Beruflich Dokumente
Kultur Dokumente
March 2011
People are spending at least an hour a day on their tablet and using it primarily at home
• 68% of respondents spend at least 1 hour a day on their tablet
• 82% of respondents primarily use their tablet at home
Tablets are used mostly on weekdays and in the night
• 69% of respondents said they use their tablet more frequently on weekdays relative to weekends
• Tablets are used more during the night according to 62% of respondents
Tablets are replacing time spent with desktops/laptops
• 77% of respondents reported that their desktop/laptop usage decreased after getting a tablet
• 28% of respondents said that the tablet is their primary computer
This report includes results from a tablet survey that was run in the US in March 2011. The survey had
1,430 respondents.
I spend more time each day on my tablet than I: (select all that apply)
% of respondents
80%
59%
60%
52%
43% 41%
40% 34%
20%
11%
0%
Read a paper book Listen to the radio Use my Use my Watch TV None of the above
desktop/laptop smartphone
% of respondents
100%
84%
78%
80% 74%
61%
60% 56%
51%
46%
42%
40%
19%
20%
0%
Playing Searching for Emailing Reading the Accessing a Consuming Reading e- Shopping Other
games information news social entertainment books online
network (music,
videos)
% of respondents
40% 38%
30%
21%
20%
7%
4%
0%
Less than 15 minutes 15-30 minutes 30 minutes-1 hour 1-2 hours 2+ hours
% of respondents
100%
82%
80%
60%
40%
20% 11%
7%
0%
When I'm at home When I'm on the go When I'm at work
% of respondents
80%
69%
60%
40%
31%
20%
0%
Weekdays Weekends
Do you use your tablet more frequently during the day or during the night?
% of respondents
80%
62%
60%
40% 38%
20%
0%
Day Night
% of respondents
100%
80% 77%
60%
40%
23%
20%
0%
Yes No
% of respondents
80%
72%
60%
40%
28%
20%
0%
Yes No