, BLW, BT, EPW, CNBC, NDTV PROFIT, CNBC AWAZ, ZEE Business etc.
1.4 Corporate and Public Sector: A study
1.5 Manufacturing, Finance and Service sectors

UNIT-II ECONOMIC POLICIES AND THEIR IMPLICATIONS

2.1 Economic Ministries and their functions: Finance, Industry, Commerce, Agriculture,
Telecom, IT, Steel and Mines, Civil Aviation, Petroleum, Railways, Surface Transport etc.
2.2 Planning Commission: Its role and function
2.3 Central & State Budgets: their implications on economy
2.4 WTO and Indian concerns
2.5 Concepts of Privatization, Globalization, Liberalization and Swadeshi

UNIT-III INDUSTRY AND COMMERCE : DIFFERENT SECTORS

3.1 Major industries in India

3.2 Major Business houses in India
3.3 Foreign Capital : FDI, FII and Multinationals
3.4 Major Industry bodies in India: CII, FICCI, ASSOCHAM etc.

UNIT-IV INTRODUCTION TO STOCK MARKETS

4.1 Introduction, Importance and Operations of stock markets in India and abroad.
4.2 Methods to evaluate stocks: Reading balance sheet, Profit & Loss Accounts and calculation
of various financial ratios and predicting industry trends
4.3 Mutual Funds: Their types and relevance. Changing trends
4.4 Role and functions of commodity exchanges
4.5 Foreign Institutional Investors : Operations and their impacts on Indian Economy

UNIT-V MARKETING, CONSUMER AFFAIRS AND REGULATORY MECHANISM

5.1 Marketing Mechanism and Practices

5.2 Case studies of leading marketing success stories in India & abroad
5.3 Consumer Rights and their protection: MRTPC, Consumer Protection Act, 1986, Consumer
Forums and Courts
5.4 Regulatory bodies – SEBI, TRAI, Electricity Regulatory Authority
 4.4 MEDIA WRITING FOR ART & CULTURE

(SPECIAL PAPER)
UNIT-I

1.1 Cultural Journalism : Contemporary trends in print and electronic media

1.2 Media, society and culture
1.3 Areas of Art and Culture and their major forms
1.4 Major writing forms for Art and Culture, formats, language and style
1.5 Relationship of form, medium and target
1.6 Forms to writing on life style and entertainment

UNIT -II
2.1 An introduction to Indian Aesthetics involving classical, folk and tribal arts
2.2 Art and society, elements of art-reviews, status of art review in journalism
2.3 Modern art movement
2.4 Singnificance of seeing, listening and contemplating in art
2.5 Communication revolution and art forms

UNIT-III
3.1 A brief introduction to different Schools (Gharanas) of Music.
3.2 Contributions of Kumar Gandharva, Bhimsen Joshi, Mallikarjun Mansoor, Ameer.
Khan, Bade Gulamali Khan, Kishori Amonker, Hari Prasad Chourasiya, Ravishanker,
Dagar Bhandhus.
3.3 Ravindra Sangeet, Kathak, Bhartnatyam, Odissee, Mohiniattam, Kuddiattam,
Contributions of Kelucharan Mahapatra, Birjoo Maharaj, Yamini Krishnamurthi.
3.4 Brief introduction to different folk and tribal dance forms.
3.5 Art Institutions: Sangeet & Natak Academy, National School of Drama, Lalit Kala
Academy, Sahitya Academy, Bharat Bhawan, Indira Gandhi National Museum of Man
3.6 Study of Magazines and Journals like, Art today, India Magazine, Kalavarta, Natrang,
Chaumasa, Sakshatkar, Poorvgrah

UNIT-IV
4.1 Brief introduction to Indian Architecture.
4.2 Contributions of Mughal and western architecture, Temples of Khajuraho and
Konarka and Taj Mahal
4.3 Main elements of theatre review, style of acting, constumes, stage, design, music, and
light and sound.
4.4 Contributions of Habib Tanveer, Ratan Thiyam, Ramgopal Bajaj. Jaidev Taneja, Girish
Karnad and Street and puppet theatre.

UNIT -V
5.2 Brief introduction to traditional and modern painting, art of Bheem Baithaka, Rajputana,
Miniature, Madhubani.
5.2 Contributions of painters like Ramkumar Jagdish Swaminathan, M.F. Hussain
5.3 Indian popular cinema Vs. parallel cinema.
5.4 Contributions of main film makers like Ritwik Ghatak, Mrinal Sen,Shyam Benegal, Govind
Nihalani, Raj Kapoor, Kumar Shahni, Mani Kaul etc.
5.5 Elements of film appreciation, music Songs, covering form and content of film.
5.6 Brief study of film magazines and Journals like Patkatha, Cinemaya, Cineblitz, Star and
Style, Screen, Filmfare.
 4.4 DEFENCE JOURNALISM

(SPECIAL PAPER)

UNIT - I
1.1 Defence and Media
1.2 Defence reporting : Necessity & history
1.3 Defence reporter : Preparation and essential requisites
1.4 Defence reporting : Its risk and Do's and dont's
1.5 Defence reporting : Its Legal position

UNIT-II
2.1 Defence reporting and its hurdles.
2.2 Types of defence reporting.
2.3 Writing on defence issues.
2.4 News sources in defence and how to keep them.
2.5 Defence news through non-defence sources.
2.6 Tools of a defence reporter.

UNIT-III
3.1 Origin and development of defence service in India and its structure
3.2 Navy : Its origin and development
3.3 Air force : History and Growth
3.4 Indian armed forces and their associate organisations
3.5 Abbreviations & legal status

UNIT-IV
4.1 India and its neighbouring countries
4.2 Wars after India's Independence
4.3 Present challenges of defence
4.4 Social face of defence

UNIT-V
5.1 International Arms & Amunition Market
5.2 India's major defence Institutes
5.3 Indianisation of Indian army
5.4 Integrated guided missiles development programme (ISMDD)
5.5 Development of light combat aircraft and main battle tank
 4.4 GENDER STUDIES

(SPECIAL PAPER)

UNIT -I 1.1 Social Stratification

1.2 Tribal, agrarian, Industrial & Post industrial forms of Society.
1.3 Englightenment & Modernism.
1.4 Religions (Monotheism & Pagan) and their role towards women.
1.5 Patriarchal, Matrilineal and Polyandrous forms of society.

UNIT-II 2.1 Division of labour & Socio-economic & Ideological basis of it.
2.2 Re-reading norms, values, attitudes, morality and locating gender bias.
2.3 Reading masculinity and its ideological apparatus.
2.4 Ideological basis of discrimination between boy and girl.
2.5 A case study of Rukama Devi.

UNIT-III 3.1 Desire & the discourses of sexuality, sexism, aseticism.

3.2 Emergence of feminist consciousness.
3.3 Liberal school of feminism.
3.4 Marxist school of feminism.
3.5 Indian social reform movement and representation of women, issues in them such
as Dowry, Child marriage, Widow re-marriage.

UNIT-IV 4.1 Gender Identity

4.2 Socio-economic, political legal institutions & their gender politics
4.3 Women rights, movements and status of women(including SC,ST, and OBCs)
4.4 Current status of women with reference to literary education, reproductive health,
employment and other indicators of human development.
4.5 Sexual harassment at work & legal provisions to prevent it.
4.6 Domestic violence & legal provisions to prevent it.
4.7 Sex trade, sexual abuse such as rape, molestation.

UNIT-V 5.1 Women's issues and Media.

5.2 Portrayal of women.
5.3 Women's empowerment & political structure.
5.4 Contributions of leading Indian Feminists like Ila Bhatt, Madhu Kishwar, Brinda
Karant, Urvashi Butalia, Indira Jaisingh.
5.5 Legal rights of women.
5.6 Impact of global restructuring on kinship Networks.
References:

1. Women, democracy & the media, cultural and Political representation in the Indian Press Sage publications.
2. The changing half "A study of Indian Muslim Women": Sahisa Hussain.
3. Representing Zhesody: Gender, issues in Indian Art speaking out Kali for women
4. Women's Economic empowerment in South Asia
5. Assertion in the Developing world
6. Women's struggle for political space by Sudhi Varma: Rawat publication
7. Report of Women Commission, By Mrs. Haksar
4.4 Sports Journalism

( Special Paper )

Unit – 1
1.1 History of Sports writing in the World and in India.
1.2 Brief history of important Sports Associations in India: Indian Olympic Association (IOA). All India
Football Federation (AIFF), Amateur Athletics Federation of India (AAFI), Board of Control for Cricket in
India (BCCI) etc,
1.3 Structure of Sports activities in India and in the World – Olympic Games, Asian Games, Common Wealth
Games, World Cup Football Championship. World Cup Athletics, Grand Slam Tennis events, Indian
National Games.
1.4 Sports Authority of India – Its structure, functioning, States Sports Councils/State Sports Associations.

Unit – 2
2.1 Sports glossary/terminology, laws, rules and regulations of various games – Cricket, Hockey, Football,
Athletics, Table-tennis, Wrestling, Chess, Badminton, Swimming, Weight-lifting, Skating, Billiards, Kho-
kho, Kabaddi.
2.2 Leading Sports publications of India and the World.
2.3 Famous Sports Journalists of India and the World.
2.4 Some famous sports commentators.

Unit – 3
3.1 Appreciations of Sports : Create a vision for analysis.
3.2 How to understand the finer points of the Game ?
3.3 What factor constitutes a game ?
3.4 How the activities of a player are to be watched and appreciated ?

Unit – 4
4.1 Sports writing for print media : Writing for a Daily Newspaper/News Agencies/ Magazines.
4.2 Reporting and feature writing for Sports : feature, personality feature, search for topics and material that
can sell : titles, leads and slant in features.
4.3 Photo feature, preparing a photo feature on sports, column writing, conducting interview of a sports
personality.
4.4 Editing and layout designing of the sports page. Do’s and Don’ts in editing sports copy writing and
editorial on sports.
Unit – 5
5.1 Sports Journalism for Radio and TV.
5.2 Programme production on sports activities in various formats like talk discussions & analysis.
5.3 Process and precautions of out door coverage of various sports activities.
5.4 Organizational set up & structure of some important sports channels
5.5 Writing for web media. Introduction of some important sports related websites.
4.5 Guidelines for dissertation

Paper - V

Dissertation/Project has a great academic/research value as well as method to develop in depth knowledge,
investigation skill and serious understanding in his/her behaviour for success in the field of journalism.
Every student will have to work on a dissertation in any area of Mass Media detailed in the curriculum. For
completing the dissertation they will follow the research steps under the guidance of the faculty members or
guide approved by department. The objectives of the dissertation are :
• To enable the student to identify the prominent & important issues in the field of journalism.
• To have knowledge of history and significance of various dimensions of the issue.
• To carry out field survey for data collection and thus familiarise with the process of survey, data collection
and analysis.
• To carry out intensive study to make their dissertation valuable & authentic.
• To provide them opportunity to go for references, analysis and additional subject related readings.
• Student should be guided by the following points during the research/study of his/her dissertation –
1. Title – It should be decided with the help of HOD/approved guide and must be submitted in the beginning
of 4th semester or in the end of 3rd semester
2. Synopsis – After finalizing the title, synopsis should be submitted (Research design clearly indicating aims,
objective and review of literature etc.) in the first month of 4th semester.
3. Progress – From time to time student will give his/her progress report of research to department in writing
and signed by guide : A minimum of three reports must be submitted before final submission of study.
4. Final dissertation in two copies in hard bound should compulsorily be submitted before the final
examination. The date of submission will be decided by HOD.

This dissertation carries 100 marks and will be evaluated by external examiners. 50 marks for content and
presentation of dissertation, and 25 marks will be on the Viva Voce taken by the external examiner while
25 mainly on progress reports during the study as mentioned earlier and given by the internal examiner.