Social Media Ebook From Pam Perry and Antonio Crawford

Social Media Preneur:
How to Position Your Brand

Identity in the Christian Market
Generate Traffic and Win Customers

with a Strategic Positioning Plan
Facebook Flickr LinkedIn RSS
Antonio L. Crawford Pam Perry

SOCIAL MEDIA PRENEUR EBOOK COLLECTION 2
Published by Kaizen Publication LLC.
Copyright ©2011 Antonio L. Crawford
All rights reserved.
Without limiting the rights under the copyright reserved above, no part of this publication may
be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by
any means (electronic, mechanical, photocopying, recording or otherwise), without prior written
permission of both the copyright owner and the above publisher of this ebook.
The scanning, uploading, and distribution of this ebook via the Internet or via any other means
without the permission of the publisher is illegal and punishable by law. This ebook should not
be stored, made available to download or given away for FREE, as a bonus. Please purchase only
authorized electronic editions and do not participate in or encourage piracy of copyrighted
materials. Your support of the author’s right is appreciated. Only authorized affiliates on the
National Christian Writers Conference may distribute this ebook through the National Christian
Writers Conference affiliate program and only through our affiliate link.
To purchase additional copies of this publication, please visit www.ncwcfr.com or email Antonio
at ncwcsd@yahoo.com.
Standard Disclaimer: The material presented in this ebook is designed to provide information to
the reader. No warranty is made regarding the accuracy or quality. The publisher has strived to
be as accurate and complete as possible in the creation of this ebook, notwithstanding the fact
that it does not warrant or represent at any time that the contents within are accurate due to the
rapidly changing nature of the Internet. It is not the responsibility of the author or the publisher
to ensure Web sites are active or up-to-date.
The publisher will not be responsible for any losses or damages of any kind incurred by the
reader whether directly or indirectly arising from the use of the information found in this ebook.
This ebook is not intended for use as a source of legal, business, accounting, or financial advice.
All readers are advised to seek the services of competent professionals in the legal, business,
accounting, and finance fields. The information is derived from the author’s personal experience,
research, and study. It is distributed with the understanding that the publisher and author are not
rendering legal, accounting or other certified professional services. There are other resources and
information available to authors and publishers who require additional assistance. Laws may
vary from state to state, therefore if you require legal or expert advice we encourage you to seek
the services of a certified professional.
No guarantees of income are made. Reader assumes responsibility for use of the information
contained herein. The author reserves the right to make changes without notice. The publisher
assumes no responsibility or liability whatsoever on the behalf of the reader of this book.
Every effort has been made to ensure this book is complete and accurate as possible. Your
success is dependent on your own efforts. This book is the first edition of many editions. We
invite you to help us maintain an accurate document as possible by sending comments to
ncwcsd@yahoo.com
Antonio L. Crawford, CEO, Top Book Sales Inc., Publisher Kaizen
Publication LLC and founder Strateginomics™ Wealth Building Seminars.
He is the publisher and author of several books including: The Quest for
Wealth, Henrietta the Hyena, 101 Ways to Generate Top Book Sales and
Creating Multiple Streams of Income with Information Products.
Known internationally for his ability to identify solutions using process improvement
techniques, Antonio uses his skills to help writers, authors, speakers, infopreneurs and business
owners increase their overall positioning and sales performance. He teaches seminars and
workshops across the nation to show participants how to develop their ideas using performance
based production models.
Antonio earned a professional certificate in Lean Enterprise Solution from San Diego
State University. An advocate for literacy he demonstrates how to manufacture, position and
distribute informational products into the marketplace quicker, easier, and at a lower cost.
Antonio is a former Radio and TV Talk Show producer. He is also a contributing author
in Chicken Soup for the African American Woman’s Soul. He has appeared at The National
Publicity Summit, New York as a media coach. His radio interviews include KRPZ 1210 a.m.
San Diego, WRBB, Boston, Blogtalk radio.com and the talk radio show Literary Pizzazz. He has
appeared at the Virginia Festival of the Books, Charlottesville, Virginia; the Christian Writers
Conference and Book Expo, Norfolk, Virginia; African American Literary and Media
Conference and the Soul Film Festival.
Antonio’s innovative strategies merge conventional thinking, scientific thinking, systems
operations and strategic performance to show seminar participants how to produce new ideas.
Pam Perry, Ministry Marketing Solutions president and founder of the Detroit
Chapter American Christian Writers Association has lead the industry as a PR
expert and coach for more than two decades. She spent the first ten years
working in ad agencies and commercial media. She has dedicated the past ten
years to marketing ministries and helping people achieve their goals.
Affectionate known as the Branding Coach, Pam has worked closely with well known
Christian publishers and African American Christian authors. The slogan she uses to describe her
her commitment to excellence is: Brand YOUR Best Life! Pam is also the co-author of Synergy
Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and
Brand Your Ministry.
Publisher Weekly called her a “PR Guru”. Pam has worked with many leading
organizations in America including the Detroit Free Press, WNIC FM, McDonalds and Ford
Motor Company. She has also worked in fund raising and non-profit development promoting the
mission, vision and goals of Joy of Jesus and the Salvation Army. The Detroit Free Press
describes her as a “Marketing Whiz”. She was awarded “Power Net-worker of the Year” by
George Fraser and given a “Woman of Excellence Award” from The Michigan Chronicle.
Pam is the founder of Blacks in Advertising, Radio & Television (BART), a nonprofit
networking organization for African Americans in the media. Over a ten-year period, BART has
organized professional development meetings, career conferences and created an awards
program to honor African American heroes in the industry. Pam has mastered the art of
connecting the right people, for the right project, at the right time.
Author First Aid Kit: Creating Multiple Streams of Income with

Information Products [Paperback]
"One of the better marketing tools
around!" Kathi Macias

"Helped me understand the bigger
possibilities!" Philipp Lomboy

"I'm now looking at "the bigger
picture" Sandra McLeod Humphrey
Get your copy Today!
Structure your intellectual property

to create multiple streams of income
Take the first step toward becoming an

Infopreneur
Position your ideas in the marketplace
Expand your creativity using multiple

http://tinyurl.com/2eavkvq informational products
Hold the Ctrl key and Click the Link to

Get Your AMAZON.COM copy and Save!
Paperback: 152 pages

Publisher: Top Book Sales (Kaizen Publication LLC subsidy); 1st edition
Language: English
ISBN-10: 0984110224
ISBN-13: 978-0984110223
Average Customer Review: 5.0 out of 5 stars. See all reviews (4 customer reviews)
Positioning Your Brand in Marketplace
We have one objective: If you are a writer, author or speaker, this ebook series along
with our teleseminars is designed to show you how to build your social network community and
position your brand identity in the Christian marketplace. A social network community is a
computer network where people create user accounts using special software programs to share
ideas, files, pictures, videos, blogs and create relationships. Example, Facebook, MySpace and
LinkedIn are social network communities.
Brand Your Identity
What is your brand identity? A brand identity is a name, a symbol, a position, a sign, a
slogan, or a specific color to distinguish your unique personality. Example, UPS slogan “What
can Brown do for you?” is a strategic alignment for their organization. The slogan says: How can
we (Brown) satisfy your shipping needs? The color brown, along with the UPS emblem,
communicates the organization’s desire to satisfy the needs of their customers rather than listing
products and services for shipping.
Your brand identity is the characteristics that you use to distinguish your product, service,
ministry, or business from other groups. Example: Christianity is a type of brand identity. There
are many religious organizations operating around the globe. Christianity distinguishes a select
group of people from the other religious organizations. Fact, research shows, Christianity is the
largest religion in the world. Percentage of Christians Global:
According to The World Christian Database
more than 30% of the world's population are Christians.
Gordon-Conwell Theological Seminary (2006)
http://worldchristiandatabase.org/wcd
Largest National Christian Population:
United States - 224,457,000 (85%)
Adherents.com (2005)
10 Most Christian States in the United States
http://www.adherents.com/largecom/com_christian.html#nations
The disciples were called (branded as) Christians first in Antioch. Why were the disciples
called Christians? They were followers and students of Christ. Like the disciples, your brand
identity communicates your unique position and your personality to the public.
How can you position your brand to stand out in the Christian market? Attend the SMP
training program and learn how use social networks to expand your brand identity. The Social
Media Preneur (SMP) training program is a CURRICULUM-BASED preparation module that is
designed to help you create a step-by-step campaign to communicate your marketing message to
the public using social network marketing. We give you the information and the tools to build
your brand identity, we demonstrate how to stand out among others and we explain how you can
capture your share in the Christian market. The entire training platform contains a series of
ebooks, a social media publicity value stream map and 12 training teleseminars. The3-month
course is designed to help writers, authors and speakers incorporate social media into their
marketing efforts, increase brand awareness and become social mediapreneurs.
Social Media Preneur for writers, authors and speakers is a flexible platform for building
and developing brand awareness. The training course is a collaborative effort between Pam Perry
and Antonio L. Crawford. Some of the information is taken from recent articles written by the
authors and information from the book: Creating Multiple Streams of Income with Informational
Products. See page 8 to get your copy, Today!

Becoming a Social Media Preneur
What is a Social Mediapreneur? A social mediapreneur is a person who markets and sells
digital or printed informational products in social communities. These products include white
papers, questionnaires, press releases, transcripts, fan pages, blogs, presentation slides, ebooks,
workbooks, trade books, MP3 files, video files, DVDs, webinars, workshops, seminars,
webinars, and teleconferences. Informational products are sold and distributed on the internet
with ease.
After reading our series of ebooks and participating in the 3-month training course you
will understand how easy it is to become a social mediapreneur. You will receive the knowledge
to create informational products and position your unique selling proposition (USP) in the minds
of a carefully selected audience. You will receive the tips and tools to:
• Create a step-by-step social media campaign
• Build your professional platform to reach a larger audience
• Use wire service marketing to increased traffic to your web site
• Build active communities using several social media tools
• Create a marketable brand identity
• Build meaningful relationships with your target audience through virtual vists
• Create a Brand that delivers sales and speaking engagements
• Communicate your unique message to a selected audience
• Pitch your message and get the media’s attention
• Design a unique sells plan (USP) to win customers
• Capture your share in the Christian marketplace

Whether you're starting as a beginner or you are an expert, our Social Media Preneur training
program can be quickly employed and incorporated into your social media marketing campaign.
Web 1.0 vs. Web 2.0
Over the last decade the information industry has changed. The internet, web 2.0
technology and new social network applications emerged, placing more power in the hands of
the independent artists. Today, more than 500 million people spend their time sharing
information and connecting on the internet in social communities. No longer is it enough to
simply try to attract others to your website (web 1.0), you MUST position your identity, go
where they are going, and that is social media (web 2.0).
What is social media? Social media is the collaboration between internet web 1.0
technology and web 2.0 social network applications. Web 1.0 is a static approach to attract
people to visit a single web site. In web 1.0, the web master created several HTML graphic pages
in one web site. In web 2.0, internet users log into social software programs to create pages.
After creating an account the users share data files, MP3 audio files, pictures, HTML links and
videos files across interconnected networks. What are social media applications? Social media
applications include: social bookmarks, online photo applications, video channels, text
directories, podcasts and online social communities like Facebook, LinkedIn and MySpace..
We added review questions and space after each section in the ebook to take notes. At the
end of this ebook we give you a list of social communities and social tools to help you build your
social network. Follow along in the course, take notes and start taking steps towards becoming a
social mediapreneur.
Review Questions:
Notes (write your answers and remember them!)

Define brand identity?
Is Christianity a brand identity? Please explain your answer.
Write the name of the place where the disciples were first called Christians?
How many Christians live in the United States?
Name 5 cities with large Christian population.
What is the difference between web 1.0 and web 2.0?
What is social media?
Yes or No: Can you set aside one hour each day to grow your brand?
What changes will you make to ensure you have one hour to grow?
Window of Opportunities
Informational products provide many opportunities for Christian artists. They provide the
medium to communicate your marketing messages to people in the Christian marketplace.
Communication and marketing are very important elements in your marketing plan. People have
to know about your book or know about your informational products in order to purchase copies.
In this ebook series, we will show you how to get connected to the mass audience that exists
within the world of social media. We will show you how to build your social media positioning
campaign, leverage informational products to get publicity, and communicate your unique
selling proposition to a select target audience.
Faith-Based Position
Like mainstream publishers, faith-book publishers tend to publish and promote products
that are similar to other products that have had major success. The Christian marketplace has lots
of copycat formulas that try to imitate the same accomplishments or follow the same patterns as
other popular products. For example, a new social mediapreneur who is not well known may
follow the identical marketing and sales strategy like the well known pastor, Rick Warren.
Warren is the pastor of the Saddleback Church in southern California and author of two top-
selling books The Purpose-Driven Church and The Purpose-Driven Life.
Warren sold more than 25 million copies by discounting The Purpose-Driven Life to
seven dollars and positioning his message through his membership site Pastors.com. Pastors.com
is a web based forum that is designed for Christian leaders. The web site provides practical
solutions, tools and resources to help leaders grow their spiritual organizations. The site connects
more than 140,000 users to blog threads and posts. An unknown preneur will not have the same
platform or the same type of influence in the Christian market like a Rick Warren.
Social Media Positioning
To position your book, brand, ministry or business in the Christian market you need a
comprehensive plan. You need a strategy. You need a formula for success. You need a step-by-
step approach that combine all your marketing pieces together from start to finish (plan, +
strategy, + steps, + approach = success).
Why do you need a plan? By creating a written plan you will save time, money and effort
before you launch into pool of dreams. You need a plan of action to achieve success. Example,
publishing a book requires a plan of action; from designing the front cover, ordering the bar
code, organizing the content, to printing copies of the book; there are several tasks that need to
be accomplished prior to publishing. Your plan of action lists all the steps from the beginning to
the end to help you achieve your publishing goal. The tasks are the individual steps you take to
make progress toward completion. The approach is the way you get the job done. Will you set
aside one hour daily work on your manuscript? Will you read our ebooks, study the content, take
notes, and listen to the audio files? If so, success leaves clues for you to follow.
What is your (plan, + strategy, + steps, + approach for success)? The SMP training course
provides the framework (maps, teleseminars, ebooks) you need to learn how to build your own
positioning plan. How will participating in the SMP training program benefit you? The program
helps you realize you are in three positions:
1. You are just starting. You need more information to help you jump start your project.
2. You are on your way. You have an idea where you want to go.
3. You have achieved a goal. You need resources to help you travel to the next destination.
You’re in the right place if you are looking for momentum and new innovative ideas to help you
generate traffic to your web site and win new customers.

Where You Are Now?
It does not matter if you are just getting started or at the end of your journey; every
approach to marketing is unique. No single, best seller formula exists that fits every product.
Being unique means as a social mediapreneur you should differentiate yourself from others.
How can you stand out in a market that is crowded with competition? Learn how to
position your profile and position your informational products above the crowd. Let us explain.
The wealthy chief tax collector Zacchaeus wanted to see Jesus while a crowd of people followed
Jesus through the streets of Jericho. Unfortunately, Zacchaeus is vertically challenged. He could
not see over the crowd to get Jesus’ attention. After thinking about his position for a few
seconds, Zacchaeus ran ahead of the crowd and climbed into a sycamore fig tree. When Jesus
reached the spot where Zacchaeus sat in the tree, Jesus looked up and said, “Zacchaeus, come
down immediately. I must stay at your house today.” (Luke 19:1-6)
What is Your Position?
Are you sitting in a tree above the crowd? What separates you from the competition?
What makes you one of a kind? Are you receiving the attention that you deserve? Zacchaeus has
several things in common with other authors, writers and speakers. He works a regular day job as
the chief tax collector. He experienced the difficulty of getting noticed in a crowded marketplace.
Think about the challenges Zacchaeus faced in the story. How did he overcome his dilemma?
What steps did Zachaeus take to stand out?
1) He knew what he wanted to achieve.
2) He ran ahead to achieve it.
3) He positioned himself in the tree above the crowd.
4) He gained the attention of the most important person, Jesus.

How can infopreneurs position themselves in the marketplace to stand out among others?
The answer is easy. Running a SMP campaign will accomplish 3 things for you:
1. Social – Communicate your ideas among a community of others.

2. Media – Persuade people in the market to take notice based on your position.
3. Position – Establish your Brand and communicate your message through a series of
steps.
Understanding this concept is a hard lesson for social mediapreneurs who have tried to
promote and sell informational products but failed. After depleting the money in their budgets,
some authors give up pursuing their publishing and publicity goals. They discontinue
promotional efforts or continue spending more money trying to find a publicity solution that
actually works. If you feel tired from trying different publicity strategies that do not work, don’t
worry, we have a strategy that communicates your message to a massive audience.
Where Do You Wanna Be?

In today’s competitive market, social mediapreneurs need tools and strategies that are
effective. Social mediapreneurs need a systematic approach that provides consistent exposure in
the market. Social media positioning (SMP) is a powerful networking strategy that provides a
healthy stream through which messages can easily flow on the internet. The internet is a world
wide network of computers and devices that are interconnected. How can you communicate your
marketing message on the internet effectively?
Sharon Farnell, the managing director of Faith Division of Planned Television Arts,
advises, “Find what is unique and relevant, what hasn’t been talked about before in the media,
and go with that.” According to Farnell, it is also important to link books to topical stories or
issues that are of grave concern to large audiences. If the message is newsworthy and authors can
add an inspirational or devotional slant, the message can be more attractive to Christian
publishers and the Christian media.
Only a few publicity firms that specialize in promoting books have publicists who
exclusively handle books of faith, Planned Television Arts is one of them. Some inspirational
consultants and agencies may specialize in connecting great stories with the Christian media, but
not necessarily the stories that are found in books. Social mediapreneurs who write for the
Christian market need the right tools, the right methods and the right message to reach their
target readers.
Review Questions:
Notes (write your answers and remember them!)
Where are you now? Starting a new project, middle of a project, at the end of a
project and needing to start again.
What project are you working on now?
Two words to describe what is it that you do? (example: write books)
What type of business do you run? (B2Business), (B2Customer), (B2Gov.)
Do you sell products or provide a service?
Who is your primary target audience?

In one sentence describe your business: (example. I write books for children)
Do you have competitors that provide similar products and services?
What is your position? What makes you unique?
Describe your brand identity? (If we were standing in a crowd, how can
Someone distinguish you from the others?)
In your own words explain Social Media Positioning.

Christian Media Outlets
The outlets for Christian media parallel the outlets for the mainstream media. Example,
GodTube.com is similar to YouTube. Godtube.com is a video sharing platform that plays online
faith-based Christian videos. YouTube is a video sharing platform. Internet users can upload,
share, and view independent videos. The Christian media outlets have a strong presence in
television, radio, print, wire, and social networking. However, the three major factors that
distinguish Christian media outlets from their mainstream counterparts are:
1. They are loyal and devoted to their audiences
2. The content is consistent with Christian principles and beliefs
3. Phenomenal promotional power of churches, mega churches, & other organizations
Audience Statistics
A nationwide survey conducted by the Barna Group (*www.barna.org; March 14, 2005)
discovered in a typical month:
*Nearly half of all adults, 46 percent, listen to Christian radio.
*Forty-five percent of all adults tune in to a Christian TV program.
*One-third of all adults read a Christian magazine.
*One-third of all adults read a Christian book.
*One of every six adults (16 %) spent time visiting faith-oriented Web sites.
*Approximately 13 million un-churched adults read Christian magazines.
On a daily basis:
One out of every six U.S. adults (16 %) listened to Christian radio.
Television
Major Christian television shows include the 700 Club, Hour of Power, and the Old Time
Gospel Hour. The North American Mission Board of the Southern Baptist Convention operates a
twenty-four-hour-a-day television network, Family Net, which telecasts a range of programs
from those that are religious in nature to classic sitcoms. Family Net programming is also
lifestyle oriented and features cooking and health segments and feature authors discussing their
works. Christian television has devoted viewers and many of them watch Christian television
programs every day. To them, it’s more than just an interest; it’s a central part of their lives.
Radio Stations
Salem Radio Network is Christian radio leading news network. It serves over 1,900 radio
stations, is a full-service news outlet with newscasts at the top and bottom of each hour, and
produces nine live daily and weekend talk shows. Salem Music Network provides three twenty-
four-hour Christian music formats and SRN Weekend furnishes weekend music programs.
Christian radio also proliferates. Its many rock stations, which play music that sounds
like top-forty music but with Christian-oriented words, appeal to a younger, freer-spending
demographic. The market for books of faith revolves around Christian publishers and bookstores.
Publishers include Thomas Nelson, WaterBrook (a division of Random House), Tyndale House,
Baker Books, Regal Books, Zondervan (a division of HarperCollins), and many more.
Publishing
Readers of Christian books are also extremely loyal, so selling Christian books has
become a big business. The Purpose-Driven Life, by Rick Warren (Zondervan, 2002), is the
fastest-selling nonfiction book of all time. The Left Behind series by Tim LaHaye and Jerry B.
Jenkins (Tyndale House Publishers) has reportedly sold more than 75 million copies since 1995.
Christian retail booksellers have an active and powerful centralized trade association,
Christian Booksellers Association (CBA). CBA has nearly 2,300 member stores that sell Bibles,
Christian books, curriculum, apparel, music, videos, gifts, greeting cards, childrens’ resources,
and other materials. Like its mainstream counterpart, the American Booksellers Association
(ABA), CBA hosts an annual trade show, which attracts tens of thousands of attendees from all
over the world.
Major Christian general-interest print publications include Christianity Today,
Guideposts, Today’s Christian, World, Christian History, Christian Century, and Discipleship
Journal. Specific publications also exist for denominations such as the Southern Baptist
Convention, which has a whole network of publications like the On Mission magazine.
Examples of ministry or denominational publications are Ministries Today and Outreach
magazine, Presbyterian Today, Presbyterian Record, Today’s Pentecostal Evangel, and Baptists
Today.
Review Questions:
Notes: (jot down your answers and remember them!)
How can your information product, or service make the lives of others beter?
What type of social events would your audience attend? (ex: church, concerts)
Social Media Positioning
Between print media, wire services, social networks, radio interviews and TV
appearances, there are plenty of opportunities available to promote and market informational
products. The challenges some authors face are: 1) They are new to the industry and 2) They are
not well known in the market place. Let’s face the truth. It is hard getting the public’s attention if
your budget is small, and your industry is crowded with competition. In addition to the stiff
competition, the amount of work that is required to run a successful positioning campaign may
seem overwhelming.
In the past, traditional publishers used their large budgets to push a book to best seller
status overnight. Today, both the large and the small publishing companies reverts the enormous
responsibility of marketing and selling informational products back to the preneurs. No one
should carry this tremendous burden alone. No one should feel rejected. Social mediapreneurs
need help. You need a guide to help you navigate through the maze called strategic positioning.
Social Campaign Strategy
Social media positioning is the process of communicating your unique selling proposition
on the internet in social communities like Twitter, Facebook, MySpace, Linkedin and Ning.
Preneurs learn how to use social applications like: Google calendar, Delicious social book-
marking services, Diggs content syndicator, Flickr’s online photo application, Wikis content
aggregators, BlogTalkRadio podcast platform, GodTube and YouTube video channels.

How to Use Campaigns to Position Your Brand Identity in the Christian Marketplace
The process is easy to follow. We give you a step-by-step campaign strategy to employ.
The campaign strategy shows you how to create a systematic approach to marketing. The
objective is perfecting the campaign…one-step at a time. As a result, you establish your name in
the market, promote your profile, and present your products with less stress and more success.
The campaign strategy teaches you how to use low-cost, no-cost tools solutions to increase web
traffic to your primary site, reach a larger global audience and generate revenue.
The Social Mediapreneur campaign strategy is a systematic approach to getting media
attention. SMP shows you how to build a platform to become well known in the marketplace.
After going through the social publicity process, you gain the confidence you need to expand
your campaigns into other regions. Now, you are trying to figure out:
What is the Social Media Positioning (SMP) campaign? Our SMP campaign is a
combination of favorable steps preneurs take to get noticed. The objective is taking the time to
perfect each step to gain the advantage you need to stand out among others. What are the
favorable steps in building a social media positioning platform?
Step One: Researching and Increasing Your Vision
Step Two: Exploiting Your Limitations
Step Three: Branding Your Platform to Launch Ideas
Step Four: Promoting a Unique Message through Wire Services
Step Five: Driving Traffic to Your Web Site Using Social Network Marketing
Step Six: Establishing Your Brand through Internet-based Virtual Visits
Step Seven: Perfecting Your Message with Internet Podcast Interviews
Step Eight: Getting On-Air Attention and Television Interviews

Step Nine: Conducting Teleseminars, Workshops, & Webinar sessions
Step Ten: Learning How to Setup Public Speaking and Teaching Tours
Step Eleven: Joining a Publicity Continuity Partnership Program
Step Twelve: Studying to Improve Your Positive Position
Using Social Networks for Viral Marketing
The old ways of branding and getting publicity can seem unproductive. It is hard getting
past the gatekeepers who control the media outlets. Social media positioning is your greatest
asset in building online relationships, attracting potential customers and building brand
awareness. Social media positioning helps you bypass the gatekeepers. In SMP, you’re in the
driver’s seat. You create your own success. Social media positioning is the best step-by-step
platform to help you connect with a growing target audience and communicate your message to
the right people.
Online social networks are virtual communities that connect people together in a mass
audience through social websites. Users have the ability to send and receive pictures, send instant
messages, video clips and music in a global networked environment. Social communities create
an unparalleled universe where users can employ information to position their brands in the
Christian marketplace.
Review Questions:
Which online social community would you find your audience? (ex: Facebook,
LinkedIn, GodTube, Christian Singles.)
Creating Your Own Space
The energy source that flows through virtual social networks is synergetic. Picture an
expressway during rush hour with traffic traveling. Like moving traffic, virtual social networks
are vibrant and full of life. Networks transport information like vehicles transport passengers.
These digital automobiles are fueled by human ingenuity. People rush to express their creativity,
share their space with peers, and socialize with associates, friends, fans and family members.
People rush to spread a spinet of good news.
Remember, building your online social community is not about selling products. It is about
building meaningful relationships and expanding your brand to generate social capital. Social
capital can provide wealth or it can build friendships -- depending on what you give back. The
focal point is giving three times the amount of value that you receive. If you follow this
principle, you will prosper.
There are four different types of online networking to focus on
1. Blogging
2. Micro-blogging
3. Profile communities
4. Video communities
Blogging
There are a number of reasons why authors should start a blog: communicate your book’s
marketing message; promote your book to a larger global audience; connect with potential
readers; share your thoughts with the universe. These are just a few.
The question most authors ask is how do you get started blogging?
Here’s how:
1. Identify what you want to achieve.
Most bloggers fail to maintain an ongoing blog because they don’t have a solid plan. At a
minimum, you should write down your goals (what you hope to achieve through blogging).
Next, create a basic plan to help you achieve your goal. Your plan should answer questions such
as, why you are starting a blog? How many hours will you devote to blogging? What time of the
day will you blog? How many people do you want to reach? What type of readers would you like
to reach? How long will you keep your blog going? What do you hope to obtain as an end result?
These are all valid questions that you should answer before you start blogging.
2. Identify your target audience.
In today’s global society, there are billions of people who connect to the Internet:
Businesses, banks, libraries, social communities, churches, schools, and universities. The
Internet provides the opportunity to connect to a global Christian market. People living in
Australia, China, Canada, France or Rome could stop in and read your blog. Your blog is
accessible to billions of people - twenty four hours a day. Now, think about the global connection
for a few seconds.

What type of readers will visit your blog: Children, adults, seniors? Who will read your text
and post their own comments: Police officers, dentist, doctors or politicians, parents, & friends?
How many people will peruse your blog and then leave immediately? There are two ways to
identify your target audience (1) observe and build a relationship with people who visit your blog
and post comments. (2) build an audience by inviting people to read your comments.
3. Write about topics you are passionate about.
Some authors find getting started difficult because they don’t know what to write about.
Then there are others who know what write about, and of course there are yet others who know
what to write about, but have a difficult time writing it. If you fall into any of these categories,
don’t worry. Asking yourself questions will help you get started: What category or genre is your
informational product? If you went to an online store, where would you find the information:
finance, sports, self-help, romance novels, and urban literature?
These industries are your passionate categories. After you have found your topic, read a
few trade magazines or newspapers that cover the same subject. Make a list of what stories are
hot and what stories seem cold. Take notes and form your own opinion about the stories.
Communicate your thoughts through your blog. Another idea: blog about your book tour, your
book marketing strategies, or blog about the release of your next book. The key is, write down
your topics, create your own opinion, plan your approach, and then take action. Bottom line:
Blog!
4. The next step is to Join a Blog Hosting Service to create and start your own blog.
Follow these simple steps to help you get started with Blogger.com:
Step one: visit http://www.blogger.com
Step two: follow their easy steps to create a Google account

Step three: fill in your username, password, display name and e-mail address
Step four: create a good blog theme or use your brand name for your blog
Step five: chose a template, or go freestyle (design your blog using html codes)
Step six: note: think about what you want to accomplish before you write your header.
Step seven: write your blog text
Step eight: post your comments and upload your pictures
Step nine: add additional features or side bars (links, book cover, MP3 files)
Step ten: publish your blog on the Internet
There are several blog hosting services available for you to choose from:
Free blog services include:
1. Blogger.com
2. LiveJournal.com
3. Windows Live Spaces
4. Word Press.com
Fee-based services include:
1. TypePad.com
2. Xanga.com
3. SquareSpace.com
4. BlogIdentity.com
Google provides a complete Internet platform that is easy to use: Gmail account, major
search engine, AdSense and free blog hosting services.
5. When you are finished building your blog, it is time to launch into the blogosphere.
Join a blog community or join a blog ring. (A blog ring is a blog community or blog forum.
Blog rings provide an active audience. The ready-made forum is a fast way to post your blog in
the mind of fellow bloggers.) Can’t find a suitable ring? Start your own!
Review Questions:

Which search engine do you use regularly? (Yahoo! Google, Bing, Dog Pile. . )
Do you have a blog?
List the title of your blog and URL?
What is the primary purpose for your blog?
How often do you update your blog?
Is your blog syndicate through other blog directories?
Does your blog syndicate through a RSS feed?
Do you have a BlogTalkRadio.com account?
Are you connected to a group of shows that discuss your topic?
Are you connected to a Yahoo! group or Google group?

Microblogging.com
Micro blogging is broadcasting short messages. Micro blogs are different from blogging
where bloggers write comments and post the information in the traditional blog skin. Micro
blogging is a semantic messaging tool with a twirl. Micro messaging is an excellent way to
quickly share instant information beyond the boundaries of the web application.
Social mediapreneurs can interact with others and communicate their brand identity using
short burst of information. The majority of online users have heard of Twitter, which is a
semantic application that allows users to send micro text messages of up to 140 characters. You
can send and receive these short messages (called “tweets”) from the Twitter website
(www.Twitter.com) and other Twitter programs that can be downloaded to your computer or
smart phone.
SMOB G-Buzz Comunote Twitter
SMOB (http://smob.me) is also a semantic micro blogging application. Semantic Micro
blogging lets users write and distribute data using state-of-the-art Semantic Web and Linked
Data technologies. The site Semanticweb.org wiki lists has a detailed selection of semantic web
tools. (http://semanticweb.org/wiki/Tools)
Google buzz is a new micro blogging platform. Google buzz lets you share your immediate
thoughts, post a picture, video, or other links in the semantic platform. The Google buzz
application is built into your Gmail account. The benefit of having the micro blogging
application built into the email account is friends from your current list are readily available. You
do not create a new list of friend’s different micro blog applications.

Communote: Communote is a micro blogging service specifically designed for enterprise use.
Short messages can be shared easily and quickly within teams and projects. Also hyperlinks and
files can be shared. Micro blogs can be open to all users or confidential – just as needed.
Cleartext: Enterprise micro blogging and IM that includes integration with public micro blogging
and IM. We provide businesses with reliable, secure and compliant messaging solutions via a
product set that encompasses managed email security, email continuity, email, IM and micro-
blogging hosting & archiving.
Socialtext Signals: Socialtext Signals provides micro blogging integrated with Socialtext’s
enterprise collaboration platform. While it provides a lot of the same great benefits of other
micro blogging tools like Twitter, it provides many additional benefits as colleagues in a
company use it to work towards common goals.
Present.ly: Present.ly allows individuals to post short, frequent updates that are tracked or
"followed" by others. Unlike Twitter, Present.ly provides a secure and private way to share
updates among members of a company, without them being visible to the outside world.
CubeTree: CubeTree is an on-demand enterprise collaboration suite that enables customers to

create their own enterprise social network.
IBM Lotus Connections IBM Lotus Connections is social software designed specifically for
business. Release 2.5 adds a host of new features to help you deliver even more results.
Sprouter Sprouter facilitates networking and collaboration between entrepreneurs globally.

Providing a platform for users to connect with other innovators, entrepreneurs can expand their
networks as well as discover and join events in their local areas, start discussions and follow
topics of relevance to their business.
Taweet Taweet (beta) is a free Twitter application and social calendar that allows people and
businesses to streamline promotional scheduling for events, product launches, life casting and
more!
Review Questions:
Do you have a Twitter account?
How often do you Tweet in one day?
Is your Tweeter account connected to your social community?
Write down some ideas on how to use Twitter to market your product or service.
When in Rome Build Your Own Marketplace
This ebook is only an introduction to the Social Media Preneur training course. The
bottom line is, social media is THE king of how people are connecting online. The variety of
sites that exist today is dynamic and growing all the time. Each site includes its own set of
interactive features. Join the sites and use the features to give your book, brand or business more
exposure in these ever growing social communities. Taking the time to develop a comprehensive
profile, establish your position and network with others is a sure -- quick way to place your name
on the map.
An old adage of networking says “You never know who you DON’T know” and this
holds true for face to face socializing as well as online networking. Just one connection you
make from one of these extremely active mega sites could lead you to more opportunity than you
could ever hope to find without investing thousands and thousands of dollars in traditional
marketing. Establish your profile, network with others, and work to give value to others without
simply expecting something in return. This act of giving first will help make you a networking
superstar.
An important note to remember is, it is certainly difficult to join EVERY site and have
enough time to be active in them all. Instead, investigate several sites and join the only the sites
that most closely resonate with your business goals. Obviously, jumping on board with the
leading sites such as LinkedIn, Facebook and Twitter makes sense as these sites establish a
baseline of activity for just about every individual and business online.
Now, let’s take a look at some different social networking sites and some of the features of each:
Facebook.com
Mark Zuckerberg, a former Harvard student developed the phenomenal social Web site
TheFacebook while attending classes at the university. Upon its initial launch, the website’s
primary target audience included college and university students.
Now, with more than 500 million members and growing, The Facebook changed its name
to Facebook.com and extended services to the general public. If you are searching for popularity
Facebook is a popular social networking site for social mediapreneurs. Anyone can now join.
With the click of a finger, you can connect with co-workers, classmates, and friends around the
globe to promote your book.
More information can be found in Facebook’s electronic weblog: http://blog.facebook.com
LinkedIn.com
LinkedIn is the professional networking application used by more than 40 million users around
the globe. The site allows you to build your network and create a dynamic online resume to
connect with people with similar professional interests and goals. Social mediapreneurs can
network with other professionals.
PerfectNetworker.com
While only a new site with about 11,000 members, Perfect Networker is an active community
that features members from more than 30 countries who are all committed to supporting the
success of the members of the site. There is a positive vibe and you will be welcomed by other
members as soon as you become active. The site features a built in blog feature, classified ads,
the ability to upload videos on your profile and more.

MySpace.com
MySpace is a virtual online community where friends network with other friends. Members can
create personal profiles and invite peers to join their networks. After joining the MySpace
network, users gain the opportunity to use special tools to pimp their space, blog in other
neighborhoods, increase social skills, attend online meetings, and share personal photos. Besides
networking with friends, social mediapreneurs can use MySpace to join other groups, post
events, manage your calendar or create your own blog. Visit www.myspacecode.com and
pimpmyspace.org to get codes to build your pages.
Bebo.com
Bebo is the next generation trailblazer in social networking. Members can reach out and socialize
with millions and stay connected with friends.
Friendster.com
Friendster is an excellent social resource that connects online users through virtual communities
around the world. Social mediapreneurs can create friendships and leverage information across
multiple networks.
Tagged.com
Tagged.com is a frontrunner in online dating and social networking. The social network started
out as a focal point for young minds and has grown to more than 300,000 new users per day. The
social phenomenon offers a virtual platform and placements where marketers could reach a mass
audience. Social mediapreneurs can build relationships, set up events and plan meeting with
friends across the United States.

Gather.com
Gather is a social community for the mature audience. This unique social site was designed with
friends and authors in mind. Social mediapreneurs can join the social network and link with
Borders bookstore to share their craft and passions. Gather provides their members space to
express their creativity, contribute thought, discuss books, enjoy art, commentary, or inspiration.
http://borders.gather.com/ http://books.gather.com
LiveJournal.com
LiveJournal is an online journaling community, where people from around the world share
stories, discuss topics and keep in touch with friends. It's a free service that you can use for
meeting people and creating bonds through writing and sharing. LiveJournal lets you express
yourself, share your life-story, and connect with friends online.
Xanga.com
The Xanga service (“Xanga”) is an online blog community. Members can join the Xanga
community, share information, post blogs, and network with others globally. Since Xanga’s
network has a global appeal, network security and safety is always paramount. Users should
beware. It is important to protect your personal information.
360.Yahoo.com
Yahoo delivers a powerhouse platform where users can upload personal photos, create their
profiles and socialize with others around the globe. The site provides a rich collection of
resources including communications tools, discussion forums and shopping services. Social
Mediapreneurs can create blogs, post a blast (short journal) or share music.
Quechup.com
Owned and operated by iDate Ltd, Quechup.com is a dynamic site where people meet people,
make new friends, socialize, play online games, start a blog, or chat online. It’s a fun site if you
need to get away from the hustle of the day.
Echoditto.com
Echoditto is an exciting online community that gives their members the ability to express their
creativity through the use of emerging technologies. The site has a genuine voice on the internet
and provides another source to support the social media community
Hi5.com
Hi5 provides a platform that supports established artists, lesser known artists, and the ordinary
person who is searching for a platform to publish to a global audience. The social wonder claims
more than 50 million members and growing. It is a global brand recognized and received by the
younger generation. Members who visit their site can create personal accounts and pages to
connect with others.
iShoals.com
iShoals is online social network that is devoted to creating an online community that connects
friends with friends. The site encourages people to interact, socialize and contribute to their
community.
Abebooks.com
Market your book with ABE. AbeBooks is an outstanding venue for authors. Their mission is to
help their audience locate and purchase books from booksellers around the world.
Librarything.com
LibraryThing is an online service to help authors and publishers catalog their books. Authors and
publishers have the ability to access their book catalog using mobile phone services. Library-
Thing also connects readers with books, and provide recommendations for what to read next.
Club Penguin.com
Club Penguin is a fun, dynamic network for people of all ages. The social network provides the
opportunity for members to interact with one another in a virtual world.
Shelfari.com
Shelfari join users to a global community and allows book lovers to share their unique taste in
books with peers. “Shelfari enables people passionate about books to create a virtual shelf to
place your book.”
Christian Social Networking Sites
ChocolatePagesNetwork.com
Created by PR Coach Pam Perry, Chocolate Pages Network is a social community for authors
who want to learn more about the Christian book industry. Fellow peers and experts share
information and tips on book marketing. Networking with peers is a great way to position your-
profiles as an expert in the Christian industry.
Jesusklub.com
Jesus Klub is an online social network. Christians meet and have fun in a safe friendly
environment. Jesus Klub gives you the opportunity to be seen and get noticed by people who
share common interests.

HolyPal.Com
Online Christian social network. Users network with friends and peers using forums, blogs,
discussions, pictures, and videos. Joining HolyPal.com will help you network with friends and
generate exposure for your personal and professional achievements.
Lifespace.cc
Similar to MySpace and Facebook, Lifesapce.cc is a social community. You can network with
friends and peers using Blogs, Photos, Videos, Groups, Videos and Ustream.TV! Join Lifespace
to communicate to others what you are passionate about.
Loveandseek.com
Christian singles build friendly, romantic relationships through a range of online features.
Reaching out to others, making new friends and talking about your passion can lead to other
possibilities.
Mychurch.org
MyChurch is a social community-building tool for churches. Church members share information,
videos, pictures, and documents. Church leaders can connect with members and meet members
from other communities.
OurChristianPlace.Com
Our Christian Place is a Christian Social Network site similar to sites like Myspace, Friendster or
Facebook. The online community has blogs, and forums. You can make new friends, build your
brand, personalize your profile pages, share photos, and share music files.
ShoutLife.Com
ShoutLife.com is a Free Safe-Family-Friendly social networking service that allows users to
create unique personal and business profiles online. ShoutLife.com is a free online community
and social networking website that offers customized profiles with unlimited photos, networks,
events, private and instant messaging, blogging and more.
Tangle.com
Tangle.com is an online Christian community that supports individuals, groups, churches,
ministries and bands. Social mediapreneurs can upload and share videos, music, and photos.
“Tangle.com is the secure social networking alternative for teenagers, young adults and parents
who are seeking the truth in Christ or just clean fun.”
Xianz.com
Xianz is a private social network community for Christians who want to build new friendships
and experience online dating.
By now, you should be on your way to becoming a social mediapreneur! The task of
completing all of the suggestions listed in this ebook may seem daunting at first, but don’t
worry…it isn’t a race, but instead building your social communities is like running a marathon.
Take it slow and check off each activity as you complete it.
Learning how to blog, learning how to set up a social networking profile, and possibly
even establishing your OWN social network can take time, but in this day and age of online
social media and networking, building and marketing a business has never been easier and more
economical. Get started today and you will be an expert Social Media Preneur in no time!
Personal Action Planning
Three things I will do as a result of reading this ebook:
1.
2.
3.
Connect with Pam Perry
Blog URL: http://www.ministrymarketingsolutions.blogspot.com
Free twitter training videos:

http://www.BrandingSuperstar.com
Business URL: http://www.ministrymarketingsolutions.com

Personal URL: http://www.pamperrypr.com
http://www.drop3sizes.com/pamperry
http://www.brandingsuperstar.com
http://www.BrandYourBestLife.com
http://www.PamPerryPRCoach.com
http://www.ardyssinternetTraining.com
http://www.chocolatepagesnetwork.com
LinkedIn URL: http://www.linkedin.com/in/pamperryprcoach
FaceBook URL: http://www.facebook.com/people/Pam_Perry/853205471
MySpace URL: http://www.myspace.com/pamperryprcoach
Twitter URL: http://twitter.com/pamperry
YouTube URL: http://www.youtube.com/pamperry1
BlogTalk Radio: http://www.blogtalkradio.com/MinistryMarketingSolutions
Ning: http://www.blogtalkradio.com/Chocolatepages
http://www.ArdyssUSA.ning.com
Connect with Antonio National Christian Writers Conference

#1 Conference for Writers, Authors & Speakers!
http://www.NationalChristianWritersConference.com
Twitter URL http:// www.twitter.com/InfoPreneurNet

Blog URL: http://LetsTalkBlogging.Blogspot.com
Business URL: http://www.ncwcfr.com
http://www.topbooksales.com
Business/Social Links
LinkedIn URL: http://www.linkedin.com
FaceBook URL: http://www.facebook.com/antonio.l.crawford
MySpace URL: http://www.myspace.com/strateginomics
BlogTalk Radio: http://www.blogtalkradio.com/ipn
BlogTalk Radio: http://www.blogtalkradio.com/ncwc
Skype: Topbooksales

Social Media Ebook From Pam Perry and Antonio Crawford

Hochgeladen von

Dokumentinformationen

Originaltitel

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

Social Media Ebook From Pam Perry and Antonio Crawford

Hochgeladen von

Copyright:

Verfügbare Formate

Social Media Preneur:

How to Position Your Brand

Generate Traffic and Win Customers

Facebook Flickr LinkedIn RSS

Antonio L. Crawford Pam Perry

Published by Kaizen Publication LLC.

Copyright ©2011 Antonio L. Crawford

All rights reserved.

be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by

authorized electronic editions and do not participate in or encourage piracy of copyrighted

to ensure Web sites are active or up-to-date.

the services of a certified professional.

invite you to help us maintain an accurate document as possible by sending comments to

Antonio L. Crawford, CEO, Top Book Sales Inc., Publisher Kaizen

Publication LLC and founder Strateginomics™ Wealth Building Seminars.

Creating Multiple Streams of Income with Information Products.

based production models.

Conference and the Soul Film Festival.

Antonio’s innovative strategies merge conventional thinking, scientific thinking, systems

Chapter American Christian Writers Association has lead the industry as a PR

years to marketing ministries and helping people achieve their goals.

Brand Your Ministry.

organized professional development meetings, career conferences and created an awards

Author First Aid Kit: Creating Multiple Streams of Income with

Get your copy Today!

Structure your intellectual property

Take the first step toward becoming an

Position your ideas in the marketplace

Expand your creativity using multiple

Hold the Ctrl key and Click the Link to

Paperback: 152 pages

Positioning Your Brand in Marketplace

LinkedIn are social network communities.

Brand Your Identity

products and services for shipping.

largest religion in the world. Percentage of Christians Global:

According to The World Christian Database

more than 30% of the world's population are Christians.

Gordon-Conwell Theological Seminary (2006)

Largest National Christian Population:

United States - 224,457,000 (85%)

10 Most Christian States in the United States

Media Preneur (SMP) training program is a CURRICULUM-BASED preparation module that is

marketing efforts, increase brand awareness and become social mediapreneurs.

Products. See page 8 to get your copy, Today!

Becoming a Social Media Preneur

• Create a step-by-step social media campaign

• Build your professional platform to reach a larger audience

• Use wire service marketing to increased traffic to your web site

• Build active communities using several social media tools

• Create a marketable brand identity

• Create a Brand that delivers sales and speaking engagements

• Communicate your unique message to a selected audience

• Pitch your message and get the media’s attention

• Design a unique sells plan (USP) to win customers

• Capture your share in the Christian marketplace

Web 1.0 vs. Web 2.0

information and connecting on the internet in social communities. No longer is it enough to

Notes (write your answers and remember them!)

Is Christianity a brand identity? Please explain your answer.

How many Christians live in the United States?

Name 5 cities with large Christian population.

What is the difference between web 1.0 and web 2.0?