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VISION:
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MISSION/OBJECTIVES:
To develop & deliver the most innovative products, manage customer experience, deliver
quality services that contributes to brand strength, establishes a competitive advantage
and enhances profitability, thus providing value to the stakeholders of the bank.
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HISTORY:
Bank Alfalah Limited was incorporated on June 21st, 1997 as a public limited company
under the Companies Ordinance 1984. Its banking operations commenced from
November 1st ,1997. The bank is engaged in commercial banking and related services as
defined in the Banking companies ordinance, 1962. The Bank is currently operating
through 195 branches in 74 cities, with the registered office at B.A.Building,
I.I.Chundrigar,Karachi.
Since its inception, as the new identity of H.C.E.B after the privatization in 1997, the
management of the bank has implemented strategies and policies to carve a distinct
position for the bank in the market place.
Strengthened with the banking of the Abu Dhabi Group and driven by the strategic goals
set out by its board of management, the Bank has invested in revolutionary technology to
have an extensive range of products and services.
This facilitates our commitment to a culture of innovation and seeks out synergies with
clients and service providers to ensure uninterrupted services to its customers. We
perceive the requirements of our customers and match them with quality products and
service solutions. During the past five years, we have emerged as one of the foremost
financial institution in the region endeavoring to meet the needs of tomorrow today.
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MANAGEMENT:
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FACILITIES PROVIDED BY BANK: Mr.Mahmood Ashraf
Executive Incharge
Credit Monitoring Division
Bank provide us with two type of facilities:
• Deposits
Mr. Shahid M. Murtaza
• Advances Executive Incharge
Business Development Division
S.A.M/ Car Finance/ Leasing
Deposit includes the money of the customers
and categorized into following accounts:
Mr. Hamid Ashraf
Executive Incharge
Legal Affairs Division.
• Basic Banking Account.
• Profit And Loss Account.
• Royal Profit. Mr. Mohammad Iqbal Saifee
Executive Incharge
Audit & Inspection Division
• ALFALHA Education.
• Current Account.
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PLS SAVINGS ACCOUNT:
• Free debit card can be used to withdraw cash and make purchases at thousands of
outlets across Pakistan which provides access to funds 24 hours a day.
ROYAL PROFIT:
• Free debit card can be used to withdraw cash and make purchases at thousands of
outlets across Pakistan which provides access to funds 24 hours a day.
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• Profit is credited to the customer account on monthly basis.
CURRENT ACCOUNT:
• Free debit card can be used to withdraw cash and make purchases at thousands of
outlets across Pakistan which provides access to funds 24 hours a day.
ALFALAH EDUCATION:
Alfalah Education offers a competitive return on term deposit and secondly, it creates a
contingency provision for our school going youth’s education in the hapless event of the
death of any major breadwinner. The product seems rewarding in the current scenario of
increasing number of children of school going age and the general public interest in quality
education of their off springs.
FEATURES:
• Deposits can be placed in multiple of 100,000 units with maximum 3 units allowed
per depositor, i.e. a maximum deposit per customer of Rs. 300,000 across all BAL
branches.
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• Benefit payment increases with age/class of the child.
• Premium cost for each deposit unit of Rs. 100,000 would be Rs. 85 per month and
borne by the bank.
• Monthly payments set forth will be paid directly to the mother/guardian, regardless of
the actual school fee.
• In case of joint account holders, only main breadwinner account holder would be
covered under the policy.
Is your partner everywhere and is globally accepted and welcomed at locations displaying the
VISA logo. It is accepted at nearly 30 million locations in more than 150 countries around
the globe and over 22,000 Bank Alfalah’s establishments in Pakistan.
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Some credit cards which are for only for the compatibility of our customers are explained
below:
1. PLATINUM CARD:
It is accepted at nearly 30 million locations in more than 150 countries around the globe and
at over 22,000 establishments in Pakistan.
A perfect card combination for all segments of salaried & professional individuals.
3. YOUNG PROFESSIONAL:
4. WOMEN EXCLUSIVE:
Now for the first time in Pakistan, Bank Alfalah has introduced a credit card exclusively for
women. This card has its unique features.
5. STUDENT CARD:
For the first time in Pakistan, Bank Alfalah introduces a credit card for Students.
6. SUPPLEMENTARY CARD:
Now you can give Free Supplementary Cards to anyone you care for.
7. VISA MINI:
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Visa Mini is a practical and convenient part of your everyday life - whether you go for
shopping, dine out, buy grocery, want to go for holidays.
8. AWAMI CARD:
Alfalah Awami Card is your partner everywhere and is globally accepted and welcomed at
locations displaying the VISA logo. It is accepted.
CAR LEASING:
• Quickest processing.
• No hidden charges
• Balance transfer facility {BTF} for existing as well as new clients from other Banks.
• Financing of all brand new locally assembled vehicles and used cars.
• Financing limit ranging between Rs. 200,000/- to Rs. 2000, 000/- for brand new cars.
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HOUSE FINNANCE:
You already own a home, but need extra space for a growing family or want to see some
rooms get a new look. Simply apply for financing of up to Rs. 3.50 million or 40% of the
surveyed value of your home and get yourself the extra space!
You can stretch your payments for up to 10 years.
You own a plot but need financing to construct a home that excites everyone in your family!
No problem. We will provide up-to 100% of the construction cost enabling you to say good-
bye to rent forever! Even if you don't have a plot, we will provide up to 60% of the value of
the plot that you have selected to purchase. Payment period ranges from 3 to 20 years.
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CONCLUSION:
Taking all factors in view we came to know that the bank is a customer oriented and give all
the possible facilities to the costumer. Know bank is going for decentralization.
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