TRAVEL WORLD MAGAZINE

I n frame of the efforts deployed by the

Egyptian Ministry of Tourism to bring
back the flow of tourists to Egypt, and under
the slogan entitled “Egypt in our Hearts”,
the Egyptian tourism office in Rome,
initiated by its Italian counterpart, invited
a VIP delegation comprised of 50 members
of the Italian tourism decision makers,
representatives from the most important
tour operators and travel agencies, as well
as media members, to visit Cairo recently.
The delegation was headed by Mr. Roberto
Corbella, ASTOI President and Mr. Alberto
Corti, Director General Federviaggio.
Read more in page 3

A madeus has
published a spicial
event to present its new D esert in Style is a joint venture between an Italian and Egyptian
entrepreneur who both loves the Egyptian desert and is firm believers of
technological products a controlled development of  tourism in the desert, respectful of  its staggering
and services. beauty, its scenery, its untouched oasis, its archeological sites, its tradition and
Amadeus has culture.
demonstrated its latest
products of 2011 that
would help agencies
increase their revenue
and save lots of time.
They showed their
new reservation system
which gives agencies
and companies chance
to book airline, hotel
and touristic services
all through one window.
TRAVEL WORLD MAGAZINE TRAVEL WORLD MAGAZINE THIRD PAGE 3

My word...

A s normality returns to Egypt,

the UN World Tourism
Organization (UNWTO) welcomes
efforts by national authorities to
restore confidence among tourists
and by foreign governments

EGYPT in our hearts

to update travel advisories
accordingly.
Major tourism sites are open to
the public, airlines have resumed
flights, tour operators in many

I n frame of the efforts deployed by the Egyptian Ministry

of Tourism to bring back the flow of tourists to Egypt,
and under the slogan entitled “Egypt in our Hearts”,
the Egyptian tourism office in Rome, initiated by its
Italian counterpart, invited a VIP delegation comprised
of 50 members of the Italian tourism deci- sion makers,
representatives from the most important tour operators
and travel agencies, as well as media members, to visit
Cairo recently. The delegation was headed by Mr. Roberto
Corbella, ASTOI President and Mr. Alberto Corti, Director
General Federviaggio.
This visit is in support of Egypt and reflects the depth
of the bilateral cooperation and relationship between Italy
and Egypt.
The delegation organized a stand-up in Tahrir Square
of the main source markets have
restarted selling holidays, and
governments have updated their
in solidarity with the Egyptians, where they had weared travel advisories to reflect the
t-shirts marked with the Egyptian flag and the event’s unfolding situation.
logo, as well as, carrying a 40 meters long Egyptian flag. “As the situation has evolved
The delegation visited the Pyramids area, the Egyptian over the past few weeks, I have
Museum and some of the most important touristic sites. been pleased to see that travel
It is noteworthy to mention that Italy was one of the first advisories have been kept accurate,
countries to lift its travel ban on Egypt in support for the confined to the affected areas, and
Egyptian tourism sector, confirming the return of stability regularly updated,” said UNWTO
to the country. Secretary-General, Taleb Rifai.
As the situation returns to
normal, tourism - a highly resilient
economic sector - will be among
the first sectors to rebound and
is, therefore, well-positioned to
support the overall economic
recovery. UNWTO is working
with the relevant authorities to
ensure a speedy bounce back and
the upcoming travel trade fair,
ITB, will be a good opportunity
to consolidate these efforts,” he
added.
Tourism has long been, and will
continue to be, an integral part of
the Egyptian national economies.
International tourism receipts
over GDP alone represent around
6% in Egypt. This share is even
higher when the full tourism sector
is considered, reaching as much as

5,000 Say ‘We Love Egypt’

11% in the case of Egypt.
Egypt reported 12 million
international tourist arrivals in

H
2009, and preliminary results for
uge crowds turned out to show their support for holidays in Sharm El Sheikh at a We Love Egypt festival organized 2010 are 14 million.
at SOHO Square, the Red Sea’s #1 venue for restaurants, entertainment and shopping. More than 5,000 people In terms of international tourism
cheered, danced, sang, wined and dined in a unique event in Egypt representing the million UK tourists who come to receipts, the figures stand at
Sharm El Sheikh each year. around US$11 billion in 2009 and
“Holidaymakers, tour leaders, hoteliers, residents and business people from all walks of life came to show why Sharm US$12.5 billion in 2010.
El Sheikh holds a special place in their hearts. We are very optimistic with the
“Throughout the momentous days that saw our country transform into a new era we rejoiced to see our guests enjoying future of the Egyptian tourism
their holidays in the unchanging tranquillity on the ageless shores of the Red Sea. We watched, as millions did, the events section and I am sure that it will
unfold in faraway Cairo. We prayed for the peaceful outcome that thankfully transpired. We took great pride in our back to normal very soon.
young people’s restraint; their determination to show the world that theirs was a legitimate cause.

Abouelwafa Badour
“The people came to us and asked us to give them an opportunity to show why they love the City of Peace.”
A minute’s silence was observed marking the events that ushered in Egypt’s new era. The British Consul Dawn Bacon
told the crowd their support was an affirmation of British-Egyptian continuing cooperation. “We Love Egypt,” she said.
March 2011 ITB - Berlin
4 AGENTS NEWS TRAVEL WORLD MAGAZINE TRAVEL WORLD MAGAZINE AMADEUS 5

Flash Group
«By working together we can
bring forth the Egypt ‘we’ know».
stage in time is to once again show everybody our
resilience, as well as, our professionalism in order to
get back into the game. By working together we can
bring forth the Egypt ‘we’ know, the Egypt that has
brought so much joy and fun to our previous guest.
Together ‘we’ can show the ‘real’ Cairo, the ‘real’
Alexandria, cities that are not filled with turmoil
but places that are waiting to show the world its
security and ancient treasures.
Flash Tour “geared up” itself for a strong 2011
mainly on the Nile where the requests from the
German, French and Dutch market have exceeded
our expectations. We substantially increased our
capacity by taking more Nile cruise boats under
long-term commitments. We invested quite a
considerable amount in up-grading these products
to guarantee the standard clients expect to find when
joining a Nile cruise with Flash Tour. Therefore, we
are very confident that the product portfolio we
created for our partners will be their solid base for
the seasons to come.
Our main partners on the Nile, the FTI-Group
from Germany, Corendon from Holland & Belgium
and Promovacance from France, have all promoted
the Nile cruise combinations with Hurghada, and
Amadeus to present its new
technological products and services.
from the shore. This project has been developed
in cooperation with Schauinslandfrom Germany
who offers this hotel in exclusivity on the German
market.
Flash International will double the room capacity
in Makadi, by opening the new Magic Stella
extension for the coming winter season with an
additional 675 room, and at the same time they will
have finalized the very extensive renovation project
that started spring 2010 at the Sea Magic in Sharm
El Sheikh .
Our International activities in Canada/USA and
India have been developing nicely, and tourism
will be back on track, as we are confident that the
clientele from these countries will return as well to
visit Egypt and its many treasures and beautiful
sites.
The various “ niche market products” that have
been launched by Flash Tour during the year
2010 have attracted some interest especially in
USA, Japan, Scandinavia and Germany, which Moudy Maguid, Amadeus General Manager during the event Many of Alexandria Travel Agents attending the event.
will be strongly promoted in this coming year. We
wish todiversify the product portfolio so we can
offer it to all our customers’ abroad, a holiday
experience that will attract those guests who are
A lexandria: Egypt: Amadeus has published an
event at Four Seasons San Stefano to present its

H
aving just entered 2011 we can see that
it will be a year of change. After current
events it will be difficult to predict how
the rest of the year will look like. There have been
a lot of expectations for this coming year because
of the positive response we have received from the
markets worldwide. The actual booking situation
for the remaining winter; and the forecasts for the
upcoming summer season were very promising.
We can view the effects recent events have had
on Egypt’s Tourism industry. All we can do at this
Industry Veteran Joins
Marsa Alam very well. With the FTI-Group, we
re-launched the unique program Nile + Sharm
El Sheikh based on charter flight capacities from
Luxor to Sharm El, which did extremely well.
On the hotel side Flash Tour engaged in a new
project together with Minastel for Management in
which we opened a small 110 rooms Relax Resort
outside of Safaga, the Coral Sun Beach .This is quite
a unique property due to its direct position on the
beach, and the natural beauty of the Gassous Bay.
This is the only bay along the developed coast line
that offers divers the ability to enter the sea directly
Kuwaiti tourist delegation visiting «Sharm El-Sheikh»
looking to have a more active kind of holiday.We
are promoting programs and activities linked to the
Desert Lodge in the New Valley the “ El Tabouna
Camp” a product of Desert in Style, as well as, the
Nile+Bike programs launched for Upper Egypt
and the Sail+Bike programs created for our Gullet
“La Vela” for the destinations of Safaga and Marsa
Alam.
Together we at Flash Tour can keep Egypt alive as
one of the most interesting and historical destination
one can visit, as Egypt is the perfect holiday for
anyone and everyone.
new technological products and services.
Lots of General Managers of biggest travel agencies in
Egypt and in the world attended, like Abdel Moaty el
Zanaty, the airline Manager of Travco Egypt.
Amadeus Egypt’s partner Egypt Air presented by
“Mohamed el Kholy” Sales General Manager and
Nabil Malika, the Sales Manager were present at the
event.
Amadeus has demonstrated its latest products of 2011
that would help agencies increase their revenue and
save lots of time.
They showed their new reservation system which gives
agencies and companies chance to book airline, hotel
and touristic services all through one window with very

U
minor and easy steps.
TIA Hotels and Resorts nder the logo «In love
of Egypt», a group of
Shosha, governor of South
Sinai, asserted in his meeting
deduction which could reach
70% to help businesses
Amadeus General Manager, Moudy Maguid claimed
that their new product is the latest in the world and will

M
Kuwaiti business, tourism and with the delegation that the recuperate from the recent
ichael Booker – A help them exceed the 37% they have reached globally
media people along with their situation in Egypt is temporal crisis.
travel, tourism and which makes them the first in their field.
Egyptian peers working in and will soon pass away. He In the same field, he
hospitality veteran with Ahmed Kamel, Amadeus Sales and Marketing
Kuwait, organized a number also said that many steps mentioned that all cities of
over 40 years industry of tourist trips to «Shrm El- have been taken to keep and the governorate are opened manager stated that they were able to satisfy their
experience has joined Sheikh» aiming at pushing up maintain the labor of tourism for domestic and foreign customer’s needs and wants by making steps that would
TIA Hotels and Resorts
the wheel of tourism in Egypt which is considered a national investment and sent an open take about 45 minutes in only 12 minutes, which can
management Company as make them do 3 to 4 reservations by Amadeus with the
which was negatively affected treasure. invitation to the Kuwaiti
general Manager. same time they would make without it which reflects
by the events Egypt witnessed The governor also stressed people to visit Egypt their
‫‏‬Michael who was until directly the increase of revenue of the agencies.
recently General Manager
lately.General Mohammad the importance of rent rate second home.
International Sales and
Marketing for Al Kharafi 500 German & English tourists arrived at Edfu
S
Group›s Port Ghalib
Project brings a wealth of everal tourist groups from different nationalities arrived at the city of Edfu for an over day
experience to this new role tour by tourist buses and floating hotels. The gradual return of the tourist flow to Egypt
and will be instrumental in came shortly after things had calmed down and regained stabilization following the events of
leading the company forward in the future. the 25th of January revolution.
‫‏‬From this base at TIA Heights Resort at Makadi Bay on A tourist group of 80 Germans coming from Luxor visited Edfu aboard the «Monte Carlo»
Egypt›s Red Sea Coast Mr. Booker commented that he is floating hotel which anchored at the city›s river tourist berth. The members of the group rode
looking forward to this exciting opportunity and working in the «Hantour» carriages (Victoria) in their way to visit the temple of «Horus».
conjunction with many industry friends and colleagues around On the same scene, a number of English and German tourist groups visited the city aboard
the world. TIA Heights is a splendid resort with over 1049 4 tourist buses carried them from the river berth to «Kom Ombo». And aboard 3 boats, 160
rooms and a host of restaurants and facilities catering for English tourists arrived at Edfu; their transportation to the city from the river berth was the
many different markets. «Hantour» carriages which seem to be a favorite.
March 2011 ITB - Berlin March 2011 ITB - Berlin
7 DESERT IN STYLE
Desert in Style
Discover the beauty and culture
of the Egyptian desert
D
esert in Style is
a joint venture
between an
Italian and Egyptian
entrepreneur who both
loves the Egyptian desert
and is firm believers of a
controlled development
of  tourism in the
desert, respectful of  its
staggering beauty, its
scenery, its untouched
oasis, its archeological sites,
its tradition and culture.
The idea, shared by the
two partners, is simple and
straight forward: «provide
tourists traveling in the
Western Desert fixed
tented camps offering the
comfort of a relaxing and
comfortable hotel».
Our guests will sleep in
tents elegantly furnished
with two real comfortable
beds, electricity, private
bathroom fully equipped
with shower, WC,
washbasin, hot and cold
running water. They will
be served meals in a cozy
restaurant with the view
on the Temple of Dush.
They can have coffee or tea
in the typical Bedouin tent,
or sit around the wooden
fire watching the stars with
the telescope available in the
www. desertinstyle.travel
camp.  We are convinced
that our innovative project
will attract the interest
of travelers that want to
discover the beauty and
culture of the Egyptian
desert; they can now
undertake this fantastic
experience in comfort and
style
Tabuna camp
* Tabuna Camp is located
close to the capital of
the New Valley, near the
hillside of “Tell Dush”, 60
km before Kharga traveling
from Luxor. The camp is
surrounded by desert and
has a one of a kind view
to the ancient ruins of the
roman fortress.
* The name Tabuna
comes from the Egyptian
meaning a traditional oven
that was used to bake the
local bread. In this camp
we will be using a Tabuna
to serve our guests with the
traditional bread and allow
them to experience the
preparation of it.
Facts about the Camp
The camp is composed
of 20 tents of 35 sqm each
including the bedroom, a
separate dressing area and
a full equipped bathroom.
The tent is made out of a
TRAVEL WORLD MAGAZINE TRAVEL WORLD MAGAZINE
wooden structure covered
by material; protecting
the clients from the heat
of the sun and allowing at
the same time a continuous
slight breeze go through the
tent.
Each tent is fully
furnished with two single
beds, bedside table, chairs,
a dresser and a large
wardrobe. The private
bathroom offers a W/C,
shower and running hot
& cold water. The terrace
belonging to each tent is
furnished with two chairs
and a table to be able to
enjoy a nice drink while
enjoying the amazing
scenery.
Camp’s Facilities
The camp is managed
by a very professional
team providing the highest
standards of food, beverage
and guest services.
The campsite has the
following facilities:
A reception tent
Main restaurant with bar
area serving all the meals
A cafeteria serving drinks
and snacks all day long
A Bedouin tent opened
after sunset
Star watching & bonfire
corner available at night
March 2011 ITB - Berlin
TRAVEL WORLD MAGAZINE TRAVEL WORLD MAGAZINE DUSIT 9

Dusit Thani LakeView Cairo:

A real oasis in the heart of the
developing district of New Cairo.
D
usit Thani LakeView Cairo is strategically located in
the Fifth Settlement of the New Cairo district, only
twenty minutes away from Cairo International Airport
and in close proximity to the main roads leading to Cairo major
attractions and sightseeing spots including the Pyramids,
Sphinx, Citadel and the Egyptian Museum.
The landscape and design of the hotel make it a real oasis in
the heart of the developing district of New Cairo. Featuring
two fabulous outdoor swimming pool in a serene surrounding
of lavish greenery. A Jacuzzi and a kid’s pool are also set to
delight guests of all types.
Dusit Thani LakeView Cairo offers the largest rooms & suites
in Cairo; deluxe & club rooms of 52 square meters, Dusit suites
of 104 square meters and executive suites of 156 square meters.
Upon completion, the hotel will boast 449 superbly appointed
with the distinctive
Thai inspirations rooms and suites with terraces overlooking
either the pools or the lakes surrounded with the green areas,
and embracing the latest new technologies with IP phones and
IP Televisions.
The Club Lounge is the ultimate choice for business travelers
seeking efficiency and privacy during their stay; it combines
the exclusivity of a private club and the personalized service of
the ultimate luxury hotel.
Dining options at Dusit Thani LakeView Cairo are set to
delight every Dusit guest culinary desire. Choices vary from
the international all day dining Branzino Restaurant, the
elegant signature Ruen Thai restaurant and the dazzling Blue
Rose bar and lounge to the open air Lobby Terrace.
The Dusit Gourmet with its outdoor terrace is a boutique
style bakery shop offering an array of the best bakeries and
pastries in town.
Dusit Thani LakeView Cairo is also home of the Lakeview
Ballroom; of 1536 square meters offering natural light which
is the ideal venue for large and classy events.
The Grand Ballroom with another smaller ballroom in
addition to 13 meeting rooms; supported by a professionally
staffed business center, compliment the meeting and banqueting
facilities of the hotel.

March 2011 ITB - Berlin

10 HOTEL NEWS TRAVEL WORLD MAGAZINE TRAVEL WORLD MAGAZINE

An Ideal Gateway At Sheraton Dreamland

Hotel & Conference Center
S heraton Dreamland Hotel is located 30 km from Downtown
Cairo in the 6th of October City, and overlooking one of the
finest theme parks in Egypt and the Middle East which makes
a great base for Leisure and Business travellers.
The hotel consists of 166 pleasantly furnished guest rooms
and suites overlooking the pool or the landscape gardens and is
equipped with all modern-day amenities. Sheraton Dreamland
Hotel offers a variety of restaurants and bars offering an
exquisite culinary experience.
To tone up body as well as mind, indulge in a massage or
a workout at the hotel›s popular Fitness Center and for golf
lover’s Dreamland golf course is available for our guests,
only 5 minutes away. While Sheraton Dreamland Hotel &
Conference Center is ideal for families as well as for couples,
it is also a perfect spot for businessmen as it encompasses fully
equipped meeting rooms to host discrete private meetings or
large conferences & seminars.

Semiramis
InterContinental wins
at World Cup of Chefs
Luxembourg

Photo shows; Chef Mohamed Saadawy being carried

by his  rejoicing colleagues and Sameh Sobhy,
resident manager of the Semiramis InterContinental

A small delegation of five Egyptian

Culinary Ambassadors traveled to
Luxembourg to participate in a total of
8 individual categories at the Expogast
Culinary World Cup.
They scored the amazing results of 8
awards in total, in addition to the 2nd highest
score of individual chefs. This special prize
was awarded to Mohamed Mahmoud El
Saadawy, Chef de Partie of the Semiramis
InterContinental, who scored a Gold medal
in the tapas & show platter category and a
Silver medal in the gastronomic menu and
vegetarian platter category.
The results were excellent for such a small
delegation at such a prestigious international
chef›s competition whose history dates back
over forty years.  “ Its really great to see
Chef Saadawy excel in the World Cup of
Chefs in Luxembourg as part of the Egyptian
Culinary Ambassadors team .
Our reputation for distinctive & authentic
cuisine continuous to grow everyday” said
Sameh Sobhy, resident manager Semiramis
InterContinental. “Congratulation Chef
Mohamed Well done”
March 2011 ITB - Berlin
12 TRAVEL NEWS TRAVEL WORLD MAGAZINE TRAVEL WORLD MAGAZINE

Baron Resort Leading Hotel in Sharm El Sheikh

I n addition to its 14 exceptional awards from worldwide renowned international
companies, Baron Resort Sharm El Sheikh has recently had one more award
added to its reputed list of achievements.
The Hotel has been awarded with the holiday check top hotel award in 2011, The
prize is based on the hotel reviews of the travelers, The Baron Resort has been one of
the popular hotels by the guests in the year 2010 therefore it has been awarded by the
holiday check top hotel awards.
Baron Resort Egypt has been selected from 332 hotels worldwide to receive the
holiday check top hotel award 2011.
It is worth mentioning the news of the outcome of our 3.5 million Euros worth of
renovations, accomplished at Baron Resort Sharm El Sheikh.
Including the Italian restaurant ‘Bella Vista’, the luxurious bar and cigar lounge
with Italian leather and Malaysian exclusive wood ‘The Niche Bar’, our main
restaurant ‘Sinai’, our lobby, our fine-reputation Indian Restaurant ‘Taj Mahal’,
and our stunning beach restaurant & lounge ‘Palm’, and more……..
To add to its eminent profile, 2011 will be witnessing the opening of the five-star
luxury Baron Palace Resort Sahl Hasheesh comprising 650 rooms & suites, 18
restaurants & bar, state-of-the-art MICE complex, and 5000m2 swimming pools.

Cairo 5 Star Hotel Offers

www.utopiabeachclub.com
a Royal Experience
S tyle and sophistication, plus the magical
quality of history and heritage give the
Cairo Marriott Hotel a unique place in the
fabric of the city.
The nineteenth century Gezira Palace sits
proudly between the hotel’s two modern
towers, which offer stunning views as the
Nile flows past Zamalek Island. The magical
5 star hotel in Cairo is currently being
upgraded with a multi-million dollar two-
year renovation program.
An oasis in the midst of Cairo, this downtown
hotel features six acres of lush and verdant gardens. Business travelers
and conference-goers drawn to accommodations in Cairo will find the
Cairo Marriott offers the ideal location to match its unrivalled facilities.
Inside, the hotel Gezira Palace houses Cairo meeting rooms, splendid

Join the Club!

banquet halls, and conference facilities comprising seventeen multi-
purpose rooms. The Aida Ballroom can hold up to 1,000 people and has
simultaneous translation facilities. The Salon Vert and Salon Royal offer
the perfect setting for receptions and dinners, while Salon Eugenie can be
utilized for exclusive private dining in royal settings.
Utopia Beach Club! Your favourite, 4-star beach In photo, Mr. Richard Zeolla - hotel General Manager.
resort providing the best sun-kissed family holidays
MAHMOUD MOKHTAR: NEW CHIEF OPERATING
since 1994. Join the club! OFFICER FOR NEW HOTEL DIVISION

A bdul Latif Jameel Real Estate

Investment Company Ltd. announced
the appointment of its Chief Operating
Officer for the new hotel division, Mahmoud
Mokhtar, who will drive the company’s
growth aspiration in the Kingdom of Saudi
Arabia and the Middle East region.
“Mahmoud comes with an extensive hotel
operations expertise and a commercial
global vision of the hotel industry and
the Middle East market. The company is
delighted to have Mahmoud lead the hotel
division team and become the driving force
behind the company’s goal of creating
and building the first Saudi-cultured hotel brand”. Said Mohannad
H. Mohanna, Chief Executive Officer, Abdul Latif Jameel Real Estate
Investment Company Ltd. Mokhtar will commence his plans with the
company by building a Saudi-originating hotel brand and culture.
“The company’s strategy for the hotel division is aimed at introducing to
Find us on the world a new concept of hotel management based on the Saudi genuine
HW

Facebook and professional hospitality. We aim to build our presence in the Kingdom
A ID
A K  H O T E L S

El Quseir — Marsa Alam — Red Sea — Egypt
Utopia_EN_TravelWorldAdvert_130x240mm_01-2011.indd 1
first and my role will be to ensure that this is achieved based on a solid
strategy, a relevant brand and strong presence. This will nurture the
Saudi culture, promote the Saudi dream, create new job opportunities in
the Kingdom as well as contribute to the wellbeing of the community”.
Mokhtar said.
23/01/11 11:19 March 2011 ITB - Berlin
14 NEWS
«Egypt in our hearts» Italian delegation at
InterContinental and Holiday Inn Citystars
I nterContinental Cairo Citystars and
Holiday Inn Cairo Citystars hosted all the
participants of «Egitto Nel Cuore» (Egypt in
our hearts campaign). The group comprised of
50 politicians, tour operators and journalists
from Italy.
The visit was organized by Egypt Tourist
Authority in collaboration with Egypt Air and
Misr Travel to encourage Italian tourists to
resume their visits to Egypt.
The visits’ portfolio included a press
conference that was attended by Mr. Mounir
Fakhry Abd El Nour, the Egyptian Minister of
Al-Azhar Park
The Gate to the Historic District of al-Darb al-Ahmar
Located in the heart of Historic Cairo and commanding stunning panoramic views of the world’s most intriguing city,
Al-Azhar Park offers every visitor a glimpse into the captivating past. Embracing valuable history, the park is on the
eastern side of the recently excavated Ayyubid wall, constructed by Salah al-Din al-Ayyubi during the 12th century and
offers an easy access to al-Darb al-Ahmar district with its rich cultural heritage.
The lush green landscaped gardens of the Azhar Park are an enjoyable sojourn.
Our plethora of restaurants offer a variety of well chosen menus that we are sure
will satisfy even the most discerning tastes.
Blue Mosque Khayer Bek Mausoleum & Minaret Historic Wall Promenade
Handicrafts Products Tarabay Mausoleum - Interior Aslam al-Silahdar Mosque
Salah Salem Road, Cairo, Egypt
Tel.: (+202) 25103868 - 25107378 Fax: (+202) 25121054
Hotline 19135
www.alazharpark.com
TRAVEL WORLD MAGAZINE TRAVEL WORLD MAGAZINE
Tourism. The group also visited the Egyptian
museum and Al Tahrir Square where they held
a 40 meter long Egyptian flag to express their
support to Egypt.
Thierry Perrot, Area General Manager
InterContinental Hotels Group Citystars and
General Manager InterContinental Cairo
Citystars welcomed the Italian group upon
their arrival.
Photo shows Mr. Thierry Perrot, Mr.
Mounir Fakhry Abd El Nour with Mr. Roberto
Corbella President of ASTOI the Italian Tour
Operators Association
The Malaysian King
at JW Marriott Cairo!
J
W Marriott Cairo recently welcomed his
Royalty King Yong di-Pertuan Agong at the
lavish and spacious Presidential Suite.
The Malaysian King and his Excellence’s family
were on a leisure trip discovering Ancient Egypt
as well as its modern culture. Upon arrival, his
Excellency was escorted to JW Marriott Cairo to
enjoy his stay at Cairo’s only resort and award winning
luxurious Hotel. His majesty had a memorable stay
at the splendid Presidential Suite, on a total area of
266 square meters which comprises of a lavishly
designed and furnished reception area, overlooking
Championship emerald green golf course and lakes.
The Suite features a master bedroom, a bathroom
including a Jacuzzi with breathtaking view of the
golf course, an elegant wide office, an inviting
dining room and a comfortable dressing room in
addition to a second bathroom. This perfect blend
of high quality facilities makes the Presidential
Suite the perfect destination for royalty.
His Excellency Yong di-Pertuan Agong was
fascinated by the Hotel’s wide elegant spaces and
colossal structure. He was also captivated by the
plethora of hotel’s services featuring the luxurious
Thai Mandara Spa, state-of-art Fitness Center, the
Beach’s golden sandy shores, and the variety of its
12 restaurants offering international cuisine. Most
importantly, his majesty was mostly impressed
with the hotel’s world class hospitality and
attentive service which made his journey in Egypt
unforgettable.
March 2011 ITB - Berlin
16 imex TRAVEL WORLD MAGAZINE TRAVEL WORLD MAGAZINE AVIATION 17

IMEX America and MeetGreen launch sustainability plan
a series of measures that can be
implemented to enhance sustainable
performance across all aspects of the
trade show.
As noted by Carina Bauer, IMEX
Group CEO: «Our intention is to
use this first year to benchmark our
performance. The first year goal is to
collect baseline information from our
various venues and vendors and to use
that data to build a solid sustainability
strategy over the long-term.
«Among the initiatives taking
place at IMEX America 2011 we
will have specific objectives relating
to water usage, energy, emissions,
waste reduction and overall event
recycling of copper, aluminium, brass
and heavy metals including extension
cords and power supply cards plus
recycling and reuse of waste wood,
metal, plastic, cardboard, drywall,
carpet padding, concrete, asphalt
and glass. Electronic products will
be donated to The Blind Center of
Nevada, whilst leftover food product
will be donated to the Las Vegas
Mission every day. Through the Sands
Expo, IMEX will also work with 209
local vendors, which will help to keep
transportation emissions low and
support the local economy.
Bauer continued: «IMEX America
is committed to educating the
Lufthansa A380 flights to Tokyo and Beijing
T
attendees, venues and vendors that he A380 commenced its scheduled flights on 11 June pleasant.
will help build a successful show and 2010 on the Frankfurt-Tokyo route, replacing the The service staff would always be there for your requests.
increase our sustainability efforts for current Boeing 747400- service. It would be a place designed entirely to meet the needs of
the future. We consider this a keystone Lufthansa A380 operates daily out of Frankfurt to Tokyo passengers. It is a place that actually exists: The new Lufthansa
in our strategy as a progressive and three times a week from Frankfurt to Beijing. First Class on board the Lufthansa A380
organization at the heart of the global The Airbus A380 has 526 seats in the best and most modern Visitors to the dedicated website «http://www.lufthansa.com/
meetings industry.» service classes offered by Lufthansa. The completely new First A380» «Opens external link in new window» \ www.lufthansa.
The IMEX Group already has a Class, with eight generous seats on the upper deck, promotes com/A380 can obtain the latest flight information, book a flight
long-term partnership with the Green a sense of individuality. Business Class, with 98 seats on the with the A380 and find inspiration and ideas for trips to the
Meeting Industry Council (GMIC), upper deck, and Economy Class, with 420 seats on the main first Lufthansa A380 destinations.
the premier global community solely deck, provide unprecedented comfort and an impressive Users can also add their own personal travel recommendations.
dedicated to sustainability in the feeling of space. In addition, the website gives exclusive insights into the A380,
meetings and events industry. But what does travel perfection look like? It should be including a virtual tour of the aircraft and a virtual flight
Of the work that IMEX and timeless, bright and friendly, provide room for passengers to photos and interesting facts and reports on the development of
GMIC cooperate on, one of the most move about and redefine comfort in the process. Noise would the first component through to the completion of the Lufthansa
important initiatives is the annual fade away, and there would be a luxurious bathroom to freshen A380 round off the information relating to the airliner.
Green Meetings Future Leaders

A
s part of their sustainability
partnership, IMEX America
and MeetGreen® have now
agreed the details of a sustainability
plan for the new trade show for the
international meetings, incentive
travel and events industry, which
debuts October 1113- at the Sands
sustainability. By working with
MeetGreen® on reaching these
objectives we hope that IMEX can
continue to take a strong lead on
sustainable practices and create a
solid foundation for future years.»
The full sustainability plan covers
the trade show venue, hotels, catering,
print material, signage and carpeting,
meeting, incentive travel and events
industry about sustainability issues
and addressing these in a proactive,
measured way.
At IMEX America we will also have
a Sustainability Center - powered
by GMIC - where attendees will be
able to pick up ‹green› tips and best
practice, as well as meeting experts
up. Fascinating online games and atmospheric backgrounds also
Forum. This event is designed to offer A humidifier would make the indoor climate on board more provide entertainment.
talented young students the chance to
gain an unrivalled insight into how
to build a successful career and to
educate them on the green practices
British Airways
likely to shape their future careers
and the industry as a whole. launches New
First
For more environmental information
about IMEX America and its partners

Expo in Las Vegas.
Specialist consultants in sustainable
meetings management, MeetGreen®
have been tasked with advising on
general service contractors and
transportation. Some of the key
measures at IMEX America will
include Energy Star lighting plans;
and attending drop-in workshops.
«Through our sustainability plan,
our intention is to develop a long-
term relationship with our exhibitors,
B
see:
http://www.imexamerica.com/ ritish Airways’ new First cabin took off
sustainability.html last February, following a £100 million
investment by the airline in its flagship A more relaxing journey
brand.

Park Hyatt Hamburg:

Drawing on British Airways’ rich heritage, We can take you to London and onwards to

ETIHAD APPOINTS the new cabin offers an exclusive experience

based on classic design and understated
140 locations in over 70 countries around the
world. And when you fly there with us, you will

AN EXTRAORDINARY PLACE NEW COUNTRY luxury, with features including a 60 per cent experience the world-class service that the

wider bed at the shoulders, a 15” in-flight

British are famous for in all cabins.

MANAGER FOR EGYPT
entertainment screen, a personal wardrobe Our highly trained crew look forward to
The hotel’s elegant combines the old with the and Anya Hindmarch washbag with welcoming you on board soon.
new, featuring both antique and contemporary amenities by D.R. Harris & Co and REN.
furnishing and fittings. On the other hand, the merger of British For more information and to book visit ba.com.
Among the art pieces in the hotel are original Airways and Iberia was officially completed, Alternatively contact our call centre on
pictures of Matthias Meyer, Sylvia Göbel, as International Airlines Group (IAG) 24800380 or visit your local travel Agent
Puck Steinbrecher, Nadjy Holland and Adi officially became listed on the London Stock
Holzer. Original photographic art including Exchange and Willie Walsh was installed
“Das Spargelbündel“ by Ulrich Tielmann and as Chief Executive Officer. Both airlines
“Zeitungs-Bücher“ by Gerhard Winkler can will continue to operate under their existing
be found in the corridors of the hotel, the Club brand names and the new company will

T
he Park Hyatt Hamburg is located on
the Mönckebergstraße in the historic
Levantehaus – a former office building
dating back to 1912. In more recent times the
building was occupied by Philips and before
that a “Kontorhaus”, a warehouse mostly used
by companies trading with South Asia – Levante
Lounge as well as the Presidential Suite. Signed carry over 62 million passengers a year
graphics of international artists decorate suites to over 250 destinations. By combining
and apartments. A special edition of “graphic” British Airways’ extensive network to North
consisting of four original flower- photos of the America and Asia with Iberia’s to Latin
US photographer Ohringer can be found in the America, customers will have considerably
rooms along with two of the former Hamburg more choice of destinations and frequencies.
painters Horst Jansen with “Birkenwald” and The new company’s headquarters will be in
“Lemmy’s Blume”. London, with board meetings taking place in
The room design resembles the one of Asian

- meaning the „Land of the rising sun“.
Since April 15th, 1998 the building hosts the
Park Hyatt Hamburg. Warm colours, natural
woods and antique furniture combined with
modern art and the latest communication
technology in the bedrooms and function areas
creates a feeling of “home away from home“.
Originally designed in 1912 by Franz Bach
and Carl Bensel (Hamburg), the renovations of
the brick house began in 1997. Architects of the
“new“ Levantehaus are Sidell Gibson, Schäfer
& Partner (Berlin), Ockelmann and Rottgardt &
Partner (Hamburg) who built an arcade on the
ground and first floor with a variety of restaurants
and shops.
Hirsch, Bedner & Associates, Atlanta (USA)
are the interior designers of the hotel. Design and
Hyatt hotels, especially the ones in Japan: elegant
and simplistic. The bathrooms are at least 11sqm
featuring a `wet` area with sand stone walls, a bath
and a separate shower which consists of a rain
shower as well as a handheld shower. Instead of
the regular sink, a large white bowl on a counter
of black granite reminds of “Grandma’s-times“.
The italian company “Interna“ built the room
furnishings, the Park Lounge and Apples
restaurant with materials of “Jack Lenor Larsen“,
New York.
The 1000sqm fitness area “Club Olympus“ of
the Park Hyatt Hamburg is the design highlight
of the hotel. Old tiles from the original building
have been integrated in the pool, steambath and
the sauna. The spacious arrangements and mainly
dark green colours and warm high-grade timber
E
tihad Airways, the national airline of the United Arab
Emirates, has appointed Magdi Labib as Country
Manager for Egypt, with responsibility for Etihad commercial
operations throughout the country.
Magdi has more than 21 years experience in the aviation
industry in the Middle East and UK, and has held the position
of Country Manager in Kuwait for Etihad Airways since April
2006.
Peter Baumgartner, Etihad Airways’ Chief Commercial
Officer, said: “This appointment is yet another reflection of
our ambitious growth plans for Egypt. Magdi’s extensive
commercial experience in the Middle Eastern aviation sector
will prove invaluable in his new role, and we look forward to
welcoming him to our team in Egypt.”
Magdi joined Etihad in February 2005 and moved to Kuwait
to inaugurate the airline’s daily operation in July 2006.
Prior to that Magdi worked for British Airways, where
Madrid.
In addition to the merger, last year British
Airways and Iberia received approval from
the European Union and the US Department
of Transportation to form a transatlantic
joint business agreement with American
Airlines, providing customers with greater
access to a global network of more than
500 destinations, discounted fares and more
convenient connections. The joint business
also gives greater rewards to frequent flyers
who will be able to ‘earn and burn’ miles on
both BA, Iberia and American flights across
the Atlantic.
The joint business will enable the airlines to
launch new routes that would not have been
economically viable for a single airline and

SWK2508
style of the hotel portray the designers’ striving of the beauty centre, the aerobic and fitness- he was responsible for commercial activities in the Central a new route from Heathrow to San Diego
to create a home away from home for the guests. studio help create a relaxing atmosphere. Province in Saudi Arabia from 1999 until 2001. which is due to launch on 1 June.
March 2011 ITB - Berlin March 2011 ITB - Berlin SWK2508 Egypt BCA AD210x297.indd 1 23/02/2011 15:33
18 INTERNATIONAL HOTELS
From the publisher ...
E xperts says that Tourism is the way
out from the recent economic crisis
in Egypt. Many of them stressed on that
the Egyptian tourism sector needs at least
6 months to recuperate from its recent
crisis, providing it should rely on both the
domestic and Arab tourism during this
period.
Mr. Hamdy El-Shamy, former deputy
minister in the Ministry of tourism, said
that the efforts of Egyptian tourism to
come back to the competitive markets
should start by promoting domestic
tourism. He pointed out that Spain for
example has about 4 million domestic
tourists every year comparing to Egypt
which the number of domestic tourists
does not exceed few hundreds.
From his side, the tourist expert Adel
El-Sherbiny mentioned that the recent
losses of the Egyptian tourism reached
about US$825 million only for February
and this is a strong blow as it did not suffer
such loss before even during other crisis.
Mr. El-Sherbiny stressed that promotion
campaigns are the main player now in
order to lift up tourism sector in Egypt
and this requires that the Egyptian Tourist
Authority has to focus on launching a big
promotional and advertising campaign
directed to the international and Arab
markets before the summer season in
order to make up for its recent losses.
Another tourist expert, Mr. Kamel
Mansour, mentioned that the total income
of the Egyptian tourism for the year 2010
was about LE 78 billion while it suffered
a US$ 7 billion loss in the first half of this
year. He assured that during the next
few months, the Arab tourism will be the
rescuer of the Egyptian tourism from its
recent crisis.
It worth mentioning that the Egyptian
tourism crisis contributed to the increase
of tourist flow in some competitive
countries such as Dubai (30% increase
compared to same period last year) and
Syria which witnessed an increase in
hotels occupancy.
Eman Shaaban
T R AV E L W O R L D M A G A Z I N E
Publisher: Eman Shaaban
Head office: Travel World Publications - England
Cairo office: 7 Abdalla Taher st. Nasr City, Cairo - Egypt Tel. & Fax: +202 274 35 13 & +202 6715 794
Saudi Arabia: P.O. Box 118799 Jeddah 21312 Saudi Arabia
The first Grand Hyatt hotel in Europe offers a new definition of luxury: noble
design, classic natural materials and a collection of contemporary art.
THE GRAND HOTEL WITH PRESENCE
AT POTSDAMER PLATZ
B
ehind the minimalistic facade of reddish sandstone
created by Spanish architect and Pritzker award-
winner José Rafael Moneo, travellers will find
a home-like ambience, sophisticated design, premium
materials and a collection of contemporary art that make
Grand Hyatt Berlin a grand hotel with presence in the
heart of Berlin at Potsdamer Platz.
In the hotel’s 326 guestrooms and 16 suites, privacy
and warmth is evoked by details and design, with each
room having its own character. A remote control allows
guests to completely darken the room and all rooms are
equipped with Bang & Olufsen flat–screen TVs that also
offer MP3 access.
At Grand Hyatt Berlin, the marble bathrooms feature a
shower, a toilet, a generous bathtub with overflow, a flat-
screen TV and a wardrobe, all combined in a spacious
area. Sliding doors of cherry wood can be opened on
both sides to form a space between the sleeping and
bathing areas that allows daylight to shine through both.
Grand Hyatt Berlin offers guests more personalised
service and additional amenities in the Grand Club on
the seventh floor, which creates a retreat with a home-
like atmosphere.
Grand Club guests enjoy daily complimentary
continental breakfast with à la minute scrambled eggs;
coffee and home-made cakes during the afternoon; and
a small buffet of finger food in the evenings, along with
alcoholic beverages; as well as concierge services and a
separate meeting room.
The hotel’s Club Olympus Spa & Fitness offers a day
The Arab Travel Magazine since 1990
Chief Editor: Abouelwafa Badour
Tel. +966 55 686 1916
E.mail: travelworld@bluewin.ch
TRAVEL WORLD MAGAZINE TRAVEL WORLD MAGAZINE
Anticipate
your business
challenges.
spa on the roof that covers an area of 865 square metres
and opens onto the sun terrace.
Club Olympus Spa & Fitness’ philosophy of “the
Gain access to the industry’s best
energy of life and inner silence through movement
and relaxation” guides guests through a new world
foresight and intelligence.
of harmony of body and spirit in which the senses are
As the global meetings and events sector’s leading source of
revitalised.
Grand Hyatt Berlin is home to three restaurants. In industry thinking, development and business insight, IMEX will
Vox Restaurant, guests dine in a warm ambience with put you right where you need to be - in the know when it
red stucco walls and dark oak wood parquet flooring. comes to the future.
Furthermore, the terrace invites guests to indulge in a
IMEX 2011, live in Frankfurt 24-26 May, will feature our most
business lunch or dinner served under the linden trees
lining the old Potsdamer Street. far-reaching New Vision programme yet - seminars, workshops
Tizian Restaurant serves international and local and education from top experts on a huge range of subjects
classics on a menu that offers dishes that range from rib including future leaders, social media, environmental,
eye steaks to hamburgers and escalopes. technology and economic issues.
Restaurant mesa, which opened in May 2008, is a work
And at IMEX 2011 you’ll meet more influential meetings and
of art by New York-based architect Tony Chi. Guests
entering mesa are faced with a spectacular wine cellar events people than anywhere else. New contacts, more
that reaches to the ceiling, while the leather-coated tables pre-register now imex-frankfurt.com opportunities, great deals done.
and chairs enhance the restaurant’s Spanish feel and Don’t miss IMEX in Frankfurt in May. You’ll be looking
create a warm, relaxed atmosphere.
forward in more ways than one.
“Guests feel as if they are in a private residence
instead of a soulless hotel conference room taking part
in a compulsory exercise,” says Fred Hürst, general
manager of the hotel and area vice president of Hyatt
Hotels Corporation. “You want guests to take a positive
experience home with them, which we can accomplish
with our composition of the right materials, colours,
light and art,” he adds.
IMEX +44 (0)1273 227311 | info@imexexhibitions.com Frankfurt / 24-26 May
a.badour@yahoo.com
March 2011 ITB - Berlin The meeting of minds. imex-frankfurt.com
TRAVEL WORLD MAGAZINE