December 30, 2010

From: Program Director (PGDM-P/T) To: All participants of PGDM P/T Program
(2009-2012)

SUMMER FIELD PROJECT

As you are aware, your course package includes a field project equivalent to two courses in term of
weightage. You can do this alone or in groups of not more than three members. You may take a
company based study or do a survey or produce a research work of quality. Needless to say, the field
project should be fresh effort rather than an extrapolation of work done in earlier courses. There is an
award of Rs. 500/- (rupees five hundred only) for the best project report.
The field project is a course alternative provided especially to the part –time students at IMI .The design
and philosophy of the course is based on the job pressures of a working executive. Sometimes the
student/student groups select projects which are too ambitious or impractical within the given time
schedule. Thus, what you need to do at the pre-proposal stage is as follows

1. Select a research topic you would like to pursue and choose a faculty member from IMI as your
guide. Faculty guide must be from the stream relevant to your topic: eg, Finance, Marketing, Operations.

2. Discuss the research topic with your guide and finalize the same with his approval. Please finalize
your project guide and submit hard copy of the consent from the guide in the given Project Approval Format
provided, by 7th February, 2011.

3. Preliminary project proposals (synopsis) covering the following points should be submitted to the
PGDM office on or before 28th February 2011. Discuss the synopsis with your guide before submitting it.

1. Statement of problem that you wish to study.

2. Background information.
3. Purpose / justification for the study / significance.
4. Brief survey of literature on what other researchers have done in the field
5. Objectives of the study
6. Research Methodology (how you plan to go about achieving the objectives)
7. References / bibliography
4. The group will have to defend the project proposal before a committee. Subsequently, progress
reviews will be held at regular intervals. Dates for defense and reviews have been provided on the
next page.

4. A representative list of research topics chosen by previous batches for field research is enclosed
herewith to give you an idea of the kind of research problems that have been taken up by previous batches
for investigation. The list is only meant to be illustrative.

5. It is advisable to seek sponsorship or approval of the project from the concerned organizations so
that the research finding could be of relevance of their specific requirements. In doing so you may approach
the prospective organizations directly or you may take up the study in the organization where you are
currently employed.

GUIDELINES FOR EVALUATION AND REPORTING ON FIELD PROJECT

1. The above work would required following written submissions.

(A) Submission of approved topic By 7th February 2011
(B) Preliminary project proposal/synopsis By 28th February
(C) Final Report By 28th September 2011

2. The work would be evaluated according to the following schedule.

Stage Weightage Tentative Dates
A. Proposal Defense 10% 15-16 March 2011
B. First Review 10% 6-7 May 2011
C. Second Review 15% 5-6 August 2011
D. Final Report submission 50% By 28th September 2011
E. Final Presentation 15% 14-15th October 2011

3. All written submission of proposals should be made, typed on quarto bond sheets (1.5 line space) in
triplicate.

4. The final report should invariably be typed quarto bond sheets (1.5 line space ) and submitted in duplicate
(two copies)

5. Final date for the proposal defense and reviews would be announced as the time progresses.

6. The stage-wise evaluation criteria would be:

A. Project proposal defense (10%)

I. Adherence to the guideline for written proposal
II. Logical and systematic presentation and sequencing for ideas
III. Specificity of objectives and appropriateness of research methodology
IV. Literature survey, background information/reference
V. Relevance, feasibility and justification for the project
VI. Plan of action with time frame

B. First Review (10%) (Submission of 1st review report will be one week prior to the
defense date)
I. Progress review as per plan of action finalized in the defense stage.
II. Difficulties encountered and steps taken to overcome then
III. Quality of research instruments and data gathered.

C. Second review (15%) (Submission of 2nd review report will be one week prior to
the defense date)

I. Progress review as per plan of action finalized in first review.

II. Difficulties encountered and steps taken to overcome them.
III. Quality of research instruments and data analysis.

D. Final presentation and discussion (15%) (A summary of your report not more then 5 pages has to be
submitted one week prior to the presentation)
 I. Systematic build up of ideas/issues.
II. Consistency among objectives methodology, and findings.
III. Data analysis/interpretation conclusions
IV. Manner of presentation
V. Handling questions.
E. Written report (50%)
I. Overall treatment of the research topic.
II. Clarity/consistency/formatting in presentation
III. Literature survey/background information/bibliography
IV. Consistency among objectives, hypothesis, if any, methodology.
V. Data analysis and inferences/conclusions derived.
VI. Qualitative / quantitative analysis and interpretation.
VII. Relevance and significance of the research findings.

(Siddharth Varma)
 LIST OF SUMMER FIELD PROJECT TOPICS

(PGDM-2000-03)
1. To Study The Cellular Industry For Delhi Market

2. Integrated Marketing Communication (From A Hospitality Industry’s Perspective)

3. To Study Cricketers As Brand Ambassadors

4. Auto Components Industry (Passenger Car)-A Study Of Original And Duplicate / Sub Standard Products

5. To Study In Tourism Industry In India be developed and made more potential in stimulating economic development
in the country
6. Plastic Money And Its Future In India

7. E-Business Scenario – Past, Present And Future.

8. The issue at hand is the emergence of Emergence Of E-Tailing

9. Disinvestments In PSU’s – A Case Study Of Indian Airlines Limited

10. Workarounds At A Private Life Insurance Company To Give Them The Leading Edge Over The Other Players In
The Market.
11. Data Access India Limited Services-network of the world

12. Outsourcing- The Emerging Paradigm

13. To Study The Feasibility & Project Financing Aspects For Medium And Large Hotel Projects In India

14. Study Of Scope & Utility, Of 3mtm’s Scothchlite Range Of Retro-Reflective Products

15. The Home Store (THS)

16. Need, Feasibility and Potential of Road and express highway Development in India

PGDM (2001-2004)
17. IT enabled services – past Present and Future of the call center business in India

18. Field project – Comprehensive Study on the role of Barista and the factors which brought in the coffee culture
revolution in Delhi
19. Corporate Social Responsibility

20. Consumer Preference of Toilet Soap

21. Paradigm Shift and Printing Industry: Challenges

22. Market Perception about conversion of tetrapack into can pack for fruit juice

23. Perception Study of Tupperware India Pvt. Ltd

 24. Critical Review of e-Gurucool Launch by NIIT

25. Seagrams Success in Scotch Whisky Segment

26.
Internet Banking in India – a case study of ICICI
27. Cricketers as Brand Ambassadors

28. Unit Linked Insurance Policy as an Investment Option

PGDM (2002-2005)
29. Online Recruitment As A Mode of Recruitment

30. Status of IT usage in Retail Industry (National Capital Region)

31. Future of India’s “Cardiac Stent/PTCA” Market

32. Development of International Tourism Industry in India

33. Economic Viability Study of a Sick Industrial Unit

34. Revival Plan for District Central Cooperative Banks in Uttar Pradesh

35. Research on Fiat India – Strategies for Growth

36. Critical Analysis of STAR MOVIES viewer profile and recommendations for the strategy

37. Will CDMA overshadow the GSM technology?

38. Unleashing the Management Opportunities for IMI in the Present Competitive Environment

39. Kotak Mahindra Bank Limited

40. Customer Sales Satisfaction Survey at Dealers of Hyundai Motor India Limited

41. Part A: To understand consumer preference of insurance products in a combination product

Part B: To understand consumer preference on whether equity linked insurance product is a better investment
against other investment products
42. Study of Indian Power Sector for Gas Based Engine (CPP)

43. Study of Copier Market for Xerox

PGDM (2003-2006)
44. Awareness of Contraceptives and its Usage in Family Planning

45. A Comparative Study on three up market brand of luxury shampoos

46. To study the impact of culture and social environment on the lives of people living with HIV / AIDS

47. Attitude & Perception of Indian Customers Towards LIC & Private Life Insurance Companies – A Comparative
 Study
48. The increase in the number of retail investors in the equity market and the trend ahead

49. To understand the investment habits in people

50. Virtual HR: Influence of information technology on HR activity, design, delivery and impact

51. Launch of leather footwear in mid range segment in Indian market

52. To study the market dynamics of the I.T. hardware industry and develop a strategy to increase brand preference for
Wep Peripherals Ltd.
53. How popular are mutual funds in India

54. Perception Study of on line trading in steel industry

55. Preferred Investment patterns – what are its correlates?

56. Towards efficient inventory management @ Phoenix lamps

57. Strategic Market Analysis for Replacement Tyres

PGDM (2004-2007)
58. Re-launch of BDH range of chemicals in the market by Biocomp Inc. beyond and Pune

59. To plan and strategize the launch of a super premium credit card (platinum) for ICICI bank ltd

60. Study in High attrition rate in the BPO Industry

61. To study the impact of advertising on children age group 8-14

62. Studying acceptability of a new Japanese Encephalitis (JE) Vaccine in the state of Delhi

63. A Study of Electronic Component Industry in India

64. Indian Retail Banking Sector: A Competitive study with special reference to ABN AMRO Bank N. V

65. Perception Study of RFID Implementation in Indian Retail Industry

66. To study the Business possibility of Micro – Financing in Urban sectors by commercial banks and NBFC

67. Comparison of Financial Performance

68. Career Planning, Testing and Counseling

PGDM (2005-2008)
69. Study of early stage venture capital investments in India with respect to next five years (2007-2012)

70. A Study on the need and scope of Malls

71. Implementing 3G Networks in India Cellular Scenario

72. Shakti Township developer

73. To Study Consumer Decision Making while buying Jewellery and make recommendations

74. Research on Loan for Women

75. Business plan for an event management start up

76. A Study on brand loyalty: IDEA Cellular Services

77. Opening up a day care center at cyber green, Gurgaon

78. To study, analyze and develop a rigorous competency index for an organization and also carry out employees
satisfaction survey for the organization in question
79. A Marketing plan for studio apartment

80. Assessment of work-lie balance among working women in Delhi & NCR

81. Re-launch of BDH range of chemicals in the market by Biocomp INC. beyond and Pune