PRODUCTION GUIDELINES

SPORTSMAN CHANNEL, 2011

Documentation for 2011:

1. Letter from the Director of Programming
2. Editorial Guidelines
3. Technical Requirements
4. Advertising Standards & Practices
5. Delivery Requirements & Procedures
Appendix A: Show/Format Outline
Appendix B: Music Cue Sheet
Appendix C: Episode Information Sheet/Commercial Log
Appendix D: Program Episode Checklist
Appendix E: Services & Fees Schedule
Appendix F: Sportsman Channel Contact List

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 December 2010

Welcome Producer:

Thank you for choosing to air your program on Sportsman Channel! The entire staff welcomes
you into our family.

We understand that each program brings a unique and individual style of entertainment to the
Sportsman Channel. Because of these different styles, every viewer can find their favorite show
and Sportsman Channel shall become their primary destination for the most entertaining,
educational and informative hunting, shooting and fishing programming available.

To ensure Sportsman Channel and its family of producers will continually meet and exceed our
viewers’ expectations, we must adhere to an established set of standards and guidelines. These
guidelines can be found in the Sportsman Channel’s Production Guidelines. The Production
Guidelines include information related to general editorial guidelines, technical requirements,
advertising practices and delivery procedures.

To aid all producers in preparing their programs to air on Sportsman Channel a “Graphics
Package” is available for download.

If you have any questions regarding the production guidelines or just an opinion about a
production issue or piece of equipment, please feel free to contact any of the programming
department staff at (262) 432-9100 or send an email to one of the addresses noted below.

James D. Seeley, Director of Programming, JSeeley@TheSportsmanChannel.com

Joy Kleinhans, Senior Programming Coordinator, JKleinhans@TheSportsmanChannel.com
David Kadera, Quality Control Supervisor, DKadera@TheSportsmanChannel.com

We believe that 2011 will offer the strongest line-up of programming in the history of the
Sportsman Channel and we are excited that you are part of our programming team.

Best regards,

James D. Seeley
Director of Programming

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EDITORIAL GUIDELINES

Mission: Sportsman Channel strives to promote legal, ethical and traditional hunting, shooting
and fishing values to all its viewers. Sportsman Channel’s family of producers must strive to
produce entertaining, informative and educational hunting, shooting and fishing programming
that refrains from over-commercialization. To accomplish this goal Sportsman Channel has
developed the Editorial Guidelines described on the following pages.

1. Stewardship and Safety

2. Harvesting of Game
3. Skinning and Field Dressing
4. Code of Ethics
5. Show Opens
6. Billboard Placement and Sponsor Line-ups
7. Product Review Segments
8. Outfitter Reviews or Promotion
9. Graphics Package
10. Acknowledgments and Credits
11. Oversight and Review

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1. Stewardship and Safety

At all times producers should promote good stewardship. When producing content for Sportsman
Channel, safe and responsible hunting, shooting and fishing practices should be followed and promoted.
As professionals in the outdoor industry, we have a responsibility to educate outdoor enthusiasts on ways
to practice sound wildlife management and to respect the natural world, while minimizing and preventing
any negative impacts on the environment. Whenever possible, we encourage you to use your
programming to promote certain land use actions including game and wildlife management and to address
ideas such as conservation, restoration or improvement of the natural environment and the prevention of
pollution.

We also have a responsibility to promote safety. All on-air personalities, hosts and guests should employ
reasonable and appropriate safety measures at all times, and Sportsman Channel reserves the right to
reject content deemed to ignore or omit necessary safety practices. For guidance on commonly accepted
safety practices, we recommend consulting with the International Hunter Education Association
(www.ihea.com) for hunting, the National Shooting Sports Foundation (www.nssf.org) for shooting and
the National Safe Boating Council (www.safeboatingcouncil.org) for boating. Furthermore, in an effort
to promote safe and effective hunting methods to both producers and viewers of Sportsman Channel, we
require all producers to follow safe tree stand hunting practices. This includes, but is not limited to, the
proper use of a Fall-Arrest System (FAS)/Full Body Harness as listed in the Treestand Safety Guidelines
of the Treestand Manufacturers Association (www.tmastands.com).

Sportsman Channel strives to maintain a family-friendly environment. At all times, activities and
language should be appropriate for all ages. Any language that would not be appropriate for all ages
should be edited out of the program. Bleeps to cover unacceptable language in segments that are
necessary to the story line will be allowed on a very limited basis. No smoking or the use of smokeless
tobacco/spitting is allowed on camera. Because it is considered extremely dangerous to consume
alcoholic beverages while hunting, shooting or boating, the showing of alcohol consumption in any
program must be limited to the celebratory drink back at the lodge or over dinner, and it must always be
shown in good taste.

2. Harvesting of Game

The complete harvesting of game or fish is allowed; however it must be presented in an ethical and
sportsmanlike fashion. The impact of the projectile may be shown along with the dispatching of the game
as long as there is no excessive blood, flopping, prolonged suffering, running of crippled game or similar
imagery. A replay of an impact shot may be shown, but only once per animal. Slow motion replays that
show dangling limbs, gaping wounds or excessive bleeding will not be aired. Excessively long shots or
poor shot placement resulting in a wounded animal are prohibited and shots taken at running game should
be avoided and must be approved by Sportsman Channel prior to airing. Deliberate foul-hooking or
snagging of fish will not be aired. Fish that have been gaffed, arrowed or speared and left to flop around
on the deck, boat or shore should be edited out of the program. Clubbing of a fish to kill it also should be
edited out of the program. Any video or audio of an animal or fish that appears to be suffering
excessively should be avoided completely. At no time may a host or guest on an episode do anything
illegal, unethical or unsportsmanlike. Remember, this may be a subjective decision so if you are unsure
leave it out or get prior approval from the Director of Programming at Sportsman Channel.

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3. Skinning and Field Dressing

Showing the field dressing or skinning of harvested animals or fish is acceptable when it is shown for
educational or demonstrational purposes and only if it can be done without showing excessive blood or
internal organs from the animal.

4. Code of Ethics

Every effort must be made to portray legal, safe and ethical hunting, shooting and fishing activities. All
hosts and on-air personalities should show respect for any game or fish that they hunt/catch and for the
environments that they visit. Sportsman Channel is a strong proponent of hunting programs that display
fair chase situations.

Any hunting or fishing activity that may be legal in one state or country but not in another should be
avoided if possible or else the differences should be clearly explained to the audience. Practices that are
not allowed due to being deemed illegal include but are not limited to: spotting animals with the
assistance of aircraft, shooting from a vehicle or aircraft, failure to clearly identify a target and anything
beyond it, improper baiting of game and hunting on private property without permission. Sportsman
Channel reserves the right to reject a producer’s submission for the inclusion of unethical hunting
practices, but shall work with the producer to make adjustments to the episode to make it compliant with
these producer guidelines.

5. Show Opens

Pre-packaged opens must be limited to 80 seconds, with a maximum of 40 seconds given to billboards or
sponsor line-ups. If pre-packaged opens do not include billboards or sponsor line-ups then the graphic
open is limited to 40 seconds. This time limit does not include any previews of the show that may run
prior to or after the pre-packaged open.

6. Billboard Placement and Sponsorship Lineups

Billboards or sponsor line-ups may be presented at the start of an episode if they are a part of a pre-
packaged open. If they are not part of the pre-packaged open, they may be presented at the end of the first
segment of an episode. In either instance billboards or sponsor line-ups may not exceed 40 seconds and
shall not include more than eight (8) billboard screens. If there are more than 8 sponsor
acknowledgements required then multiple sponsors must be placed on a single screen.

Billboards or sponsor lineups presented at the end of a program may not exceed a total of 40 seconds and
shall not have more than eight (8) billboard screens. If there are more than 8 sponsor acknowledgements
required then multiple sponsors must be placed on a single screen.

Acknowledgement of a show segment sponsor may not exceed 6 seconds in length.

No phone numbers, mailing or physical addresses are allowed in any billboard, sponsor line-up or
segment sponsorship. Website addresses are only allowed if they are a part of the company name or
included in the original artwork design as provided by the sponsor.

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7. Product Review Segments

Product reviews or tip segments that only recommend one particular manufacturer’s product must be
limited to 90 seconds. There can be no calls to action that ask a viewer to buy a product. You can say
“for more information visit the manufacturer’s website or visit your local retailer.” You may list the
website on the screen at the end of the segment for no more than 7 seconds. There may not be more than
one product review segment of the type outlined in this section per episode.

Product reviews or tip segments that are unbiased, compare products from multiple manufacturers and do
not endorse one specific product are not subjected to the 90 second run-time limitation nor the quantity
restriction of 1 per episode.

8. Outfitter Reviews or Promotion

Specific promotion or review of an outfitter, lodge or guide you are using in a specific episode must be
limited to 30 seconds and placed at the end of a content segment or show. You may promote two or more
outfitters or guides in one episode; however, the total review time may not exceed 30 seconds. Any
commercial spot you choose to give the outfitter, lodge or guide will not be counted against this 30-
second limitation. Pop-up banners with contact information are not allowed to appear during
programming content. You are still free to visit with, show video and pictures of, and feature your
outfitter as it pertains to your story line. However, any specific sales or contact information may be
discussed and appear only in the outfitter review or promotion at the end of the segment or the show. On
screen outfitter contact information may only appear as a lower third web address and must be limited to 7
seconds at the end of the review. All other on screen contact information may appear only in the
acknowledgements and the credits section of the show just before the closing credits.

9. Graphics Package

Sportsman Channel has created a robust on-screen graphics package that provides a rich and attractive
visual environment for hunt, shoot and fish programming. The elements of this graphics package are
available to all producers airing shows on Sportsman Channel in 2011. All producers are encouraged to
use this graphics package in full or in part to enhance the overall viewer experience. The graphics package
is available for download at: http://huntshootfish.tv/. The username is ‘sportsman’ and the password is
‘whitetail.’

10. Acknowledgments and Credits

Immediately before the closing credits, fifteen (15) seconds of acknowledgments are permitted. These
acknowledgments are restricted to expressions of thanks and reminders of contact information. Requests
to purchase any sponsor’s or outfitter’s products or services is prohibited.

End of show credits are restricted to listings of production personnel.

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11. Oversight and Review

Sportsman Channel reserves the right to refuse to air any program that does not meet the Editorial
Guidelines outlined above. No accommodations will be made in regards to any loss of revenue claims
regarding shows that are determined by Sportsman Channel to fail to comply with these Editorial
Guidelines. Sportsman Channel will make every effort to contact a show’s producer and to suggest ways
to edit an episode so that it will comply with the Editorial Guidelines. However, if there is insufficient
time to provide a new program, Sportsman Channel, at its sole discretion, will either replay a previous
episode on hand or preempt the timeslot with a different program.

Sportsman Channel reserves the right to change these Editorial Guidelines with no less than 60 days
general notice to the producers.

These guidelines will be in effect for all shows airing on Sportsman Channel from December 27, 2010.

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TECHNICAL REQUIREMENTS

Sportsman Channel reserves the right to refuse to air any program that does not meet the technical
requirements highlighted in this document. No accommodations will be made in regards to loss of
revenue claims for shows that Sportsman Channel deems to fail to meet or exceed the requirements noted
in this document. Sportsman Channel will make every effort to contact the producer and suggest ways to
edit your show so that it will meet the technical requirements listed below. If there is insufficient time to
provide a new program, then Sportsman Channel, at its sole discretion, will either replay a previous
episode on hand or preempt your timeslots with a different program. Sportsman Channel reserves the
right to change the technical requirements included in this document and applied to all producers with no
less than 60 days general notice. This document addresses the following elements:

1. Show Structure
2. Quality Requirements
3. Video
4. Audio
5. Post Production
6. Branding
7. Delivery Formats

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1. Show Structure

• All half-hour shows must contain twenty-two minutes and 15 seconds (00:22:15;00) of content split
into four segments with three internal breaks (see Show/Format Outline for more detail).
• Segment Length Restrictions: Each of the four program segments must be at least three (3) minutes in
length. The first segment of each episode must be at least five (5) and no more than seven (7) minutes
in length.
• Total commercial time will be seven minutes. The show must contain three advertising breaks each.
The first and second breaks will be 150 seconds each and the last break shall be 120 seconds in length.
The first 60 seconds in break 2 must be left black for Sportsman Channel unless agreed to otherwise
in the producer sales contract.
• Make sure your show maintains clean breaks between your program content and all commercial
breaks through the use of complete dissolves in/out, segues to and from commercials and added
frames of black.
• Sportsman Channel will reserve 45 seconds in each half-hour for promotional purposes. Producers
are required to leave the lower thirds clean for at least 60 continuous seconds during the following
times:
 From the 2:00 minute mark to the 3:00 minute mark in segment one
 From the 2:00 minute mark to the 3:00 minute mark in segment two
 The last minute before the bump out in segment three
 The last minute before the closing credits in segment four.
• Each tape must contain at least 120 seconds of continuous black after the last frame of video in each
program.

2. Quality Requirements

• In an effort to maintain high quality standards, Sportsman Channel has made format changes. Please
be aware that as improved formats are developed and made available, legacy formats that are no
longer manufactured will be removed from the list of accepted formats for program acquisition and
playback.
• All programming must be shot and edited on equipment that provides broadcast quality results that
meet or exceed the quality of the HDCAM format, or similar professional high definition formats.
• High definition programming may be acquired using HDCAM, DVCPRO HD, XDCAM HD,
XDCAM EX or professional quality HDV cameras.
• All video must be in sharp focus and properly lit, except if done purposely for artistic reasons.
• Video levels must not contain excessively crushed blacks or overly compressed highlights that make
detail appear to be washed out.
• White balance, skin tones and all colors must be an accurate depiction of the scene and be consistent
throughout the program.
• Use of letterboxed content must be consistent throughout the program and not be mixed with full
screen content, and vice-versa.
• The use of video effects or processing should not introduce unwanted changes to the video levels or
unwanted changes or artifacts to the transitions.
• All audio must be in sync with the video and corrections should be made for loss of sync.
• There should be no visible or audible video or audio noise introduced through editing or compression
techniques during post-production of the program and great care must be taken to ensure that the
program quality remains as close as possible to the original source footage.

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• HD programs will be down converted for airing in the NTSC 525/29.97 drop frame format. Care must
be taken to ensure that all format and frame rate conversions are done properly to ensure consistent
aspect ratios and timing.
• All video acquired with high definition equipment must be shot and edited with the intention of
maintaining the letterboxed 16:9 aspect ratio for air when down conversion to standard definition
takes place.
• The use and delivery of standard definition content will not be allowed starting in quarter three of
2011. Any exceptions must be discussed with the quality control supervisor and approved in writing
by the Director of Programming at Sportsman Channel prior to air.

3. Video

• Video levels and white balance must be consistent and correct throughout the show, never peaking
above 100 IRE on a waveform monitor.
• Digital video should be set to 0 mV black levels and not exceed 700 mV. Shots should be properly
focused and use of auto focus and auto iris is prohibited. Chroma levels should peak at 75%
saturation. Phase must not deviate more than +/- five degrees of reference point per color. All areas
of video must be referenced to color bars. Masters should be free of any visible flaws. Masters
containing visible flaws or glitches may be rejected at the discretion of Sportsman Channel’s Quality
Control Department.
• Due to the fast moving and unpredictable action of hunting, shooting and fishing programming, the
use of 24p is not recommended for the acquisition of hunting, shooting and fishing action or editing.
Exceptions to this rule would be special short features within the body of the show that do not include
fast moving action or fast camera moves.

4. Audio

• Audio channels 1 and 2 both should have a full program mix in stereo with full mono compatibility
(note: if you lay different audio on different tracks in your edit system, be sure you mix down the
audio before printing the tape).
• It is absolutely essential that audio levels be consistent throughout the show including lead-out/lead-
ins to commercials and the commercials themselves. Audio should not peak above 2 VU on a
Betacam SP deck. Audio levels in any digital format should never reach 0 db and should not peak
above -6 db on a digital audio scale.
• All audio should be acquired by using professional equipment. All speaking talent should be properly
mic’ed, preferably with a lavaliere style microphone on the talent’s chest. The use of a shotgun
microphone for primary talent audio is not acceptable. The audio shall be free of spurious signals
such as noise, hum, cross-talk, heavy wind hits, hiss, microphone pops, etc. and precautions should be
taken to prevent these audio annoyances. If the audio cannot clearly be understood by the viewer
because of the need to whisper, then the program should include sub-titles or voice-overs in those
portions.
• Effects and equalization applied to the audio should only be used to improve the quality and not to
distort, except for specific artistic purpose.
• The audio should be free of excessive dynamic range and compression so that the realism of the scene
is maintained and the audio remains as clean and natural as possible.
• Background music and effects should be chosen carefully to appeal to as wide an audience as possible
and fit the actual mood and pacing of the scene. Music and effects used to enhance the scene should
be leveled properly so as not to make the dialogue or natural sound hard to hear or understand.
• Over modulated audio will not be accepted.
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5. Post Production

• Shows must be edited using generally accepted industry standard platforms and codecs such as those
marketed by Avid and Apple Computer’s Final Cut Pro. Transitions should be smooth and jump cuts
should be avoided. Any effects that add noise or intentionally diminish the video quality of an image
are not acceptable without prior written consent of Sportsman Channel. Final edited programs shall
meet or exceed generally accepted industry standards and norms for broadcast quality.
• Through improvements of technology, video codecs and compression schemes are constantly
changing. Sportsman Channel recommends using the 4:2:2 color space and a minimum bitrate of 100
MB/s for editing and visual effects. The current recommended codecs for editing systems are: Avid
DNxHD, Apple ProRes 422, XDCam HD, DVCPro HD. Sportsman Channel does not recommend
using native HDV codecs or any intermediate codec for finish editing.

Closed Captioning
• Closed captioning is required for all programs airing on Sportsman Channel. Producers may either
submit their programs with closed captioning or request for Sportsman Channel to provide the closed
captioning service for a fee (see Services & Fees Schedule for more information).
• Closed captions should normally be displayed on the bottom of the screen unless that placement
interferes with program elements.
• Failure to deliver programs captioned properly or to pay for captioning to be provided by Sportsman
Channel may result in termination of the program.

Ratings
• Do not burn ratings information (i.e., TV G, TV PG, etc.)

Sportsman Channel Ad Avails

• An accurate log identifying commercial avails belonging to Sportsman Channel must be provided
with each episode. Commercial avails must be placed in specific locations determined by the number
of minutes you are buying back in your airtime agreement. If you do not have a breakdown of where
those ad avails should be contact your business development rep or the quality control supersvisor.
Commercial avails belonging to Sportsman Channel must appear as clean uninterrupted black on the
program tape. If an accurate log is not provided, Sportsman Channel reserves the right to place
commercial spots as spelled out in the “Airtime Agreement”. No make-goods will be given for
covered program spots in the absence of uninterrupted black or an accurate log.

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6. Branding

• To establish a more uniform on-air look, all shows should be using the Sportsman Channel’s graphics
package and elements. The Sportsman Channel’s package should not be altered in any way; i.e.,
please do not change the font, text size, color etc.
• The bottom right corner of the screen must remain free of all graphics, overlays, and lower thirds at all
times. This space is reserved for the Sportsman Channel logo bug.
• The Sportsman Channel logo/bug will appear on screen directly after the show open and shall remain
visible for the duration of the show excluding commercial breaks and closing credits. Individual show
branding is not to overshadow or cover the logo/bug of Sportsman Channel in any way.
• Individual show bugs may be placed in the lower left hand corner of the screen no more than once per
segment. Each instance of the bug should not exceed 10 seconds on air.

7. Delivery Formats

• If episodes will be submitted on tape they must be provided on the HDCAM format. If you are unable
to provide your program in the HDCAM format contact Sportsman Channel for suggestions (see
Services & Fees Schedule for more information).
• If episodes will be submitted on hard drive, they must run off a FireWire 800 connection and must be
exported using the proper sequence settings. Producers will be billed if proper sequence settings are
not followed and additional rendering time is required. Please contact a member of the programming
department if further information hard drive submission is needed (see Appendix F – Sportsman
Channel Contact List).
• The time code for all tapes should begin at 00:58:50, with the start of the show content at 01:00:00.
• All tapes must have 30 seconds of bars and tone, a slate and a countdown prior to the program. The
tone on any digital format tape should be set at –20 db. The slate should have at least the show name,
show number, show title or subject, and contact information. There should be one second of black
before your show starts. That means you should only show the countdown to two, and then leave one
second of black.

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ADVERTISING STANDARDS AND PRACTICES

• All advertising must be deemed appropriate by Sportsman Channel. The same editorial and technical
standards that apply to program content also apply to commercial content. The Sportsman Channel
reserves the right to reject any advertisement that does not meet our editorial or technical standards.
• Restrictions include commercials promoting sexually explicit services, products or videos; 900
numbers and products that they promote; any tobacco products or illegal drug paraphernalia; any
wagering or betting opportunities not fully licensed in the United States; any anti-law enforcement
products; or anything that competes directly with Sportsman Channel or the print publications of
InterMedia Outdoors.

DELIVERY REQUIREMENTS AND PROCEDURES

• All tapes and tape cases must have a show name, show number, show title, air week and contact
information on them. All tapes must also include (1) a completed music cue sheet, (2) an accurate
episode information sheet/commercial log that shows the exact start and end time codes of your
program and the exact start and end time codes of each commercial break.
• All hard drives, cords, and cases must be clearly labeled with your show name and return address. All
hard drives must also include (1) a completed music cue sheet, (2) an accurate episode information
sheet/commercial log that shows the exact start and end time codes of your program and the exact
start and end time codes of each commercial break.
• Do not send us your only MASTER tape; make a sub-master (additional master). You may only put
one show on each tape. You must have continuing time code and black after the end of the program
for at least 120 seconds or to the end of the tape.
• Programs must reach Sportsman Channel, ready to air, at least 10 days before the scheduled air week
(i.e. a tape that is scheduled to air in a week that starts on Monday the 25th must be received no later
than Friday the 15th). If you have requested prepaid dubbing services or closed captioning to be
performed by Sportsman Channel, then your tape should be delivered to Sportsman Channel at least 2
weeks prior to the start of the scheduled air week. If tapes are not received on time, the proper
broadcast of your show is not assured and your show is subject to rush charges or preemption (see
Services & Fees Schedule for more information). Please send all tapes to the following address:

Sportsman Channel
Broadcast Playback
2855 South James Drive
Suite 101
New Berlin, WI 53151-3662

• If it becomes necessary to submit a revised show, you first need to obtain written, or via email,
authorization from the Traffic Department before submission. Submitting a revised show without
prior written authorization may result in the episode not airing on schedule.
• If your program sponsors/commercials change, Sportsman Channel has the ability to replace
commercials in subsequent airings. See the Services & Fees Schedule for more information.

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 Appendix A: Sportsman Channel ½ Hour Program Format Outline

Start of Bars 00:59:00:00 30 seconds

Start of Black 00:59:30:00 10 seconds
Start of Slate 00:59:40:00 10 seconds
Countdown 00:59:50:00 10 seconds (using industry standard countdown)
Program Start 01:00:00:00 Continuous time code throughout the program

Segment 1 01:00:00:00 5-7 minutes (Tease, Open, Billboard, and Program Content)

Commercial Break 1 2:30 minutes

Segment 2 3+ minutes (Program Content)

Commercial Break 2 2:30 minutes

Segment 3 3+ minutes (Program Content)

Commercial Break 3 2:00 minutes

Segment 4 3+ minutes (Program Content, Billboard, and Closing Credits)

Program Out 01:29:15:00 (120 seconds of continuous black after the last frame of video)

Summary of Each ½ Hour Program

Total content for ½ hour program = 22:15
Total network commercial time = 6 minutes
Total local affiliate commercial time = 1 minute
Total network promo time = 45 seconds
Total Running Time (First frame of content to last) = 29:15

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Appendix B: Music Cue Sheet
Music Cue Sheet
Series
Title:________________________________________ Company Name:______________________________________________________
Episode
Title:_______________________________________ Producer:____________________________________________________________
Episode
#:__________________________________________ Phone:______________________________________________________________
Air
Week:__________________________________________ Email:_______________________________________________________________

# Song Title Use* Duration Composer(s) / % Publisher(s) / % Permission Granted By**

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
*Use Codes: MT = Main Title VI = Visual Instrumental BV = Background Vocal **choose BMI, ASCAP,
VV = Visual Vocal ET = End Title BI = Background Instrumental SESAC, PD, Royalty Free,
T = Theme BP = Bumper VT = Video Tape or fill in other.

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 Appendix C: Sportsman Channel Episode Information Sheet/Commercial Log

Series name:
Episode name:
Episode number:
Air week:
Species featured:
Location featured:
Episode description:

Name of Commercial IN OUT Network Producer

Commercial time Commercial time
SHOW START
Commercial Break 1:

Commercial Break 2:

Commercial Break 3:

SHOW ENDS

TOTAL SPLIT TIME

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 Appendix D – Program Episode Checklist

Prior to shipping your program episode, please make sure you have provided or included the following:

1. Series Description (60 words or less) – this can be sent electronically to Joy Kleinhans at
jkleinhans@thesportsmanchannel.com.

2. Episode Specific Description - this can be sent electronically to Joy Kleinhans.

3. Completed Music Cue Sheet – please use the form provided in the Production Guidelines or
request an electronic version from Joy Kleinhans.

4. Completed Episode Information Sheet/Commercial Log - please use the form provided in the
Production Guidelines or request an electronic version from Joy Kleinhans.

5. Payment for prepaid dubbing or closed captioning services.

6. Completed Label that includes the following information on the tape and shell:
a. Series Title
b. Episode Title
c. Episode number
d. Total Run Time
e. Air Week (always beginning on Monday)
f. Contact name
g. Contact phone number

All episodes scheduled for airing on Sportsman Channel must be shipped to:

Sportsman Channel
Attn: Broadcast Playback
2855 S James Drive
Suite 101
New Berlin, WI 53151

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 Appendix E – Services & Fees Schedule

Production Services

Tape Dubbing & Format Conversion – If you are unable to provide your program episode in one of the
accepted playback formats, Sportsman Channel can, in most instances, handle the conversion process for
you. The cost of the service is $50 per episode (including tape stock) in most instances. For more
information contact David Kadera, Quality Control Supervisor at 262-432-9100 ext. 157.

Closed Captioning – Sportsman Channel can provide transcription and closed captioning of your
completed episode for $225. If you provide a complete electronic transcription along with your
completed episode the cost of the closed captioning service is $175. For more information contact David
Kadera, Quality Control Supervisor.

Miscellaneous Editing – If you have new commercials or billboards to insert into your playback master
or any other changes to make to your show, Sportsman Channel may be able to make those changes for
you. The cost is based on the time it takes to do the job and billed at $50 per half hour. For more
information contact David Kadera, Quality Control Supervisor.

Rush Charges

Sportsman Channel understands that sometimes circumstances may occur that make it impossible for you
to get your episode in on time, yet you still need the episode to air in a specific week. For those instances,
Sportsman Channel has implemented the following rush charges. If you do not wish to pay the rush
charge, you may choose to replay a previous episode as long as it does not breach your airtime agreement.
For verification that your episode will air in the expected air week contact Joy Kleinhans, Senior
Programming Coordinator at 262-432-9100 ext. 113.

Any episode (already captioned) that does not arrive at least 10 days (Friday) before the scheduled air
week will be subject to a $50 rush processing fee.

Any episode (already captioned) needing format conversion that does not arrive at least 12 days
(Wednesday) before the scheduled air week will be subject to a $50 rush processing fee.

Any episode (without captions) that does not arrive at least 14 days (Monday) before the scheduled air
week will be subject to a $50 rush processing fee.

Any episode (without captions) that does not arrive at least 10 days (Friday) before the scheduled air
week will be subject to a $100 rush processing fee.

Any episode (with or without captions) that does not arrive at least 5 days (Wednesday) before the
scheduled air week will be pushed forward to the next air week and a replay will air in its place or the
program will be preempted.

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 Appendix F – Sportsman Channel Contact List

Joy Kleinhans, Senior Programming Coordinator

262-432-9100 ext. 113, jkleinhans@thesportsmanchannel.com
Contact Joy for all issues regarding episode scheduling, on-air issues, series and episode
descriptions, marketing materials, etc.

David Kadera, Quality Control Supervisor

262-432-9100 ext. 157, dkadera@thesportsmanchannel.com
Contact David for all issues regarding dubbing and format conversion, closed captioning,
technical requirements, etc.

Tom Faber, Quality Control & Captioning Specialist

262-432-9100 ext. 139. tfaber@thesportsmanchannel.com
Contact Tom for all technical issues regarding editing, formatting, captioning , computers, etc.

Melissa Morrow, Sales Assistant, Business Development

262-432-9100 ext.145, mmorrow@thesportsmanchannel.com
Contact Melissa for all issues regarding performance affidavits, airtime agreements, etc.

James Seeley, Director of Programming

262-432-9100 ext. 122, jseeley@thesportsmanchannel.com
Contact James for all issues regarding editorial guidelines and any other concern that hasn’t been
answered.

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