Special advertising supplement to the Volusia/Flagler Business Report March 28,2011 1A

2A March 28, 2011 Special advertising supplement to the Volusia/Flagler Business Report
0000925312 PDFA

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Special advertising supplement to the Volusia/Flagler Business Report March 28,2011 3A

About the AAF Daytona Beach
The American Advertising Federation – Daytona Beach is a
trade organization founded in 1960 that includes a diverse
membership of Volusia and Flagler business leaders, marketing
and advertising professionals, educators and students. The AAF-
Daytona Beach strives to elevate the success of the advertising
community through professional development, networking
and educational opportunities through its series of exclusive
events, speakers, socials, charitable functions and community
service projects. Formerly the Daytona Beach Advertising Fed-
eration, the organization recently changed their name to reflect
their affiliation with the national organization which includes a
network of more than 200 ad clubs and 40,000 professionals. To
find out how to get involved in the Daytona Beach advertising
community, visit www.aafdaytonabeach.com
The ADDY® Competition and Awards
The ADDY® competition is the nation’s largest advertising competition. It honors outstanding
creative work produced by local companies, agencies, organizations and students, including print
campaigns, radio spots, television commercials, web sites, photography and other marketing
materials. Local winners proceed to the regional competition, with regional winners proceeding on to
the national finals. The competition is open to members, non-members, professionals, and students.
Gold, Silver, and Bronze ADDY® Awards are awarded to entries based the impartial scoring of
judges brought to our local area from different markets with diverse backgrounds. Each judge selects
their favorite entry and that piece isawarded a Judges Choice award. Collectively, the judges decide
on the best entry in each category and an overall Best of Show award.
Each February, the AAF-Daytona Beach presents the ADDY® Awards, a gala event announcing the
ADDY® competition winners.
This ADDY® gala also allows provides an excellent opportunity to recognize local leaders with
special awards including the AAF’s highest honor of Silver Medal, the President’s award, and the
Embark award. Additionally, up-and-coming students are recognized with scholarships.

Letter from the President Kirsten Petersen Stroud

Our ADDY® entrants trained all year for this competition -
the “Super Bowl” of ad competitions; the “World Cup” for cre-
ative design; the “Championship Belt” of photography. They
brought their “A” game and created work that was a knockout!
Congratulations to all our entrants. Cheers to you!
Particularly appreciated this year, are our supporters. I know
2010-2011 Executive Board it’s difficult to decide where to lend support in these tough
economic times. I thank each and every one of you for your
President - Kirsten Petersen Stroud
support. I especially want to thank Sherry Knight aka Sherry the
Past-President - Kay Galloway
Button-Lady for her longtime commitment to Ad Fed. Her
President-elect - Sean Godonis
dedication to our entire community will be greatly missed.
VP ADDY® - Ira Heller
The Advertising Federation has always had the mission to
VP Membership - Ginny Kent
advance the business of advertising. Our values have been to
Secretary - Darin Duehl
preserve, protect and promote this powerhouse industry to
Treasurer - Morgan Seedarnee
ensure its vibrancy. We aim to help you in order to help the
greatest and most exciting business on earth - the business of
Committee Members advertising. At our monthly luncheons you’ll hear me allude to
Alin Jacobs this at every closing. Ad Fed is here for you, because of you.
Christine Byelick What helps people, helps business.
Kirsten Petersen Stroud
Dean O’Brien Our mission also includes a desire to heighten the under-
Kym Zurstadt standing of advertising’s role in society, culture, and the economy. The lines between what is advertising and
Marissa Buckley programming and content and news and promotion are all becoming blurred and debated daily. So in these
Mike Mastando times it’s ever more critical that we join and participate in that conversation. It’s important that we’re a part of
Tangela Boyd it and the Ad Fed is an invaluable resource to that end.
Thom Giordano Some could argue Advertising is the greatest art form of our century. I would agree. And in these pages
you’ll see why…

ADDY® Judges Best regards

Dan Goldgeier, Copywriter, Partners + Napier, Atlanta, GA
Jessi Miller, Chief Creative, Little Black Mask, Ocala, FL
Laura Black, Creative Director, Black House Creative,
Summerfield, NC
Kirsten Petersen Stroud, President
American Advertising Federation Daytona Beach

Learn more at www.aafdaytonabeach.com or email info@aafdaytonabeach.com

4A March 28, 2011 Special advertising supplement to the Volusia/Flagler Business Report

GOLD ADDY AWARDS ®

COLLATERAL MATERIAL 14 B OUTDOOR BOARD

08 E BOOK DESIGN
Award: Gold ADDY® Award and BEST OF SHOW - OUT OF HOME and JUDGE'S CHOICE
Award: Gold ADDY® Award Entrant: Godonis Design Inc.
Entrant: Godonis Design Inc. Advertiser: Florida Hospital Memorial Medical Center
Advertiser: Florida Hospital Memorial Medical Center Title: FHMMC Bariatrics Billboard Campaign
Title: Vision 2011 Booklet Contributors: Danielle Zili, Marketing Director
Contributors: Danielle Zili, Marketing Director Lauren Dye, Marketing Coordinator
Lauren Dye, Marketing Coordinator Stephanie Meyers, Marketing Coordinator
Stephanie Meyers, Marketing Coordinator Shannon Finley, Marketing Coordinator
Shannon Finley, Marketing Coordinator Shawn Jackson, Marketing Assistant
Shawn Jackson, Marketing Assistant Sean Godonis, Creative Director / Graphic Designer
Sean Godonis, Creative Director / Graphic Designer

10 D SPECIAL EVENT CAMPAIGN

Award: Gold ADDY® Award
Entrant: Benedict Advertising
Advertiser: Thompson Pump
Title: Thompson Pump WEFTEC Trade Show
Contributors: Benedict Advertising, Creative Department

DIRECT MARKETING
12 A DIRECT CAMPAIGN, B-TO-B OR CONSUMER
Award: Gold ADDY® Award
Entrant: Godonis Design Inc.
Advertiser: Florida Hospital Memorial Medical Center
Title: FHMMC Bariatrics Campaign
Contributors: Danielle Zili, Marketing Director
Lauren Dye, Marketing Coordinator
Stephanie Meyers, Marketing Coordinator INTERACTIVE MEDIA
Shannon Finley, Marketing Coordinator 34 A WEBSITE, CONSUMER FLASH, PRODUCTS
Shawn Jackson, Marketing Assistant
Sean Godonis, Creative Director / Graphic Designer Award: Gold ADDY® Award
Entrant: Benedict Advertising
OUT-OF-HOME Advertiser: Zapp's Potato Chips
14 B OUTDOOR BOARD Title:
Contributors:
Zapps Web Site
Joey Ramos, Art Director
Chris LeBlanc, Creative Director
Award: Gold ADDY® Award
Bill Zachary, Web Design
Entrant: Godonis Design Inc.
Bruce Kirkpatrick, Flash Programing
Advertiser: Florida Hospital Memorial Medical Center
Rich Tidwell, Video Production
Title: FHMMC Bariatrics Billboard
Contributors: Danielle Zili, Marketing Director
Lauren Dye, Marketing Coordinator 35 C WEBSITE, CONSUMER HTML, SERVICES
Stephanie Meyers, Marketing Coordinator
Shannon Finley, Marketing Coordinator Award: Gold ADDY® Award
Shawn Jackson, Marketing Assistant Entrant: Benedict Advertising
Sean Godonis, Creative Director / Graphic Designer Advertiser: Clyde Butcher
Title: Clyde Butcher Web Site
Contributors: Benedict Advertising, Creative Department

INTERACTIVE MEDIA
36 B E-MAILS / E-CARDS
Award: Gold ADDY® Award
Entrant: Daytona Beach Area Convention & Visitors Bureau
Advertiser: Daytona Beach Area Convention & Visitors Bureau
Title: Daytona Beach Area CVB Christmas Card
Contributors: Kay Galloway, Media & Design Consultant
Janet Kersey, President & CEO

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36 C MICRO OR MINI SITES Award:

Entrant:
Gold ADDY® Award
DME Studios
Advertiser: Berkshire Hathaway - RC Willey
Award: Gold ADDY® Award and BEST OF SHOW - ELECTRONIC and BEST OF SHOW ADDY® Title: RCWilly 3D
Entrant: DME Studios Contributors: Carmen Treffiletti, Creative Director
Advertiser: Xerox Corporate Ben Dyon, Producer
Title: Swagger David Desio, DP
Contributors: Carmen Treffiletti, Director Matt Ollila, Web Designer
Ben Dyon, Producer Diane Sorenson, Producer
Matt Ollila, Web Designer
Diane Sorenson, Producer
71 B SELF-PROMOTION, MIXED MEDIA CAMPAIGN
36 I INTERNET COMMERCIALS Award:
Entrant:
Gold ADDY® Award and JUDGE'S CHOICE
Benedict Advertising
Advertiser: Benedict Advertising
Award: Gold ADDY® Award Title: Benedict Biker Bash 2010
Entrant: DME Studios Contributors: Benedict Advertising, Creative Department
Advertiser: Viverae
Title: Viverae - Red Alert
Contributors: Carmen Treffiletti, Creative Director
Diane Sorenson, Producer
David Desio, DP
Matt Ollila, Web Designer
Bill Gallagher, Copywriter

SILVER ADDY AWARDS ®

SALES PROMOTION
01 B SALES KIT 03 C TRADE SHOW EXHIBIT
Award: Silver ADDY® Award Award: Silver ADDY® Award
Entrant: Godonis Design Inc. Entrant: Godonis Design Inc.
Advertiser: Florida Production Engineering Advertiser: Florida Production Engineering
Title: FPE Sales Kit Title: FPE Trade Show Materiels
Contributors: John Walter, Director of New Product Development Contributors: John Walter, DIrector of New Product Development
John Warne, Executive DIrector John Warne, Executive DIrector
Griff De Mare, Executive Sales Griff De Mare, Executive Sales
Sean Godonis, Creative Director / Graphic Designer Sean Godonis, Creative Director / Graphic Designer

01 E SALES PROMOTION CAMPAIGN COLLATERAL MATERIAL

Award: Silver ADDY® Award
07 B BROCHURE, COLOR
Entrant: Godonis Design Inc.
Advertiser: Florida Hospital Memorial Medical System Award: Silver ADDY® Award
Title: PRC New Patient Campaign Entrant: Godonis Design Inc.
Contributors: Danielle Zili, Marketing Director Advertiser: Florida Hospital Memorial Medical Center
Lauren Dye, Marketing Coordinator Title: PRC Brochure
Stephanie Meyers, Marketing Coordinator Contributors: Danielle Zili, Marketing Director
Shannon Finley, Marketing Coordinator Lauren Dye, Marketing Coordinator
Shawn Jackson, Marketing Assistant Stephanie Meyers, Marketing Coordinator
Sean Godonis, Creative Director /Graphic Designer Shannon Finley, Marketing Coordinator
Shawn Jackson, Marketing Assistant
Sean Godonis, Creative Director /Graphic Designe
02 A PACKAGING
Award: Silver ADDY® Award
08 A COVER
Entrant: Digital Press
Advertiser: Toddler Tech USA, LLC Award: Silver ADDY® Award
Title: Dapper Snappers Entrant: Flagler County Chamber of Commerce
Contributors: Phil Cazella, Owner, Toddler Tech USA, LLC Advertiser: Flagler County Chamber of Commerce & Affiliates
Michelle Cazella, Owner, Toddler Tech USA, LLC Title: Fantastic Flagler Visitor & Newcomer Guide
James Hodak, Senior Account Executive, Digital Press Contributors: James Gonzalez, Graphic Designer
Jim Benoit, General Manager, Digital Press Heather Edwards, Publications Manager
James Treadwell, Art Director/Designer
Randy Moore, Digital Press Operator

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6A March 28, 2011 Special advertising supplement to the Volusia/Flagler Business Report

SILVER ADDY AWARDS ®

CONTINUED

Award: Silver ADDY® Award

113 A SPECIALTY ADVERTISING
Entrant: Godonis Design Inc.
Advertiser: Florida Hospital Memorial Medical Center Award: Silver ADDY® Award
Title: Vision 2011 Brochure Cover Entrant: Benedict Advertising
Contributors: Danielle Zili, Marketing Director Advertiser: SUBWAY
Lauren Dye, Marketing Coordinator Title: SUBWAY/Guy Harvey Shirt
Stephanie Meyers, Marketing Coordinator Contributors: Benedict Advertising, Creative Department
Shannon Finley, Marketing Coordinator
Shawn Jackson, Marketing Assistant CONSUMER OR TRADE PUBLICATION
Sean Godonis, Creative Director / Graphic Designer 22 B CONSUMER/TRADE, FULL PAGE, COLOR
10 D SPECIAL EVENT CAMPAIGN Award: Silver ADDY® Award
Entrant: Godonis Design Inc.
Award: Silver ADDY® Award Advertiser: Upchurch Watson White & Max
Entrant: Embry-Riddle Aeronautical University Title: Upchurch Watson White & Max Print Ad Campaign
Advertiser: Wings and Waves Airshow Contributors: John J. Upchurch, Founding Father
Title: Wings and Waves Air Show M. Watson, Jr., Partner
Contributors: Cynthia Philip, Creative Director Terry White, Partner
Rodney A. Max, Partner
DIRECT MARKETING Michael S. Orfinger, Partner
Patti Moten, Firm Administrator
11 A DIRECT, B-TO-B OR CONSUMER Zach Thomas, Photographer
Sean Godonis, Creative Director / Graphic Designer
Award: Silver ADDY® Award
Entrant:
Advertiser:
Benedict Advertising
Thompson Pump
24 B CONSUMER/TRADE CAMPAIGN, COLOR
Title: Thompson Pump Oil-Less Direct Mail
Contributors: Benedict Advertising, Creative Department Award: Silver ADDY® Award
Entrant: Godonis Design Inc.
Award: Silver ADDY® Award Advertiser: Upchurch Watson White & Max
Entrant: Benedict Advertising Title: Upchurch Watson White & Max Print Ad Campaign
Advertiser: Thompson Pump Contributors: John J. Upchurch, Founding Father
Title: Thompson Pump ERT Direct Mail Larry M. Watson, Partner
Contributors: Benedict Advertising, Creative Department Terry White, Partner
Rodney A. Max, Partner
Award: Silver ADDY® Award Michael S. Orfinger, Partner
Entrant: Benedict Advertising Patti Moten, Firm Administrator
Advertiser: Thompson Pump
Title: Thompson Pump Prepared Direct Mail INTERACTIVE MEDIA
Contributors: Benedict Advertising, Creative Department 35 A WEBSITE, CONSUMER HTML, PRODUCTS
Award: Silver ADDY® Award
Award: Silver ADDY® Award
Entrant: Godonis Design Inc.
Entrant: Embry-Riddle Aeronautical University
Advertiser: Florida Hospital Memorial Medical Center
Advertiser: Embry-Riddle Aeronautical University
Title: FHMMC Bariatrics Direct Mail Piece
Title: Embry-Riddle Aeronautical University Home Page
Contributors: Danielle Zili, Marketing Director
Contributors: Arn Gregory, Web Designer
Lauren Dye, Marketing Coordinator
Tammaye Grissom, Information Architect
Stephanie Meyers, Marketing Coordinator
William Minor, Marketing Director
Shannon Finley, Marketing Coordinator
Shawn Jackson, Marketing Assistant
Award: Silver ADDY® Award
Sean Godonis, Creative Director / Graphic Designer
Entrant: Zgraph, Inc.
Advertiser: ICI Homes
Award: Silver ADDY® Award
Title: ICI Homes Corporate Web Site
Entrant: Browning Communications
Contributors: Rosy Messina, Creative Director
Advertiser: ETOURandTRAVEL
Bill Zachary, Web Designer
Title: ETour and Travel Vacation Package
Jason Norris, Interactive Programmer
Contributors: Dean O'Brian, President
Stephanie Harris, Account Executive
Corrie Koppes, Sr Art Director 35 C WEBSITE, CONSUMER HTML, SERVICES
Dale Roberts, Art Director
Award: Silver ADDY® Award
Entrant: Zgraph, Inc.
Advertiser: Community Cultural Foundation
Title: American Music Festival Web Site
Contributors: Bill Zachary, Web Designer
Jason Norris, Flash Programmer

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INTERACTIVE MEDIA PUBLIC SERVICE

36 C MICRO OR MINI SITES 64 D PUBLIC SERVICE, INTERACTIVE
Award: Silver ADDY® Award Award: Silver ADDY® Award
Entrant: DME Studios Entrant: Zgraph, Inc.
Advertiser: BlueGreen Resorts Advertiser: Community Cultural Foundation
Title: BlueGreen Encore Title: Our Daytona Beach Web Site
Contributors: Carmen Treffiletti, Director Contributors: Bill Zachary, Web Designer
Ben Dyon, Producer Jason Norris, Flash Programmer
David Desio, DP
Matt Ollila, Web Designer ADVERTISING INDUSTRY SELF-PROMOTION
Diane Sorenson, Producer
69 A SELF-PROMOTION, COLLATERAL
36 I INTERNET COMMERCIALS Award: Silver ADDY® Award
Entrant: DME Studios
Award: Silver ADDY® Award Advertiser: DME Corporate
Entrant: Zgraph, Inc. Title: DME Corporate Promotional Book
Advertiser: Z Academy Contributors: Michael Singleton, Graphic Designer
Title: ZAP Promotional Video Ron Goodrich, Graphic Designer
Contributors: Rich Tidwell, Creative Director & Video Production
Award: Silver ADDY® Award
36 J WEBISODES Entrant: Browning Communications
Advertiser: Browning Communications
Award: Silver ADDY® Award Title: Vision 2011 Calendar
Entrant: M Flix Contributors: Dean O'Brien, President
Advertiser: Daytona International Speedway Dale Roberts, Creative Director
Title: SUNOCO Daytona Driver Challenge
Contributors: Mitch Mentor, Director/Cameraman/Editor 69 B SELF-PROMOTION, STATIONERY PACKAGE
MIXED/MULTIPLE MEDIA Award: Silver ADDY® Award
52 MIXED-MEDIA, NATIONAL B-TO-B Entrant:
Advertiser:
Red Arrows Consulting
Red Arrows Consutling
Title: Red Arrows Business Card
Award: Silver ADDY® Award Contributors: Jan Edwards, Principal
Entrant: Godonis Design Inc. Jan Edwards, Creative Director
Advertiser: Florida Production Engineering Ahmed Zeeshan, Graphic Artist
Title: Florida Production Engineering New Brand Identity Launch
Contributors: John Walter, DIrector of New Product Development
John Warne, Executive DIrector 69 C SELF-PROMOTION, PRINT
Griff De Mare, Executive Sales
Sean Godonis, Creative Director / Graphic Designer Award: Silver ADDY® Award
Entrant: Godonis Design Inc.
53 MIXED-MEDIA, LOCAL CONSUMER Advertiser:
Title:
Godonis Design Inc.
Godonis Design Self Promo Ad
Contributors:
Award: Silver ADDY® Award
Entrant: Benedict Advertising
Advertiser: Halifax Oyster Festival
Title: Haifax Oyster Festival
ELEMENTS OF ADVERTISING
Contributors: Benedict Advertising, Creative Department 72 LOGO
54 MIXED-MEDIA, NATIONAL CONSUMER Award: Silver ADDY® Award
Entrant: Three Brothers Boards
Award: Silver ADDY® Award Advertiser: Benedict Advertising
Entrant: DME Studios Title: Three Brothers Boards Logo
Advertiser: Florida State University Contributors: Benedict Advertising, Creative Department
Title: FSU Football Ticket Sales Campaign
Contributors: Ron Goodrich, Graphic Designer Award: Silver ADDY® Award and JUDGE'S CHOICE
Terry Webber, Business Development Entrant: Hayworth Creative Public Relations
Steve Shanafelt, Product Developter Advertiser: Daytona Regional Chamber of Commerce
Carmen Treffiletti, Editor Title: 70th Anniversary Bike Week Logo
Matt Ollila, Art Director Contributors: Brian Boesch, Art Director
Kevin Hayworth, Creative Director
Ryan Erisman, Director of Collegiate Marketing

Award: Silver ADDY® Award

Entrant: Flagler County Chamber of Commerce & Affiliates
Advertiser: Flagler County Chamber of Commerce
Title: www.flaglerknows.com
Contributors: James Gonzalez, Graphic Designer
Heather Edwards, Publications Manager

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8A March 28, 2011 Special advertising supplement to the Volusia/Flagler Business Report

BRONZE ADDY AWARDS ®

SALES PROMOTION NEWSPAPER

02 B PACKAGING
31 C NEWSPAPER SELF-PROMOTION CAMPAIGN
Award: Bronze ADDY® Award
Entrant: DME Studios Award: Bronze ADDY® Award
Advertiser: Florida Hospital Memorial Medical Center Entrant: The Daytona Beach News-Journal
Title: Florida Hospital 'America's Best 50 Hospitals' DVD Artwork Advertiser: The Daytona Beach News-Journal
Contributors: Michael Singleton, Graphic Designer Title: We Have A Page For That
Ken Workowski, Director of Sales Contributors: Lori Kopp, Producer
Brad Gordner, Creative Coordinator
COLLATERAL MATERIAL Ben Dyon, Principal
Linda Klayman, Desk-top Artist

07 B BROCHURE, COLOR
INTERACTIVE MEDIA
Award: Bronze ADDY® Award
Entrant: Daytona Beach Area Convention & Visitors Bureau Award: Bronze ADDY® Award
Advertiser: Daytona Beach Area Convention & Visitors Bureau Entrant: Daytona Beach Area Convention & Visitors Bureau
Title: Daytona Beach Area Marketing Plan Advertiser: Daytona Beach Area Convention & Visitors Bureau
Contributors: Kay Galloway, Media Title: Festival Season 2.0 E-Newsletter
Janet Kersey, President & CEO Contributors: Kay Galloway, Media & Design Consultant
Lori Campbell Baker, Communications Nick Conte, Director of Internet
Tangela Boyd, Senior Media Relations Manager Ryan Tuttle, Collinson Company

08 D MAGAZINE DESIGN TELEVISION

Award: Bronze ADDY® Award 47 A NATIONAL TV, CONSUMER PRODUCTS

Entrant: Mastando Media & Marketing
Advertiser: Downtown Business Partnership Association Award: Bronze ADDY® Award
Title: Think Downtown Magazine - Summer/Fall 2010 Entrant: Benedict Advertising
Contributors: Nikki Mastando , Owner/Co-Publisher Advertiser: Tony Chachere's
Mike Mastando, President/Co-Publisher Title: Tony Chachere's TV Spot
Naomi Weiss, Client/Co-Publisher Contributors: Benedict Advertising, Creative Department

MIXED/MULTIPLE MEDIA
DIRECT MARKETING
12 A DIRECT CAMPAIGN, B-TO-B OR CONSUMER
54 MIXED-MEDIA, NATIONAL CONSUMER
Award: Bronze ADDY® Award
Entrant: Benedict Advertising Award: Bronze ADDY® Award
Advertiser: Oyster Pub Entrant: Benedict Advertising
Title: Oyster Pub Apparel Advertiser: SUBWAY
Contributors: Benedict Advertising, Creative Department Title: SUBWAY/Guy Harvey Promotion
Contributors: Benedict Advertising, Creative Department
13 B SPECIALTY ADVERTISING ADVERTISING INDUSTRY SELF-PROMOTION
Award: Bronze ADDY® Award
Entrant: Benedict Advertising
Advertiser: SUBWAY
69 G SELF-PROMOTION, INTERACTIVE
Title: SUBWAY/Guy Harvey Cup
Contributors: Benedict Advertising, Creative Department Award: Bronze ADDY® Award
Entrant: Benedict Advertising
Advertiser: Benedict Advertising
Title: Benedict Advertising Web Site
Contributors: Benedict Advertising, Creative Department

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0000925234

70 AD CLUB PROMOTION
Award: Bronze ADDY® Award
Entrant: Godonis Design Inc.
Advertiser: Daytona Beach Advertising Fedeartion
Title: DBAF 50th Anniversary Poster

Good judgement goes

Contributors: Kay Galloway, President
Kirsten Peterson, Vice President
Sean Godonis, Creative Director / Graphic Designer

ELEMENTS OF ADVERTISING
a long way when placing
72 LOGO your next ad buy ...
Award: Bronze ADDY® Award
Entrant: Red Arrows Consulting
Advertiser: Smart Health Xchange
Title: Smart Health Xchange Logo
Contributors: Jan Edwards, Principal
Jan Edwards, Creative Director
Ahmed Zeeshan, Graphic Designer

Award: Bronze ADDY® Award

Entrant: Godonis Design Inc.
Advertiser: i Communicate
Title: i communicate logo
Contributors:

Award: Bronze ADDY® Award

Entrant: Godonis Design Inc.
Advertiser: Brenden Borek Cancer Foundation
Title: Brenden Borek Surfing Event Logo
Contributors: Shannon Staimos, Marketing Director
Sean Godonis, Creative Director / Graphic Designer

74 B PHOTOGRAPHY, COLOR 0000925572 PDFA

Award: Bronze ADDY® Award

Entrant: Godonis Design Inc.
Advertiser: Upchurch Watson White & Max
Title: Upchurch Watson White & Max General Brand Awareness Portrait
Contributors: John J. Upchurch, Founding Father
Larry M. Watson, Partner
Terry White, Partner
Rodney A. Max, Partner
Michael S. Orfinger, Partner
Patti Moten, Firm Administrator
Zach Thomas, Photographer
Sean Godonis, Creative Director / Graphic Designer

74 D PHOTOGRAPHY, CAMPAIGN
Award: Bronze ADDY® Award
Entrant: Godonis Design Inc.
Advertiser: Upchurch Watson White & Max
Title: Upchurch Watson White & Max General Brand Awareness Photography
Contributors: John J. Upchurch, Founding Father
Larry M. Watson, Partner
Terry White, Partner
Rodney A. Max, Partner
Michael S. Orfinger, Partner
Patti Moten, Firm Administrator
Zach Thomas, Photographer
Sean Godonis, Creative Director / Graphic Designer

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10A March 28, 2011 Special advertising supplement to the Volusia/Flagler Business Report

STUDENT ADDY CATEGORIES ®

S01 A PACKAGING S08 A INTERACTIVE, WEBSITE

Award: Student Gold ADDY® Award: Student Gold ADDY®
Entrant: Christopher Ladwig Entrant: Denise Liberi
Advertiser: the art institute of jacksonville Advertiser: Flagler College
Title: Krystal Box Family Re-Design Title: Dakotah Furniture Company Website
Contributors: Christopher Ladwig, Designer/Copywriter Contributors: Denise Liberi, Graphic/Web Designer
Award: Student Silver ADDY®
S02 C POSTER Entrant:
Advertiser:
Kristen Cork
Flagler College
Title: Robin Hood Toy Emporium Website
Award: Student Gold ADDY® and Student BEST OF SHOW ADDY® Contributors: Kristen Cork, Graphic/Web Designer
Entrant: Kerry O'Conner
Advertiser: Flagler College Award: Student Silver ADDY®
Title: Type Factory Museum Poster Entrant: Eric Morrison
Contributors: Kerry O'Conner, Graphic Designer Advertiser: Flagler College
Title: Tattoos These Days Website
Contributors: Eric Morrison, Graphic/Web Designer

S08 B INTERACTIVE, CD / DVD

Award: Student Gold ADDY®
Entrant: Brandon Santiago
Advertiser: Flagler College
Title: Migrant Farm Workers Interactive Infographic
Contributors: Brandon Santiago, Graphic/Web Designer

S13 A LOGO
Award: Student Gold ADDY®
Entrant: Christopher Ladwig
Advertiser: the art institute of jacksonville
Title: Agave Tapas Logo
Contributors: Christopher Ladwig, Designer

S15 B DIGITALLY ENHANCED PHOTOGRAPHY

Award: Student Gold ADDY®
Entrant: Carin Nicole Perez
Advertiser: University of Central Florida
Title: Heat
S06 A SINGLE CONSUMER / TRADE MAGAZINE Contributors:

Award: Student Silver ADDY®

Entrant: Christopher Ladwig Award: Student Silver ADDY®
Advertiser: the art institute of jacksonville Entrant: Carin Nicole Perez
Title: Clean Well Magazine Ad Advertiser: University of Central Florida
Contributors: Christopher Ladwig, Designer/Copywriter Title: Product - Lipstick
Contributors:

SPECIAL THANK YOU TO THE SPONSORS WHO SUPPORTED OUR ADDY® EVENT

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THE PRESIDENTS’ AWARD

Darin Duehl and Ira Heller were honored with the Presidents Award for
their longtime commitment to the local chapter. The Presidents’ Award is
given to members that have provided hours of dedicated service to the
organization but never held the position of President.

THE SILVER
EMBARK AWARD
MEDAL AWARD Congratulations Alternate Image! The Embark Award is bestowed to a
This year Dean O’Brien and Kay Galloway were new member that has shown a marked increased involvement and
recognized with the prestigious Silver Medal contribution to the advertising community and the AAF Daytona Beach.
award – AAF’s highest honor – recognizing individu-
als who have made outstanding contributions to ad-
vertising, furthered the industry's standards of cre-
ative excellence, and been active in philanthropic
and humanitarian projects. STUDENT SCHOLARSHIP WINNER
1963 Houston Lawing Duane Fernandez Sr., Photography Sophomore, Daytona State College
1964 Bill Seitz
1965 George Schmidt
1966 Bob Webber
1967 Floyd Kay
1968 Jim Bosand and Fred Steadman
0000926192 0000925300 PDFA
1969 Sedgeley Thombury
1970 George Tracy A Print Management
1971 Tom Staed
Solutions Company
1977 Lee Marshall
1978 Jim Benedict
1979 Don Shepherd (posthumously)
Targeted Your Solutions
1980 Bob Hughes
1981 Sanoma Robertson
1982 W. John Johns
Media, professionally printed,
packaged, and delivered.
1983 Mike Jiloty
1984 Greg Snelling
1985 Jim Shipley
Measurable Some of the services
available to you.
1987 John E Evans
1988 Clark Winchester
1989 Tippen Davidson
Results. • Commercial Printing
1990 Sally Snelling • Direct Mail
1991 Tony Welch • Creative & Pre-Press
1992 Martha Vancamp • Large Format Printing
1993 Edee Dalke • Warehouse & Fulfillment
1994 Jerry Doty • E-Commerce
1995 Tom Lindley
• Educational Services
1996 Alan Robertson
1997 Chris Scali
• Variable One-to-One Marketing
1998 Steve Wise
1999 Thom Giordano Contact Dean O’Brien
2000 Joetta Raylots to identify and pull all appropriate
2002 Sharon Damante components together creating
2003 Angela Cameron a complete marketing strategy
2004 Pam Moss solution for you.
2005 Vickie Foley
2006 Jan Edwards PRINT MANAGEMENT SOLUTIONS

2007 Sharon Mock

2008 Michael Benedict
2009 Nikki Linn Red Arrow Consulting
2010 Dean O'Brien and Kay Galloway 386.527.2452 398 S. Shell Road • DeBary, FL 32713
Cell: 386-405-6794 • Phone: 386-668-1860
www.redarrowconsulting.com www.browningcom.net

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12A March 28, 2011 Special advertising supplement to the Volusia/Flagler Business Report

DAYTONA BEACH AD FED MEMBERS Silver Medal Recipients

Alternate Image tboyd@daytonabeachcvb.org George White Productions New Smyrna Beach Area Visitors Bureau
132 W International Speedway Blvd Kay Galloway (SILVER MEDALIST) P.O. Box 291003 2238 State Road 44
Daytona Beach FL 32114 kgalloway@daytonabeachcvb.org Port Orange, FL 32129-1003 New Smyrna Beach, FL 32168
Morgan Seedarnee White, George 386-428-1600
386.717.3516 Daytona Beach Kennel Club and Poker Room 386-761-0694 Deborah Boyd
mseedarnee@alternateimage.com 960 S. Williamson Blvd. gwp@ventureinternet.com deborah@nsbfla.com
Daytona Beach FL 32114 Douglas Hodson
Artesian Pools Jim Jenkins Godonis Design, Inc. douglashodson@yahoo.com
762 S. Nova Road 386-252-6484 64 Dix Avenue
Daytona Beach FL 32114 jenkins@dncinc.com Ormond Beach, FL 32174 Ocean Walk Shoppes
Jim Cole Sean Godonis 250 N. Atlantic Ave., #201
386-258-8641 Daytona Pennysaver 386-677-9730 Daytona Beach, FL 32118
swimjimpools@hotmail.com 454 S. Yonge Street sean@godonisdesign.com 386-258-9544
Ormond Beach FL 32174 http://www.OceanWalkShoppes.com
Benedict Advertising Toni Maddux Halifax Health
640 N. Peninsula Drive 386-615-2512 303 N. Clyde Morris Blvd. Progressive Communications
Daytona Beach FL 32118 toni.maddux@psavers.com Daytona Beach, FL 32114 1001 Sand Pond Road
386-255-1222 386-947-4615 Lake Mary, FL 32746
Michael Benedict (SILVER MEDALIST) Daytona State College Susie Germer Jim Housley
michael@benedictadvertising.com Marketing, Communications & Events susie.germer@halifax.org 407-333-9500
Christine Byelick 1200 W. Intl Speedway Blvd. Galen Horton jhousley@progressivecommunications.com
christine@benedictadvertising.com Daytona Beach FL 32119 galen.horton@halifax.org
Darin Duehl Glyn Johnston Dai Young School Partnerships, LLC
darin@benedictadvertising.com 386-506-4499 dai.young@halifax.org P.O. Box 731915
Pam Moss (SILVER MEDALIST) JohnstG@daytonastate.edu Ormond Beach, FL 32173
pam@benedictadvertising.com Hayworth Creative Nancy Holman
Kym Zurstadt Digital Press 700 W. Granada Blvd., Ste. 100 (386) 212-9998
kym@benedictadvertising.com 1808 Concept Court Ormond Beach, FL 32174 nholman@cfl.rr.com
Daytona Beach FL 32114 Kevin Hayworth
Bright House Networks Ginny Kent 386-677-7000 Security First Insurance Company
125 Basin Street, Suite 203 386-271-5500 kevin@hayworthcreative.com 140 S. Atlantic Ave, Suite 200
Daytona Beach FL 32114 GKent@brochuredisplays.com Ormond Beach, FL 32176
Ira Heller iCommunicat3 Marissa Buckley
386-267-7577 DME Studios 1022 Stone Lake Drive 386-523-2302
ira.heller@mybrighthouse.com 2441 Bellevue Ave. Ormond Beach, FL 32174 mbuckley@securityfirstflorida.com
Daytona Beach, FL 32114 386-437-6110
Browning Communications Diane Sorenson Alin Jacobs Signs Now
398 S. Shell Rd. 386-254-2172 MarketHeretic@gmail.com 1757 N Nova Road, Suite 112
DeBary, FL 32713 diane.sorenson@dme411.com Holly Hill, FL 32117
386-668-1860 In Any Event/The Foley Agency Tracy Collins
Dean O’Brien (SILVER MEDALIST) Don Bell Signs 140 S Atlantic Avenue, 5th Floor 386-238-5507
dobrien@browningcom.net 365 Oak Place Ormond Beach, FL 32176 tracy@signsnowdaytona.com
Stephanie Harris Port Orange, FL 32127 Vicki L Foley (SILVER MEDALIST)
sharris@browningcom.net Starla Haney Swart 386-676-2223 Speedway Custom Photo Lab
386-763-4758 vfoley@foleymodelingagency.com 1808 W Intl Speedway Blvd
Bullseye Direct Marketing sswart@donbellsigns.com Daytona Beach, FL 32114
PO Box 11259 Lamar Outdoor Lou Fiore
Daytona Beach FL 32120 Elisa, Inc. & Coastal Maps Daytona 475-L Fentress Blvd. (386) 258-5051
386-238-4001 79 Wiggins Lane Daytona Beach, FL 32114 spdwyphoto@aol.com
Kelley Bales Ormond Beach, FL 32174 Michelle Dietze
kbales@bullseye-direct.com Sharon Damante (SILVER MEDALIST) 386-258-0206 x116 Staed Hotels
Debi Brand 386-846-6901 mdietze@lamar.com 2001 S Atlantic Ave
dbrand@bullseye-direct.com sharondamante@gmail.com Daytona Bch Shores, FL 32118
M Flix Janice Griffin
Clear Channel Outdoor Embry-Riddle Aeronautical University 331 Riverside Drive (386) 248-2001
2890 Harper Road 600 S. Clyde Morris Blvd. Ormond Beach, FL 32176 janice@daytonabahamahouse.com
Melbourne FL 32904 Daytona Beach, FL 32114 Mitch Mentor
Lori Krasovic-Pinkley 386-226-6000 386-672-1836 Thompson Pump
321-794-4360 Bill Minor mitch@mentorfilms.com 4620 City Center Drive
LoriKrasovic@ClearChannel.com minor@erau.edu Port Orange, FL 32129
Gretchen Flint Markalyst Kirsten Petersen Stroud
Clear Channel Radio gretchen.flint@erau.edu 109 Ocean Way 386-795-5683
2500 Maitland Center Parkway Ponce Inlet, FL 32127 kpetersen@thompsonpump.com
Maitland FL 32751 Flagler Parent/Volusia Parent Steven Smith
Joetta Raylots (SILVER MEDALIST) 138 Palm Coast Pkwy NE, Ste. 256 386-235-7660 Volusia County Fair & Expo Center
407-916-8307 Palm Coast, FL 32137 ss@markalyst.com 3150 E. New York Ave
JoettaRaylots@clearchannel.com Charlene Michaux DeLand, FL 32724
386-547-0161 Media Networks Thom Giordano (SILVER MEDALIST)
CSS Group charlie@bradypublishing.com 50 Forest Eagle Court 386.734.9515
890 Orange Camp Road DeBary, FL 32713 sales@volusiacountyfair.com
DeLand, FL 32724 Florida Health Care Plans Jean Voetberg
John E. Evans (SILVER MEDALIST) 1340 Ridgewood Ave 386-668-6670 Waverly Media
386-679-1839 Holly Hill, FL 32117 jean.voetberg@ncm.com 3624 S. Atlantic Ave
jee775@yahoo.com Shane Thomas Daytona Beach Shores, FL 32118
(386) 481-5000 X7619 Museum of Arts & Sciences 386-322-3600
Daytona Beach Area CVB sthomas@fhcp.com 352 S. Nova Rd Ramara Garrett
126 E Orange Avenue Daytona Beach, FL 32114 ramara@waverlypropertygroup.com
Daytona Beach FL 32114 Florida’s Blood Centers 386-255-0285 ext 320 Jim Brown
Phone: (386) 255-0415 or (800) 544-0415 410 S. Nova Rd Suite 3 www.moas.org jimb@waverlymedia.com
Lori Campbell Baker Ormond Beach, FL 32174
lcb@daytonabeachcvb.org Michael Main
Tangela Boyd 386-258-1910
mmain@floridasbloodcenters.org

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