SUBMITTED TO: SUBMITTED BY:

Ms.TEJBIR KAUR ATUL SIMALTI

MBA 1ST SEM.
ROLL. NO. RR1001B57
REG.NO.11005058
 CONTENTS

1. INTRODUCTION
2. DEVELOPMENT OF CSR POLICY
2.1 DEVELOPMENT OF CSR POLICY
2.2 NEED OF CSR
2.3 FORMULATION OF CSR POLICY

3. OBJECTIVES OF CSR
3.1 INTRODUCTION
3.2 HEALTH CARE
3.3 EDUCATION
3.4 ENVIRONMENTAL AWARENESS

4. THE IMPORTANCE OF CSR & ITS LIMITS

5. CSR – NEW DECIPLINE
6. DIFFERENT CSR BUSINESS GROUPS
6.1 LIST OF DIFFERENT COMPANIES
6.2 BHARTI AIRTEL LTD
6.3 WIPRO LTD
6.4 HCL
6.5 TATA MOTARS LTD

7. CONCLUTION
8. BIBLOGRAPHY

1. INTRODUCTION:
Corporate social responsibility (CSR), also known as corporate responsibility, corporate

citizenship, responsible business, sustainable responsible business (SRB), or corporate

social performance, is a form of corporate social regulation integrated into a business

model. Ideally, CSR policy would function as a built-in, self-regulating mechanism

whereby business would monitor and ensure its adherence to law, ethical standards, and

international norms. Business would embrace responsibility for the impact of their

activities on the environment, consumers, employees, communities, stakeholders and all

other members of the public sphere. Furthermore, business would proactively promote

the public interest by encouraging community growth and development, and voluntarily

eliminating practices that harm the public sphere, regardless of legality. Essentially,

CSR is the deliberate inclusion of public interest into corporate decision making and the

honoring of a triple bottom line: People, Planet, and Profit.

The practice of CSR is subject to much debate and criticism. Proponents argue that there

is a strong business case for CSR, in that corporations benefit in multiple ways by

operating with a perspective broader and longer than their own immediate, short-term

profits. Critics argue that CSR distracts from the fundamental economic role of

businesses; others argue that it is nothing more than superficial window-dressing,

others yet argue that it is an attempt to pre-empt the role of governments as a watchdog

over powerful multinational corporations. Corporate Social Responsibility has been

redefined throughout the years. However, it essentially is titled to aid to an

organization's mission as well as a guide to what the company stands for and will uphold

to its consumers.
MNCs generally define CSR as Triple P: People, Planet and Profit. It depends partly on

the business sector which aspects are more developed. E.g. industrial companies give

more emphasis to environment.

Those SMEs which have a CSR policy, have formulated a very limited policy, e.g. a tour

operator only formulated an environmental policy statement. Those SMEs without a

formal policy do mention respect for environment, but more in the sense of obvious in-

company measures (light-off when leaving the room, separate waste collection) and

adherence to legal obligations in the field of environment.

2. DEVELOPMENT OF CSR POLICY:

Business ethics is one of the forms of applied ethics that examines ethical principles and
moral or ethical problems that can arise in a business environment.

Business ethics can be both a normative and a descriptive discipline. As a corporate

practice and a career specialization, the field is primarily normative. In academia,
descriptive approaches are also taken. The range and quantity of business ethical issues
reflects the degree to which business is perceived to be at odds with non-economic social
values. Historically, interest in business ethics accelerated dramatically during the
1980s and 1990s, both within major corporations and within academia. For example,
today most major corporate websites lay emphasis on commitment to promoting non-
economic social values under a variety of headings (e.g. ethics codes, social
responsibility charters). In some cases, corporations have re-branded their core values
in the light of business ethical considerations.

Whilst there is no recognized standard for CSR, public sector organizations (the United
Nations for example) adhere to the Triple Bottom Line (TBL). It is widely accepted that
CSR adheres to similar principles but with no formal act of legislation. The UN has
developed the Principles for Responsible Investment as guidelines for investing entities.
NEED OF CSR
Corporations are motivated to adopt CSR practices by several different factors.

Ethical consumerism

The rise in popularity of ethical consumerism over the last two decades can be linked to
the rise of CSR. As global population increases, so does the pressure on limited natural
resources required to meet rising consumer demand (Grace and Cohen 2005, 147).
Industrialization in many developing countries is booming as a result of technology and
globalization. Consumers are becoming more aware of the environmental and social
implications of their day-to-day consumer decisions and are beginning to make
purchasing decisions related to their environmental and ethical concerns. However, this
practice is far from consistent or universal.

Globalization and market forces

As corporations pursue growth through globalization, they have encountered new

challenges that impose limits to their growth and potential profits. Government
regulations, tariffs, environmental restrictions and varying standards of what
constitutes labour exploitation are problems that can cost organizations millions of
dollars. Some view ethical issues as simply a costly hindrance. Some companies use CSR
methodologies as a strategic tactic to gain public support for their presence in global
markets, helping them sustain a competitive advantage by using their social
contributions to provide a subconscious level of advertising. Global competition places
particular pressure on multinational corporations to examine not only their own labour
practices, but those of their entire supply chain, from a CSR perspective.

Social awareness and education

The role among corporate stakeholders to work collectively to pressure corporations is

changing. Shareholders and investors themselves, through socially responsible investing
are exerting pressure on corporations to behave responsibly. Non-governmental
organizations are also taking an increasing role, leveraging the power of the media and
the Internet to increase their scrutiny and collective activism around corporate
behavior. Through education and dialogue, the development of community in holding
businesses responsible for their actions is growing (Roux 2007).

Ethics training

The rise of ethics training inside corporations, some of it required by government

regulation, is another driver credited with changing the behaviour and culture of
corporations. The aim of such training is to help employees make ethical decisions when
the answers are unclear. Tullberg believes that humans are built with the capacity to
cheat and manipulate, a view taken from, hence the need for learning normative values
and rules in human behaviour .The fines and damaged reputations for breaching laws or
moral norms. Increasingly, companies are becoming interested in processes that can
add visibility to their CSR policies and activities. One method that is gaining increasing
popularity is the use of well-grounded training programs, where CSR is a major issue,
and business simulations can play a part in this.

Laws and regulation

Another driver of CSR is the role of independent mediators, particularly the

government, in ensuring that corporations are prevented from harming the broader
social good, including people and the environment. CSR critics such as Robert Reich
argue that governments should set the agenda for social responsibility by the way of
laws and regulation that will allow a business to conduct themselves responsibly.

The issues surrounding government regulation pose several problems. Regulation in

itself is unable to cover every aspect in detail of a corporation's operations. This leads to
burdensome legal processes bogged down in interpretations of the law and debatable
grey areas (Sacconi 2004). General Electric is an example of a corporation that has
failed to clean up the Hudson River after contaminating it with organic pollutants. The
company continues to argue via the legal process on assignment of liability, while the
cleanup remains stagnant. (Sullivan & Schiafo 2005). The second issue is the financial
burden that regulation can place on a nation's economy. This view shared by Bulkeley,
who cites the Australian federal government's actions to avoid compliance with the
Kyoto Protocol in 1997, on the concerns of economic loss and national interest.
The Australian government took the position that signing the Kyoto Pact would have
caused more significant economic losses for Australia than for any other OECD nation
(Bulkeley 2001, pg 436). Critics of CSR also point out that organisations pay taxes to
government to ensure that society and the environment are not adversely affected by
business activities.The information shall include:

 information on the companies’ policies for CSR or socially responsible

investments (SRI)
 information on how such policies are implemented in practice and
 information on what results have been obtained so far and management’s
expectations for the future with regard to CSR/SRI.

FORMULATION OF CSR POLICY

Most of the MNCs have a CSR policy which is incorporated in a public document (called

business principles or values, or code of conduct). Those SMEs which state they have a

CSR policy usually have not incorporated it in a public document, or have formulated a

brief statement.

Most codes of conduct are formulated in general terms. None of them contain explicit

commitments. They are formulated as guidelines, intentions. Taken from the reactions

of companies two possible explanations for this are:

• According to companies it is impossible to cover all CSR aspects for all situations.

Companies find it necessary to maintain a flexible approach, since CSR has to be tailor-

made. Therefore the CSR principles need to leave room for interpretation. It is a

continuous development or as one company stated:

“One could talk about a sustainability journey with everyone in search of the right way.”
One can question this approach since a mix of ‘hard’ standards and open standards is

certainly possible, e.g. a company can decide not to do business with the weapon and/or

tobacco industry, or refrain from certain polluting activities.

OBJECTIVE OF CSR
Corporate Social Responsibility

Our commitment to society is an important part of our value system.

We consistently work towards integrating corporate social responsibility (CSR) into the
values, culture, operations and business decisions at all levels of the organisation. At
CSC in India, CSR cultivates a sense of loyalty and trust amongst the employees. Our
constant endeavour here is to bring a positive change to the underprivileged
communities by supporting a wide range of socio-economic, educational and health
initiatives.
At CSC in India, the torchbearers for all our socially responsible activities across
locations are part of a democratically elected committee called "Binergy". With support
from dedicated volunteers and tie-ups with NGOs and voluntary organisations, Binergy
implements programs that empower the underprivileged and usher in a progressive
society.
The objectives CSR charter are to:

 Help the lesser-privileged sections of the society through long-term sustainable

and measurable initiatives
 Participate in National, International, Governmental and NGO initiatives
 Support people affected by natural calamities and disasters
 Offer a platform to employees where they can give back to the society in a
meaningful way.
A number of focused initiatives in the spheres of education, livelihood generation and
healthcare facilities have been implemented for socio-economic upliftment of the
weaker sections of society. Significant areas of work so far:

Community Development:

Being a committed and socially responsible corporate, CSC primary objective in India is
community development. Adopting villages and providing them with basic amenities,
and extending friendship to senior citizens, orphans and physically challenged people
are few initiatives taken in the direction of community development.

 Village adoption has always been an integral part of our CSR program. Quite a
few villages especially in close proximity to Indore and Hyderabad, have been
adopted providing home to landless labourers. Consistent efforts are being made
to uplift the socio-economic conditions of these rural areas. The most successful
projects till date has been the adoption of three tribal villages - Sagarpaisa,
Nayagaon and Lalpura, on the outskirts of Indore, Madhya Pradesh and adoption
of Chenchupalli village in Hyderabad.
 CSC in India extends its support and friendship to senior citizens staying in old
age homes. Our employees pay regular visits to these homes and celebrate
various special occasions with the residents.
 CSC in India is associated with many orphanages and works towards providing
educational aid to these children through initiatives like corporate mentorship
program.
 Various programs have been initiated to help the visually, mentally and
physically challenged, as a part of community development campaign.

Healthcare:

Our main objective is to provide basic healthcare facilities and a better quality of life to
people in the lower rung of the ladder. As a part of the healthcare program, CSC in India
supports several hospitals and foundations, and also promotes and assists the
Government of India initiatives like Pulse Polio drive. Some instances include:
 Providing medical kits to Lalpura village in Indore, along with basic first-aid training

 Organising blood donation drives in the company and donating blood to well-
known blood banks
 Organising a Cancer Screening Camp in Vallam village (Chennai), in coordination
with a renowned medical foundation.
 Extending support to the leprosy affected people through micro-financing and
providing sewing machines and utensils to Leprosy homes.

Education:

A strong promoter of basic and primary education, CSC in India has adopted
educational institutions to enhance their education standards and equip them with
better infrastructure facilities. The organisation has adopted schools in tribal villages
and slum areas, and sponsored funds for school building, teachers’ salaries, books,
school uniforms and other study materials. CSC in India uses IT as an instrument for
social development and promoting computer literacy. Many computers have also
been donated to Government schools and schools in rural remote areas.

Environmental Awareness:

CSC in India plays a conscious and active role to improve the quality of life around
us. A variety of campaigns have been initiated towards environmental causes
including awareness sessions for our employees on issues like global warming,
environment day celebration through pamphlet distribution and planting of saplings
and other environmental awareness campaigns across our locations.

CSC in India also actively participates in relief programs and campaigns during natural
calamities and disasters. With contribution and support of its employees, CSC in India
provides quick relief and support to the affected areas by participating in relief
programs, donation drives etc.
We can envision a better future where we remain exemplary in our stance and work
together as a team to help enrich the quality of life of the community through a strong
environmental conscience.
The importance of corporate social responsibility and its limits

Companies are, in a broad sense, a group of different agents that have a relationship
with shareholders, citizens, providers, and customers. Corporate social responsibility
may help to establish clear boundaries among the different interests of the groups
described above. In this paper, the authors will describe, analyze, and formalize the
critical responsibility parameters, as well as the variables that shape them. Corporate
social responsibility is proposed as a new management tool and not as a fashionable
concept. Furthermore, the advantages and limitations of corporate social responsibility
will be analyzed in order to define a management model for achieving responsibility
among organizations. Finally, the model limitations are presented, both in the verbal
and the mathematical formalizations.

Corporate social responsibility is becoming a relevant subject, and it appears repeatedly

in the vast majority of academic and professional journals. Most of them have dedicated
a special issue to it, and an increasing number of articles have been published
concerning corporate social responsibility. In this paper, the authors ask themselves
whether this is simply a new fashionable concept, as many others within the business
argot, or, on the other hand, is it becoming a leading principle of top management and
entrepreneurs' behavior.

In the first part of this paper, different dilemmas concerning corporate social
responsibility are analyzed, and the authors' perception about it is depicted. Then, the
authors will describe a method for measuring and evaluating corporate social
responsibility, as well as its limitations.

Corporate Social Responsibility-New Discipline

In order to develop this proposal, it is necessary to define corporate social responsibility.

It is very important to thoroughly understand the concept of company, not from a
macroeconomic point of view as the economic science does (specially the neo liberal
trend), but from the business economy point of view.

The concept of a company as many business economists see it: this is a company
understood as a transforming organ, thanks to social agents (people) and technical and
technological means, all of them working in a global and competitive context. By looking
at this concept of a company, the following is always present:

* People/human beings: employees, shareholders, providers, collaborators, customers,

competitors, and public agents (local, state, or federal).

* Context: the company develops its economic activity in a geographical area, within an
economic, social, and political context. At this point, a question emerges: does the
company, or even better, the company's top management have any responsibility--
implication or commitment--concerning the people and the context where they develop
its activity?

It is fair and reasonable--following the trend of those who consider shareholders as the
main human collective concerned--that top management within the company has to
work driven by shareholders interests, mainly focusing on the profit and loss account,
trying to maximize profits. In other words, "If management would accept the idea that
they have a social responsibility different from achieving the maximum profit for
shareholders, it would be undermining the foundation of our free society" .

This point of view can be confusing for two reasons:

1. It does not take into account the fact that in order to make a profit, all the people
described before have to cooperate and perform their activities within a geographical
space, regardless of its size. If certain aspects are not attended to and if there is no
responsibility toward these collectives, a sustainable profit will not be reachable.
Furthermore, competitive advantages will not be achieved either.

2. Maximum profit is simply a mathematical concept. The formula can measure the
quantity but, in the real world, there is always the possibility of achieving a higher
performance. What if fewer salaries had been paid? What if training investment had
been cut? What about misbehavior concerning taxation? Probably the axiom of "cutting
expenses or increasing turnover by increasing prices will improve long term profits" is
not always true.
In the current business context--extremely competitive, with a lot of information
moving quickly--companies have to treat every one of their human collectives

responsibly, and the context in which it is located, in order to grow and make profits. In
other words, having a corporate social policy and a responsible attitude toward
stakeholders is necessary to achieve great results. The World Business Council for
Sustainable Development (WBCSD) defines corporate social responsibility as "the
commitment of the company to contribute to the sustained economic development by
working with employees, their families, the local community, and the entire society in
order to improve life quality".

In the past, there was a concern about corporate social responsibility, but it is only
recently that this concern strongly emerged. Mainly because of globalization,
environment catastrophes, several known business misbehaviors that occurred
previously by multinational corporations. It is at that point when the issue of corporate
social responsibility came out, and the media started to create an opinion related to the
necessary revision of the commitment companies have with the human collectives and
environment.

Currently, several laws concerning this issue already exist. The starting point was the
OECD guidelines, and also a high degree of social consciousness that acts and organizes
itself wherever an important meeting related to business is organized. The hypothesis
establishing that corporate social responsibility (considering the WBCSD definition and
the authors' concept) appearing at the beginning of the 21st century as a management
tool, which will remain through time, is posed by the authors.

This hypothesis is supported by the following facts:

1. The globalization process is emphasized after the Berlin wall fell in December 1989.
The three zones of economic influence emerged: the US and its influential area; the
European Union; and Southeast Asia, including China and India. This phenomenon
creates a certain social concern.
2. Despite the focus on different aspects, there is a huge law development within
developed countries. So, there is still a long way to go in order to find a common and
universal criterion about corporate social responsibility. Moreover, it is necessary to
develop a formal and measurable model that is widely accepted.

3. The larger companies are increasingly writing behavior codes and corporate social
responsibility memoranda. In Spain, the 35 companies included in the IBEX index are
obliged to write an annual report about the applied good corporate governance
practices.

4. Financial markets have also adopted corporate social responsibility by developing

tools which permit to reflect this concept within the price of shares. For instance, the
concept of socially responsible investment appears. This is to evaluate which is the
position of the company, as far as social and environmental behavior is concerned. With
this information, investors may make a better decision about which companies to invest
in.

5. There is an increasing consciousness among human collectives in general. Non

governmental organizations (NGO's), fair trading organizations, as well as the media
materialize this consciousness. At the same time, information technology makes it
widely visible.

DIFFERENT CSR BUSINESS GROUPS

CSR POLICY ADOPTED BY DIFFERENT COMPANIES

Business
Company Type Focus Area Linkage

Bajaj Auto Auto Development of Indirect

weaker sections of
society
Mahindra & Auto-mobile Sharing wealth and Indirect
Mahindra promote primary
education

Infosys IT Support and Indirect

encourage
underprivileged
sections

ITC FMCG "Citizen First" Indirect

watershed
development program;
Empowering Farmers;
Greening Wastelands
and Irrigating dry
lands

L&T Engg. Enhancing Indirect

shareholder value
and responsibility
for welfare of
society at large

Dabur India Pharma Give back some part Indirect

FMCG of what Dabur has
gained from
community

BHEL Engg. Community and Direct

Product development

Tata Steel Engg./Metal "Improve the quality Indirect

of life of the
communities it
serves."

Wipro IT Learning Enhancement Indirect

Disaster
rehabilitation

Nestle India FMCG Integrated Indirect

communities where it
runs industrial and
commercial
operations

Colgate- FMCG Colgate care for the Direct

Palmolive community where they
live & work
Godrej Engg & FMCG Promoting education, Indirect
housing, social
upliftment, conservation,
population management and
relief of natural calamities

Hero Honda Auto-mobile Do something for Indirect

community from whose
land we generate our
wealth

NIIT IT Narrowing the Direct

digital divide
across the world,

Zee Telefilms Entertainment being successful is Direct

to be socially
responsible

TCS IT Flexible Global Indirect

business practices

NTPC Power Rehabilitation & Direct

Resettlement policy,
community work,
gender equality,
Policy of grant of
paternity leave,

SAIL Manuf. Community Direct

development

Hindalco Manuf. Poverty Alleviation Direct

Program
Bharti Airtel Ltd.

 Airtel comes to you from Bharti Airtel Limited, one of Asia’s leading integrated telecom
services providers with operations in India and Sri Lanka. Bharti Airtel since its
inception, has been at the forefront of technology and has pioneered several innovations
in the telecom sector.

The company is structured into four strategic business units - Mobile, Telemedia,
Enterprise and Digital TV. The mobile business offers services in India and Sri Lanka.
The Telemedia business provides broadband, IPTV and telephone services in 95 Indian
cities. The Digital TV business provides Direct-to-Home TV services across India. The
Enterprise business provides end-to-end telecom solutions to corporate customers and
national and international long distance services to telcos.

Bharti Airtel Limited is a group company of Bharti Enterprises. Bharti Enterprises is

one of India’s leading business groups with interests in telecom, retail, manufacturing,
agri business and financial services. In financial services, Bharti is partnering with AXA
of France to offer life insurance, general insurance and asset management. Bharti Retail,
the 100% subsidiary of Bharti Enterprises operates multiple format consumer friendly
stores. Bharti Wal-Mart, is a B2B JV with Wal-Mart for wholesale cash-and-carry and
back-end supply chain management operations. The other businesses in the group are
Beetel for communication and media devices and Field Fresh Foods, a JV with Del
Monte to offer fresh and processed fruits & vegetables in India as well as international
markets .

CSR activities:

At Bharti, CSR is a way of life. Each department and employee strives to be sensitive to
the stakeholders and environment within their work context. Bharti encourages
employees to take decisions and design business-linked processes that are sensitive to
communities and environment.
Corporate Social Responsibility (CSR) in Bharti encompasses much more than only
social outreach programs. It is an integral part of the way Bharti conducts its business.
The essence of Bharti’s commitment to Corporate Social Responsibility is embedded in
the ‘Corporate Values’, which stem from its deepest held beliefs. These Values are:

1. To be responsive to the needs of our customers

2. To trust and respect our employees
3. To continuously improve our services – innovatively and expeditiously
4. To be transparent and sensitive in our dealings with all stakeholders
 We encourage our employees to take decisions and design business processes, keeping
in mind the following:

Ethics, fairness and being correct

Meeting and going beyond compliances and legal requirements

Showing respect and sensitivity towards stakeholders and communities, and

Nurturing the environment

We practice our CSR beliefs and commitments through a three-pronged approach:

Engaging with stakeholders

Ensuring stakeholder sensitive policies and practices

Undertaking programs for our employees, community and environment

Bharti Airtel sensitizes its employees towards CSR issues at various forums. We feel that
it is important that each employee should understand the importance of environmental,
social and economical aspects while taking business decisions. At Bharti, each employee
is sensitized towards CSR issues and thus operations at the ground level are influenced.
Such sensitization exercises have resulted in many socially and environmentally
sensitive decisions on the ground. For example, Confidence Plan for hearing impaired
people, covers noise-making DG sets at extra cost, investing in consumer awareness
campaigns to ensure safe use of mobile are some examples of the above.
Community Initiatives

Corporate Social Responsibility is embedded in, and built upon,

the stated ‘values’ of Bharti – the institution. These values guide all our activities and
each employee is encouraged to take decisions and design business-linked processes
that are sensitive to communities and environment.
“We have an obligation to fulfill to society and the communities in which we
operate, and help improve the quality of life for everyone, today and in the
future.”
Based on the basic guidelines and direction provided in the Code of Conduct, Bharti has
undertaken many community programs.
Bharti’s contribution to society is structured through two channels, namely,
(a) Bharti’s Corporate Social Responsibility (CSR) Initiatives, including initiatives
undertaken by way of employee mobilization as well as running environment related
programs; and
(b) Bharti Foundation, a separate vehicle established in 2000 to lead the CSR agenda of
Bharti Group of Companies

CSR Initiatives at Bharti Airtel

Bharti Airtel has a nation-wide presence that has grown at an exponential rate in the
recent years. Each local office undertakes special programs for the local community,
thereby reaching out to people. Many projects like material collection drive and blood
donation camps are organized for the welfare of the underprivileged community. Bharti
constantly searches for new, innovative ways of reducing the consumption of resources,
with the aim of leaving a better and greener earth for future generations.

Response to Disaster
 Bharti Airtel’s response to Tsunami Disaster: Bharti
Airtel undertook the following initiatives for immediate relief and rehabilitation to
Tsunami victims:

Built a mobile network in Andaman & Nicobar islands in less than 3 months to aid rapid
rehabilitation of the island Donated Rs. 1 Crore to the Prime Minister’s Relief Fund, in
addition to contributions from employees  .Created 29 Airtel Crisis Communications
centres in Tamil Nadu Raised resources for Tsunami victims by initiatives such as a
‘Benefit Cricket Match’Employees of Bharti Airtel also contributed through a Donation
Collection Drive, with a difference. All employees were not only given the freedom to
choose the amount they wished to donate, but also the agency they wished to donate to.
One if the most memorable actions was the heroic way in which a Bharti employee re-
established connections after Tsunami hit Tamil Nadu. After being washed away by the
wave, this employee went back to work on restoring connectivity for the struck region.
Word of his dedication spread within Bharti and he received tremendous response from
his fellow Bhartians. Over 80 emails addressed to him were and presented to him in
recognition.
Bharti Airtel’s response to Assam, Bihar and West Bengal floods: Bharti Airtel also
partnered with an NGO to provide relief to the flood victims in the flood hit areas of
Assam, Bihar and West Bengal. A ‘Material Collection Drive’ was undertaken across
Bharti offices, for collection of material such as clothes, utensils, footwear, blankets, dry
ration and monetary donations. 55 cartons of clothes and 65 kilos of ration were
dispatched, in addition to monetary contributions.
Bharti Airtel during Mumbai Floods: Bharti Airtel employees climbed up the
towers to restore the networks so that our customers could conveniently reach its
employees.
Bharti Airtel’s response to Kashmir earthquake: Bharti Airtel’s ‘Rapid Response
Team’ responded to the Kashmir earthquake by bringing more than 2000 food packets
and water bottles to the affected area. Money, clothes, woolens and blankets were also
collected from employees to distribute among earthquake victims.
Other initiatives of Bharti Airtel
Bharti Airtel employees have undertaken varies initiatives to reach out to the local
community. Some of such initiatives are listed below
Airtel Ashiana for underprivileged children at the Mohali office of Airtel

BIL North tied up with an NGO to distribute daily surplus food to needy children Airtel
Experience Centre by Access MP… for the benefit of the benefit of visually impaired
people as well as people from deprived section of society Mobile Services Jammu &
Kashmir donated free medicines, stationery, clothes and other utility items at the
‘Missionaries of Charity Home for Destitutes’.
A tree plantation drive was carried out by Access-NCR, Access-North and Access-UP
West Circles, where in free tree saplings were planted.
Airtel Madhya Pradesh & Chhatisgarh planted trees on its fourth ‘Circle Inception Day’
(b) Bharti Foundation
Although CSR is executed at all levels in the organization, the Promoters of Bharti
Enterprises established Bharti Foundation in 2000 with a vision,
“To help underprivileged children and youth of our country realize their
potential.”
Bharti Foundation’s mission is to create and support programs that bring about
sustainable changes through education, use of technology and information and best
practice sharing.
Bharti Foundation has established itself the goals of improving accessibility and quality
of education at the school level for underprivileged children, and to provide education
and training opportunities to youth.
WIPRO LTD.               
 Wipro Limited is the first PCMM Level 5 and SEI CMM Level 5 certified IT Services
Company globally. Wipro provides comprehensive IT solutions and services, including
systems integration, Information Systems outsourcing, package implementation,
software application development and maintenance, and research and development
services to corporations globally.
In the Indian market, Wipro is a leader in providing IT solutions and services for the
corporate segment in India offering system integration, network integration, software
solutions and IT services. Wipro also has profitable presence in niche market segments
of consumer products and lighting. In the Asia Pacific and Middle East markets, Wipro
provides IT solutions and services for global corporations.
CSR activities:

Wipro Cares is an initiative by the Wiproites, their family members and friends to
contribute in the areas of education, community and social development. Wipro Cares
philosophy is to utilize the collective wisdom of volunteers to bring long term benefits
and satisfaction to the community, as we believe that providing funds alone will not help
the community.This is a unique corporate experiment to channelise the contributions of
the Wiproites matched by Wipro, and the desires of Wiproites to make meaningful
contributions to society, on a continuous basis.
Wipro Cares contributes through two pronged strategy: providing rehabilitation to
survivors of natural calamities and enhancing learning abilities of children from the
under privileged sections of the society
Leaning enhancement :Wipro Cares has initiated Learning Enhancement Programmes
at schools catering to the children from the under privileged section of the society. The
main objectives of this programme is to improve the standards of learning, build
confidence, ignite curiosity, broaden their awareness levels, improve their
communication skills in English , build a healthy self-esteem and help them break
through self imposed limits to achieve his/her greatest potential. In line with its focus,
these programmes have been successfully implemented in Olcott Memorial School in
Besantnagar, Chennai and Government Secondary School in Viveknagar, Bangalore.
Wipro Cares Learning Centre:A Learning Center focused on providing enriching,
exciting, safe and secure environment to children from under privileged sections of the
society was inaugurated by Makkala Jagriti, and Wipro Cares in Bangalore. Makkala
Jagriti is an NGO, whose focus is to work with underprivileged children in the area of
education. The Learning Centre will also provide opportunities for contributing to the
community to Wipro employees, their friends and families. They can get involved by
interacting, involving, teaching & learning in mutually enriching way to reach quality-
learning environment to the economically disadvantaged children in an integrated
manner through the Learning Centre..
Summer Camp for Children : The idea of interacting with the children of the school
using creative and innovative ways such as arts, crafts and other fun activities appealed
to the Wipro Cares volunteers. It had two fold objectives: First, to stay in touch with the
children that they were involved with during the summer break. Second, to make the
summer holidays enjoyable for these children, who would otherwise have to spend time
playing with mud and sand outside their homes, when their parents go to work. The
activities also brought forth the hidden talents of these children (and the volunteers!) be
it story telling with hand puppets, painting or clay modeling. 
Pushpavanam, about an hour's drive from Nagapattinam, has around 1200 house holds
with a population of about 6000. It lost 19 people to the tsunami which washed away
200 houses; 500 families lost their livelihood and another 250 families were affected
indirectly; 35 boats supporting around 200 families, an important means of livelihood
were lost or damaged and almost all cultivable land (about 100 acres) was left barren,
leaving both cultivators and the agricultural labourers without a means of livelihood.
The damage caused by these calamities was huge; thousands of lives were lost, lakhs
rendered homeless, land owners suffered incalculable losses. The calamity affected
people had to begin from scratch. 
Wipro Cares' contribution in both these states, which were hit by two calamities of
hither-to-unseen dimensions, (Cyclone in Orissa in 1999 and earthquake in Gujarat in
2001) is unique. After mobilizing funds from Wiproites which was matched by Wipro,
Wipro Cares set up a team to evaluate the damage during both these calamities. Our
work was done after detailed discussions with the survivors and analyzing their needs.

HCL
HCL is a leading global Technology and IT Enterprise with annual revenues of US$ 5
billion. The HCL Enterprise comprises two companies listed in India, HCL Technologies
and HCL Infosystems The 3 decade old enterprise, founded in 1976, is one of India's
original IT garage start ups. Its range of offerings span R&D and Technology Services,
Enterprise and Applications Consulting, Remote Infrastructure Management, BPO
services, IT Hardware, Systems Integration and Distribution of Technology and Telecom
products in India. The HCL team comprises 60,000 professionals of diverse
nationalities, operating across 26 countries including 500 points of presence in India.

CSR ACTIVITIES

To give back to the society what we received from it has been the constant endeavor at
HCL Technologies. We take pride in being a company with a strong social conscience,
and this ideology stems out of the fact that we are closely linked to the communities we
operate in.
We believe that every drop counts and every step aimed at helping the community is an
important step. Our commitment to make a positive difference to the environment or
the underprivileged is not about a one off initiative but is a sustained effort to make a

visible change to people's lives.

Employee volunteer programs

We believe that employees are the real value creators who can make a difference not
only to the organization but their collective effort can change the society itself. The
Community Service Council at HCL Technologies (CSR) is an initiative driven entirely
by employees and completely supported by the management. With over 500 events
organized in the last one year, the council is by far the most active of councils in the
organization.

The aim of the CSC council is to improve, guide and inspire the underprivileged people,
through various assistance programs, and by working with many NGOs and charitable
organization. As the Chinese proverb says 'Buy him a fish and you will feed him for a
day, teach him to fish and you will feed him for life'.

 HCL School Intervention Program: Right to good education is the basic right of
every child and SIP is an effort to give life to this belief. Holistic in its scope, over
100 volunteers reach out to 800 students from different schools to conduct
classes in basic subjects like English, Mathematics and computers, and carry out
health & hygiene and environment awareness programs. Other than this,
personality development programs, summer workshops and vocational trainings
courses are also organized for these students.
 Teach @ Office: It is often said that charity begins at home but, at HCL, social
responsibility begins at office. Through this initiative basic awareness, knowledge
and skills were imparted to over 250 guards posted at the various HCL facilities
with the aim of improving their quality of life, increase their awareness levels and
empower them to work better.
 Child Rescue and Rehabilitation program: The program is designed to
provide voluntary help to rescue and rehabilitate children who are affected by
various forms of abuse and are in need of rehabilitative support. In the Bangalore
initiative, for example, over 170 employees work closely with the Ministry of
women and child development, NGOs like Bosco, Apsa & Child Right Trust and
the Bangalore police to conduct field visits and organize awareness programs. Till
now over 60 children have been rehabilitated.
 
 Fund Raising Events and collection drive: HCL works with more than 10
NGOs and Self Help Groups like Goonj (a resource mobilization initiative for the
underprivileged), Scope plus (working with destitute women), Srijan (working for
the welfare of the Tihar Jail inmates) and Petals (working with specially-abled
people) to promote causes we strongly believe in, and help these organizations
raise funds by organizing bazaars and collection drives at various HCL facilities.
In the last one year, employees have raised nearly Rs. 1.25 lakh to support these
causes.
 Encouraging the specially-abled: The initiative is aimed at helping the
specially-abled individuals to earn their livelihood and lead a normal life. As part
of the program, couple of kiosks have already being set up at our facilities in
Noida and Gurgaon, which will be followed by similar set ups across the country.

Tata Motors Ltd.

It is India's largest company in the automobile and commercial vehicle sector with
upwards of 70% cumulative Market share in the Domestic Commercial vehicle segment,
and a midsized player on the world market with 0.81% market share in 2007 according
to OICA data. The OICA ranked it as the 19th largest automaker, based on figures for
2007. and the second largest manufacturer of commercial vehicles in the world. The
company is the world’s fourth largest truck manufacturer, and the world’s second largest
bus manufacturer. In India, Tata ranks as the leader in every commercial vehicle
segment, and is in the top 3 makers of passenger cars. Tata Motors is also the designer
and manufacturer of the iconic Tata Niño, which at INR 100,000 or approximately USD
2300, is the cheapest car in the world.

Established in 1945, when the company began manufacturing locomotives, the company
manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz
AG, which ended in 1969. Tata Motors is a dual-listed company traded on both the
Bombay Stock Exchange(where it is a component of the Sense index), as well as on the
New York Stock Exchange. Tata Motors in 2005, was ranked among the top 10
corporations in India with an annual revenue exceeding INR 320 billion.
CSR activities:

Employability

1085 youth from areas adjacent to the Company’s plants, were trained in various
technical and vocational trades. At the new plant location of Singer alone, over 350 local
youth have been trained in partnership with the government and the social sector,
enhancing their employability

 As a part of its skill development programme, the company has identified 10ITIs across
the country to upgrade their facilities and enhance the relevance of their programmes to
industry needs. Of these four it is have been covered in 2007-08. They have been
equipped with the latest machines and tools, the students have been taken on exposure
visits to understand manufacturing processes and Train the Trainer programmes have
been organised for their faculty

In addition as a part of the company’s women empowerment programme 1058 women

have been trained in manufacturing food products and utility items, sewing and
beautician coerces.

 All the students of the company-supported Mechanic Motor Vehicle Trade course 2007-
08 in association with the Ramakrishna Mission at Sakwar, Thane district, Maharashtra
have been successfully placed at the company’s dealership. Two students from the
previous batch have been facilitated to open their own workship on the Mumbai-
Ahmedabad Highway

 Health

Curative and preventive health services were provided to over

92390 persons through the company’s community health programmes. In
Jameshedpur, 374 indivisuals benefited from cataract operations conducted free of cost.
Towards the company’s drive for total sanitation in adopted viallages, 1940 low cost
toilets were constructed 12 hand pumps were installed and 3 wells were repaired ,
ensuring clean drinking water supply for over 3500 villagers. Tanker facilities were
deployed during summer months to meet drinking water requirements of rain-parched
rural areas in Pune district, Maharashtra

 Education:

Shiksha Prasar Kendra, a TATA Motors society at Jamshedupur

supported 18000 students from across 33 schools . Scholarships for higher studies were
awarded to 375 students. Extra curricular activities were organised in 31 schools in
which over 4300 students participated Infrastructure was improved at 13 schools ,
promoting higher education for 2000 children from over 25 villages. This includes a
computer lab at Beraberi High school at Singur in West Bengal

Environment:

Over 175242 saplings have been planted with a 80% survival rate 

Community irrigation wells and check dams have been constructed at villages near Pune
, augmenting incomes of families through improved irrigation. In Jamshedpur, 85 acres
of land has been brought under irrigation and tree plantation has extensively been
carried out in over 152 acres.

6. CONCLUSIONS
Corporate social responsibility is a wonderful step taken by the corporate world. This
motivates different segments of the world to not only work for their own benefits but for
the well beings of the nation & world. Different activities associated with CSR are
helping the humans in many ways. Developed nations corporate world has to play a vital
role in the social issues. They can be the role models for the developing nations too. At
present the major problem the world is facing is the climate change i.e., global warming.
Whole corporate world has to come forward hands in hands to overcome issues like this.
CSR of the business group should not be limited to some nations, it should be worldwide
for the human beings.

……….. “Joining hands together to build a

successful
nation…………………………….i.e. through
corporate responsibilities…….”

7. BIBLIOGRAPHY:
1. Corporate social responsibility - Wikipedia, the free encyclopedia

Corporate social responsibility (CSR), also known as corporate responsibility,

corporate citizenship, responsible business, sustainable responsible business
...en.wikipedia.org/wiki/Corporate_social_responsibility

2.Corporate social responsibility

This site is a resource dedicated to issues around corporate social responsibility,

produced by Mallen Baker, a writer, speaker and strategic advisor on CSR ...
www.mallenbaker.net/ar

3.CSR POLICY OF DIFFERENT COMPANIES

http://www.thefreelibrary.com/Corporate+Social+Responsibility+practices+in+
India:+a+study+of+top...-a0229991936

4. http://www.csc.com/in/ds/11515/14510-corporate_social_responsibility.