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CONTENTS

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CHAPTER TITLE PAGE NO.

INTRODUCTION

1
2 RESEARCH DESIGN

3 COMPANY PROFILE

4 INDUSTRY PROFILE

5 FINDINGS

6 SUGGESTIONS AND CONCLUSTION

7 BIBILOGRAPY

8 ANNEXURE

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EXECUTIVE SUMMARY

Be it a big city or a remote village of India, the Parle agro name symbolizes quality,

health and great taste! And this reputation has been built, by constantly innovating and catering

to new tastes. Due to change in market scenario i.e. rising trend in Organized retailing, the

distributors of Parle agro product would like to know where its products are better placed. So

this project emphasis on, ´A Comparative Study on sales of Parle agro products at Bengalore in

Organized and Unorganized retail sectorsµ.

Objectives of the Study

? To find out the most preferred and fast moving Parle agro product·s both in Organized

and Unorganized sectors (food and beverages).

? To know the performance of Parle agro product·s in Organized and Unorganized sector.

? To know the factors influencing the sales of Parle agro products.

? To know the retailer·s view of introduction of new Parle agro products every 3 months.

Scope of the study:

The scope of study is limited to Bangalore city and the sample size is 100.

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Research Methodology:

´? Primary data - Field Survey

´? Secondary Data - Reports from related websites.

- Company reports.

´? Area of research - Bangalore city

´? Research Approach - Survey Method

´? Research Instrument - Questionnaire.

´? Sample Unit - Retail stores and Super markets

´? Sampling Method - Stratified Random Sampling

´? Sample Size - 100 units (70 Retail stores and 30 Super markets).

´? Survey conducted on Geographical basis.

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INTRODUCTION

3

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The concept of customer satisfaction occupies a central position in
business thought and practice. Due to growing pressures, the task of providing and
maintaining customer satisfaction has become most important challenges currently
facing business leaders, academics and policy makers. Thus, it has become increasingly
important for managers upon designing, producing, marketing, and delivery customer
satisfaction.

Customer satisfaction is equivalent to make sure that product and service

performance meets customer expectations. Many applied researchers treat product
quality and customer satisfaction as though they were interchangeable concepts.
However, theorists in customer satisfaction are in agreement that the concepts are quite
distinct

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Parle Agro Private Limited engages in producing and selling beverages, bottled
water, food products, and polyethylene terephthalate products in India. The
company's products include grape, apple, mango, and lemon drinks; and juices,
snacks, and confectionery. It offers polyethylene terephthalate performs and caps for

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bottled water, beverage, edible oil, food, and pharmaceutical industries. The company
was founded in 1985 and is based in Mumbai, India.

Parle Agro Private Limited is now expanding its Appy brand of apple juice with
more SKUs (stock keeping units). The company is planning to push volumes of Appy
and bring it on par with its largest selling brand Frooti, the mango drink. While both
Frooti and Appy were launched in the same year (1986), it was Frooti which proved to
be a leader in its category while Appy, the apple drink brand, lagged behind.
Considering Appy had a single SKU (200 ml for INR 12) in the past, it has now been
extended to six SKUs with price points ranging from INR 5 to INR 45.

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Parle Agro Pvt., Ltd. has inked an agreement with Keventer Agro Limited to set up a
food processing plant in Kolkata to manufacture Hippo - Parle Agro's snacks brand.
The agreement also delegates to Keventer the marketing, sales and distribution of
Hippo. The plant, which will be an addition to the four existing factories in
Ahmedabad, New Delhi, Hyderabad and Rudrapur, will cater mostly to markets in
West Bengal, Bihar, Jharkhand and the North-East.

Parle Agro Pvt., Ltd. has launched Saint Apple Juice, made from green apples. The
company will import the concentrate from apple orchards in Austria. The product will
be packaged in the company's Hyderabad plant.




   
Off Western Express Highway Chakala Sahar Road Parsiwada Andheri (E)
Mumbai : 400099
Maharashtra ,India .

   (22) 67348000

   : www.parleagro.com 

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In the 1950s the undivided Chauhan family manufactured beverages, water,
confectionery, biscuits, etc. under its registered brand name Parle.

Over the years, the group split into three different companies ² 
 , Parle
Bisleri and Parle Products. Currently, all three are separate companies with separate
ownership and management. They also have different products manufactured under
them. All three companies continue to use the family trademark name ² ¶Parle· under
which the current companies are named.

Parle Agro commenced operations in 1984. Starting with only beverages

and diversifying to include bottled water in 1993 and confectionery in 2007. Frooti was
the first product that was rolled out of Parle Agro in 1985. It went on to become India·s
favourite mango drink. It still has a leading market share.

Mr. Prakash Chauhan is the Executive Chairman of Parle Agro....

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Parle Agro is an Indian company in the beverages industry and has brands like
Frooti, consistent winner of India's fruit beverage brand, Appy, Appy Fizz and
packaged drinking water, Bailley.

A pioneer in the Indian industry, Parle Agro is associated with many firsts. They were
the first to introduce fruit drinks in tetra packaging, first to introduce apple nectar and
the first to introduce fruit drinks in PET bottles

In 2008, Parle Agro forayed into foods with the launch of two confectionery brands,
Mintrox mints and Buttercup candies. This was soon followed by two more brands -
Buttercup Softease and Softease Mithai.

Recent beverage products from Parle Agro include Saint Juice, LMN and Grappo Fizz.
In 2009, Parle Agro forayed into snacks with the launch of Hippo, in line with the
company·s vision of becoming a major player in the foods and beverages industry


 


  !" 

Parle Agro Pvt. Ltd operates under three business verticals: ‡ Beverages ² fruit
drinks, nectars, 100% Juice, sparkling drinks ‡ Water ² Packaged Drinking Water ‡
Foods ² confectionery, snacks

1. BEVERAGES -

Frooti: Launched in 1985 as a mango drink, Frooti is the first beverage to be launched
in tetra packaging in India. Frooti is India·s favorite Mango drink and is ranked
amongst the most trusted brands in numerous national surveys

Appy Classic: Launched in 1986 as an apple nectar and originally available in a white
tetra pack with an apple and leaf graphic, today it comes in black tetra packaging. Appy
remains the first apple nectar to be launched in India.

Appy Fizz: Launched in 2005, Appy Fizz is India·s first sparkling apple drink available
in a champagne shaped PET bottle. Considered the ¶Champagne· of Fruit drinks

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Appy Fizz is a one of a kind product in the beverage market . Recently, Appy Fizz
has been given a makeover in terms of a new packaging.

Saint Juice: Launched in 2008, Saint Juice is available in three variants ² Orange, Mixed
fruit, Grape and Apple. Saint Juice is 100% juice with no added color, sugar or
preservatives.

LMN: Launched in 2009, LMN is a fresh take on nimbu pani. It contains real lemon juice
and has no artificial flavors or preservatives. LMN works as an ¶Emergency Lemon
Refresher·, and tastes closest to authentic nimbu pani

Grappo Fizz: Launched in 2008, Grappo Fizz is a sparkling grape juice drink. Credited
with creating the sparkling fruit drinks category in India

],
Grappo Fizz is along the lines of existing product Appy Fizz. It is purple-red in color
and has no close competition in the market. 2. 3. Snacks & Confectionery

Hippo: HIPPO is a baked snack with the goodness of wheat. It is available in seven
flavors from around the world - Italian Pizza, Chinese Manchurian, Hot-n-Sweet
Tomato, Thai Chilli, Yoghurt Mint Chutney, Indian Chatpatta and Arabian Salted.
These baked wheat munchies have no added MSG, no GMO, no cholesterol and zero
trans-fat.

Confectionery -

Mintrox: Mintrox is a hard mint candy. It is available in two flavors - Hard Cinnamon
Mint and Hard Menthol Mint.

Buttercup: Buttercup is a hard boiled candy; it is targeted at kids and adults alike.

Buttercup Softease: Buttercup Softease is a toffee which gives a uniquely chewy &
smooth eating experience with a rich after taste.[›

?] It is available in 4 variants ²
Strawberry, Coconut, Vanilla and Caramel.

Softease Mithai: Softease Mithai is a toffee. It is available in three flavors: Kaju and
Kesar.

Parle Agro

FOOD & BEVERAGE INDUSTRY

PRODUCTION OPTIMIZATION SOLUTIONS FOR RESPONSIBLE AND

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PROFITABLE OPERATIONS

TRENDS & ISSUES IN THE FOOD &

Global market forces are driving the continual evolution of the food and beverage
industry. Consolidation, changing consumer preferences and increasing government
regulations are dramatically impacting manufacturing and business strategy. In this
fiercely competitive marketplace, you must offer a greater variety of products to meet
consumer demand. At the same time, you must consistently and cost-effectively
produce high quality products. To be successful , you need to focus on three key
business issues: financial performance, sustainability, and brand equity.

FINANCIAL PERFORMANCE
In today·s global marketplace, where growth via acquisition is prominent, the key to
sustained positive financial performance is the ability to understand and respond to
consumer demands and competitive pressures while reducing cost of production.


INDUSTRY
SUSTAINABILITY
Manufacturers want to have a positive impact on society and the environment. In
addition, they want to turn sustainability challenges into business advantages. At the
heart of a well-planned sustainability program is the belief that corporate investment in
environmental and social responsibility must strengthen business performance to be
successful. It must reduce environmental impact, achieve genuine economy in the use
of resources, deliver a return on investment, and enhance the equity of your company.
Through automation, three major sustainability objectives can be addressed: ‡ Energy
conservation and efficiency ‡ Environmental responsibility and resource management ‡
Safety for workers, machinery, processes and products

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BRAND EQUITY
Customer loyalty is key to the success of your business, and maintaining customer
loyalty is achieved through consistently manufacturing high-quality products, batch
after batch. In doing so you add value to your brand















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