Module Definition Form (MDF)

Module Code: BC415041S Version 1 Date amended 03/08/2009

1. Module Title
Strategic Management

2a. Module Leader 2b. Department 2c. Faculty

Udayan Raut-Roy Department of International Ashcroft International Business
Business and Strategy School

3a. Level 3b. Module Type

4 Standard Module

4a. Credits 4b. Study Hours

15 150

5. Restrictions
Type Module Code Module Name Condition
Pre- None
requisites:
Co-requisites: None
Exclusions: None
Pathways to which this None
module is restricted

LEARNING, TEACHING AND ASSESSMENT INFORMATION

6a. Module Description
The module explores the rich field of strategic management and how strategic analysis and
formulation contribute to an organisations performance. The module is integrative in nature and
provides practically relevant ideas and frameworks that facilitate strategy design and
implementation. As such, the module deals with the craft of strategy; that is, how to identify and
choose a superior competitive position, how to analyse strategic situation and how to create the
organisational context to make the chosen strategy work.
The module is consciously designed to be practical and problem oriented. In particular the emphasis
is on application of concepts and exploration of conceptual frameworks which assist the student
analyse and gain insight to competitive situation and strategic dilemmas faced by an organisation.
One of the main focuses for the design of this module has been the further development of relevant
employability and professional skills. Such skills are implicit in the learning outcomes. The module
will be assessed by a 3,000 word individual assignment and a 30 minute group presentation of a
'live' issue.
Multiculturalism has been considered during the design of this module and will be considered when
the assessment brief is written.

6b. Outline Content

- What is strategy? And strategy framework
- External environment: Industry competition and competitor analysis
- Internal environment: Resources, capabilities and core competencies
- Business level strategy

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6b. Outline Content (Continued)
- Analysis, assess and choose between strategic alternatives
- Implementation and controlling strategies
- Strategy in context: The organisational side
- Managing information and strategic capability
- Contemporary tool and techniques for the strategist

6c. Key Texts/Literature

Johnson G, Scholes K, & Whittington R (latest edition), Exploring Corporate Strategy, Pearson
Prentice Hall.
Grant, RM, (latest edition), Contemporary Strategy Analysis, Blackwell, Oxford
Barney, JB, & Hesterly, WS, (latest edition), Strategic Management & Competitive Advantage,
Pearson Prentice Hall.
Siciliano, JI, & Gopinath, C, (latest edition), Strategize: Experiential Exercises in Strategic
Management, Thomson.
Kay, JA, (latest edition), Foundation of Corporate Success: How Business Strategies Add Value,
Oxford University Press.

6d. Specialist Learning Resources

Student module guide will provide further guidance on texts and literature.
Selected Journals.

7. Learning Outcomes (threshold standards)

No. Type On successful completion of this module the student will be expected
to be able to:
1 Knowledge and Understand the nature of strategic management and its competitive
understanding and institutional context;
2 Knowledge and Appreciate the strength and limitation of strategic analysis and how it
understanding fits into the overall strategy process;
3 Intellectual, practical, Design a viable strategy for an organisation, which takes account of
affective and the reality of strategic decision making and make appropriate
transferable skills recommendation;
4 Intellectual, practical, Identify and critically utilise relevant tools for strategic analysis.
affective and
transferable skills

8a. Module Occurrence to which this MDF Refers

Year Occurrence Period Location Mode of Delivery
2010/1 C-1 Semester 2 Cambridge Face-to-Face

8b. Learning Activities for the above Module Occurrence

Learning Hours Learning Details of Duration, frequency and other comments
Activities Outcomes
Lectures 24 hours per semester: Workshops/lecture/seminars as
12 1-4
appropriate to the topic area and student study context
Other teacher
24 hours per semester: Workshops/lecture/seminars as
managed 12 1-4
appropriate to the topic area and student study context
learning
Student
managed 126 1-4 126 hours of student directed learning
learning

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8b. Learning Activities for the above Module Occurrence (Continued)
Learning Hours Learning Details of Duration, frequency and other comments
Activities Outcomes
TOTAL 150

9. Assessment for the above Module Occurrence

Assessment Assessment Learning Weighting (%) Fine Grade or Qualifying Mark
No. Method Outcomes Pass/Fail (%)
010 Coursework 1-4 75 Fine Grade 30
Details: Assignment : 3,000 words Individual Assignment
011 Verbal Or 1-4 25 Fine Grade 30
Visual
Details: Group presentation : 30 minutes. Group presentation of a >live< issue
In order to pass this module, students are required to achieve an overall mark of 40%.
In addition, students are required to:
(a) achieve the qualifying mark for each element of fine grade assessment as specified above
(b) pass any pass/fail elements.

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