Assignment No.

Submitted By
UMAR ALTAF Submitted To
Roll No. A-68 prabjot kaur
Case No. 1: - Demand of the case: - Mishra and Mishra a father and son insurance
agency in Kanpur, Uttar Pradesh, was concerned with improving its service. In
particular, the agency wanted to assess whether customers were dissatisfied with the
current services and, if so, what was the nature of dissatisfaction. What research design
would you recommend for this insurance agency? Give reasons to support your
answer.
ANS : Related Case: - Exploratory Research Design

Reason: - In this case mishra and mishra agency is in primary stage and they are doing
survey on their customer dissatisfaction. In the Exploratory Research we explore or
search for problem. In this case their customers are dissatisfied from there service. For
this they are doing survey that what reason is accruing in there service. Mishra and
mishra are using this survey because of the following reasons

(1)Formulating a problem or defining a problem more precisely: - mishra and mishra

problem is in primary stage so at first he defines there problem. Why customer are
dissatisfied with their service.

(2)Identifying alternative courses and action

(3)Developing Hypotheses

Case no.2:- Demand of the case: - A medium size manufacturer of high speed copiers
and duplicators was introducing a new laptop model. The Vice President of
Communications had to decide between two advertising programs for this product. He
preferred advertising program Gamma and was sure it would generate more sales than
its counterpart, advertising Beta. The next day he was to meet with the senior Vice
President of Marketing and planning to decide on an appropriate research design for a
study that would aid in the final decision about which advertising program to implement.
What research design would you recommend? Justify your choice.

ANS: Related Case: - Experimental Research

Reason: - In this case the researcher is doing experimental research because he is

doing more advertisement then what effect comes from sale. In this case we
have to choose between two alternative advertisement campaign.
Hence , we will have to measure the response of sample after
giving exposure to each advertisement campaign. We will choose
that campaign which will provide more effective response of
consumers. Here , we are analyzing the cause and effect
relationship regarding advertisement campaign.

Case No.3: - Demand of the Case: - Mira Nair, president of Indian Specialties, a
specialty food marketing firm, was convinced that the target audience for her line of
Indian conserves in Mango, Lime, Tomato, and papaya consisted of women, ages 25-
44, with household incomes of Rs. 15,000 and up. Indian Specialties major competitor's
(Asian Flavor) market segment appeared to be more widely dispersed with respect to
both age and income. Mira and her Marketing Vice president, Ratul Seth attributed this
difference to the type of magazines in which Asian flavored advertised. Mira and Ratul
decided to conduct a study to determine the socio economic characteristics of their
firm's market segment. They formed a panel of 800 women ages 18 and up. Mail
questionnaire would be sent to all panel members. One month after receiving all
questionnaires, the company would send similar questionnaire to all panel members
again. In this situation, is research design appropriate? Give reasons why or why not?

ANS: - yes, in this situation research design is appropriate.

Related case: - Longitudinal research design
Reason: - In this survey they want to know the customer’s behavior. What customer
wants from their product. In the given case they are taking 800 women of age 18 and
above, and conducting the survey. They conducted survey through longitudinal
research design. Longitudinal research design involves a fixed sample of population
elements that is measured repeatedly. Mira Nair is also doing same thing in this case.
She takes 800 samples and does survey. After one month she does survey on the
same sample. Why did she take same sample again? Because according to me she
wants to know what change came in the mind of the customer’s about their product. So
this research design is appropriate for the company’s future.

Case No.4:- Demand of the Case: - How you will design a questionnaire to measure
the consumer’s preference towards online shopping?
Answer
GENERAL

Name……………………………………
Address………………………………….
Age……………………………………….

Occupation

(a)Service

(b)Business

(c)Other

Sex

(a) Male (b)Female

(1) Do you know about online shopping?

(a) Yes
(b) No

(2) How many times have you done online shopping?

(a) One time
(b) Two times
(c) Three times
(d) More than three times

(3) Why do you prefer online shopping is it because it is time saving?

(a) Yes
(b) No

(4)What factors are attracting you in online shopping?

(a)Price
(b)Easy in use
(c)Service
(d)Others

(5) Which site do you prefer more while online shopping?

(a)Naptol.com
(b) Amzon.com
(c) Shoppers .com
(d) other

(6)How many days does it take to deliver the stuff?

(a) 3 days
(b) 7 days
(c) 10 days
(c) More than 14 days

(7) From where did you come to know about online shopping system at first?

(a) Friend

(b) Advertising

(c) Google

(d) Others

(8)when do you prefer online shopping:

(a) Festival period

(b)In marriage

(c) Every time

(d) Other’s region

(9) What’s your monthly income?

(a) 7000 – 10000

(b) 1000 -15000

(c) 15000 – 20000

(d) above 20000

(10) what changes would you like in online

shopping……………………………………………..

Case No.5: - Demand of the case:- A client tells a researcher that she wants a
questionnaire to evaluate the importance of 30 product characteristics and to determine
how her firm’s brand and 10 competing brands rate on these characteristics. The
researcher believes that this questionnaire will induce respondent fatigue because it is
too long. Should the researcher do exactly what the client says or risk losing the
business by suggesting a different approach?

ANS: Reason: - In this case if researcher follows the company research policy then
the research will fail in the near future. The company can earn profit in the short run
period as per the company research policy but in the long run period it will face more
loss by this research policy. It is also against the business ethics, if the
researchers are not informing the company about the
disadvantages of using long questionnaire for the sake of not
losing their business. Researcher will fail in the future.

6: - Ans.6)
The following SPSS result interprets that when land and fertilizers are taken as
control variable then yeild’s correlation with rainfall is .221 and rainfall’s correlation
is with yeild is also .221
The following SPSS result interprets that when the fertilizers are taken as control
variable then yeild’s correlation with rainfall is .160 and rainfall’s correlation with
yeild is also .160.
The following SPSS result interprets that when the rainfall is taken as control
variable then yeild’s correlation with fertilizers is .709 and fertilizers correlation with
yeild is .709.