QUESTIONNAIRE

Dear Respondent,
This questionnaire pertains to the project
work entitled
“Consumer Behavior and Perception of Women over Lakme” in
partial fulfillment of M.com Degree. This information collected
is purely for the academic purpose and shall be kept
confidential. Your co-operation is highly solicited.

Please Tick ( ) the option of your choice.

Part-A

1. Name:

2. Age Group:
a.16-20 ( ) b.20-25 ( ) c.25-30 ( ) d.30-45 ( )
e.above ( )

3. Educational Qualifications:
a. Matric ( ) b. Inter ( ) c. Degree ( ) d. P.G ( ) e. above (
)

4. Occupation:
a. Business ( ) b. Employee ( ) c. Student ( ) d. Housewife
( )

Part-B

5. Do you use Cosmetics? Yes ( ) No ( )

If yes how often do you use cosmetic
a. Regular (daily) ( ) b. frequently (Once in a Week) ( ) c.
rarely ( )
d. Outings ( )

6. Do you Purchase cosmetic on ?

a. Monthly ( ) b. Rare Occasions ( ) c. Frequently ( ) d.
Others ( )

7. What is the first word or thing that comes to your mind

when you hear the word Lakme? ______________________.

8. If you were asked to choose any Lakme product for your

use which one would you choose from its range of
products ?
a. Hair Product ( ) b. Lip Product ( ) c. Face Product ( )
d. Body Product ( ) e. Nail Product ( )

9. Do you think Lakme provide you with an option of Healthy

long lasting & Harmless Make Up?
a. Yes ( ) b. No ( )

10. What attracted you for selecting Lakme?

a. Brand Image ( ) b. Influence by Ads/Celebrity ( ) c.
Quality/color ( )
d. Influence by others ( )

11. How much do you spend on cosmetics?

a.Rs500 ( ) b. Rs1000 ( ) c. Rs1500 ( ) d. Rs2000 ( )

12. Is Lakme at reasonable rate?

a. Yes ( ) b. No ( )

13. Do you get maximum satisfaction with Lakme at

this rate?
a. Yes ( ) b. No ( )

14. Which brand as per you is at reasonable rate?

a. Revlon ( ) b. Maybeline ( ) c. Elle 18 ( ) d. Other
__________.

15. Would you continue to buy Lakme if its price is

increased by 10-15%?
a. Yes ( ) b. No ( )

16. Impact of Lakme on You is?

a. Excellent ( ) b. Good ( ) c. Fair ( ) d. Poor ( )

17. Do you think Lakme product help you feel on top of

the world?
a. Yes ( ) b. No ( )

18. Do other brands Ads influence royalty to Lakme?

a. Yes ( ) b. No ( )

19. Which brand do you think is a leader in Cosmetic

Industry?
a. Lakme ( ) b. Revlon ( ) c. Maybeline ( ) d. Elle 18 ( ) e.
Other ________.
20. Give suggestion for Improving Lakme?
a. Change in Appearance ( ) b. Change in Ads ( )
c. Improve in Quality ( ) d. Change in Price ( )

Thank You for Your Response.