Introducing...

The Nationwide
Alliance of
Business Owners
44,000 business owners UK-wide
who want to create, bigger, stronger
and more successful businesses

Inside...
Meet some of the 200 ambitious business owners
working with us every week on our Private Client
Programmes and some of the business, marketing,
internet and sales experts helping them achieve
their business goals.

Images portray a combination of NABO

members and stock photography
Welcome to NABO – the Nationwide
Alliance of Business Owners
NABO is the only business organisation to be completely dedicated NABO has marketing resources for
business owners and for qualifying
to the success of its members: 44,000 UK-based businesses, companies, a free seminar - The
Business Accelerator Programme.
all with a common goal – to build bigger, better companies.
For the right companies, there is an
intense business growth programme
By Jonathan Jay, Chairman of NABO which has created hundreds of
thousands of pounds of revenue for
the participating businesses.
helped business
For the last three years, NABO has
helped business owners throughout
the UK develop marketing strategies
that produce better results – with
less effort.
Guest speakers at events have
included James Caan and Doug
Richard, both former ‘Dragons’
from BBC2’s Dragon’s Den and
on occasions 300-plus business
owners attend business conferences
with NABO.
passion was mentoring business
owners to improve their marketing
and he has hand-picked and trained
a group of expert mentors to help
NABO private clients achieve their
business goals.
For the last
three years, NABO operates from offices by the
River Thames in south-west London
NABO has where the in-house training suite is
in daily use as private clients attend
intimate workshops to learn how to
owners gain an edge over their competitors.
throughout
Attending an introductory seminar is a
the UK great way of finding out whether you
are the type of business owner to fit in
with the ambitious group that form the
Private Client base at NABO. You can
also meet two of our expert speakers
and get a taste of the benefits that
having NABO work with your business
for twelve months could do for you –
both personally and professionally.

NABO draws upon a team of

business, marketing, internet and
sales experts which work with our
private clients to help them increase
their sales, while retaining a work/
life balance.

NABO was created by businessman

Jonathan Jay, who started a training
company in 1999 with his last £145
and turned it into a multi-million pound
market leader called The Coaching Contact NABO
Academy. In 2007 he sold The
Tel: 0208 788 9064
Coaching Academy to a private equity
Web: www.nabo.biz
firm in a multi-million pound deal. His

Page 2 The Nationwide Alliance of Business Owners The Nationwide Alliance of Business Owners Page 3
Presenter profiles
Attend a NABO event and you will hear from some inspirational
presenters who share the secrets of their own success. Here we
give you a preview of their career stories and expertise
Paul Green...
Paul Green
top tips on
making Few – if any – marketing
the most techniques deliver you more
of public awareness and profit for your
relations money than PR. And few people
know more about PR than
Paul Green, who’s currently
working on a project with the
PR supremo, Max Clifford. One
of Green’s great strengths is
that he understands not just
how big businesses can profit
from PR but how relatively
small, seemingly ‘dull’ ones can
mobilise it to get extraordinary
results. He turns conventional
thinking on its head.
‘Most business owners believe
they need to hire a PR agency to
get any kind of media coverage
or they need to be super creative
Most business owners
believe they need to hire a
PR agency to get any kind
of media coverage
Page 4 The Nationwide Alliance of Business Owners
to write a media release that
journalists will use. Wrong! They
can do a better job of getting
publicity and turning it into leads,
sales and profits than any PR
agency.’
The range of firms Green has
helped is astonishing – they
sell everything from gas and
electricity to industrial doors;
from GPS tracking to domestic
cleaning to diets to accountancy
and insurance.
Mike Clark
Mike Clark is
passionate
about helping
others master
the art of selling
– during the past
10 years, he’s
trained
hundreds of sales people. He has
also worked with thousands of
solo business owners, helping
them to create practical,
grounded and implementable
sales strategies that deliver rapid
returns. Mike is the co-creator of
the Ripple Effect Sales
methodology, a proven sales
system, which has been used by
hundreds of salespeople, sales
managers and entrepreneurs
across the world. He is also the
CEO and Founder of the REV
Sales & Grow Fast training
programme.
Perry Marshall
Perry Marshall is
the best-selling
author – and
most quoted
authority in the
world – on the
subject of
Google
advertising. He has helped more
than 100,000 advertisers save
literally billions of pounds in
AdWords ‘stupidity tax’.
His Chicago company, Perry S
Marshall & Associates, consults
both online and brick-and-mortar
companies on generating sales
leads, web traffic and maximising
advertising results.
Before his consulting career, he
helped grow a tech company
from $200,000 to $4 million sales
in four years, and the firm was
sold to a public company for $18
million.
He’s published hundreds of
articles on sales, marketing and
technology, and his works include
The Ultimate Guide to Google
AdWords, which is the world’s
most popular book on Google
advertising. He is also author of
Industrial Ethernet and is a regular
conference speaker.
Ed Rivis
Today, the majority of people who
are thinking of buying something
start by going on the internet. The
question is, how can you make
as many as possible come to you
first – then buy? Nobody is better
able to tell you than Ed Rivis. He’s
one of the UK’s most highly paid
web marketers – the man other
web marketers come to for
help. His book The Ultimate Web
Marketing Strategy is Amazon
five-star rated.
All sorts of businesses have
benefited from his advice – from
accountants and lawyers to
civil engineers, from retailers to
trainers to people selling holidays
– even other sales and marketing
consultants. He knows exactly
what you must do to attract
traffic and turn it into profit. And
he makes it all blessedly easy to
follow – and act on.
Robert Craven
The Financial Times called Robert
Craven ‘The Entrepreneurs’
Guru’, and he is regarded as
one of the most authoritative
voices on real world strategies
Ed Rivis...
an expert
in web
marketing
The Nationwide Alliance of Business Owners
Robert
Craven...
leading
expert on
growing
businesses
for independent businesses
– businesses large and small
that have an entrepreneurial
spirit. His thought-provoking
presentations have helped
make him one of the UK’s most
sought-after speakers on the
subject of entrepreneurship and
business growth.
After running his own businesses,
Craven spent five years leading
training and consultancy
programmes for entrepreneurs
at Warwick Business School.
He’s since become a best-
selling business author and MD
of The Directors’ Centre, the
leading consultancy for growing
businesses seeking increased
sales, profits and cash.
Mike Bradley
Mike Bradley
founded search
engine
marketing
agency 1stPage
Prophets in
2006, based on
his experience
working at
management consultancy
Accenture, Royal Bank of
Scotland and the UK’s
largest property website
Rightmove.co.uk.
Page 5

Bradley is totally passionate
about helping small-to-medium
sized business owners succeed,
and started 1stPageProphets
through a desire to make major
increases to clients’ bottom-
line results. He is an accredited
Google Adwords Advertising
Professional and certified Search
Engine Marketing strategist.
Fiona Challis
The founder of IBM once said,
‘Nothing happens in business
until something is sold.’ And few
people know more about what it
takes to make sales than Fiona
Challis.
She has sold everything from
beauty products to advertising
space, face to face and on the
phone. She spent seven years
as European sales director for
McAfee International, the anti-
virus software and computer
security company, with 120
salespeople selling throughout
Europe reporting to her. Since
setting up on her own, she’s
trained thousands of sales
professionals and business
owners across the UK, Europe
Fiona Challis... knows
what it takes to sell
Page 6 The Nationwide Alliance of Business Owners
and Africa and helped them
achieve extraordinary results –
one client increased sales results
by 400 per cent as a result of her
unique approach.
Challis’s articles appear regularly
in the Institute of Sales and
Marketing Management’s
Winning Edge publication, as well
as on the Modern Selling online
forum for sales professionals.
Royston Guest
Royston Guest
is an
internationally
renowned
business
strategist and
speaker,
specialising in
growing businesses and
unlocking people’s potential.
As well as being an
accomplished advisor,
consultant and executive
coach, he is also an acclaimed
conference speaker and a
regular writer.
He’s the author of the books:
Are your customers slipping
silently out the back door of
your business? and Training
ReDefined™ – how to unlock the
REAL potential of your people.
He established Pti Worldwide
seven years ago and, with his
team, works to maximise the
financial and personal growth
that businesses – their leaders
and managers – and individuals
can look to achieve.
Richard Newman
Body language expert Richard
Newman has trained more
than12,000 people from 45
countries since 1995 in
NABO members speak
the art of communicating more
effectively. His expertise has
been featured on BBC Radio,
for themselves...
SKY TV (a 15-minute special on
how to read people), Channel
5, in More magazine, the Daily
Express, on The Daily Telegraph
website and a special feature in
the prestigious American edition
Hundreds of people have attended NABO events, many of them benefiting
of Forbes magazine.
from the business wisdom of the NABO presenters featured on the previous
He has also been featured as a
pages. These are their perspectives
body-language expert on radio
in Washington DC, correctly
predicting the results of the 2008
American Presidential elections,
15 months before the voting
took place.
Richard Newman...
an expert in body
language and effective
communication
Jonathan gives amazing value and
is a marketing expert. Wish I’d had
this information years ago!
Constance Lamb
Easy Speaking, easyspeaking@aol.com
Business owner for 20 years
“I wasn’t sure what to expect. But now, fantastic weekend!
Lots of invaluable information that is immediately
implementable. Jonathan gives amazing value and is a
marketing expert. Definitely someone to learn from. Don’t
put off learning from this guy. If not now, when? Take action
and get on this strategic marketing weekend course.
Wish I’d had this information years ago!”
Mike Yates
121 Business Ltd
www.121business.co.uk
“It’s very rare to be able to listen to somebody
at the top of their field – a real expert who’s
‘been there & done it’.The day with Drayton
was packed with information that doesn’t
come from “theory” but from years of careful
measurements on what works. This has given
me a step-by-step marketing process to take
away and use in my business. INVALUABLE!”
John Haslam
Jeves Magazine & Leaflet Distribution
“The Platinum course has shown me that I
can take action and get immediate results. I
have actioned more positive steps; each has
given me a measurable value. Using only
one idea, I created a direct mail letter which
took me 30 minutes, cost £35 including
postage and was sent to only 55 people
and resulted in over £1,000 profit. I am
working on a newsletter and I intend to
use even more ideas and know it will
bring in more than enough profits to easily
pay for the course.”
 Ford Henderson
www.fordhendersonmarketing.com
“The weekend has been priceless! Arriving
late on Friday night, I was still unsure if
this was going to be worth my weekend
from home. I came away motivated and
excited and with a bagful of ideas to grow
my business. It was well worth the 7.5 hour
drive. Any business owner serious about
growing their business in difficult times
would be crazy not to attend.”
Keith Evans
MD, www.cida.org
“My first two days of the Platinum Group
have built my confidence in areas I
felt needed strengthening, confirmed
or validated things I knew and most
importantly, gave me a raft of new tools
with which I can develop my new venture.”
Anne Perez
www.allstarsavon.com
www.mybeautybusinesscoach.com
“NABO has definitely helped me save
time… and time is money – and the ideas
that Jonathan has given me means I spend
more time on more productive activities
which I wouldn’t have known about before.
I spend time in front of people rather than
on all the back-up, administrative stuff that
needs doing. It allows me to work on my
business, not in my business.
“I used to really under-price myself and
that’s changed. I have increased my
prices. I added more value and made it
more of a package, and I’m getting a lot
more calls from it now. That’s increased my
business.”
Christina Hine
Good Find Properties
Business owner for six years
“On Saturday morning, I was feeling
overwhelmed by my business and
concerned how to push forward. After
two days of relaxing, fun and learning,
I feel ready to implement the marketing
strategies I have learned. I would say to
business owners, ‘Come along as you
have nothing to lose and everything to
gain. You will meet like-minded people in a
relaxed environment. Learn from the best.’”
Page 8 The Nationwide Alliance of Business Owners
Alan Robinson
www.vetfocus.co.uk
“After the NABO weekend, I decided to set
up a series of free two-day seminars about
marketing and finances for vets and to use
it to recruit people for a 12-month group
coaching programme.
“I promoted it in a similar style to Jonathan
– I used a single web page with a sign-up
option. I filled the first free seminar quite
quickly. I now have a waiting list for any
more that I want to run.”
Laith Hofayz
www.impactskills.com
“Thanks to advice on copy, word choice
and brilliant headlines, we have secured
three multi-national global organisations,
which will grow into seriously big accounts.
And I’m working on another two now.
“Those leads came when I actively
pursued a strategy to actively up-sell at
the end of the showcase. That has made
the difference.
“I’m absolutely delighted because the
company’s growing, and we are flat out
basically all the time now.”
Lynda Holt
www.appraisal360.co.uk
www.healthservice360.co.uk
“The Business Development Programme
has really opened my eyes to the limitless
possibilities. We have attracted a really
high calibre of people – highly motivated
coaches and learning development
professionals.”
Stefan Boyle
www.printrepublic.co.uk
www.cheeseandpickle.co.uk
“NABO taught me to start with a tempting
offer to draw people in. Once you do that,
you’ve got a relationship, and then you can
offer more products and services to them.
“Before NABO, we had 100 clients, now
we’ve got 800. Many of our new clients are
small businesses but we’ve also attracted
some really large multi-national companies
too. Those include a multi-national
software company with a billion pound
turnover and a pharmaceutical giant.
“One of our clients has spent £200,000
with us in the last two months.”
Wendy Shand
www.totstotravel.co.uk
I have so many
“Our business was already doing really well with ideas to go back
a growth rate of 80% per annum but we had
ambitious plans for it and we needed some fairly to my business
out of the box approaches to scale it up – NABO
has given us the techniques and confidence to
and start to
achieve our global aspirations. implement...
“It wasn’t until we had a session with Jonathan
that we realised how pivotal writing a book was
to the peak positioning of the business. He gave Tony Willson
us the strategy and demystified it.” Helmsman Services Ltd
Business owner for 10 years
“Having been on a one-day taster course with Jonathan,
Freddie Rayner I was happy to pay for a two-day course because I
could see that there would be a benefit and joy! Has
www.timeforyou.co.uk
there been! I have so many ideas to go back to my
“The difference NABO’s Business Development
Programme has made to me has been dramatic
business and start to implement that it can only make a
hugely positive difference to it.”
in that it’s revitalised me. I enjoy the camaraderie,
I enjoy the goal-setting and I enjoy everything I
do here, I really do. I get a lot from it in financial
terms and lots of other ways besides.
“The changes that I have made in my business
apart from the changes in my own attitude have
been: I have written a book; I’ve improved the
website dramatically; I’ve improved the franchise
offering; I’ve improved the franchise community;
and, in doing those things, I’ve improved myself.”
Jean Maund,
Just Ask Jean Ltd
“It’s very important for me to come out of the
business from time to time and having regular
time out at these NABO events is brilliant
because it gives me space to think about the
business and not just constantly be working in
the business.
“I’m able to get a different perspective, not only
from the speakers but also the other delegates,
so it gives me a much broader range of ideas
that I can then go back and implement. People
can share their frustrations with each other as
well as their many successes.”
Alison Haill
Oxford Professional Consulting
Business owner for 12 years
“The reason I decided to join the Platinum Plus
programme is because the partnership with
SuccessTrack is going to give me access to a
whole team of experts in marketing and a range
of specially-sourced suppliers who will work
with me and share their expertise to grow my
business.
“I can see that this will be invaluable together
with the regular mastermind group and individual
coaching sessions which I know will ensure that
I take action and achieve results. I’m looking
forward to an exciting year of business and
professional growth!”
The Nationwide Alliance of Business Owners Page 9
 These people have I estimate that it will
save me around
all benefited from £3,000 in marketing costs
NABO’s expertise... over the next two months
and increase my profit by
YOU could too at least £15,000 over the
next 12 months.
Visit www.nabo.biz Dave Hompes
or call 0208 788 9064 Andrew Catlow www.moody-cow.com

Not coming from a I’ve really enjoyed

marketing the input I have
background I wondered if received from other
I would be able to keep up business owners in
and understand all the
marketing jargon. My fears helping me to see where
were unfounded. The two-day I can improve my
workshop was a joy. approach and
promotional literature.
Vanessa Tania
Jane Thompson Cobb I have found it invaluable Houston
taking time out of my
business to work on my
business with both
experienced
I would have no hesitation at all in professionals leading the
events and the dynamic
recommending NABO as the place every group of other business
businessperson should come owners.
Frances Tolton Iain Pullinger Anne Shona Grinyer
Second Sight Development & Training The PPM Doctor Limited Laing Tim Bean www.creativehealth.co.uk
“It changed my thinking about the way I approached my business Business owner for three months

– from treating it like a hobby to treating it like a business.
“I’ve got a new business plan, I’ve got a whole new way of looking
at my product and indeed, I get the opportunity several times a
year to be in the company of like-minded people who have an
entrepreneurial and business-like mind-set.
“I would have no hesitation at all in recommending NABO as the
place every businessperson should come.”
Rob Andrews
www.saproltd.com
Business owner for four years
“I was pretty sure when I came that I was
going to sign up to the SuccessTrack
Platinum Plus Programme, having
previously seen JJ in action on a web
video. The weekend quickly convinced me
that I was making a great decision and one
that will positively transform my business
in months and year to come. This is a must
for any business owner, who wants to go to
the next level. It has been worth £100,000
to me in increased business.”
“At the start of the course, I had limited
marketing experience and knowledge This has dramatically changed my business...
of how to go about promoting my new I think I can conservatively estimate that just
business. Through the practical work
sessions, I have greatly increased my
today alone will save me maybe £25,000 off my costs
confidence and knowledge in developing this year, apart from the fact my profits will probably go
a marketing strategy for the launch
up as well... mind-blowing. This is certainly the best
and growth of my company. I found the
weekend very stimulating and I have day of my business life, hand on heart.
a long list of ideas, techniques and
approaches for accelerating my success.” Paul Bond
Julie John
Cheap Print House Ltd
Camm Greenshaw
Peter Clare Two days which
www.peterclare.com have given me
Business owner for 25 years
“Thank-you for the most enjoyable and
numerous high-worth
informative of weekends. Having signed strategies and principals
up for the weekend I had doubts as to that are totally applicable
whether I was doing the right thing. Now I
know I was right in attending and business
to my business.
people with similar doubts should have
no reservation in booking. I believe the Martin Lawson
weekend will enable me to make a further Tom www.swiftgardenrooms.
£13,000 profit this year. Thanks again.” Nanon com Colin Mir

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