ARGJIRO RAMOSAJ FITOR MURATI

AUK

New Venture Development

Business Plan for KOMIKSAT CO.

Date: 12/11/2010
Table of Contents
Executive Summary ....................................................................................................................................................... 3
1. Description of Proposed Business......................................................................................................................... 4
1.1 Company Summary ............................................................................................................................................. 4
1.2 Primary Customers .............................................................................................................................................. 4
1.3 Company ownership ............................................................................................................................................ 4
1.4 Keys to success .................................................................................................................................................... 5
1.5 The Future ........................................................................................................................................................... 5
1.6 Start up summary ................................................................................................................................................ 5
2. Industry Analysis ................................................................................................................................................... 5
2.1 Market Analysis ....................................................................................................................................................... 5
2.2 SWOT Analysis ..................................................................................................................................................... 6
2.3 Target Market ..................................................................................................................................................... 7
3. Mission Statement and Core Values ..................................................................................................................... 7
3.1 Mission Statement............................................................................................................................................... 7
3.2 Core Values .......................................................................................................................................................... 8
4. Management Plan ................................................................................................................................................. 8
4.1 Legal Form of the Organization ........................................................................................................................... 8
4.2 Qualifications of the Management Team ........................................................................................................... 9
4.3 Compensation Package ....................................................................................................................................... 9
4.4 Organizational Structure ................................................................................................................................... 10
5. Production and Delivery Process ........................................................................................................................ 11
5.1 High Quality ....................................................................................................................................................... 11
5.2 Teamwork ........................................................................................................................................................ 11
5.3 Delivery .............................................................................................................................................................. 12
6. Marketing............................................................................................................................................................ 12
6.1 Target Market ................................................................................................................................................... 12
6.2 Customer Needs and Product Characteristics ................................................................................................... 12
6.3 PRICING ................................................................................................................................................................ 13
6.4 Distribution ........................................................................................................................................................ 13
6.5 Promotion .......................................................................................................................................................... 13
7. Financial Plan ...................................................................................................................................................... 14
8. Appendix ................................................................................................................................................................ 17

2
 Executive Summary

“KOMIKSAT” will be established as a general partnership, operating as the only company that
publishes Albanian comic books in the market. “KOMIKSAT” aims to offer Albanian readers exciting
and interesting stories inspired by the Albanian heroes evolving from the Albanian mythology.
We believe that there is a lack of Albanian comic books available for passionate readers, who
are eager to continuously read comic books therefore, “KOMIKSAT” aims to: restore the
Albanian mythology in our culture, restore the “comic book” culture, provide the public with
their “home-made heroes”, and more importantly it will provide a comic book that will enable
people to have fun, relax, let their imagination fly, and at the same time learn something.

In terms of competition, “KOMIKSAT” does not have any direct competitor. Actually
there is only one company (EXPIK) that translates comic books from abroad. Thus “KOMIKSAT”
in comparison to its competitor offers to its readers the opportunity to read Albanian comic
books. We consider this to be our breakthrough opportunity.

Initial focus will be given to Prishtina, and later we will continue to expand the business
in other cities in Kosova, as well. Since the highest demand for comic books comes from a group
of people that used to read comic books in the past(‘60-‘70), our primary focus will be this
group of people which belong to the age of 30 up to 40. Second group consists of teenagers of
age 15 up to adults of age 30.

“KOMIKSAT” will be managed by A. Ramosaj and F. Murati who will be General

Managers. In addition to them, three middle managers are appointed to help running the
company: Distribution Manager, Production Manager, and Marketing Manager. Also the work
of the artist/author and a designer is crucial for the whole process. Further, means of
distribution promotion, pricing and marketing are considered very carefully.

The three main components of marketing strategies that will be used in our company
are: teaser advertising, sales mascot and internet usage in communicating with customers.

The cost of establishing the business will be 24, 595 Euros of which 5000 Euros will be
provided by the owners, 5000 Euros by owner’s families and 15000 Euros loan from NLB Bank.
We expect to begin earning profit in the third year of our existence by 6% of our sales (8283
Euros).

We plan to expand our market in all Albanian territories in the Balkan, while we will also
work on developing the idea of creating our own brand of equipment and stuff (T-shirts, towels,
scarf etc) resulting from our strongest comic book characters.

3
 1. Description of Proposed Business

1.1 Company Summary

“KOMIKSAT” is a new company who feels that there is a space in the “Comic Book”
market as long as the Albanian ones are concerned. Therefore our main objective will be to fill
this space with qualitative and creative heroes, evolving from the Albanian mythology. The
main objectives of our products (comic books) will be:

Restore the Albanian mythology in our culture

Restore the “comic book” culture
Provide the public with their “home-made heroes”
Provide a comic book that will enable people to have fun, relax, let their
imagination fly, and at the same time learn something

The company will be engaged in the production process, as well as delivering the
product in the market.

1.2 Primary Customers

Our target customers consist of two main groups:

30-40 years of age who still feel passionate about the

comic book and can transfer this passion to our
secondary market
(Primary target)

15-30 years of age (Secondary) 1 Figure. 1 Marvel Heroes of sixties and

seventies
1.3 Company ownership
Figure 2 Msn Logo -
Internet addiction
“KOMIKSAT” will be established as a General Partnership, owned by
Argjiro Ramosaj and Fitor Murati, with the help of the Management team consisting of: Learta
Hollaj, Butrint Ymeri and Betim Mehmeti. The headquarters of this company will be located in
Prishtina2.

1
More about this on the Marketing section

4
1.4 Keys to success

Our idea is to create something relatively new in the market, and this represents a
breakthrough opportunity. Nevertheless, our journey to success will depend on our persistent
innovative spirit and never say never attitude.

1.5 The Future

After establishing the brand of our newly created “heroes” the company will expand the
business by providing the customers with different products such as T-Shirts, Wallpapers, scarf,
towels and several other products that will be directly connected with our heroes. This
expansion will need the opening of a big store for our products followed with huge
investments. Even though this plan needs further examination and research, it illustrates our
seriousness and our vision for the future.

1.6 Start up summary

Total start up expenses will be 24, 595 Euros of which 5000 Euros will be provided by
the owners, 5000 Euros by owner’s families and 15000 Euros loan from NLB Bank. 3

2. Industry Analysis

2.1 Market Analysis

Based on the results of the conducted market research, it is concluded that there is little
or no competition at all in the market for “native” comic books in Kosova. Actually, there are
only two companies that have been engaged in this kind of business.

The first company that started to publish comic books in Kosova is “RROTA”, which no
longer operates in this kind of business. According to Ardian Veliu, Project Manager in this
company, “RROTA” entered this kind of business in 2001 by translating comic books into
2
Address: Bregu I Diellit , Rr. II, Nr.11/13
3
More details are provided in the Apendix Financial Plan section

5
Albanian language, offering to Albanian readers the famous comic books of “Marvel”, such as
“Spider-Man”, “X-Man”, “Alan Ford, etc.

In addition they came up with their own Albanian comic books: “Rrotelat” and another
comic book which was dedicated to children called “Pishpiriku”. However, in 2004 as Mr. Veliu
says, “RROTA” decided to no longer publish comic books because of the financial obstacles that
they faced, and the low level of reading culture of people in Kosova.

While today our only competitor is “EXPIK”, which has entered lately in the market for
comic books. According to Riza Deshishku, the owner of “EXPIK”, in 2010 they started to
translate several famous comic books form the countries in the region, and then publish them
here in Kosova. While an important element to note here is that he said that his company has
noticed a slight rise in the selling of its products since the beginning.

That is to say that, “KOMIKSAT” in comparison to its competitor offers to its readers the
unique opportunity of reading Albanian comic books with heroes of the Albanian mythology.
We consider this to be our breakthrough opportunity compared to our competitor, who
basically translates comic books from other languages. “KOMIKSAT” initially will start by selling
in Kosova, and continue to spread around the Albanian territories.

2.2 SWOT Analysis

6
2.3 Target Market

Our group of potential customers is divided into two groups:

o People of age 30-40

o Teenagers -15 years old up to adults of age 30

We expect that people of age 30 up to 40 will be the primary customers for reading
comic books, because of their passion resulting from the “gold ages of 60-90s” of comic book.
Therefore we expect as time passes they will be able to transfer this passion to our
second target group consisting of teenagers, whom we aim not only to offer great comic books
to read, but also cultivate a culture for reading books among them.

3. Mission Statement and Core Values

Vision Statement:
“Unleash Your Own
Heroes”

Figure 3 Superman

3.1 Mission Statement

“KOMIKSAT” is a company that publishes Albanian comic books, and aims to return the
Albanian mythology among Albanians today by reintroducing epic characters of the Albanian
ethos in the modern Albanian society. By offering comic books that are written in Albanian
language with Albanian characters, ”KOMIKSAT” has the purpose of improving and returning

7
the culture as well the desire of reading these kind of books among Albanians today. Initial
focus will be given two groups of people: 1) first target will be people of age 30 to 40; 2) the
second group consists of teenagers of age 14 up to adults of age 30. Our company will start
operating firstly in Prishtina continuing then with other cities of Kosova. Furthermore, our
future growth plans are to expand and penetrate into Albanian market as well.

3.2 Core Values

1. Accountability: We maintain responsibility for our actions. We believe in making

decisions based on experience and good judgment.
2. Customer Service: We aim to satisfy customer needs and honor commitments that we
have made to them.
3. Teamwork: We value and support each other’s efforts, are loyal to one another, and
care for each other.
4. Working environment: We will work in making a sociable and warm environment for all
our employees so we can get the best out of everyone engaged in our mission.
5. Community and Environment: We try hard to help, improve and contribute to the
community that defines our existence.
6. Respect: We treat our team members, customers, partners and suppliers with respect
and sensitivity, always recognizing differences among them. We respect all individuals
and value their work.
7. Open Communication: Our Company offers a comfortable environment that encourages
everyone in sharing opinions and ideas openly regarding our current and future work.
8. Passion for Results: We show passion, enthusiasm and dedication in every part of our
work. We are committed to selling and delivering high quality products by being
innovative and creative, as well.
9. Innovation: We put our heart and mind in the work in order to get the best results. We
are followers of the notion “Innovation is not scientific invention”.

4. Management Plan

4.1 Legal Form of the Organization

The company will be owned by two main investing partners: Argjiro Ramosaj and Fitor
Murati. The reason for choosing the General Partnership legal form of business ownership is
based on three facts:

8
 The idea of the business evolved around this two investors

The financial needs for establishing this business, as well as the increasing range of
networks for exploring potential financial aids

The availability a strong team who were able to invest their work but lacked the
financial means, apart from the proposed owners

4.2 Qualifications of the Management Team

An agreement between the management team was reached that the team (excluding
the owners) will be working with only 150 Euros as their monthly salary during the first year of
our business. The agreement was reached on the ground that two main investors/owners (A.R
and F.M) will provide the start up investments (through their own money, family money and a
loan), while the contribution of the other members of the team will be a year with low salaries
with the opportunity of compensation after the first year.
More information about the qualifications each member of the management team can
be found on the Resumes attached in the appendix.

4.3 Compensation Package

Compensation package shown here serves for the second year, after everyone begins to
receive salaries. Note that wages will be adapted to changes based on profit, inflation etc.
More information about the compensation package can be found in the Financial Plan
attached in the appendix.

Functional Area Title Annual Salary

Argjiro Ramosaj Owner/Manager General Manager 12000 €

Fitor Murati Owner/Manager General Manager 12000 €
Butrint Ymeri Distribution Distribution Manager 90000 €
Artur Krasniqi Production Production Manager 90000 €
Betim Mehmeti Marketing Marketing Manager 90000 €

9
X Distribution Sales Mascot 2400 €
X Distribution Transportation 3000 €
X Production Author/Artist 6000 €
X Marketing Assistant 30000 €
X Production Printing and 2400 €
Publishing Staff
X Production Printing and 2400 €
Publishing Staff

4.4 Organizational Structure

“KOMIKSAT” Company will be managed by A. Ramosaj and F. Murati who will be

General Managers. They will run the company through the three main Middle Managers:
Distribution Manager, Production Manager, and Marketing Manager.

Argjiro Ramosaj Fitor Murati

Owner /General Owner/General
Manager Manager

Distribution Production Marketing

Manager Manager Manager

Mascot Printing Marketing

Driver Designer Artist/ Author
Seller Staff Asistant

10
Distribution Manager will be in charge of delivering the product in the market, as well as
managing the sales through our mascot (more about this in the Marketing section). Distribution
manager reports directly to A. Ramosaj.

Production Manager will be in charge of the production process, beginning with the writing,
drawing, designing, and printing. He will report directly to either A. Ramosaj or F. Murati.

Marketing Manager will be in charge of advertising, promotion, research and everything that
has to do with our relationship with the customers and making it easier for them to find us.
Marketing Manager reports directly to F. Murati.

5. Production and Delivery Process

5.1 High Quality

“KOMIKSAT” is determined in delivering a high quality product to its customers, and this
is done through an advanced process of production and delivery. Our main priority while
producing and publishing a comic book is to involve a staff of professionals consisting of: a top
manager, artist/author, and a designer. After that, particular importance is given to means of
distribution, promotion pricing and marketing.

5.2 Teamwork

Firstly, the story or scenario of the book will be written by the author/artist4 with the
help of the general managers, meanwhile the artist/author will do the drawings, to continue
with the final glimpse which will be given by the person who is responsible for revising probable
mistakes in the book. The work of the designer in this process will be to design the first two
pages and last two pages of the book in cooperation with the artist/author.

Basically, the best case scenario in order to publish a complete and successful comic
book would be to manage to finish a page of the book per day, while spending approximately 1
month for the whole book that would be sold in the market with a price of 3Euros with 1 Euro
expense per book.

4
The one who writes it will be the same person who will draw it, that’s why we call him/her “author/artist”

11
 Finally, after a product market test has been done in order to understand and be able to
predict whether the product will meet the expectations set by the company, comic books are
given to respective editors and publishers.

5.3 Delivery

The distribution manager will come in connection in this phase. The methods used to
deliver the product to the market will go through our strategies which are to be presented in
the marketing section. Basically we will do it in two ways:

Sending it to whomever we agree to sell it

Sell it through our “Mascot Seller”

6. Marketing

6.1 Target Market

Our primary target will be people of age 30 to 40, who spent their teenage years during the
“gold age of comic books”. They consist of our primary target market, since we believe that
they are able to transfer the passion for comic books to younger generations. A good way of
reaching them will be by making agreements with “Café Bars” around Kosova to sell our
product.
The secondary target market will be ages from 15 to 30. The reason why these people
make our secondary target market lies within the fact that the culture of comic book is yet to
be developed among them. Therefore we believe that they need time to embrace this new
culture. We believe that in this situation we face a strong struggle against their dependency on
computer. Nevertheless, we will try to use internet to reach them.

6.2 Customer Needs and Product Characteristics

The products of “KOMIKSAT” company will be a book in the form of notebook; it will be
light and easy to carry with you in the bus, airplane, car, during a walk etc. We will focus that

12
our product will be something that connects our target customers with a feeling: “our history
can be cool!

In this way we believe that we can build a strong connection with them.

6.3 PRICING

We have decided that our price will be 3 Euros per book. We expect that after a culture
of reading is developed people will decide to “to trade 3 Macchiato Coffees for 1 comic book”.
We basically do not have a direct competitor; however we have a higher price higher than
EXPIK since they only translate comic books, while we produce everything from the beginning.

6.4 Distribution

The distribution manager will handle this process in two ways:

Selling through our Mascot Seller will be something new in the current market of comic books.
We will create our mascot with one of our strongest characters and he/she will sell our comic
books around the streets of Prishtina.

Agreements will be reached with companies such as Rilindja, Dukagjini as well as with café bars
around Kosova to sell our product within their stores.

6.5 Promotion

Firstly let’s begin with our penetrating strategy known as “teaser advertising”:

Before delivering the first comic book we will advertise on billboards through the city of
Prishtina, which present only the writing “Unleash your own heroes” nothing more or less. In
other words, this teaser strategy will create an interest on our business and grab the attention
of people, even though they might not be our customers.

Afterwards we will continue to use every medium that it will be possible to promote our
product including, radio, TV and especially Internet (Facebook, Twitter etc.)

13
 We also plan to have a Web Site where our customers will find everything they need
about the company. Meanwhile, Twitter and Facebook will serve as a good mean for
exchanging ideas and information with our customers.

7. Financial Plan

Total expenses for establishing the business and producing the first comic book will be
24, 595 Euros of which 5000 Euros will be provided by the owners, 5000 Euros by owner’s
families and 15000 Euros loan from NLB Bank.

We expect that in the first year we will sell 12000 units of our product (1000 copies each
month). Meanwhile we expect a rise in our sales in the second year by 500 units per month.
The total sales are expected to be 36000 because we will be launching the second book in the
market. In the third year “Komiksat” company will introduce the third strip and our sales will
go up to 43200 units per year.

Sales Plan

Year 1 Year 2 Year 3

Product Unit Unit Sales Unit Unit Sales Unit Unit Sales
Description Price Sales Dollars Price Sales Dollars Price Sales Dollars
Comic Book $3 12,00 $ $ 36,00 $ $ 43,20 $
0 36,000 3.10 0 111,600 3.19 0 137,808

14
 On the other side we expect to begin receiving profits only after the third year. The
profit in the third year will be 8283 Euros:

Projected Income Statement

Komiksat
Year 1 Percen Year 2 Perce Year 3 Perce
t of nt of nt of
Sales Sales Sales
Sales $ $ $
36,000 111,600 137,808
Cost of Goods Sold $ 33.0% $ 33.0 $ 33.0
11,880 36,828 % 45,477 %
Gross Profit $ 67.0 $ 67.0 $ 67.0
24,120 % 74,772 % 92,331 %
Depreciation $ 10.9% $ 3.5% $ 2.9%
3,939 3,939 3,939
Salary and Benefits $ 44.1% $ 56.9 $ 46.1
15,870 63,480 % 63,480 %
Commissions, Bonuses, $ 2.8% $ 1.3% $ 1.1%
and Other Incentives 1,000 1,500 1,500
Advertising $ 8.3% $ 1.8% $ 1.5%
3,000 2,000 2,000
Research and $ 0.0% $ 0.0% $ 0.0%
Development - - -
Rent $ 4.7% $ 1.5% $ 1.2%
1,680 1,680 1,680
Shipping Expenses $ 0.0% $ 0.0% $ 0.0%
- - -
Utilities $ 2.8% $ 1.1% $ 0.9%
1,000 1,200 1,300
Insurance $ 0.0% $ 0.0% $ 0.0%
- - -
Repairs and $ 0.0% $ 0.0% $ 0.0%
Maintenance - - -
Vehicle Expense $ 3.3% $ 0.4% $ 0.4%
1,200 500 500
Travel $ 0.0% $ 0.0% $ 0.0%
- - -

15
Office Expenses $ 2.8% $ 2.7% $ 2.5%
1,000 3,000 3,500
Unique and $ 1.4% $ 0.4% $ 0.4%
Miscellaneous Expense 500 500 500
Total Operating $ 81.1 $ 69.7 $ 56.9
Expenses 29,189 % 77,799 % 78,399 %
Interest Expense $ 5.8% $ 1.9% $ 1.5%
2,100 2,100 2,100
Income (Loss) Before $ - $ -4.6% $ 8.6%
Taxes (7,169) 19.9 (5,127) 11,833
%
Taxes $ 0.0% $ 0.0% $ 2.6%
- - 3,550
Net Income (Loss) $ - $ -4.6% $ 6.0%
(7,169) 19.9 (5,127) 8,283
%

More detailed information about the financial plan can be found in the appendix,
section Financial Plan.

16
8. Appendix

APPENDIX A

IDENTIFY THE BUSINESS YOU ARE PLANNING BY

TYPING AN "X" IN THE APPROPRIATE BOX BELOW

Goods Services

TYPE THE NAME OF YOUR COMPANY BELOW

Komiksat

17
 Sales Plan

Year 1 Year 2 Year 3

Product Unit Unit Sales Unit Unit Sales Unit Unit Sales
Description Price Sale Dollars Price Sale Dollars Price Sale Dollars
s s s
Comic Book $3 12,0 $ $ 36,0 $ $ 43,2 $
00 36,000 3.10 00 111,600 3.19 00 137,808

Total 12,0 $ 36,0 $ 43,2 $

00 36,000 00 111,600 00 137,808

Notes for Sales Plan

Item Notes
Comic Books We will produce a continouous story that will last 1 year, and will consist of 12 parts. 1
1st year for every month. Our aim will be to sell 1000 copies every month.
Comic Books We plan to introduce two stories (books) with the same strategy, however we expect
2nd year 50% more sales for each comic book.
Comic Book 3d We plan to launch three comic books this year, with each selling 1200 per month.
year

18
 Everything that will not be sold, will be back in invertory so we can sell it when we
decide to penetrate in other markets such as Tirana & Shkupi.
The rising price during the years is an assumption of the inflation rate.

APPENDIX B

Human Resources Plan

Enter 15.00% Year 1 Year 2 Year 3
cost of
benefit
s as a
percent
of
salary
Functio Title Pos Num Tota Cos Posi Nu Tota Cos Posi Nu Tota Cos
nal itio ber l t of tion mb l t of tion mb l t of
Area n of Sala Ben Sala er Sala Ben Sala er Sala Ben
Sal Peo ry efits ry of ry efits ry of ry efits
ary ple Cost Pe Cost Pe Cost
opl opl
e e
Genera General 1 $ 1 $ $ $ 1 $ $
l Manager 12,0 12,0 1,80 12,0 12,0 1,80
Manag 00 00 0 00 00 0
er
Genera General 1 $ 1 $ $ $ 1 $ $
l Manager 12,0 12,0 1,80 12,0 12,0 1,80
Manag 00 00 0 00 00 0
er
Distrib Distributi $ 1 $ $ $ 1 $ $ $ 1 $ $
ution on 2,40 2,40 360 9,00 9,00 1,35 9,00 9,00 1,35
Manager 0 0 0 0 0 0 0 0
Market Marketin $ 1 $ $ $ 1 $ $ $ 1 $ $
ing g 2,40 2,40 360 9,00 9,00 1,35 9,00 9,00 1,35
Manager 0 0 0 0 0 0 0 0

Distrib Transpo $ 1 $ $ $ 1 $ $ $ 1 $ $
ution rtation 1,80 1,80 270 3,00 3,00 450 3,00 3,00 450
0 0 0 0 0 0
Distrib Sale $ 1 $ $ $ 1 $ $ $ 1 $ $
ution Mascot 1,80 1,80 270 2,40 2,40 360 2,40 2,40 360
0 0 0 0 0 0

Market Assistan $ 1 $ $ $ 1 $ $ $ 1 $ $
ing t 1,80 1,80 270 3,00 3,00 450 3,00 3,00 450
0 0 0 0 0 0

19
Produc Printing $ 2 $ $ $ 2 $ $ $ 2 $ $
tion Staff 1,80 3,60 540 2,40 4,80 720 2,40 4,80 720
0 0 0 0 0 0
TOTAL 9 $ $ 9 $ $ 9 $ $
13,8 2,07 55,2 8,28 55,2 8,28
00 0 00 0 00 0
Notes for Human Resources Plan

Item Notes
The rising costs in salaries are connected with the introduction of more
stories.
The management team consist of a group of students who are willing to
help the owners in establishing the business, therefore they accepted to
work for a monthly salary of 150 Euros during the first year.

APPENDIX C

Financial Assumptions

Sales Year 1 Year 2 Year 3

Planned Sales $ 36,000 $ 111,600 $ 137,808
Sales Growth (Percent) 210.00% 23.48%

Costs & Depreciation Year 1 Year 2 Year 3

Cost of Goods Sold (percent of sales) 33.00% 33.00% 33.00%
Buildings, Equipment, and Vehicles $ 20,510 $ 20,510 $ 20,510
Average Life of Assets (Years Depreciating) 5.21 5.21 5.21
Expenses Year 1 Year 2 Year 3
Human Resources 10

Number of People 9 9 9
Total Cost of Salaries $ 13,800 $ 55,200 $ 55,200
Total Cost of Benefits $ 2,070 $ 8,280 $ 8,280
Total Cost $ 15,870 $ 63,480 $ 63,480
Commissions, Bonuses, and Other Incentives $ 1,000 $ 1,500 $ 1,500
(Dollars)
Advertising Expense (Dollars) $ 3,000 $ 2,000 $ 2,000

Research and Development (Dollars)

20
Shipping Expenses (Dollars)

Rent

Building Space (square feet) 70 70 70

Building Rent per Square Foot (per year) $24 $24 $24
Total Cost $ 1,680 $ 1,680 $ 1,680
Utilities (Dollars) $ 1,000 $ 1,200 $ 1,300

Insurance (Dollars)

Repairs and Maintenance (Dollars)

Office Expenses (Dollars) $ 1,000 $ 3,000 $ 3,500

Travel (Dollars)

Vehicle Expense (Dollars) $ 1,200 $ 500 $ 500

Unique & Miscellaneous Expense (Dollars) $ 500 $ 500 $ 500

Notes for Financial Assumptions

Item Notes
The higher cost of advertising for the first year is based on the fact that we need to spend more in
the begenning in order to penetrate in the market.

APPENDIX D

Total Cash Requirement to Start Business = $57,640

Building
Description Cost Quantity Total Asset Life Years

Office $ 1,800 1 $ 1,800 1

$ -
$ -
$ -
$ -
SUB TOTAL 1 $ 1,800 1.0

21
Vehicles
Description Cost Quantity Total Asset Life Years

Small Old/Funy Car $ 1,000 1 $ 1,000 5

$ -
$ -
$ -
$ -
SUB TOTAL 1 $ 1,000 5.0

Research and Manufacturing Equipment

Description Cost Quantity Total Asset Life Years

Printer $ 5,000 2 $ 10,000 10

Paper $ 1,500 $ - 1
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
SUB TOTAL 2 $ 10,000 10.0

Office Equipment
Description Cost Quantity Total Asset Life Years

Telephone $ 150 1 $ 150

Desk $ 200 5 $ 1,000
Chairs $ 80 10 $ 800
Computers $ 800 6 $ 4,800
Internet Expenses $ 960 1 $ 960
$ -
$ -
$ -
$ -
$ -
SUB TOTAL 23 $ 7,710 0.0

Inventory

22
 Months of Inventory 12 Total $ 11,880

Cash for Expenses

Months of Expenses 12 Total $ 25,250

Other Cash Needs (Cannot be an expense or an asset)

Type Description Here Total $ -

Breakdown of Cash Requirements

Building
Vehicles
Cash for Equip & Other
Expenses 35%
44%

Inventory
21%

$
Building Vehicles Equip & Other 20,510
$
Inventory 11,880
$
Cash for Expenses 25,250

23
 APPENDIX E
Cash Requirements $57,640

Total Cash from Sources $25,000

You do not have enough cash to meet

Requirements.
Breakdown of Cash
Sources
Owners'
Investments Owner
Source Description Owner's s
Contributi 20%
on
Starting the $
bussines 5,000
Family
Bank &
Loans Friends
60% 20%

SUBTOTAL $
5,000
Family and
Friends
Source Description Principal Intere Repaym
st ent
Rate Period in
Years
Family $ 10
5,000
Owners $
5,000
Family & $
Friends 5,000
Bank Loans $
15,000

SUBTOTAL $ 0.00% 10.0

5,000
Short-Term Bank Loans

24
Source Description Principal Intere Repaym Description of Security
st ent
Rate Period in
Years

SUBTOTAL $ 0.00% 0.0

-
Intermediate-Term Bank
Loans
Source Description Principal Intere Repaym Description of Security
st ent
Rate Period in
Years

SUBTOTAL $ 0.00% 0.0

-
Long-Term Bank Loans

Source Description Principal Intere Repaym Description of Security

st ent
Rate Period in
Years
NLB $ 14.00 3
15,000 %

SUBTOTAL $ 14.00 3.0

15,000 %

Notes for Cash Requirements and Sources

Item Notes
5000 5000 Euros are money invested directly by the owners with 2500 each.

5000 5000 Euros are mony provided by owners families without interest.

25
 APPENDIX F

Projected Income Statement

Komiksat
Year 1 Perce Year 2 Perce Year 3 Perce
nt of nt of nt of
Sales Sales Sales
Sales $ $ $
36,000 111,600 137,808
Cost of Goods Sold $ 33.0 $ 33.0 $ 33.0
11,880 % 36,828 % 45,477 %
Gross Profit $ 67.0 $ 67.0 $ 67.0
24,120 % 74,772 % 92,331 %
Depreciation $ 10.9 $ 3.5% $ 2.9%
3,939 % 3,939 3,939
Salary and Benefits $ 44.1 $ 56.9 $ 46.1
15,870 % 63,480 % 63,480 %
Commissions, $ 2.8% $ 1.3% $ 1.1%
Bonuses, and Other 1,000 1,500 1,500
Incentives
Advertising $ 8.3% $ 1.8% $ 1.5%
3,000 2,000 2,000
Research and $ 0.0% $ 0.0% $ 0.0%
Development - - -
Rent $ 4.7% $ 1.5% $ 1.2%
1,680 1,680 1,680
Shipping Expenses $ 0.0% $ 0.0% $ 0.0%
- - -
Utilities $ 2.8% $ 1.1% $ 0.9%
1,000 1,200 1,300
Insurance $ 0.0% $ 0.0% $ 0.0%
- - -
Repairs and $ 0.0% $ 0.0% $ 0.0%
Maintenance - - -
Vehicle Expense $ 3.3% $ 0.4% $ 0.4%
1,200 500 500
Travel $ 0.0% $ 0.0% $ 0.0%
- - -
Office Expenses $ 2.8% $ 2.7% $ 2.5%
1,000 3,000 3,500
Unique and $ 1.4% $ 0.4% $ 0.4%

26
Miscellaneous 500 500 500
Expense
Total Operating $ 81.1 $ 69.7 $ 56.9
Expenses 29,189 % 77,799 % 78,399 %
Interest Expense $ 5.8% $ 1.9% $ 1.5%
2,100 2,100 2,100
Income (Loss) $ - $ - $ 8.6%
Before Taxes (7,169) 19.9 (5,127) 4.6% 11,833
%
Taxes $ 0.0% $ 0.0% $ 2.6%
- - 3,550
Net Income (Loss) $ - $ - $ 6.0%
(7,169) 19.9 (5,127) 4.6% 8,283
%

Sales vs. Net Income

$160,000
$140,000
$120,000
$100,000
$80,000
$60,000
$40,000
$20,000
$-
$(20,000)

Year 1 Year 2 Year 3

Sales Net Income (Loss)

27
 APPENDIX G
ARGJIRO RAMOSAJ

“Hajdar Dushi” Street. Prishtinë, Kosovë 10000

Phone: (044)-541-579 email: argjiro_r@hotmail.com

EDUCATION

American University in Kosovo (AUK), Prishtinë Expected Graduation 2012

Degree: Bachelor of Science in Applied Arts and Science
Concentration: Economics& Statistics, Management
Minor: Legal Studies

“Sami Frashëri” Gymnasium, Prishtinë 2004 – 2008

RELATED COURSEWORK
 Marketing  Research Techniques
 Communicating in Business  College Math for Business I,II
 Advertising  Written Argument
 Managing Media Presentation  Statistics I& II

PERSONAL QUALIFICATIONS

 Willing to accept responsibility

 Good oral and written communication skills
 Self-disciplined and able to focus on task at hand
 Self –confident.

EXPERIENCE

“TEB Bank”, Prishtinë Jun- Aug 2009

Procurement and Administration Department

28
 Marketing Department
- Mystery Shopping

- Consumer Satisfaction Survey

Head Office Department

SKILLS

Computer: Language:

 Microsoft Word  Albanian – Native.

 Excel  Fluent in English.
 PowerPoint  Basic knowledge in German and Italian.

REFERENCES AVAILABLE UPON REQUEST

29
 Artur Krasniqi

Lagja Pejton, Rr. “Sejdi Kryeziu, Nr 9

Prishtine, Kosova
phone: +38138-247-283 cell: +37745-233-333
email: artur-ax@hotmail.com

arturk@aukonline.org

Education
Rochester Institute of Technology (2008-Present)

American University in Kosovo

Concentration: Management and Economy

Minor: Legal Studies

Courses learned:

Marketing College Math for Business I

Advertising College Math for Business II
Written Argument Statistics I & II etc.

American School of Kosova (2005 – 2008)

High School “Sami Frasheri”, Prishtine (2004 – 2005)

Experience
A&A Union, Prishtine (June 2008 – Still working)

Assisting in preparation of auditing reports

Preparing the bills for the clients
Maintaining the database

30
 Translating documents from Albanian to English and vice versa
Organizing meetings with the clients
Visiting the clients
Organizing the paperwork
Respond to e-mail and phone inquiries

Skills
Computer:

Microsoft Office package

Minitab

Language:

Albanian (native)
English (fluent)
Italian (basic)

References
Available upon request

31
BETIM MEHMETI
Kodra e Diellit Str.1 Apt.9, No.8 betimmehmeti@hotmail.com
Pristina, Kosovo, 10000 +377 44 865 77

COMPUTER SKILLS

Developed basic programming skills in C++ and Java

Mastered Word, Excel, Power Point, and developed basic knowledge in Photoshop
Skilled in networking and searching the Web
Improved researching skills by completing Research Techniques and Written Argument
courses
Expanded multitasking skills

COMMUNICATION SKILLS

Developed communicating skills by taking courses, such as: Communicating in Business,

Writing Seminar, and Arts of Expression
Achieved presenting skills by presenting projects in various courses
Extended teamwork skills by working in groups of three or more in different projects
Established understanding of other cultures by working with diverse people in many projects

EDUCATION

American University in Kosovo, 2008-2012

Major: Management and IT
Overall GPA: 3.71/4.0

AWARDS, HONORS, AND ACTIVITIES

Dean’s list, three semesters as a freshman and two semesters as a sophomore student
Awarded as the best senior student in high school
Elected as class principal in high school
Participated in drawing activities and music classes
Organized soccer tournaments during high school

LANGUAGES
Albanian, native
English, fluent (speak, read, and write)
Macedonian, fluent (speak, read, and write)

32
 Butrint Ymeri
Lagja Qendresa p.n., Veternik, 10000 Prishtina, Kosovo
Cell: 377 (44) 145 357
butrint.ymeri@gmail.com

EDUCATION American University in Kosovo

Bachelor of Science Degree in Applied Arts and Science
September 2008 – May 2012 (expected)
Major: Management and Economics & Statistics; Minor: Public Policy
Overall GPA 3.76

RELEATED Principles of Marketing Microeconomics

COURSEWORK Principles of Advertising Macroeconomics
Communicating in Business Statistics I & II
Creative & Critical Thinking Research Techniques
Managing Media & presentations Global Forces & Trends

EXPERIENCE Alink Design, Prishtina, Kosovo; January 2008 – Present

Photographer
 Take pictures for different web design purposes
 Already published over 100 professional pictures

Nike Inc., Las Vegas, NV; June 2009 – August 2009

Sales Associate
 Helped up to 100 customers per day
 Lead by example through service excellence
 Provided customers’ feedback
 Assisted in other store functions as needed

Tab Media Team, Prishtina, Kosovo; January 2006 – January 2008

Web designer
 Lead the company for 2 years
 Designed around 10 web sites (with each having at least 5 HTML pages)
 Maintained a very visited sports web site for 2 years (2006-08)

CAPABILITIES  Proficient in Photoshop and Dreamweaver  Teamwork skills

AND SKILLS  Certified in Microsoft Office (ECDL)  Time management skills
 Experienced in doing reports, presentations  Research skills
 Easily adapted with people of other cultures  Multitasking skills

LANGUAGES Albanian (native) English (fluent)

33
Learta Ulpiane D-6 / V,
10000 Prishtine, Republic │ 045 252 252
hlearta@hotmail.com
of Kosovo
Hollaj │
Education American University in Kosovo 2012 (expected graduation)
Rochester Institute of
Technology
Major: Economics & Statistics and
Management
Minor: Legal Studies GPA: 3.96
Related Coursework

College Math for Business I & II

Experience The European Times, Translator Interpreter Project based

Prishtine Sep - Nov 2010

while agents of European

Times are in negotiations
with different public and
private e companies and
institutions.

Progressive Field, Cleveland Concessions 2010

Indians, Ohio (Co-op)

American University in Kosovo, IT Assistant 2009 -2010

Prishtine

images

T-Com Montenegro, Ulcinj Sales Agent 2009

(Co-op)
Medium Enterprises (SME) in the
structural format and performs other
tasks

reports

and backups

34
center, information about services,
performing sales of all products,
phone, internet cafe, etc.

Radio Elita, Ulcinj Moderator 2004 - 2008

personnel

Computer Skills

Point,

Internet Browsers

Language Skills Albanian – native English – fluent Serbian-fluent

Italian – proficient German – proficient
References Available upon request.

35
 Fitor Murati

Bregu I Diellit, Rr. “Qamil Bala,Nr 12/11

Prishtine, Kosova
phone: +38138-555-895 cell: +37744-345-419
email: fitormurati@hotmail.com, fitorm@aukonline.org

Education
Rochester Institute of Technology (2008-Present)

American University in Kosovo

Concentration: Management and Economics/Statistic

Minor: Legal Studies

GPA: 3.96

Some courses learned:

Marketing Communicating in Business

Advertising Micro, Macro
Financial Accounting Public Finance etc.
Statistic II

High School “Sami Frasheri”, Prishtine (2004 – 2008)

Experience

North Nike Outlet, Las Vegas (June 2009 – September 2009)

Sales associative

36
 Helped costumers with their purchases
Helped maintaining the store
Addressed customers problems

KosovaLive, Prishtine (June 2010- September 2010)

Translator

Translated news from Albanian to English for the website (www.kosovalive.com)

Skills
Computer:

Profound knowledge on Microsoft Office package

Minitab
Photoshop

Language:

Albanian (native)
English (fluent)
References

Available upon request

37