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  : Camera Equipment 2003 ± James Cameron made the first feature length 3D IMAX film using µthe reality camera
system¶. Then 2009 3D Fusion Camera system was developed and used for . You
can now hire out the µfusion rigs¶ to create 3D films.
Editing software  ± worked was delayed from 1990s due to lack of technology.  made use of
photorealistic generated characters, used motion capture ± improved the method of
capturing facial expressions. For 
Seth Rogan did some motion capture at the pre-
production stage and did the voice over in post - production.
Special Effects Moulds are used and filmed, especially for body parts ± µFilm Special Effects¶ European
based company (13 yrs strong, began with TV and  is their biggest project). Avatar
was filmed in 3D and 2D. In 
the alien was created using CGI.
 : Interactive websites 
Scroll bars, links to twitter, trailer plays as you enter the website, links to buying
tickets, links to online blogs, link to µenter website¶.    more streamlined
with traditional looking fonts to create a regal effect but does have links to facebook, twitter
etc, trailer playing and slideshow of pictures which fade through there is also a link to pre -
order the DVD and an educational guide which can be downloaded.
Social networking sites , 
and   all have links to twitter, facebook and you tube
pages. On K¶s speech website it links to The Weinstein Company twitter. Avatar¶s twitter
has 31,000+ followers and its facebook pages 14m µlikes¶. The K¶s Speech has 15,000
followers and its facebook page has 83,000 µlikes¶ . Paul has 5,000 facebook µlikes¶.
Text messaging/phone companies Orange offer 2 for 1 website has a trailer for 
under new releases and 
trailer when searched ± µOrange Wednesdays¶ Text 241. Orange has a cinema page on the
website with reviews, cinema times, threads. T-mobile offer - 5 µthings¶ from blockbuster
website.
Online shopping  has a wide range of official merchandise ± (figurines, fancy dress, contact lenses,
Halloween outfit s etc) 
as a comedy film ± main merchandise is T -shirt with jokes on
that references film ± but these seem to be unofficial and only on e-bay.
Podcasts Filmspotting.net host weekly film podcasts of the top 5 films in each category with
interviews ± all of our case studies appear on here in several different categories.
Blogs 
website has a dedicated area for video blogs which document the filming.

Youtube Used to market films/ as a marketing tool to promote online content. Largest video sharing
site to date. Film trailers are put on youtube along with reviews for all of our c ase studies.
  youtube page lists links clips from the Oscars, which beat Toy Story 3.
ë  
ë   : Advantages Wider audiences can be targeted, it is cheaper, more territories can be reached, more
sustainable because prints can be damaged. Some argue that piracy can be tighter
controlled due to encryption codes.
Disadvantages Expensive equipment (on average £93,000 to convert), equipment is prone to faults,
projector pixels will break/degrade over time, re -designing of cinema (due to the use of new
equipment layouts of cinema had to be considered) It can be as good as 35mm print if
married with the right technology.
Impact on audience Traditional reel distribution is expensive and if a film is picked up they won¶t get in as
many cinemas ± digital distribution means public would have access to a wi der range of
films.
Impact on film producers/distributers Potential to save money (can save billions of dollars) replacing prints with discs creates
stiffer competition. An 80 minute print costs $1,500 -$2,500 and can cost millions of
dollars to make thousands of copies. Hard drives can be returned to distributors for re -
use and the hard drives can be bought from a shop for a miniscule fraction of print
costs.
Who has the power « the audience Analyse the impact of audience on institution and vice versa. How have online review
or the institution? Why? systems and social networking sites affected the power of the mass audience ? How
has increased digital distribution changed our viewing habits? Are we demanding new
ways to entice us back into the cinema i.e. 3D/4D (holographic technology).
    : Cinema O2 Stadium has a cinema ± 11 screen multiplex cinema, 770 seater main room it has
hosted a couple of premieres. Alice and Wonderland 3D ± Odeon refused to show due
to plan to release early on DVD.
DVD/Blu-ray 
release - Two disc DVD, two disc Blu-Ray Triple Play and two disc Limited Edition
Blu-ray Steel Book on 13 June 2011 just before Father¶s Day!   a
PG-13 edited and released 1 st April in America. In UK on DVD and Blu-ray from 9th
May 2011. µMomentum Pictures has packed the DVD and Blu -ray of The King¶s Speech
with a wealth of fascinating and absorbing extra features, including an insightfu l making
of feature, director¶s commentary and a superb interview with Mark Logue, Lionel
Logue¶s grandson and co-author of µThe King¶s Speech: How One Man Saved the
British Monarchy¶.¶ (http://www.realmovienews.com/news/2559 )
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