PU 4 YEARS BBA

II Semester Syllabus
MARKETING MANAGEMENT-I
Credit Hour: 3 Credits

Objectives:
The objective of this course is to familiarize and equip students with various marketing
concepts in order to analyze marketing situations and develop marketing strategies.

Contents:
Unit I: Introduction L. H. 4
Definition, relation of marketing to production, economic development and marketing,
marketing functions, marketing concept, marketing strategy planning.

Unit II: Marketing Segmentation L. H. 5

Attractive opportunities, naming product markets and generic markets, finding target market,
market segmentation, dimensions used to segment markets.

Unit III: Market Environment L. H. 4

The marketing environment, objectives and resources of the firm, competitive environment,
economic and technological environment, political and legal environment, cultural and social
environment.

Unit IV: Behavioral Dimensions of the Consumer Market L. H. 5

Consumer behavior-why do they buy? What they buy? Behavioral sciences, psychological
influences, social influences, purchase situations, problem-solving processes.

Unit V: Business and Organizational Customers L. H. 4

Business and organizational customers, basic methods and practices in organizational buying,
production of services, government markets.

Unit VI: Product Planning L. H. 4

Meaning of products, classification of product, product lines, consumer product classes,
business product classes, branding.

Unit VII: Product Management and New-Product Development L. H. 5

Product life cycles, new product planning, new product development

Unit VIII: Place and Development of Channel Systems L. H. 4

Place decisions, 'ideal' place objectives, channel systems, vertical marketing systems.

Unit IX: Logistics and Distribution L. H. 4

Physical distribution, the transporting function, the storing function, the distribution center.

Unit X: Promotion L. H. 4
Meaning of promotion, which method to use, personal selling, advertising, sales promotion,
publicity.

Unit XI: Pricing Objectives and Policies L. H. 5

Profit oriented objectives, sales oriented objectives, status quo objectives, price flexibility
policies, price level policies, discount policies, allowance policies, legality of pricing policies.

Suggested Readings:

6. Basic Marketing, E. Jerome Mc Carthy, William, D. Perreault.

7. Fundamentals of Marketing; William J. Stanton, Michael J. Eizel Bruce J. Walker

8. Principles of Marketing; Kotler, Philip and Armstrong

9. Consumer Protection and Satisfaction by Gulsan, S. S

10.Marketing Decisions, Koirala, Kundan D.

11.Marketing Management in Nepal, Dr. G. R. Agrawal.
 PU 4 YEARS BBA
II Semester Syllabus
STATISTICAL APPLICATION
Credit Hour: 3 Credits
Unit 1: Introduction L. H. 3
Origin, Meaning, Definitions, Uses, Functions, Scope and Limitation of Statistics. Types and
Sources of Data: Methods of collection primary and secondary data, precautions in the use of
secondary data, problems of data collection.
Unit 2: Classifications and Presentation of Data L. H. 4
Need, Meaning, Objectives and Types of classification; construction of frequency distribution.
Presentation of data: Tabular, Diagrammatic and Graphic Presentation.
Unit 3: Measures of Central Tendency and Dispersion L. H. 10
Introduction, Types of Averages and their computations: Mean, Median, Mode, Weighted
Average, Geometric mean, Harmonic mean, Criteria for good measure of central tendency,
General limitations of an average. Measures of Dispersion: Concept, Types, Absolute and
Relative measures, Range, Quartile deviation, Mean deviation, Standard deviation, Coefficient
of variation.
Unit 4: Measures of Skewness, Kurtosis and Moments L. H. 5
Meaning, Objectives and measurement of Skewness-Karl Person's, Bowley's and Kelly's.
Kurtosis and its measurement, Moments and its measurement.
Unit 5: Correlation and Regression L. H. 6
Introduction, Types of Correlation, Methods of Studying Correlation-Scatter Diagram, Karl
Pearson's Correlation including bi-variate frequency distribution, Probable error. Interpretation
of results, rank correlation. Regression equations, Properties and its coefficient.
Unit 6: Index Numbers L. H. 8
Introduction, Uses of Index Numbers, Problems in the Construction of Index Number, Type of
Index Number. Methods of constructing Index Number: Unweighted index Number, Weighted
Index Numbers, Weighted Aggregative Index Numbers (Laspeyres, Passches and Fishers Ideal
Methods). Weighted Average of Relatives. Test of consistency: time reversal and factor
reversal, Cost of living index numbers, Method of constructing cost of living index numbers.
Unit 7: Time series analysis L. H. 8
Meaning, Utility and Component of a Time Series, Measurement of Trend: Graphic Method,
Semi-Average Method. Moving Average Method, Least Square Method; Measurement of
Seasonal Variation: Method of Simple Average (monthly, quarterly), Ratio to Moving Average
Method.
Unit 8: Sampling L. H. 6
Introduction, Basic Terminologies used in Probability, Approaches to Probability: Classical,
Relative Frequency and Subjective Approach, Permutation and Combination, Addition and
Multiplication of Probability for two events, Conditional Probability, and Bayes Theorem.
Suggested Readings:

12.Elhance, D. N., Veena Elhance and B. M. Agrawal; Functions of Statistics; Kitab Mahal,
Allahabad.

13.Bajracharya, B. C., Basic Statistics, MK Publishers Kathmandu.

14.Pant, G. D. and A. K. Chaudhary, Business Statistics & Mathematics
15.Shrestha, Sunity and S. Amatya, Business Statistics.
 PU 4 YEARS BBA
II Semester Syllabus
ORGANIZATIONAL STRUCTURES AND PROCESS
Credit Hour: 3 Credits
Objectives:
The core objective of this course is to familiarize with the concept of organization and also with
the basics of organization structure & organizational effectives.
Unit 1: Understanding Organization Theory L. H. 12
Organization-Concept, Process, Organization Structure, Concept of Organization Design,
Organization Theory, Need for Organization Theory, Traditional Vs Modern Approaches to
Organization, Properties of Modern Organization, Classification of Organization, Systems and
Life Cycle Perspective of Organization.
Unit 2: Evolution of Organization Theory L. H. 10
Early Contributions, Classical School, Human-Relation School, Contingency Approach, Recent
Approach to Organization Theory.
Unit 3: Organization Structure Dissension L. H. 12
Complexity- Horizontal Differentiation, Vertical Differentiation and Spatial Differentiation.
Horizontal Differentiation- Specialization and Department.
Vertical Differentiation- Span of control, Flat and Tall Structure
Spatial Differentiation- Location of Office, Plants and Dispersion of Personnel.
Formalization- Definition, Importance of Formalization, Formalization Techniques.
Centralization-Definition, Importance
Relationship of Centralization, Complicity and Formalization.
Unit 4: Contingency Factors in Organization Structure L. H. 6
Strategy and Structure, Size and Structure, Technology and Structure, Environment and
Structure.
Unit 5: Organizational Effectiveness L. H. 8
Concept of Effectiveness, Effectiveness versus Efficiency, Perspectives on Effectiveness
(Individual Group and Organizational Effectiveness), Approaches to Effectiveness (Goal
Attainment Approach, System Approach, Behavioral Approach, Strategic constituencies
Approach), Time Dimension and Organizational Effectiveness.
Unit 6: Emerging Concepts L. H. 3
Virtual Organization, Network Organization
Self Manage Team (Self help Group)
Organizational Conflict (Interdepartmental)

Suggested Readings:

16.Robbins, Stephen P. (1998), "Organization Theory: Structure, Design and

Applications", Prentice Hall, New Delhi.
17.Rao, V. S. P. and P. S. Narayana, "Organization Theory and Behaviour" , Konark
Publishers, Delhi , 1996.

18.Stoner, Freeman and Glibert, (1996). "Management", Prentice Hall of India (P). Ltd.,
New Delhi.

19.Bhushan, Y. K., Fundamentals of Organization and Management, Sultan Chand &

Sons, New Delhi.
 PU 4 YEARS BBA
II Semester Syllabus
MANAGERIAL COMMUNICATION

Credit Hour: 3 Credits

Course Contents
Unit 1: Introduction to Managerial Communication L. H. 8
20. Nature and role of managerial communication
21. Importance and functions of managerial communication
22. Process of communication
23. Nature, Types of communication (oral, written, verbal, non-verbal)
24. Barriers of communication
Unit 2: Business Correspondence L. H. 18
25. Report Writing
26. Memos
27. Letters
28. Circulars
29. Business sales report
30. Applications
31. Request for Quotations
32. Complaints
33. Follow-up letters
Unit 3: Public Speaking/ Verbal-Nonverbal Communication L. H. 12
34. Sales Presentations
35. Presentation of reports
36. Executive presentations
37. Meetings and conferences
38. Communication on within small groups
39. Negotiations
Unit 4: Managerial readings/ Business Literature L. H. 10
40. Made in Japan

Suggested Readings

41.Made in Japan, Harper Collins Business.

42.Estrin, H., Technical Writing in the corporate world, Crisp Publication.
43.Lesikar, Raymond V and Jahn D Petit Jr., Business Communication: Theory &
Application.
 PU 4 YEARS BBA
II Semester Syllabus
FINANCIAL ACCOUNTING-II

Credit Hour: 3 Credits

Course Contents
Unit 1: Accounting for Liabilities & Shareholders' Equity L.H. 10
44. Liabilities
Recognition of liabilities, Valuation of liabilities, Classification of Liabilities: Current liabilities
(definitely determinable, estimated and contingent liabilities), Time value of money and Long
Term liabilities, Bonds and Debentures: Accounting of debentures, Retirement of debentures,
Conversion of debentures into equity.
45. Shareholders' Equity
Corporate organization, Components of shareholders' equity (common stock, preferred stock,
paid in excess of par, treasury stock and retained earnings), Accounting for ordinary share
capital & preference share capital, Treasury stock, Stock options, EPS, Dividends: cash and
bonus shares, Reserves.
Unit 2: Consolidated Financial Statements L. H. 6
An overview of corporate investment, Methods of accounting for business combinations,
Preparation of consolidated balance sheet.
Unit 3: Accounting for Price Level Changes L. H. 8
Nature of inflation accounting, Limitations of conventional financial statements, Methods of
price level adjustments- Current Purchasing Power Method and Current Cost Accounting
Method.
Unit 4: Accounts for Non Profit Making Organization L. H. 12
Receipts & Payments Account, Income & Expenditure A/C, Balance Sheet, Accounting for
Educational Institutions, Accounting for Professionals.
Unit 5: Financial Accounts from Incomplete Record L. H. 8
Concept, Features, Limitations, Methods, Net-worth and conversion.
Unit 6: Accounting Standards L. H. 4
Benefits, Types, International Accounting Standards and Accounting Standards in Nepal.

Suggested Readings:

46.Mukharjee & Hanif, "Modern Accountancy" Tata Mcgraw Hill, New Delhi, 2003.
47.Jawahar Lal, Financial Accounting" Wheeler Publishing, 1996
48.R. Narayan Swami, "Financial Accounting-A Managerial Perspective" Prentice Hall of
India.
49.Accounting Standard Board/Nepal, "Nepal Accounting Standards", ASB, Babar Mahal.
 PU 4 YEARS BBA
II Semester Syllabus
MICRO ECONOMICS

Credit Hour: 3 Credits

Objectives:
The students shall be able to comprehend concepts, types, importance etc. of microeconomics.
They shall study consumer behavior, demand function, supply function, theories of production,
product pricing, etc.

Course Contents
Unit 1: Micro Economics L. H. 5
Concept, Types, Interdependence with macroeconomics, Importance, Limitations, Distinction
between micro and macro economics.

Unit 2: Consumer Behavior L. H. 8

Introduction of cardinal utility analysis and its limitations. Ordinal utility analysis, Indifference
curves, (concept and properties), Marginal rate of substitution, Consumers equilibrium,
Income, Price and substitution effect. Decomposing price effect into income and substitution
effects, ICC and PCC in Giffen Goods.

Unit 3: Demand Function L. H. 10

Concept, Determinants, Elasticity of demand (Price, Income, Cross), Measurement of price
elasticity of demand (percentage; total outlay, point and are methods). Importance of
elasticity of demand. Marginal rate of Technical Substitution of labour for capital (MRTS LK
)

Unit 4: Theory of Production L. H. 7

Production function, Law of variable proportion, Iso-quant curves (concept and properties),
Iso-cost line, Producer's equilibrium, Maximization of output subject to given cost and
minimization of cost subject to given output, Returns of scale.

Unit 5: Cost and Revenue L. H. 5

Concept, Cost concepts, Relationship between AC and MC, Derivation of LAC, Different types
of revenue concepts, AR and MR in different market conditions and their relations.

Unit 6: Supply Function L. H. 5

Concept, Derivation of supply curves, Elasticity of supply, Measurement and importance.

Unit 7: Theory of Product Pricing L. H. 8

50. Types of Market
51. Perfect competition: Concept, Price and output determination, Equilibrium of firm and
industry
52. Monopoly: Concept, Price & output determination (LR&SR), Price discrimination & its
methods.
53. Monopolistic Competition: Concept, Price and output determination (LR & SR).
54. Concept and Characteristics of Oligopoly
Unit 8: Theory of Factor Pricing L. H. 6
55. Rent: Concept, Modern Theory of Rent, Quasi Rent
56. Wage: Concept, Marginal Productivity Theory
57. Interest: Concept, Liquidity Preference Theory
58. Profit: Concept, Innovation and Uncertainty Theories of Profit

Suggested Readings:

59.Koutsoyianuis A., "Modern Micro Economics, " MacMillan Press

60.Jhingan, M. L., "Micro Economic Theory," Konark Publishers.
61.Chopra, P. N., "Advanced Micro Economics. "Kalyani Publication."
62.Dwivedi, D. N., "Principles of Economics,' Vikash Publishing House
63.Ahuja, H. L. "Advanced Economic Theory," S. Chand & Company
64.Joshi, Shyam,"Micro Economics."