FILL UR LIFE WITH…

THE HUES OF ART…

Submitted By:

Swati Sharma (263)

Swati Bhattar (271)

Faeza Aqueel (216)

BUSINESS IDEA

teachme.com is an Interactive website which is specifically an

education site,Education which is not confined to books but
much beyond that.This is a site for learning any kind of Art like-

• Dancing (classical,jazz,salsa,free style,bollywood,hip-hop

etc)
• Cooking ( Indian,Chinese,Italian,Continental,Thai etc)
• Painting ( Glass,Oil,Fabric,Clay,Wash painting etc)
• Magic Tricks
• Gardening
• House-keeping skills
• Art of doing Make-up
• Art of making a flower bouquet

These videos will be categorized in three levels.

1. The Amateur level,

2. Intermediate level
 3. The Professional level.

In Amateur level,any person who have some talent in any specific

art can upload their videos for viewing.This can be viewed by
everyone and no charges will be applied.

The intermediate level comprises of the videos which will be

uploaded by any institute or school of arts. Further we can also
collaborate with various schools and institutes for mutual benefits
in future and can also give the viewers a certificate after they
successfully complete a course.

The third category is the professional level in which we will have

art videos from the expertise of different fields.Some expertise
who are already retired can provide us with their teaching
videos.The viewers need to pay for these videos.Through the
website the new user can create their profile after performing some
very simple steps of registration.

The website will focus on all the people who are willing to learn
different forms of arts but due to high fees or complexities of life
cannot join any institute or school by just browsing through the
pages of our website

The unique selling point of the website is the fact that all the
videos would be authenticated and verified. This websites would
enable individuals to learn whatever they wish and that too almost
free. It is a hardcore knowledge based site which is meant for all
age group.

E-learning market in India is at nascent stage with tremendous

growth opportunities. The market is estimated to be worth USD360
mn in 2008.We hope to grab up to 5% of that. Statistics indicate a
steep and steady rise in e-learning over the years, research also
indicates that e-learning, across age groups, is also on the rise.
SERVICES

The website- www.teachme.com

Homepage

The first web page that shows up when we type www.teachme.com

in our browser.

The interface will include the following:

 Logo with punch line

• Login box (registered user)

• Register as new member box
• About us
• Ad service information

Process

How to Register?

On the home page by clicking on the register tab the user will be
navigated to the registration page on which three boxes will
appear:

1. NAME

2. E-MAIL ID

3. CONTACT NO.

After filling this information user will receive an

acknowledgement mail.

TECHNOLOGY

Software
The website will be designed using specific computer languages,
and the web development will be outsourcing to some web
designer who will prepare a web-based applications.

A data base program will run in the backend to save all the videos
and make it easier for the programmer to manage the data. SQL is
a free data base management system that has proven itself in many
large websites around the world.Certain Licenses’ software will be
required to manage the profiles, and perform tasks.Certain
firewalls will be installed for protection of the website.

Hardware

At least 5 Intel® Core™2 Duo Processor based business

computers will be used to update the website. The website will be
hosted on an external hosting service such as Microsoft. Hosting it
on an external server cuts costs of purchasing and maintaining our
own server, and in a country like India where power cuts are a
common occurrence setting up your own server does not make
sense unless you have very advanced power backup systems,
which further add to costs.

INTENDED MARKET ENVIRONMENT

Market size & Segment:

e-learning business in India is likely to grow at a rate of 15 per cent

annually for the next three years to touch $603 million by the end
of 2012, a study says.

According to a study by business intelligence and research

provider ValueNotes, the e-learning outsourcing industry will
suffer the impact of the global economic recession for the next 6-8
quarters but growth is likely to pick up after that.

Target market
The market that this website will target would be wide in nature.
The market will consists of people who are willing to learn
dance,learn yoga, etc. Further our target audience is divided by
location that is metro cities because most Indian metros, including
New Delhi, Mumbai and Kolkata have recently seen a spike in e
learning.

Further dissection of the market is given below:

For Indian Market:

Demographic factors

• Age – No Bar
• Income Levels – All income groups
• Gender- Target both male and female
• Educational level – Primary school and above
• Computer Literacy – should have basic knowledge of
Internet.

Psychographic factors

lifestyle:

Will target people living in the metros who live in where the
lifestyle of people is very diverse.They continue to learn different
things and like to display them.

Attitude:

Will focus on the people with a passion of learning any kind of

Art.
Market Trends:

The market for teachme.com is going to be ever growing. With the

modernization and increasing literacy of urban and as well as rural
sector, our market grows. Some Statistics relating to our target
markets are given below:

INCREASING DEMAND OF LEARNING ARTS

TARGETTING PEOPLE WITH PASSION TO LEARN

PEOPLE HAVING MONEY AND TIME CONSTRAINTS

.Therefore our website is a solution to all these problems as it is

likely to cover all sorts of art videos which can be browsed once
registered..

Computer Literacy

The internet usage in India is very low as in India people are not
that computer savvy, adding to it the computer literacy is very low,
in India people have very less knowledge about computers .Still on
the other hand India is the leading exporter of software in the
world and technologies are reaching the rural sector as well. It
won’t be long before India reaches one of the highest computer
literate populations of the world.

Competition

There are various learning websites in the market and hence entry
for the new players will not be that easy.However our website is
likely to have an edge as it will provide customers with various art
videos at different levels.This is a video based education
site.Further we can also collaborate with various schools and
institutes for mutual benefits in future and can also give the
viewers a certificate after they successfully complete a course.
INDUSTRY

The industry is basically based upon various Art learning through

website. So it may also cover up the international society which
would be beneficial.

SWOT Analysis

Strengths: Weakness:

1. Unique Service. 1. Lack of experience.

2. General target audience. 2. Less startup capital.
3. Authenticity and verified 3. Low infrastructure.
4. Growing e learning rates in
India. 4. Low technical know how.

Opportunity: Threats:

1. Increasing e learning rates. 1. Large number of competitors in

2. Target audience increasing the market.
by the day. 2. Emergence of similar
3. Growing computer competitors.
awareness.
3. Lack of computer literacy in
4. Life style of the society also India.
changing

Resource Requirements
Resource requirements will vary according to the lifecycle stage
that the website is in. The resource requirements listed here are
those required for initial startup till the first year of operations.

Business Premises

The operations the business will be from the office.

Equipment

• 4 Personal computers
• UPS power backup which supports all four computers.
• 3 dedicated Phone Line.
• One commercial Broadband Connection WiFi (Dedicated –
High speed)

Financial Viability

Cost Projections

Cost projections for the first year are as follows:

Item Cost

(in rupees)
Domain name registration 380
Website Hosting 1500

Website Development 15000

Phone Line + Broadband 6000
Advertisement Cost 45000
Salaries and Wages 15000
Furniture & Fixtures 5000
Equipments 6000

TOTAL

Capital Requirements

Initial Capital required to start the site will be put up by own.

Initially i will start with a capital of Rs.100000, out of which 10,
00,000 will be invested from families help, and will take loan of 5,
00,000 from the bank at 8%, rate of return.

At the end of the first year more resources will be required to

market the website further. For the operations during the second
year another 5lacs will be required.

Sources of capital:

• Capitalists fund
• Bank Loans
• Family and friends
• Registration Fee (can be applied in future)
• Advertisement of other sites,schools,institutes etc on our site

Man power planning

The initial stages of the venture will require seven to eight key
people to manage the website.

Technology Manager
Responsibilities

• The technology manager will look after the day to day

operations of the website.
• Updating the website through the backend interface.
• Testing and control of the website
• Upgrading – software and hardware
• Make decisions about change in technology and up gradation.
• Compilation of uploaded videos on regular basis

Background & Skills

• Should be proficient in Website development languages and

models.
• Should have at least a masters in computer application

Marketing Manager

Responsibilities

• Will be responsible for marketing the website in the best

possible way.
• Will be responsible in developing relations with different
institutes and schools of arts.

Background & Skills

• Should have sufficient knowledge of website marketing.

• Should have Master’s degree in business or equivalent
experience

Operations Manager

Responsibilities
 • Will be responsible for keeping the operations of the website
on track.
• Will maintain records of all transactions and accounts.
• Will be responsible for making future projections and making
critical business decisions.
• Will be respons
• ible for take care of payment make by users.

Background & Skills

• Should have sufficient skills in management.

• Should be at least a Bachelors degree in business or
equivalent experience.

Future Projections of personnel requirements:

At the end of the first year of operations we will increase our

personnels. The additions will be of IT professionals and
marketing/PR professionals.

As the traffic to the website increases the need for more personnel
will be there.

Professional Advisors

For the first year of operations professional advice will be sought

from friends and family who are into certain fields like
Accounting, Legal services and consulting.

After the completion of the first year we will need one lawyer and
one accountant.

Conclusion
teachme.com is not only a good business idea, but it also fulfils the
needs for a large segment of our society that has been yearning to
learn different form of arts. We at teachme.com have presented this
long document about the business viability of this project. This
website is much more than a money making Endeavour, its about
giving more opportunities to people in our target segment to learn
their passion which they had always dreamt of.This website gives a
chance to everyone to learn new forms of arts and hone their skills.