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MANAGEMENT INFORMATION SYSTEM (MIS)

Pantaloon

Submitted to:
Mrs. Priyanka Kapoor

Submitted by:
Rajat Mahajan
Lavish Arora
Nitin Sharma
Arjun Dhariwal
Kanchan Sanyal
(Section J, PGP 2009-11)
A brief introduction about the company

Pantaloon group is a large Indian conglomerate with diversified business interest and have been
promoted by Kishore Biyani.. The company aimed at providing total satisfaction to the customers
through wide variety of items, right pricing, pleasurable ambience, excellent service, best quality
and convenient visual merchandising.
Its business has grown from one store in Kolkota in 1997 occupying an area of 8,000 Sq. ft. to 72
stores, apart from our 22 factory outlets located in multiple cities occupying an aggregate area of
21,07,608 Sq. ft. Pantaloon has been a pioneer in introducing the concept of mega retail stores in
India called ‘Pantaloons’ for the entire family. In an extremely price-sensitive market like India, the
Pantaloons chain of stores has been successful in maintaining the equilibrium between quality and
price. Pantaloon outlets have been positioned as a complete family destination providing value-for-
money goods.
Each region has a Regional hub. Under their control is several Distribution Collection Centers. The
primary function of these DCC is to distribute the products across the PANTALOON retail stores.
They believe that their most valuable assets are their people, young in spirit, adventurous in action,
with an average age of 27 years; they are skilled & qualified professionals.
Pantaloon has its marketing strategy to stay ahead in the competition like Pantaloon is the title
sponsor of the event Femina Miss India 2007. Pantaloon is buying prime areas, instead of taking
rentals as rentals are now fifty per cent higher compared to what it used to be. Pantaloon's own
stores will also stock non-apparel related merchandise such as stationary, pens, gifts and toys for the
film.
Pantaloon operates in a competitive environment. The company has integrated backwards into
garments manufacturing even as it expanded its retail presence at the front end, well before any
other retail company attempted this. It was the first to introduce retail departmental store for the
entire family through Pantaloon in 1997. Today Pantaloon is the fastest growing retail company in
India.
In our assignment we have focused only on the limited role (retail chain) of Pantaloons and not on
the complete Pantaloon retail Pvt Ltd. which includes stores under the name of Pantaloons, Big
Bazaar, Central, Food Bazaar etc.

1. MISSION OF THE ORGANIZATION


• Company shares the vision and belief that the customers and stakeholders shall be served only
by creating and executing future scenarios in the consumption space leading to economic
development.
• To be the trendsetters in evolving delivery formats, creating retail realty, making consumption
affordable for all customer segments – for classes and for masses.
• Infuse Indian brands with confidence and renewed ambition.
• Shall be efficient, cost- conscious and committed to quality in whatever we do.
2. MISSION OF THE MIS
To strengthen the current supply chain of Pantaloon by improving the distribution/ procurement
strategy of the company and help retain its share in the competitive retail sector and there by
increasing sales and profitability.

3. ORGANIZATION STRUCTURE
Pantaloons come under ‘Divisional Bureaucracy’ type of organizations. Decisions are taken
centrally as well as locally at the regional level.

Organization Structure

Head,
Pantaloons
Head, Regional Profit
Center

Operatio Merchandisi Warehouse/DC Marketin


HR
ns ng C g

Area Area Category Pickin Dispatc


Manag Manag Manager Inward h
g
er er s
outlet
Managers Produc
e
Packaged
Outlet Products Procurem
ent Team

Dispatch

Manufacture
Customers rs

Material Flow

4. ARCHITECTURAL APPROACH
The MIS is used by the head of the organization as well as the staff at different Regional hubs for
taking localized decisions as well as keeping in tune with the central decision-making body. So,
establishing architecture will help in getting uniformity across users. The organization structure
shows that a Clustered Architecture approach will be suitable for developing MIS.
It manages heterogeneous products and services and it has production units. Organization is
divisionalized but many decisions are centralized.

5. FORM OF MIS
Pantaloon opt for a Decision Support System which help them in capturing the customer data and
further combine this data with back office applications for the fulfilment of their objectives. This
DSS helps them to take decisions pertaining to various aspects like pricing, supply chain
management and further helps the organization to be customer centric. It deals with the unstructured
problems; a model for decision making is required.

6. ORGANIZING MIS
ORGANIZATION MIS
Level of
Level of
organizati Functions Actors Reports Actors
MIS
on
Daily revenue
Board of collection, Board of
Production, Finance, Directors Daily production and Directors
STRATE STRATE
Procurement, Chairman, inventory sold, daily Chairman,
GIC GIC
Marketing Managing outstanding reports, Managing
Director decisions to open Director
new outlets
Sale and supply
reports, Inventory
Production, Finance, General status report General
TACTIC TACTIC
Procurement, Managers, Daily product wise Managers,
AL AL
Marketing Managers demand, Managers
Outlet wise, reorder
point, EOQ level,
Supervisors Supervisors,
Production, Production,
Product-type,
Marketing, Marketing,
Production, Finance, Daily Procurement,
OPERAT Distributors OPERAT Distributors,
Procurement, Expenses, Inventories
IONAL Store in IONAL Store in
Marketing stock, Finished
charge, charge, floor
goods,
floor staff staff
outlets, outlets,
7. IDENTIFICATION OF MIS SYSTEM
Description Processes Related Controls
functions
Procurement - Procure from - Marketing - Surplus management
Information wholesalers - Accountin - Demand
system - Providing technical g
know-how
Finance and - Manage Accounts -Planning & -A/C standards
Accounting construction -Organization Policy
Information -HR, Finance
System
Marketing - Stock maintenance - Distributio - Forecast demands
Information - Merchandising n - Customer
System - Selling - Accountin complaints
- Customer service g - Competition

Production - Products - HR, - Production has to be


Information - Manage Demand - Marketing as per the specified
System - Get raw material , quality
- Manage production - Distributio
n
- Finance
Human - Recruitment of employees - HR -Planning and Budget
Resource - Training provided - Finance -Organizational Policy
Information - Promotion
System - appraisal

7.1 TRANSACTION PROCESS SYSTEM (TPS)


It estimates number of transactions with indications on mode and medium in an organization and it
provides a scope to identify areas of automation in the organization to optimize transaction cost and
time.
Transaction Mode of Processes Goal/Purpose Remarks
Description Transaction
Dispatch of Products to Batch / Collect demand notes To collect demand notes Can be automated
stores Offline from city stores in time for OLTP
environment
Quality checking of Offline Quality control Reject products not -
products. meeting quality
standards
Sourced Buying from Offline Giving orders to To get timely delivery Can be automated
different companies. various companies from companies online for OLTP
enviroment

Inform regional centre Offline/batch Prepare daily schedule Different requirement of Can be automated
about the level of mode for city store different products online for OLTP
inventory schedule enviroment
Selling of products via Online Receiving Order via Promptly attend the -
website Website order

7.2 MANAGEMENT REPORTING SYSTEM (MRS)


Place/Source Report Description Processed/Report
ed
Stores Area Manager
- Daily, Weekly, Monthly sales figure Processed
- Daily, weekly, Monthly customers visit Processed
- Daily Inventory of stores Reported
- Complaints of customer Reported
Distribution DCC
Collection Center - Requirements from stores Reported
- Replenishment scheduling of stores Processed
- Procurement Scheduling Processed
- Inventory level item wise in warehouse Processed
Sales Team
- Items and quantity to be procured Reported
- Price to be paid Processed
Regional Hub Commercial
- Total profit and revenue from stores Processed
- Total quantity handled by stores
- Investment required in stores
Marketing
- Demand projection for items in a stores
- Demand estimation at various location
- Average sales of stores and average procurement
Operations
- Average retail space acquired at each store Processed
- Requirement for new stores
- Average inventory of stores
- Average replenishment time for stores
Merchandizing
- Total packaging cost Processed
Regional Head Distribution collection center performance Reported
Stores performance report
Profitability of stores

7.3 EXECUTIVE SUPPORT SYSTEM (ESS)


Various reports generated for the Strategic apex of the Pantaloon like CEO of the company.