Chapter Number

Topic Sub Topic

Chapter 1 Ad Operations Fundamentals What is an Ad Server?
Chapter 1 Ad Operations Fundamentals Ad Server Functionality
Chapter 1 Ad Operations Fundamentals Banner Ad Types
Chapter 1 Ad Operations Fundamentals Online Marketing ecosystem
Chapter 1 Ad Operations Fundamentals Ad Impression and Clicks
Chapter 1 Ad Operations Fundamentals Cost structure
Chapter 1 Ad Operations Fundamentals Creatives - Banner ads and RichMedia
Chapter 2 Buyer ad serving process Overall value chain
Chapter 2 Buyer ad serving process Trafficking Process
Chapter 2 Buyer ad serving process Buyer Ad Serving Tools
Chapter 3 Seller Ad serving Process Overall value chain
Chapter 3 Seller Ad serving Process Trafficking Process
Chapter 3 Seller Ad serving Process Publisher Ad serving tool
Chapter 4 Ad Network & Ad Exchanges Ad network
Chapter 4 Ad Network & Ad Exchanges Ad Exchange Functionality
Chapter 5 Reporting and Analysis Overview
Chapter 5 Reporting and Analysis Types of Reports
Chapter 5 Reporting and Analysis Advanced Reports
Chapter 5 Reporting and Analysis Advantages
Chapter 6 Optimization and Targeting Techniques What is optimization
Chapter 6 Optimization and Targeting Techniques What is Targeting
Chapter 6 Optimization and Targeting Techniques Types of Targeting features
Chapter 6 Optimization and Targeting Techniques Over delivery and under delivery
Chapter 6 Optimization and Targeting Techniques Discrepancy handling
Chapter 6 Optimization and Targeting Techniques Troubleshooting Techniques
Chapter 7 Campaign Management Introduction
Chapter 7 Campaign Management Best Practices
Chapter 9 RichMedia Overview of RichMedia
Chapter 9 RichMedia Formats and Features
Chapter 8 Mobile Adserving Overview of Mobile Ad serving
Chapter 10 Trafficking Best Practices Cache Bursting
Chapter 10 Trafficking Best Practices General Support and Troubleshooting
Chapter 10 Trafficking Best Practices Review, Trafficking and QA process
Pre-Deployment Process
HTML basics
* Basic tags
* Images
* Hyperlinks
* Lists - Ordered, unordered and definition lists
* Tables
Chapter 1: Creative build:
What is Email Marketing?
What is Creative building?
Image slicing
Why we upload images into ftp?
How to code HTML email template?
Do's and Don’t's while coding HTML email template.
Text Creative build
AOL/RTF creative build
Chapter 2: Creating Campigns:
Setting up and managing campaigns in the Web-based email-marketing applications like Epsilon DREA
Create Accurate Headers
Creating standard/dynamic messages
Loading HTML and TEXT Creative to the tool
Creating and hosting data collecting pages like Viral Page, Subcription page etc
Handling changes and Updates to creative
Chapter 3: Data Process
* Executing standard Hygiene process on the data files
* Uploading the data file from local system to client’s server.
* Applying the filters for data file as per client’s update.
* Segmenting the lists as per client’s criteria.
* Creating and managing lists of subscribers.
Chapter 4: Testing Email
* Test For Formatting
* Test Email At Popular Domains
* Checking link trackings on sites and HTML creatives
Deployment Or Scheduling Process
* Content Approval from client
* Scheduling Messages to deploy on date & time as specified by client
* Using dash boards keep track of deployment
Post Deployment Process
* Analyzing and presenting data regarding campaigns, mailing lists, customer activity, export activity
* Downloading backlogs from Mercury server
* Segregating/redirecting/clearing backlogs.
nd Precision Central 7.