Analysis the various Factors which influence customer

perception towards Bajaj PULSUR and Hero Honda CBZ

SUBMITTED TO:-

PROF. ANUBH BASHIST

SUBMITTED BY:-

TABLE OF CONTENTS
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Serial No. Contents Page No.
01 ACKNOWLEDGEMENT 03

02 EXECUTIVE SUMMARY 04

03 TOPIC AND INTRODUCTION 05

04 SCOPE OF THE TASK 07

07 COMPANY PROFILE 08

08 OBJECTIVE OF RESEARCH 14

09 RESEARCH METHODOLOGY 15

10 DATA ANALYSIS AND INTERPETATION 16

11 CONCLUSION 21

12 SUGGESTIONS 22

15 ANNEXTURE 23

16 BIBLOGRAPHY 25
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 ACKNOWLEDGEMENT

Every work accomplished is a pleasure – a sense of satisfaction. However a number of

people always motivate, criticize and appreciate a work with their objective ideas and opinions,
hence I would like to use his opportunity to thank all, who have directly or indirectly helped us to
accomplish this project.

We would like to give our sincere thanks to Prof. Anubha Vashist for guiding us in our
whole project, she not only helped us to select my topic of project but also provide us her best
efforts to accomplish my task. She enlightens my path with the golden light of her experience and
support..
support..

Then we would also like to thanks each and every person of the institutes who has helped
us in our project and provided us the things we required. I am very thankful to the respondent who
patiently filled the questionnaire and shares their golden views with me.

Finally we would like to thanks to our group who were always contributed their efforts,
their knowledge, their ability and their valuable suggestions.

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 EXECUTIVE SUMMARY

We follow market research procedure to get an extensive idea about the general
perception in the mass. I covered Ghaziabad area for this purpose.

We examined thoroughly areas such as the number of players, technology they are
offering, their customer base, whether this is appealing to the common people or not, how they
market their services etc.

The Indian scenario has been evaluated considering the facts like, players in the market,
advantages, drawbacks, and connectivity hazards.

We have taken the help of survey along with certain URL’s to get information related to
this project.

After that we visited to 80 respondent in Ghaziabad areas to get our questionnaire filled
and to get other important information. After getting the information we made a study that
between these two brand which one is the best and what are the perception of customer regarding
this two brands. For our study Prof. Anubha vashist has helped us to get our work done.

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 TOPIC AND INTRODUCTION

Topic- Analysis the various Factors which influence customer perception towards Bajaj PULSAR
and Hero Honda CBZ.

Introduction-This research suggests that the presence of other persons in a purchasing situation is
likely to have a normative influence on the decision to make a purchase. The nature of this
influence, however, depends on both perceptions of the normative expectations of the individuals
who exert the influence and the motivation to comply with these expectations. Peers and family
members are the two primary sources of social influence, often have different normative
expectations.

Thus, it has been evaluated two factors that are likely to affect the motivation to conform to social
norms:

a) The inherent susceptibility to social influence and

b) The structure of the group
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Group cohesiveness refers to the extent to which a group is attractive to its members. The theory
proposed by Fishbein and Ajzen helps conceptualize these effects. This theory assumes that
behavior is a multiplicative function of expectations for what others consider to be socially
desirable and the motivation to comply with these expectations.

In our project we will see the various factors which influence the customer perception
regarding the two brands. We will try to find the reason why the customer purchase a particular
brand and What are the reason which influence them to buy a product brand either from Bajaj or
hero Honda and also try to know when they buy these products, when someone influence them
and when they required it or on any occasion, promotion and advertisement.

If they are not buying or buying the Bajaj pulsar and hero Honda apart from this which is
the other product in motor bike which the like most and why they like most. What are the things
attract them to buy Bajaj pulsar or hero Honda cbz and why. What are their behaviors which
make differences between Bajaj pulsar and hero Honda cbz.

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 SCOPE OF THE TASK

For us- It was the great opportunity for us to do this project. Analyzed the different
factors which influenced the customer perception towards the two different brands is the
one of the most important aspect of the marketing. If we come to know what the consumer
want, what they think, what are the things which influence in their decision making then
we can rule the market as well as consumer also. But it is very hard to know about the
customer desire, their perception, their thinking that is why customer known as “king” and
we always try to know more and more about the customer. So we can able to attract them
and get success to sell the products. I talked with 80 respondent and get to know what

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they want, what they like most, what are the things attract them, which are the things
influence to purchase, when they purchase, why and how.

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 COMPANY PROFILE

Hero Honda
Hero Honda Motors Ltd. is the world's largest manufacturer of two – wheelers, based in India.

The company is a joint venture between India's Hero Group and Honda Motor Company, Japan
that began in 1984.

In 2001, the company achieved the coveted position of being the largest two-wheeler
manufacturing company in India and the ‘World No.1’ two-wheeler company in terms of unit
volume sales in a calendar year by a single company. Hero Honda has retained that coveted
position till date.

Products

Hero Honda's product range includes variety of motorcycles that have set the industry standards
across all the market segments. The company also started manufacturing scooter in 2006. Hero
Honda offers large no. of products and caters to wide variety of requirements across all the
segments.

Brand

The company has been continuously investing in brand building utilizing not only the new
product launch and new campaign launch opportunities but also through innovative marketing
initiatives revolving around cricket, entertainment and ground- level activation.

Honda CBZ Xtreme

Specifications:

Engine: Aircooled single cylinder 4 stroke OHC

Displacement: 149.2 cc

Maximum Power: 10.6 KW (14.4 PS) @ 8500 RPM

Maximal Torque: 12.8 N-m @ 6500 RPM

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Gear Box: 5 Speed

Brakes: 240mm Front Disc and 130 mm Rear Drum

Tires: Front: 2.75 x 18 – 42P, Rear: 100/90 x 18 – 56P

Fuel Capacity: 12.3 Litres (+ 1.5 Ltrs Reserve)

How does it look?

The bike has very little resemblance to the old CBZ the headlights got a completely new design.
However this is a small disappointment to CBZ lovers because the new ones do not look as good
as the old one and also looks a little small for a bike of this size. The first thing that one would
notice in this bike is the indicator lights.

Both the back and front indicators merge with the main lights and it looks really nice and unique.
The side part of the bike also got a significant face lift. The colored body part connects as a single
line from the tank to the tail lights and is very nicely contoured. Another feature which adds to its
cool looks is the grip handle bars for the pillion rider… standing out as two individual horn like
bars, it adds to the uniqueness of CBZ. Also the silencer is new and improved.

How does it perform?

When I took the bike for a test drive, the first thought that came up in my mind was ‘wow! this
bike feels just like the Hero Honda Hunk’, then after checking the specifications, I noticed that
both Hunk and CBZ have the exact same 149.2 cc Engine. So you can see Hero Honda Hunk
Review for more information about performace of CBZ because both have the same engine! The
old CBZ had a 156 cc engine, but did not have the pickup and mileage as that of the present
engine. Definitely Hero Honda has made some improvement in the engine for this new CBZ
Xtreme. It is also claimed that this new model gives a better mileage than the old one, but I cannot
be sure of that unless I hear from a real user of CBZ.

Features: The dash board has 3 dials, one for the speedometer, one for the rpm indicator and
another for the fuel indicator… all of them descend in the order of the size… looks nice doesn’t
it? The shock absorbers do not have the Gas shock absorber unit as it is advertised in Hunk and
other bikes, but I would confidently say that it does not make the slightest difference in ride
quality.

How does it stand out?

One of the biggest advantages that this bike has is the CBZ brand name. CBZ has been one of
most passionate bikes for a very long time… the name alone is worth a price tag. CBZ was

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adopted from CBR, which is a very famous 600cc bike in foreign countries. The indicator lights
and rear grip bars also make it unique because no other bike in the country has such a feature.

Hero Honda CBZ Xtreme comes in 5 great colours: Sports Red, Candy Blazing Red, Boon Silver
Metallic, Black and Vibrant Blue Metallic.

Bajaj
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a
wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home
appliances, lighting, iron and steel, insurance, travel and finance. The group's flagship company,
Bajaj Auto, is ranked as the world's fourth largest two- and three- wheeler manufacturer and the
Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South
and South East Asia. Founded in 1926, at the height of India's movement for independence from
the British, the group has an illustrious history. The integrity, dedication, resourcefulness and
determination to succeed which are characteristic of the group today, are often traced back to its
birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the
group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him
as his son. This close relationship and his deep involvement in the independence movement did
not leave Jamnalal Bajaj with much time to spend on his newly launched business venture.

His son, Kamalnayan Bajaj, then 27, took over the reigns of business in 1942. He too was close to
Gandhiji and it was only after Independence in 1947, that he was able to give his full attention to
the business. Kamalnayan Bajaj not only consolidated the group, but also diversified into various
manufacturing activities. The present Chairman of the group, Rahul Bajaj, took charge of the
business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has
gone up from INR.72 million to INR. 120 billion, its product portfolio has expanded and the
brand has found a global market. He is one of India’s most distinguished business leaders and
internationally respected for his business acumen and entrepreneurial spirit.

Bajaj Pulsar 150 DTS-i Specifications:

Maximum Power: 10.37 KW (14.09 PS) @ 8500 RPM

Maximal Torque: 12.76 N-m @ 6500 RPM

Gear Box: 5 Speed

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Wheel Base: 1320mm

Tires: Rear: 100 x 90

Wheels: 17″ Alloy wheels

How does it look?

The engineers at Bajaj realized the fact that if there is no beauty and only brawn, it is not going to
sell in the Indian market. Claimed to be designed and developed in Japan, this bike does have a
head turning looks. The most noticeable feature of this bike is the tank. Big tanks give a big bike
feel, and when Pulsar was introduced, it had one of the biggest tanks in India.

The design of the headlamps has been viewed differently by people. Some really love it and some
say it could have been designed better. The headlight comes with city lights also called tell tale
lights which is a value addition to its looks. Bullet and Karizma were the only bikes with city
lights before Pulsar was introduced.

The tail part of the bike… hmm, yeah, I could say it is nicely designed too. Here too there is a
difference of opinion. The new razor sharp rear light, whether looking good or nor not, definitely
adds to the uniqueness of Bajaj Pulsar.

How does it perform?

Bajaj says “DTS-i gives high power without compromising on mileage.” and the bike lives upto
this statement. Another great advantage of the Digital Twin Spark ignition is the throttle
responsiveness. Definitely the throttle response is better than the CBZ. It does give a good
adrenaline rush when you twist the throttle.

When I had a ride on this bike, what I felt was a feeling of insecurity. Eventhough the bike is
heavy, I somehow felt that the bike is not as safe as the Karizma. I cannot technically explain why
it is so, but thats what I felt. But the pickup is awesome. Karizma picks up in slow and steady
pace and maintains stability at high speeds, but Pulsar jumps off pretty fast but cannot be as good
as the Karizma when at speed more than 80 kmph.

Bajaj has generously provided Pulsar with good disc breaks, but the brakes are too sensitive that it
has to be applied carefully. I have heard many people applying the front discs too quick and due
to the type of weight distribution that the bike has, the bike topples over.

It is claimed that the Bajaj Pulsar 150cc gives a mileage of around 55 – 60 kmpl. But it greatly
depends on user riding quality, service quality and frequency of maintenance

How does it stand out?

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Bajaj Pulsar was a great buy sometime ago, but right now considering the competition there are
better bikes around from Honda, TVS and Yamaha. People are already bored seeing too many
Pulsars in the city. It is time for Bajaj too launch a new 150cc model to its product line.

The digital console was an attraction a while ago, but now many bikes have introduced them. If
you are a Pulsar fan and have admired the bike for quite a long time, then go ahead and buy it.

Hero Honda CBZ Bajaj Pulsar 150 DTSi

Fuel Tank Capacity : 12.5 Liters 15 Liters

Maximum Speed : 120 Km/Hour -

Engine Type : 4-stroke single cylinder air -

Cooled SOHC 4-stroke DTS-i air cooled

Displacement 156.7 cc 149 cc

Power : 12.8b hp@8000 rpm 15.06 Ps @ 9000 rpm

Torque : 1.26m@6500rpm 12.5 Nm @ 6500 rpm

Gear Box : 5-speed 1 down 4 up -

Clutch Type : Mui-plate wet -

Front Suspension : - Telescopic 135 stroke

Rear Suspension : - Triple rated spring 5 way

adjustable with 105 travel

Nitrox shock absorber

Front Brakes : Single disc 240 Disc

Rear Brakes : Expanding brake 130 Drum

front Tyre : 2.75*18-42P 90/90 x 17 - Tube

Rear Tyre : 100/90*18-56P 100/90 x 17 - Tube

Overall Length : 2100 mm -

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Overall Width : 755 mm -

Overall Height : 1130 mm -

Wheel Base : 1330 mm 1320 mm

Ground Clearance : 160 mm -

Kerb Weight : 140 kg 143 kg

OBJECTIVE OF RESEARCH

The main objective of this project is to find, what are the steps Bajaj pulsar and Hero
Honda CBZ is adapting to beat each other and to be a market leader and to differentiate itself
from its competitors. There is large no. of players in the market, who are supplying similar
product to the customers.

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 Now, customers have become smart, they have great knowledge of market, product and
suppliers. So, they are looking for the product which is providing something extra.

The basic objective of this project to

know…………………...............

1. The factor which influence consumer perception towards Bajaj pulsar and Hero Honda
CBZ?

2. Which one brand is most accepted by consumer?

3. How the customer come to know about this product or brand?

4. To analyze the customer preference ?

The basic objective of this project is as mentioned above to find out where Bajaj pulsar
and Hero Honda CBZ. lacking behind to each other and How their market can improve its
position among its competitors.

RESEARCH METHODOLOGY

1. Sample Design:- A sample design is a definite plan for obtaining a sample for a given
population. It refers to a technique which the researcher would adopt in selecting items for
the sample.

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 Sample design may, as well lay down the number of items to be included in the size of the
sample.

 Here the population under survey consists of consumers in Ghaziabad, UP.

 Here the sampling technique employed is the SIMPLE RANDOM SAMPLING in which
the sample is so drawn that each and every unit in population under survey has an equal
and independent chance of being selected.

2. Data collection:- Both primary and secondary type of data is collected for the project.

Primary Data

 Collected from simple consumers through questionnaire.

Secondary Data

 Company background & Product portfolio are taken from the company site.

www.herohonda.com

www.bajajauto.com

www.ehow.com/about_6639434_comparison-between-cars-motorcycles

www.caranswer.info/motorcycles

Method of collecting the data

 For data collection, consumers have been chosen from Ghaziabad region.

 Data is taken from the response of questionnaire, responded by consumers.

3. Sampling:-

 Sample size is 80.

 Simple random sampling is used.

4. Analysis:-

Data is drawn on PIE CHART to analyze and relevant statistical & analytical tools are used
leading to data-interpretation and findings.

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 Analysis and Interpretation

1. Which bike do you have?

Interpretation: This graph reveals that 48% customers have bajaj pulsar, Where as 18% have
Hero Honda CBZ and 34% have other bikes. So it is cleared that customer are aware of the both
of brands and they do purchasing according to their preferences.

2. How do you come to know about this Motor Bike?

Interpretation: According to the graph we can see most of the people i.e. 56% of them collect
information about bikes from the television or radio, 10% of them are aware by newspaper, 10%
are through magazines, and 24% of them get information from their relatives/friends (positive
word of moouth).

3.Do you keep full knowledge about Bikes before buying?

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Interpretation: According our survey we came to know that almost all the people i.e. 75% keep
full knowledge before going to buy a bike and a substantial portion of them i.e. 25% of them do
not keep that much of knowledge while going to buy a bike.

4. Which factor below influence your decision?

Interpretation: From the survey it is observed that most of the customers in this area are very
much concern about the mileage of their favorite bike. The graph shows that 12% of the
customers are concerned about price, 32% are about mileage, 21% are about quality and 10% of
them are concerned about resale value, 18% of them are concerned about after sale service and a
rare people think about status symbol.

5. Rank the following features of bajaj pulsur 150 and Hero Honda CBZ Xtream out of 5 point scale?
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Interpretation: In the Hero Honda CBZ most of the people first give the preferece to pick up then attractive
colour,then mileage then after sale serve and after this they think for easy starting.

And in the Bajaj pulsur most of the people first like mileage thenattractive colour then pick up and in the
lend they like easy starting colour and after sale service.

6. Does Advertisement Influence your decision in choosing a Motor Bike?

Interpretation: According to the survey it is observed that almost every people are influenced by
advertisements while go for buying a bike. The graph shows that 57% of the customers are
influenced in their decision making for choosing a bike by advertisements and 31% are not
influenced by ad and 12% of them are influencedby any other.

7. From which media you get to know about automobiles?

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Interpretation: From our survey we came to know that 14% of the customers get information
about bike from newspaper, 58% of them from TV or radio, 19% of them from friends/relatives
and 9% of them are aware about bike from other sources.

8. Experience with your bike?

Interpretation: From our survey we came to know that the 27% of the people are
highly satisfied , 53% of them are satisfied, 14% are in neutral position i.e. they are
not satisfied and not dissatisfied and 6% of them are dissatisfied with the
performance of Bajaj pulsur 150.
It is also seen that 21% of the customers are highly satisfied, 44% are satisfied, 20%
are in neutral and 15% are dissatisfied with the performance of Hero Honda CBZ
Xtream.

9. Which is the most preferable bike out of following?

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Interpretation: According to our survey it is observed that most of the people i.e. 56% they
prefer Bajaj Pulsur and only 25% of them prefer Hero Honda CBZ and 19% of them prefer
others.

CONCLUSION
• Most of the respondents of GOVINDPURAM & SHASTRI NAGAR areas are aware of
many popular brands of Bikes. The customers give more importance to fuel efficiency
than to other factors. They believe that the brand name tells them something about product
quality, utility, technology and the like. The consumers prefer to purchase the Bikes which
offer high fuel efficiency, good quality, technology, durability and reasonable price.

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 • After conducting the survey it is concluded that Bajaj pulsur has a large market compare
to Hero Honda CBZ xtream because Pulsur gives more mileage than the CBZ and also
gives the speed and the style like CBZ.

• Most of the Pulsar & CBZ are purchased by young generation age between 18 to 30
because they prefer stylish looks and rest of the models of Hero Honda are purchased
more by daily users who needs more average of bikes than looks.

• From the survey we have found that media plays a major role to influence the customer’s
perception regarding the Pulsur and CBZ. Then they are influenced by family and friends.

• Most of the people, who are using Pulsur 150 more satisfied than the people who are using
CBZ xtream.

• Status is the other factor which influence the customer perception, In the case of Hero
Honda they are using bollywood star as a brand ambassador with this they give the tough
competition to the Bajaj Pulsur.

SUGGESTIONS

On the basis of the findings, the following suggestions are made:

1) With a view to improve the fuel efficiency of the bike, the manufacturers
should spend a considerable amount on research and development.

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 2) It is suggested that the manufacturers should make all efforts to control cost
reduction.

3) It is suggested that the brand image and brand loyalty could be boosted by
selling quality Bikes at a reasonable price to suit the needs of middle income
group.

4) Hero Honda should think about fuel efficiency in case of upper segment
bikes.

5) More service centres should be opened.

6) Maintenance cost and the availability of the spare parts should also be given
due importance.

7) They also introduce some good finance/discount schemes for students.

ANNEXTURE

Questionnaire on
Analysis of various factors that influence consumer
buying behavior towards pulsar and CBZ
1. Which bike do you have?
Bajaj pulsar Hero Honda Cbz Others
2. How do you come to know about this Motor Bike?
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 Newspaper Television

Magazines Friends/Relatives

3. Do you have full knowledge about Bikes before buying?

Yes No

4. Which factor below influence your decision?

Price Mileage Quality

After sale service Resale value Status symbol

5. Rank the Following Features Of PULSUR 150 and CBZ out of 5 point scale?

CBZ PULSUR

MILEAGE

AFTER SALE SERVICE

ATTRACTIVE COLOUR VARIABLES

PICK UP

EASY STARTING
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6. Does Advertisement Influence your decision in choosing a Motor Bike?

Yes No Can’t say

. From which media you get to know about automobiles?

Newspaper T.V. or radio family and friends others

7. Experience with your bike?

H. satisfied satisfied n neutral dissatified H.dissatisfied

8. Which is the most preferable bike out of following?

Hero Honda Cbz Bajaj Pulsar others

Name:- _________________________ sex:_____________

Age:______ occupation:___________________

Address:________________________________________________________________

THANK YOU!!

BIBILOGRAPHY

www.herohonda.com

www.bajajauto.com

www.ehow.com/about_6639434_comparison-between-cars-motorcycles

www.caranswer.info/motorcycles

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