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Bulk Messaging


Proactive Communication
to all Customers
As mobile service and handset capabilities become
increasingly sophisticated, end users are looking for eye-catchingand relevant commu-
nications, whether from friends or marketers.

With Bulk Messaging Gateway (BMG), operators take messaging to a new A2P
(Application to Person) level, incorporating multiple forms of content, such as ringtones,
logos, images, video, games and alerts, from multiple content providers, regardless of
whether delivery is via SMS, WAP or MMS messaging.

BMG drives efficiencies in message delivery, by delivering rich content over the
operator’s existing infrastructure. A completely integrated gateway, operating as a
bridge between the network and applications, BMG serves messages generated from
an application to multiple mobile users. In the past year, BMG handled over 5 billion
messages on a single customer installation.

How it Works?
Based on a layered architecture, BMG incorporates:

Service Exposure Layer- Content providers upload content and applications to the
BMG over multiple interfaces, defining delivery specifications as appropriate.
Message Delivery Layer interfaces with operator services infrastructure for the various
types of message transport such as SMS Gateway, WAP Gateway and the MMSC.
Content Provider Management Module- Manages multiple content partner relationships,
governing usage of the BMG infrastructure.
Additional Modules, including billing, OAM and reports, and statistics modules that
control their respective functions.
Bulk Messaging Gateway
Features an hour can be provided or the number
Key Features - Software
of requests served successfully or that
Gateway to Multiple Applications ended in failure.
BMG provides an easy plug-in inter- Platforms
face allowing third-party content- Operator Benefits Entry level and high-end systems
providers to upload content quickly Creates a New Customer Segment benchmarked and available on
and seamlessly, regardless of the Delivering rich A2P messages in various Linux and Solaris
underlying protocols. BMG supports formats creates an opportunity to grow
HTTP, HTTPS, CIMD, SMPP, FTP, the enterprise segment Security
WEB, PI, and MM7 protocol inter- Major Revenue Driver HTTPS for secure gateway-
faces. With enterprises wishing to keep in application server communications
Access and Control constant touch with their customers,
The operator controls users based on BMG provides the perfect platform for Compliance
protocol, IP address, destination delivering cost effective, immediate Complies to the following specifica-
number, message type, launch and communications tions SMPP 3.3 / 3.4 / 5.0* CIMD 2,
expiry date. The content provider can Tailored Communications HTTP 1.0 / 1.1, WAP 1.x, WAP 2.0,
internally create the second level The ability to tailor the content of the MMSC - 3GPP TS 23.140 V 5.3.0
user to manage their applications and communication, based on end- and OMA V 1.1
content. customer profile and the exact timing of
Message Prioritization the communication enables enterprises Reliability, Availability and Scal-
The operator can prioritize message to carry out highly targeted marketing ability
delivery from content providers and activities–improving success rates Clustered architecture based on
content providers can also prioritize Subscriber Benefits carrier grade systems lends itself to
messages sent to the Gateway. Deliver Greater Customer Satisfac- scaling for higher performance,
Scheduled Delivery tion resulting in a very high degree of
Content Providers can schedule Customers want to know the latest prod- reliability and performance.
delivery timings for messages and ucts, promotions and news from their
messages can be pushed on a time favorite suppliers and stores and BMG
basis. The delivery schedule is set by is a quick, simple and highly targeted
various applications connecting to the way in which to deliver information.
gateway. BMG Architecture
Load Distribution
Load distribution capability ensures Content/ Applications

smooth delivery of messages. SMPP CIMD FTP


Reports and Statistics

Provide details on usage characteris- BMG

tics for submitted messages, giving Subscription

Service Exposure Layer

information such as application Management System

Content Provider
OA & M
access during a month, day or even
NMS System
Reports &
Billing System Statistics

System Requirements Message Delivery Layer

Hardware SMS Gateway

Intel Xeon Multicore Servers/
WAP Gateway MMSC
Sun Server

Red Hat Linux 5.0/ Solaris 8.0

Comviva is the leading provider of integrated VAS solutions for mobile operators in emerging markets. Comviva’s extensive portfolio of solutions powers content,
commerce and community-focused revenues for operators, whilst its managed services and customer lifecycle management offerings streamline operations and
enable delivery of an enhanced end-user service experience. With mobile operator customers in over 80 countries worldwide, Comviva’s solutions enrich the lives
of people globally.

To learn more, visit or contact us at

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